Is Creating a Dental Insurance Club Smart Dental Marketing?

Now, more than ever, dentists must be smart about their dental marketing efforts, but do these efforts need to include creating a solution for uninsured dental patients?

A local Evansville, Indiana dentist thinks so.

Dentist Chris Meunier has developed a way for his uninsured dental patients to afford dental care by creating a dental insurance club.

Dr. Meunier told 14News.com that his private dental insurance plan acts like a dental club.

For a yearly membership fee of $299, dental patients can receive dental care from Dr. Meunier for procedures such as teeth cleanings, dental X-rays and periodic dental exams. The membership plan also gives patients a 20% discount on most dental treatments.

“Most of the patients that we are signing up are patients that we have been treating anyway and they don’t have dental coverage, so they are paying my full fee out of pocket. So now they are getting the benefit of the membership and they are getting 20% off of certain procedures that they need to have done. They get some tooth whitening that’s included too, so it’s been a good thing,” Meunier told 14News.com.

Dr. Meunier’s dental plan is smart because it stimulate loyalty and permanent relationships with some of his best dental patients.

Do you think this is a brilliant dental marketing move by the dentist, or do you think implementing your own dental insurance club would create more hassle than it’s worth?

For more on this story see: Local Dentist Setting Up Plan to Help Those Without Insurance