HIPAA and Dental Practice Cloud Computing

HIPAA and Dental Practice Cloud ComputingDental Practice cloud computing is here to stay and research and technology analysis company, Forrester, predicts the cloud market will reach about $55 billion by 2014.

The term cloud computing refers to the use of remote servers hosted on the Internet to store and process data, rather than a local hard drive, or central office network.

The appeal is the ability to access data from any location from any computer, rather than being limited to one specific location and computer.

As dentists and their dental practices continue to embrace this latest technological trend, HIPAA privacy and security rules will soon be modified to address cloud computing to ensure that dental patient data is safeguarded.

GovInfoSecurity.com is reporting that Joy Pritts, chief privacy officer in the Office of the National Coordinator for Health IT, a unit of the Department of Health and Human Services, recently discussed HIPAA and cloud computing at a panel discussion hosted by Patient Privacy Rights.

Pritts acknowledged that the movement of health information to the cloud is inevitable.

The shift to cloud computing “reminds me of the mobile area, where technology and practices are ahead of policy,” Pritts said. The impending new HIPAA modifications will help ensure that cloud vendors take adequate steps to protect dental patient data.

HIPAA rules do not prevent dental practice management companies, dental practices and the medical community at large from moving to cloud computing as long as they comply with current HIPAA law.

According to Government Health IT in a letter to the HHS Office for Civil Rights, Patient Privacy Rights founder and chair Deborah Peel, MD, urged the Department of Health and Human Services to create cloud-computing guidelines around the issues of secure infrastructure, security standards and business associate agreements.

“Issuing guidance to strengthen and clarify cloud-based protections for data security and privacy will help assure patients (that) sensitive health data they share with their physicians and other health care professionals will be protected,” Peel said.

“Cloud-computing is proving to be valuable,” Peel said, but the nation’s transition to electronic health records will be slowed “if patients do not have assurances that their personal medical information will always have comprehensive and meaningful security and privacy protections.” (Source: Government Health IT)

Is your dental practice utilizing cloud computing?  What are your thoughts?

For more on this story see: Cloud Computing: HIPAA’s Role

IDA’s Turnkey Dental Marketing Websites Find New Patients For Cosmetic Dentistry Practices

Cosmetic dentistry practices can now quickly set up their own online dental marketing campaigns to acquire new patients.  Internet Dental Alliance, Inc. (IDA) turnkey dental website packages are designed to find new cosmetic dentistry leads 24/7.

These easy-to-set-up packages for cosmetic dentists are part of IDA’s New Patient Marketing Machine™ system.  The proprietary system is built using IDA’s unique online publishing technology that can customize and optimize hundreds of web pages in less than 10 minutes.  The technology works in conjunction with IDA’s online library of professionally written articles in more than 25 of the most in-demand consumer dental markets, including cosmetic dentistry.

“I’ve been helping dentists build their practices for more than 25 years, so I know the benefits of using a targeted marketing campaign to bring new high value patients into the practice,” says Jim Du Molin, dental marketing expert and founder of Internet Dental Alliance, Inc.  “That’s why we designed a website package that’s easy to customize to create your own steady source of new dental patients.”

When dentists log into their online Control Panel, the process of setting up a new Portal (dental practice website) takes just a few minutes. First, Doctors fill in the general information about their dental practice – address, phone numbers, hours of operation, doctors’ credentials, etc.  Then they make selections to customize their Portal’s design and local marketing focus.  Up to five more local geographical markets can be selected along with the cosmetic dentistry focus for the purpose of search engine optimization (SEO).

Most cosmetic dental practices offer other kinds of dental treatments as well, so IDA recommends adding a targeted Portal for each specific kind of dental patient the practice wants to attract — such as braces, dental implants, dentures, etc.  All of the Portals can be easily set up and managed from the doctor’s single Control Panel, using the general information that is already contained in the practice’s online database.

To find out more about IDA’s New Patient Marketing Machine™ system for cosmetic dentistry practices, visit the company’s website at http://InternetDentalAlliance.com/.

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists and dental directories.   Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012.  LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites, dental management advice and a variety of other valuable internet marketing resources.

IDA Dental Marketing Website Starter Package Helps Dentists Start Strong In 2013

Start strong in 2013 with dental marketing Starter packages from Internet Dental Alliance, Inc. (IDA). New subscribers to IDA’s New Patient Marketing Machine™ program can get their own turnkey New Patient Portal (dental website) to target the exact kinds of patients they want for their practice.

