A new report indicates that 18% of parents say that they plan to get tooth whitening for their teen as part of going back to school.
The survey, by American Express, also apparently found that 9% of parents would be willing to pay for their kids' tattoos (yes, really!).
Teens tend to have naturally white teeth, so their passion for teeth bleaching might seem unusual… until, of course, you remember that they're teenagers. (And tooth whitening is certainly cheaper than braces…)
Read more: Back-to-school checklist: Whiter teeth & tattoos
About Jim Du Molin
Setting Dental Fees for Maximum Case Acceptance
$10,000 a Month Chart Audit
DIY Office Brochure
Practice Answering Machine
Maximize Case Acceptance
Maximize Your Marketing: Target High-Value Patients
Turn Your Front Desk into a Marketing Machine
Structuring a Dental Associate Program
Designing the $1,000,000 Dental Practice Sign
Internal Marketing & Communications
Doctor-to-Doctor Marketing
