Facebook Dental Marketing (Video)

Facebook dental marketing is picking up steam.

But a lot of dentists still don’t know how to use social media for internet dental marketing.

“It’s educational for new and current patients,” said a Minnesota dentist. “Facebook is a necessity in today’s social media driven society.”

“Not a huge hit yet, but lots of potential for referrals from our patients that not only ‘Like’ us, but love us: our raving fans,” said an Illinois dentist.

We conducted a survey asking dentists if they have a Facebook Business Page. About two thirds of the respondents have one.

Jim Du Molin and Julie Frey discuss how dentists are using Facebook in their dental practice marketing:

Most dentists use Facebook for dental practice marketing in the following ways:

to share basic information about their business
to share content like videos and images
to connect with current dental patients
to offer specials and discounts

About one third of our surveyed dentists use it for connecting with peers in dentistry.

Half of the dentists who aren’t on Facebook said they’re just not sure what to do.

“I don’t use it very well or very much,” said a California dentist. “I also don’t really know what to do. I’m sure it’s something I SHOULD be doing. I wish I could learn and arrange time to do everything I SHOULD be doing.”

“I’m not sure how the best, most cost-effective way to use it in a way that fits our practice,” wondered an Alabama dentist.

The best thing to do is to use Facebook as just one part of your overall internet dental marketing strategy — link your dental website and your practice’s Facebook profile to attract more new patients.

“We are able to connect not only with our own patients, but also with their Facebook friends when they like or share one of our posts or videos,” said a Missouri dentist. “It helps us to get the word out.”