“With the New Year just a few weeks away, now is the time to set up your 2013 marketing plan,” says Jim Du Molin, dental practice marketing expert and founder of Internet Dental Alliance, Inc. “This special Starter package is designed for doctors who want the most feature-complete and technologically advanced dental web marketing on the internet today – with set up so easy it can be attracting new patients online in under 10 minutes!”

Each turnkey Portal includes more than 100 web pages full of customizable content chosen by the doctor to attract the patients who match the practice’s clinical skills and who live in the most likely geographical markets.  Doctors choose their dental patient focus from more than two dozen of the top consumer dental markets, such as cosmetic dentistry, sleep apnea, children’s dentistry, oral conscious sedation, Invisalign® braces, etc.  IDA’s proprietary automated search engine optimization (SEO) technology ensures that every web page contains the strategic keywords to attract the kinds of targeted new patient leads the doctor selects.

Each Portal serves multiple functions for the practice — online brochure, patient education, appointment scheduling and more.  Dentists can easily customize their Portal by editing pre-written articles from IDA’s online Library, or by uploading their own articles or videos.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of websites for dentists and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system.  Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system.  Internet Dental Alliance provides dental practices with online  dental marketing services such as dental practice websites, website design, find-a-dentist websites, and other dental management resources.

Dental Marketing For High-Value Patients: IDA’s Turnkey Starter Website Package Lets Dentists Choose From Top Dental Markets

The New Patient Marketing Machine™ Starter package from Internet Dental Alliance, Inc. (IDA) lets dentists laser-target high-value patients with their online  dental marketing campaigns.  Dentists can choose from the top 25 dental markets, and customize their own New Patient Portal (dental website) to fit with their practice’s clinical skills.

This special package was created because IDA’s founder Jim Du Molin is optimistic about consumer spending in 2013 and wants dentists to be positioned to benefit from it.  Du Molin believes dentists can prosper from renewed demand for dental treatments that consumers put on hold during the past few years of household budget tightening.

“The government has already pumped trillions into the economy, and the Fed is currently adding $40 billion dollars every month. This money has primed consumer demand for one of the biggest spending sprees in recent history,” says Du Molin, who has 25 years of dental practice management experience. “I want to see dentists prosper, so I’m offering a dental website package priced so that every dentist can have a presence on the internet where new patients can find them!”

IDA’s New Patient Marketing Machine™ Starter package gives dentists an easy way take control of their internet dental marketing. Doctors and any staff members they authorize have round the clock access to their Portal’s Control Panel.

From there, they choose their Portal’s focus from more than 25 consumer dental markets with the highest online demand, according to Google’s keyword search results – like dental implants, dentures, cosmetic dentistry,  oral conscious sedation, Invisalign® braces, etc.  Dentists can also choose up to five local geographical markets in addition to their main practice location.

After making a few more selections to customize their Portal, IDA’s proprietary search engine optimization (SEO) technology automatically each web page for the chosen local and dental treatment markets.  All of this can be accomplished in less than 10 minutes, so dentists can have their new customized dental practice marketing Portal up and running online almost as soon as they say yes to IDA’s special limited-time offer.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of  websites for dentists and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system.  Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system.  Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, find-a-dentist websites, and other dental management advice and resources.

IDA’s Dental Marketing Website Starter Packages Helps Dentists Find New Patients Online

The Starter dental website packages from Internet Dental Alliance, Inc. (IDA) are a great way to experience the power of internet dental marketing to find new patients. IDA’s New Patient Portals make it easy for dentists to set up their own online lead generation campaign that targets the exact kinds of dental patients that match their clinical skills.

“January 2013 looks to be a blockbuster for dentistry,” explains Du Molin. “Based on my faith in the coming economic recovery, I’m giving you an easy way to ramp up your online dental marketing campaigns and create your own steady source of new patients for your practice.”

IDA’s New Patient Marketing Machine™ equips doctors with all of the tools they’ll need to set up their own dental marketing Portal in less than 10 minutes.  This creates an ongoing source of leads targeting the dental patient market of their choice, and up to five of their best local geographic market areas.   Using their online Control Panel, dentists can update their Portal, change the color and layout, add new web pages, and track their results.

“Many IDA subscribers report adding up to 20 new patients a month to their practice – and right now you can do it for your practice for only $20.13 a month!” adds Du Molin.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of  websites for dentists and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system.  Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system.  Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, find-a-dentist websites, and other dental management advice.

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