The Wealthy Dentist Bookstore

These Marketing Books will help you attract more clients

I've read hundreds of marketing books but people always ask me, "What are the best ones? What should I read first?"

This page is the answer to that question. This handful of marketing books is mostly geared to the small business owner or Independent Professionals. There is nothing specifically targeted to dentistry or dentists, which is one of the prime reasons you should read them.

I consider these not only good, but unique classics in their field (some are very old, some brand new). They are all written by successful practitioners, so there's very little theory and lots of hands-on, how-to information.

You can order them directly from Amazon by just clicking on the link or the book cover.

Legend: EB - Ebook, PB - Paperback, HC - Hardcover

Click on the book or the title to order.

Brag! The Art of Tooting Your Own Horn Without Blowing It - Peggy Klaus - PB - $11.16 - What I've noticed with most dentists is that they have a hard time talking about themselves. But if people don't know who you are, what you stand for and what you have that could help them, how are you ever going to get them to become new patients?

I love this book because it gets right to the heart of how to communicate about yourself (Klaus calls it bragging) without being inappropriate or obnoxious. She gets into very nitty-gritty details of what to say and how to say it and puts a lot of emphasis on how to prepare your "bragalogue." This book is for every dentist who needs to get out there and get the right kind of attention.

Love is the Killer App - Tim Sanders - BP - $10.40 - This is a unique book, very different than anything you may have encountered before. Where else will you read that coming from a loving space is the key to success in business and dentistry? Sanders promotes all the TheWealthyDentist values and puts an emphasis on sharing knowledge and ideas, networking with the right people and coming from a place of compassion and caring.

Often books like this have a high "fluff factor" but not this one. Sanders sprinkles the book liberally with examples, stories and case studies and builds a very powerful argument for doing business in a way that enlivens you instead of burning you out.

Get Slightly Famous - Steven Van Yoder - PB - $16.95 - An excellent overview of all the things you need to do to get known. This is a fantastic book on getting known by using the power of PR and the written word. The book covers dozens and dozens of ideas on how to become credible and "slightly famous" by distinguishing yourself as the preeminent source of solutions by refining your expertise and conveying it to your target audience.

Nonstop Networking - Andrea Nierenberg - HC - $19.95. This is THE networking book. The best I've ever read and full of practical, hands-on ideas about building your web of contacts. If you're a Dental Professional, there's perhaps no better marketing strategy than networking. And as Andrea points out with great stories and examples, networking is much more than going to a few mixers at the chamber of commerce.

It's a way to build long-term business relationships that connect you to new associates and patients. Those who build a strong network and practice the skills outlined in this book will rarely lack a steady stream of new patients. One of the best things about this book is how it's designed. The formatting and layout, with the sidebars that contain extra information, make it easy to read and absorb. All thumbs up!

The Story Factor - Annette Simmons - PB - $11.87 - This book makes a compelling argument that stories are the most useful tool available for influencing behavior. Marketing is all about Influence. Unfortunately, many marketers try to influence too much with concepts. The problem with concepts is that they are not emotional and people make decisions emotionally. Stories touch the emotions and therefore have much more power to influence.

The book is full of great stories and examples of how story telling can be used to influence people to take action. If you are a dentist who wants to have influence with your patients, this is the book to pick up!

Selling the Invisible - Harry Beckwith - HC - $15.37 - A brilliant and fun little book on marketing for service businesses. Beckwith is a seasoned advertising pro and he strings together a series of tips, anecdotes and marketing wisdom that will grab you from the first page. Very enjoyable and very valuable. Every principle is highlighted with examples everyone can relate to and each section is short and pithy.

Don't be fooled that there's little substance here because each section is such a quick read. Just the opposite. There's a lot to mull about on every single page. Worth reading, re-reading, taking notes and working at implementing these ideas into your dental practice.

Let's Get Real - Mahan Khalsa - PB - $13.97 - Wonderful book on consultative selling - helping patients reach their objectives. An exceptional book that puts selling in the right context - win/win. It's a great book for dental professionals because it's primarily about complex, consultative sales, i.e. case presentation. No gimmicky closing techniques, but approaches for building solid relationships. A good read and also very well designed.

If you just don't think of yourself as a salesperson and even hate the idea of selling, this book is for you. You'll never view selling quite the same way again. You'll see it as a process of "helping patients succeed." Highly recommended.

Getting Everything You Can Out of All You've Got - Jay Abraham - BP - $11.96 - The essential book on leading-edge marketing thinking. Jay is the Marketing Guru for Marketing Gurus and has made a fortune both helping companies and training small businesses in the ins and out of leveraging their "hidden assets." He's sold books that cost as much as $750! Now he finally has published a book outlining all his most important concepts in a form that anyone can afford, even a dentist!

Raving Fans - Ken Blanchard - HC - $14.00 - A simple, yet profound marketing book on customer/patient service. Once again, in his very simple storytelling style, Blanchard gives us a picture of companies would be like if they really took care of their customers. Eye-opening and inspiring, Raving Fans gives us a whole new level to aspire to in patient service. What's good about this and all Blanchard books is that he gives many many examples that drive home the point. You're left with both solid principles and techniques to implement them. This will show you why going beyond good service may be your most powerful new patient marketing tool.