Dentists Support Tooth Whitening

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read the tooth whitening survey press release

Toothpaste MattersIn this poll, we asked dentists: Are today's consumers over-whitening their teeth?

Guess what? Most dentists fully support tooth-whitening, and don't feel like consumers who overdo it are a significant problem. Five out of six dentists in our poll responded, "No; whether done at home or in the dental office, modern tooth-whitening technology is only improving people's smiles." The 16% minority replied, "Yes; home bleaching kits and too-eager dental practitioners have left many people with 'toilet bowl teeth.'"

Read the dentists' comments


Urban, suburban and rural dentists

Geographic differences were remarkable. One out of three rural dentists expressed serious concerns about over-bleaching. By contrast, only one out of thirty urban dentists voiced the same worry. (Suburban dentists fell in between the two groups at one out of four.)


There's a certain stereotype of urban dentists as slick cosmetic shysters and rural dentists as old-fashioned country docs. Although that's obviously an unfair assessment, it seems to be based on a kernel of truth: Urban dentists care more about cosmetic factors.


General dentists versus specialistsThere was a dramatic difference between general dentists and specialists on this issue, with all (100%) of the specialists in our poll supporting tooth-whitening, while only 83% of general dentists did.

However, don't jump to any conclusions! With a relatively small number of specialists voting in this survey, these results may reflect the passions of a few individuals and not an entire professional class.


For more insight into what our respondents are thinking, check out their comments!

Too Much of a Good Thing

Can You Ever Have Too Much of a Good Thing?

Tooth Whitening is Safe and Effective

Some People Will Always Go to Excess

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