Dentists Share Their Most Effective Marketing Strategies
The Wealthy Dentist asked dentists about which dental marketing campaigns have been most successful for their dental practices. The clear winner was direct mail marketing. Dentists have also had good luck with Yellow Pages listings and TV ads. One dentist was thrilled with his new dental practice signage, saying, “60 new patients per month with the new sign!”
Here are the top types of marketing campaigns for dental practices:
- Direct Mail
- Yellow Pages Listing
TV Advertisement - Internet Directory Listing
Signage
Newspaper - Website Promotion
Billboard
New Patient Discount
Radio
“We sent out a personal holiday card with a short letter of thanks and future exciting information to present and past patients we hoped to reactivate,” wrote one dentist. “It did not go to the few difficult patients. We had a huge response of reactivation and new referrals from present happy patients!”
Read the complete dental marketing campaign survey results…