Chocolate Bribe Angers Dentists, Delights Schoolchildren

Discipline Problems Down, Test Scores Up

A U.K. principal’s unusual plan to motivate students may have raised the wrath of the British Dental Association, but it seems to be working.

Three years ago, Andrew Sheppard grew frustrated with discipline problems at Norfolk’s Recastle Furze Primary School. He decided that the school’s 240 pupils would be rewarded for good behavior with chocolate bars.

The school hasn’t had a single suspension in the past three years. In addition, test scores have gotten higher. The rewards program has been expanded to include a Christmas dance, Easter eggs, and barbecues.

“I feel vindicated,” said Dr. Sheppard. “A 40-pence bar of chocolate is not going to make children obese or rot their teeth. It is providing them with an incentive that they value. Some people said that I should give them a carrot instead, but they are not donkeys.”

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Online Continuing Education: Most Dentists Say Yes

In this survey, we asked dentists if they have used the Internet as part of their formal dental continuing education. The slight majority (57%) said yes, while 43% of dentists still complete their dental CE hours the old-fashioned way. Online Continuing Education: Dental Survey Results

Geography plays a critical role in how likely dentists are to go online for their continuing education hours. Though the majority of urban dentists only attend seminars and classes in person, a mere 8% of rural dentists reported the same thing. To get the high-quality dental continuing education they want and need, most rural dentists go online.

For more insight into what our respondents are thinking, check out their comments!

  • “I enjoy attending sessions in person, but I like the convenience of online CDE.” (General dentist, rural Arizona)
  • “I focus on several-high end academy meetings. The online CE that I have seen has little to offer me.” (General dentist, suburban Washington)
  • “My online continuing education went well. I will do it again.” (General dentist, rural Minnesota)
  • “Online classes were easy and rewarding. In addition, dental conventions are also a great place to log many CE hours.” (General dentist, suburban Oregon)

Read the complete online continuing dental education survey results…


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