Friday Random Video: Coneheads Visit the Dentist For Veneers

Friday Random Video: Coneheads Visit the Dentist For VeneersThis Week’s Friday random video features the dentist scene from the movie, “Coneheads” in remembrance of comedy writer Tom Davis, who passed away this week.

Davis was one of the first writers for “Saturday Night Live,” who helped create the Coneheads skits.

You may also remember Tom Davis from his early days with Al Franken, where the two partnered for regular comedy skits that landed them both writing jobs at “Saturday Night Live.”

Others may remember Davis for his scene in “Trading Places” with Al Franken, where they play railroad employees.

Jon Lovitz is priceless as the dentist who is about to place veneers on Dan Aykroyd’s alien teeth.

Click on Play to enjoy a good laugh  —

Friday Random Video: Space Shuttle Launch Filmed From Airplane

Friday Random Video: Space Shuttle Launch Filmed From AirplaneSometimes to create a viral video all you need is to be at the right place at the right time.

This what happened to Neil Monday while on a plane flying from Orlando, Florida when space shuttle Discovery’s final launch took off and flew by his left window.

Monday took out his video camera and filmed the flight.

Besides this amazing spectacle before him, the pilot gives great commentary in the background.

This viral video has been viewed over 5 million times.

Click on Play to watch the space shuttle punching through the clouds —

Marketing professor Brent Coker of the University of Melbourne, Australia, researched vial videos and how they occur.  He came up with 4 necessary ingredients.

They are:

1. Congruency – consistency of our perceptions as consumers about a particular brand or event. In the case of the space shuttle, we are still transfixed by space travel and think of it as a grand event. This video delivers grandeur.
2. Emotive strength – emotions can be disgust, fear, sentiment, humor, and happiness. For me, this video brings up sentiment over remembering watching Apollo missions on television with my grandpa.
3. Network involvement – the ability to share with like-minded individuals who are more likely to share what they see with their peer group. YouTube is a network in itself, but then, so are science enthusiasts and those who love space. Connect with the right network and everyone will share your content, especially if your content is shared by an “influencer” of that group.
4. Paired meme synergy – when certain memes are more effective when paired with certain other memes. In this video it’s the fact that an airline passenger sees something amazing out his window and has the presence of mind to film it. We feel like we are sitting right there with him. The commentary by the pilot makes you long for air travel and how lucky they were to witness such a space event.  It’s the meme of air travel pared with the meme of space flight.

Other marketers say that the thumbnail photo you chose is equally as important as the above ingredients in attracting YouTube viewers, or even viewers from Google. Titles can also play a role in the number of views.

I think Neil Monday does both equally well:

Viral Video Titles and Thumbnails: Space shuttle launch viewed from air flight

Dentists, have you enjoyed any success with video? Why do you think some videos go viral?

To see Brent Coker’s article on viral videos see: What Makes a 30 Second Movie Go Viral?

Friday Random Video: Wingsuit Race Through the Clouds

Friday Random Video: Wingsuit Race Through the CloudsToday’s Friday random video features 5 wingsuit enthusiasts who filmed one of their aerial races where their flying speed reached 140mph.

Filmmaker Devin Graham of Salt Lake City, Utah, posted his winguit racing flight film on YouTube where it has been viewed more than 273,000 times.

The race begins with the wingsuit fliers jumping out of a plane and flying above the clouds.

The aim of each flier to reach the ground first and cross the finish line made of black and white checkered bunting.

While the wingsuit fliers are graceful as ballet dancers in flight, once they hit the ground it’s another story, as the wind drags them and their parachutes across the ground away from the finish line.

One flier is finally successful —

Dentists, do you participate in any type of extreme sports during your leisure time?

Friday Random Video: Bikers Witness the Start of Colorado Fire

Friday Random Video: Bikers Witness the Start of Colorado Fire (video)Today’s Friday random video is by Carmichael Training Systems, whose coaches and athletes just happened to be riding mountain bikes up Rampart Range Road outside of Colorado Springs on Saturday, June 23 as part of a routine bike ride.

Carmichael Training Systems was founded by Olympian and 1999 US Olympic Committee Coach of the Year, Chris Carmichael, and delivers world-class personal coaching services to athletes of all abilities, across the complete spectrum of endurance sports in Colorado and other locations.

As the CTS coaches and athletes rode through the Colorado hills Saturday morning, there was no smoke or fire as they passed The Overlook.

But on the way back down, it became an entirely different story, when they spotted smoke below them to the south.

Colorado fire fighters were already on Rampart Range Road when the still images of the fire were taken by the coaches and athletes on the bike ride. According to their YouTube post, firefighters advised the group to get down off Rampart Range Road as fast as possible, which they quickly did, as evidenced by the video and their speedy drive away from the billowing smoke.

This Friday random video further reveals just how quick a fire can spread —

Dentists, have you ever been caught near a fire or been forced to evacuate because of one?

Our hearts go out to the many families who have lost their homes in this devastating fire.

Friday Random Video: Where in the Hell is Matt 2012 (video)

Friday Random Video: Where in the Hell is Matt 2012My favorite online video personality is Matthew “Matt” Harding of the “Where the Hell is Matt?” video series.

Matt was a video game designer who, in 2003, took time off from work to travel and see the world.

As a joke to family and friends, he set up the site, “Where in the Hell is Matt” to allow everyone to keep track of his travels.

On a suggestion from a friend, Matt chose to update his travel status with video recordings of him doing his “funny dance” at different locations. The videos were so entertaining that they were passed around the Internet and Matt became an instant Internet celebrity.

The makers of Stride Gum took notice and offered to sponsor Matt’s future travels if he’d filmed his dancing.

His “Where the Hell is Matt? (2008)” video has been watched over 40,900,000 times on YouTube since 2011 and Harding’s YouTube channel is ranked “#83 – Most Subscribed (All Time)” as of December 22, 2010. (Wikipedia)

Matt has just released his latest travel dance video for 2012 and already it has been viewed over a million times on YouTube alone.

His videos make me smile and remind me what is possible in the world.

Enjoy this Friday random video —

Does this video give you some ideas for what is possible with online video marketing?

Videos can personalize your dental website and increase the conversion rate of visitors to appointment requests. Video clips are rapidly becoming part of the successful dentist’s marketing toolbox.

Internet Dental Alliance provides informational videos that dentists can optionally include in their New Patient Portals. These professional videos educate current and prospective patients on dental topics like cosmetic dentistry, tooth whitening, braces, dental implants, and more.

For more on this exciting dental marketing opportunity see: Dental Video Marketing Opportunities


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