Dental Credit Cards Not Having An Impact on Dental Practice Bottom Line

Thousands of dentists across the US offer their patients dental credit cards to cover dental work that needs to be done. Only one third of dentists report that dental credit cards have helped increase dental practice income.

Dental credit cards are popular, but some dentists believe the dental credit cards are too expensive for their patients, according to our recent survey.

37% of dental practices get more money from CareCredit and other cards, while 24% get less money from credit cards now than five years ago. Only 14% don’t use dental credit cards at all.

The slight majority (37%) think dental credit cards improve their bottom line, while 14% think the dental credit cards aren’t worth it.

Here are some dentist comments:

  • “They’re bad news. They set up your patients for financial failure. Many of my colleagues say,
    ‘Well, it’s THEIR problem, not mine, how they take care of their dental financing.’ I disagree — if we set our patients up for financial failure, we are complicit in their problems.”
    (California dentist)
  • “Too expensive!” (General dentist)
  • “CareCredit charges very high interest rates for longer term ‘loans.’ We learned the hard way that the 18 month
    ‘interest-free’ option is not affordable–for us.”
    (Michigan dentist)
  • “Patients are less willing to pay the high interest rate even with my paying 6 months of it.” (Texas dentist)
  • “Many people are reluctant to apply for MORE credit these days. I don’t blame them. Who wants another credit card? I heard that the average American has nearly $20,000 in credit card debt! Ouch.” (Ohio dentist)
  • “We love the outside financing companies because we no longer have to mail out as many statements and our collections rate has increased tremendously!” (Alabama dentist)
  • “Care Credit is the only dental credit program we offer.” (Illinois dentist)

Read more: Dental Credit Cards Not Having An Impact

Oral Health: Dentists Disagree on Which Toothpastes Are Best (video)

Which Toothpastes Are BestIt is estimated that Americans spend more than 1.6 billion dollars on toothpaste a year.

But, does it really matter which toothpaste you use?

A Pennsylvania dentist reports that he has patients who see great results by brushing with Ivory soap. Most dentists, however, felt using the right toothpaste makes a difference in your oral health.

The Wealthy Dentist conducted a survey asking dentists if it mattered which toothpaste dental patients use. Two out of three dentists say it matters!

Watch the following video to hear what dentists have to say about the best type of toothpaste for maintaining good oral health

What kind of toothpaste do you recommend?

16 Percent of Dentists Do Not Have A Dental Website

dental websitesWhen dentists consider building a dental website they tend to think in terms of one massive site instead of several websites covering their areas of expertise. Having a multiple website marketing strategy can help you dominate search in your geographic area.

In our most recent survey, we asked dentists if their dental practice has multiple websites.

More than half (58%) said they have only one website. 15% replied that they have at least two dental websites, while another 11% have at least three. Urban and suburban dentists were more likely to have more than one dental website.

Shockingly, 16% of the survey respondents did not have a dental website at all.

Here are a few of the things our dentists had to say on the subject —

“We have dental website that we can change the content ourselves without paying the webhost and we have an optimized site that draws much more traffic.” (California dentist)

“We have 2 dental websites – 1 through your company [Internet Dental Alliance] which we are very pleased with and another through another company which I am very disappointed with and have switched companies 2 times and still am not getting what I want.” (Georgia dentist)

“We have multiple web addresses linked to one website.” (New York dentist)

“We just stated with second dental website — thought it would help.” (Pennsylvania dentist)

“We have only one website, but we have a Facebook Page also.” (Washington dentist)

Dental market domination should always the goal of your dental website. Instead of the traditional, one website approach, here at The Wealthy Dentist we believe in having several specialty-specific dental websites that support certain search phrases in addition to the dental website you may already own.

Having multiple dental websites helps you casts a wider reach across the top search results for your services as well as your dental practice itself. Multiple dental websites simply hedges your search position for a large set of dental keyword phrases creating a market monopoly strategy for a dental practice.

Multiple dental website marketing has all the features of search engine optimization and Internet dental marketing, but is easier to manage, more cost effective in the long run, and in many cases dramatically better at building targeted dental patient traffic.

What is your dental website marketing strategy?

Dental Safety: BPA Exposure and Dental Sealants (video)

Dental Safety: BPA Exposure and Dental Sealants (video)This week Campbell’s Soup Company announced that they are phasing out bisphenol A (BPA) in their canned food linings.

BPA is a chemical that can imitate human estrogen and is thought by some health care providers to be harmful to health.  BPA is commonly used additive in food packaging and dental sealants.

The U.S. Food and Drug Administration (FDA) also reported that they will make a decision by March 30th on whether to the ban the use of bisphenol A in food and beverage packaging.

Dental composites have revolutionized dentistry, especially cosmetic dentistry. But composite resins and dental sealants also contain BPA.

Warned one dentist, “It’s a dangerous chemical that we are placing in a sensitive area, free to leech out 24 hours a day.”

Another dentist said, “The cumulative release of BPA from composites appears to be minimal from the available research.”

Recently there’s been a lot of negative publicity about bisphenol A being linked to heart disease, obesity and diabetes. In light of these recent reports, The Wealthy Dentist conducted a survey asking dentists if they have dental safety concerns over dental composites.

Click on Play to hear how the dentists responded to the survey —

What are your thoughts on the use of BPA in cosmetic dentistry?

Impacted Wisdom Teeth: Does Removing Them Really Matter?

pulling impacted wisdom teethWhen asked if impacted wisdom teeth automatically should be removed, over half the dentists surveyed felt they should usually be removed, but not always. Some pointed to the fact that this is a skilled procedure where the dentist needs to have experience in the removal of wisdom teeth.

“If they have the TRAINING and EXPERIENCE there is no reason why a generalist should not be extracting impacted wisdom teeth,” advised one dentist. “This applies to almost any “specialty” service . . .”

In this dental survey, 53% felt wisdom teeth should usually be removed, but not always; while 40% were evenly split between 20% warning that impacted wisdom teeth almost always need to be extracted, and 20% stating many impacted wisdom teeth do not need to be removed; and 9% insisted that impacted wisdom teeth need to be extracted.

Here are some dentist comments:

  • “I have been removing wisdom teeth for more than 26 years. The vast majority of impacted wisdom teeth
    should be removed before age 20 to simplify the procedure for both the patient and the dentist. The need to remove these teeth later in life is a much more complicated and risky procedure. There is too much potential risk to leave wisdom teeth impacted for most patients.” (Arkansas dentist)
  • “Use common sense. You need to have a reason why the procedure is done . The patient needs to be better off because of the procedure.” (New York dentist)
  • “I have seen too many 50+ year olds with impacted third molars contributing to to the loss of second molars due to attachment loss.” (California periodontist)
  • “I had a 73 year old man whose #1 erupted and had to be removed. Better to get them out early while recovery/surgery is not so complicated.” (Texas dentist)
  • “Age is the most important variable.” (General dentist)
  • “3rd molars ought to be evaluated for each patient to determine whether or if surgery is indicated. After 50 years of practice, I have seen many untreated impacted 3rd molars, but very rarely a problem from them.” (Missouri dentist)
  • “If they’re there and functional, clean, so be it! Also depends on the age. I’m not about to tell a 80 year old lady she has a perio-pocket on #32 D and if she’s not able to keep it clean, it needs to go!” (New York dentist)
  • “Of course it depends on your experience, training and comfort level, but any GP can learn how to do this. Note that if it were not for wisdom tooth extraction and dental implants, OMS specialists would have nothing to do with dentistry!” (General dentist)

Read more: Does Removing Impacted Wisdom Teeth Really Matter?


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