Dentist Feels the ADA Has Become the Enemy of the General Dentist (video)

ADA has Become the Enemy of the General DentistThe American Dental Association is dentistry’s largest professional organization, but not all dentists feel that the ADA represents their interests.

One Missouri dentist declared, “The ADA has actually become the enemy of the general dentist!”

The Wealthy Dentist conducted a survey asking dentists if the ADA is dominated by specialists who are trying to promote their own agenda over the welfare of the general dentist.

Almost two thirds of the respondents felt specialists are using the ADA so that they can make money at the expense of  general dentists.

Watch the video below to hear more of what both dentists and specialists have to say about the ADA –

General dentists were eight times more likely to criticize the ADA over specialists.

How do you feel about the ADA?

Dental Care: California Medi-Cal Cut Dental Coverage for 3 Million

California Medi-Cal Cut Dental CoverageThe Los Angeles Times is reporting that ever since California cut coverage for 3 million Medi-Cal recipients two years ago, dentists say patients now wait until infections become so severe they must visit emergency rooms or their teeth must be pulled.

In the Los Angeles Times article, Nagaraj Murthy, a dentist in Compton for the past 32 years, states that ever since California cut back dental coverage, he has lost about half of his adult patients because they don’t have money to pay for dental treatments. He doesn’t charge these patients for preliminary comprehensive exams but said he can’t afford to provide free dental treatment.

The highly anticipated healthcare reforms are not expected to help.

California’s Medi-Cal program no longer pays for X-rays, root canals, dentures, fillings or cleanings. As a result, some dental patients are having their teeth pulled instead of repairing or replacing them.

The National Institute of Dental and Craniofacial Research states that 12% of U.S. adults 20 to 64 have not been to the dentist within the past 5 years.

For more on this story see: Reduced State Dental Benefits Create Dire Situation for Patients.

How to Become Recognized as THE Cosmetic Dentist Part 4

How to Become Recognized as THE Cosmetic Dentist in Your Community Part 4Last week, I shared with you the third step of How to Become Recognized as THE Cosmetic Dentist in Your Community Part 3: Scrap the Tabloids, Share Some Smiles.

So now that you’ve completed your self-evaluation of the practice and cleaned up the clutter of magazines in the reception room and replaced them with a practice promoting photo album and know the value of power educating with collateral materials…

You might be wondering, “What’s next?”


How do you utilize the information gained in your Smile Analysis Form? Do you even have a form or is it a single question on your health history form – asking patients if they want to change anything about their smile? If you do use a form, was it designed to create the comfort level that patients need to confide what enhancements they are looking to have?

Once the form is filled out what does your receptionist do to help create awareness among your other team members that this patient might have some issues they need to address? While the patient is waiting in the reception area what does the receptionist do after reviewing the form regarding addressing the possible services that might solve their esthetic concerns?

Your receptionist will never diagnose, however they should be actively involved in the process. Remember the Power Triad Rx: To inform, educate and remove hidden objections that result in a motivated patient.


Your receptionist is one of the KEY team members who can make or break your cosmetic program. Whether welcoming patients to the practice, answering questions on the phone — or in the office –- your practice and your patients will benefit when your receptionist and other team members have updated their cosmetic skill set.

Sounds easy enough but it does require dedication and effort. The good news is that this new skill set will be seamless with your existing systems when your receptionist works with the Silverman Institute’s 80% Rule.

The concept is simple…80% of the time, while you are in an operatory treating a patient, another team member should be informing, educating and motivating other patients about various cosmetic services.

Dr Silverman teaching the receptionist the 80% Rule at Boot Camp

Dr Silverman teaching the receptionist the 80% Rule at Boot Camp. “The key is not just having your patient fill out a form, but using the 80 Percent Rule in conjunction with the information obtained in the form.”

For example, while you’re completing the final touches on a Non-Invasive Veneer case, a patient is in the reception area talking to your receptionist. In addition to exchanging pleasantries, your receptionist reviews your next patient’s Smile Enhancement Form.

Noticing that the patient would like to enhance some of her teeth your receptionist takes advantage of this time to use the Power Triad Rx described above.

The reception area is where interest is generated while the patient is waiting to be seen by the doctor or the hygienist.

Don’t waste this opportunity to inform, power educate and motivate these patients. The truly cosmetically focused team will want to know how to maximize this key player.


My suggestion: Consider your Smile Analysis Form as a tool to gather information.

Don’t let it collect dust while the patient is waiting to be seen. Highlight the form with a yellow marker indicating what changes your patient was hoping to have made.

Would you like a complimentary copy of the Silverman Institute’s Boot Camp Smile Enhancement Form?

Simply send me a request to with a brief explanation of why you hope this form will be helpful to you – and I will be happy to forward a copy of our form to you that you can test and see how it works with your patient population. (If you can include a copy of your office logo letterhead with the email then we can customize the form for your office).

And don’t forget to send me up to 3 photos of your reception area in .jpeg format if you would like me to offer some complimentary advice on how you might be able to enhance your cosmetic dentistry message.

In the next edition of How To Become Recognized As THE Cosmetic Dentist In Your Community:


About the author:

Dr  Harvey Silverman Dr. Harvey Silverman has successfully coached dentists on how to take their cosmetic dentistry practice to the next level since 1984. If you want information on how the Silverman Institute’s Cosmetic Dentistry Boot Camp Program can take your cosmetic practice to the next level, contact Dr Silverman at (216) 256-4599 or e-mail him at

Dr Silverman is the author of Best Cosmetic Dentistry Practices in Dental Products Report as well as Silverman On Smiles in Dentistry Today and is the inventor of the LifeLike Veneer System™ and the EasySmile Tooth Whitening System™ that will be available to dentists in 2012.

Who Else Thinks Dental Marketing Is Dirty? (video)

Who Else Thinks Dental Marketing Is Dirty?Dental marketing programs can bring lots of new patients to a doctors office.

However, some dentists can’t help but feel dirty about themselves and their practices.

As one dentist pointed out, “A restaurant can’t say, ‘We won’t do marketing because we just want to cook good food for people.”

Sighed a prosthodontist,“Marketing is a necessary evil.”

The Wealthy Dentist conducted a survey that asked dentists if dental marketing was part of their job as a dentist.

There was no shortage of grumbles about what a pain dental marketing can be.

Click on Play to hear these thoughts (and more) from dentists —

What are your thoughts on dental marketing?

Dental Care: Dentist Uses Paper Clips for Root Canals

Dental Care: Dentist Uses Paper Clips for Root CanalsPaper clips for dental patient root canals and Hydrocone for the dental staff — does this sound like a normal dental practice to you?

It doesn’t to Maryland Superior Court Judge Richard Moses, who is scheduled to sentence former dentist Michael Clair on one count of tampering with evidence, one count of witness intimidation, two counts of assault and battery, three counts of illegally prescribing controlled substances, three counts of larceny, and five counts of Medicaid fraud.

Sounds like the legal system is having a good time working Dr. Clair over. But was it deserved . . . absolutely!

Dr. Michael Clair fraudulently billed Medicaid for $130,000 between August 2003 and June 2005. At that time he was licensed to practice dentistry, but had been prohibited from doing work on Medicaid patients. Investigators allege Clair performed the work and then had other dentists in the practice submit bills to Medicaid.

The investigation also charged that Clair twice used paper clips rather than the more expensive stainless steel posts to strengthen teeth given a root canal. Investigators also charged Clair with prescribing Hydrocodone, Combunox and Percocet to staff members, who in turn gave some of the medicine back to him.

Clair has admitted guilty to all the charges.

Read more: Fall River dentist who used paper clips pleads guilty before trial


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