Friday Random Video: Space Shuttle Launch Filmed From Airplane

Friday Random Video: Space Shuttle Launch Filmed From AirplaneSometimes to create a viral video all you need is to be at the right place at the right time.

This what happened to Neil Monday while on a plane flying from Orlando, Florida when space shuttle Discovery’s final launch took off and flew by his left window.

Monday took out his video camera and filmed the flight.

Besides this amazing spectacle before him, the pilot gives great commentary in the background.

This viral video has been viewed over 5 million times.

Click on Play to watch the space shuttle punching through the clouds —

Marketing professor Brent Coker of the University of Melbourne, Australia, researched vial videos and how they occur.  He came up with 4 necessary ingredients.

They are:

1. Congruency – consistency of our perceptions as consumers about a particular brand or event. In the case of the space shuttle, we are still transfixed by space travel and think of it as a grand event. This video delivers grandeur.
2. Emotive strength – emotions can be disgust, fear, sentiment, humor, and happiness. For me, this video brings up sentiment over remembering watching Apollo missions on television with my grandpa.
3. Network involvement – the ability to share with like-minded individuals who are more likely to share what they see with their peer group. YouTube is a network in itself, but then, so are science enthusiasts and those who love space. Connect with the right network and everyone will share your content, especially if your content is shared by an “influencer” of that group.
4. Paired meme synergy – when certain memes are more effective when paired with certain other memes. In this video it’s the fact that an airline passenger sees something amazing out his window and has the presence of mind to film it. We feel like we are sitting right there with him. The commentary by the pilot makes you long for air travel and how lucky they were to witness such a space event.  It’s the meme of air travel pared with the meme of space flight.

Other marketers say that the thumbnail photo you chose is equally as important as the above ingredients in attracting YouTube viewers, or even viewers from Google. Titles can also play a role in the number of views.

I think Neil Monday does both equally well:

Viral Video Titles and Thumbnails: Space shuttle launch viewed from air flight

Dentists, have you enjoyed any success with video? Why do you think some videos go viral?

To see Brent Coker’s article on viral videos see: What Makes a 30 Second Movie Go Viral?

Friday Random Video: Wingsuit Race Through the Clouds

Friday Random Video: Wingsuit Race Through the CloudsToday’s Friday random video features 5 wingsuit enthusiasts who filmed one of their aerial races where their flying speed reached 140mph.

Filmmaker Devin Graham of Salt Lake City, Utah, posted his winguit racing flight film on YouTube where it has been viewed more than 273,000 times.

The race begins with the wingsuit fliers jumping out of a plane and flying above the clouds.

The aim of each flier to reach the ground first and cross the finish line made of black and white checkered bunting.

While the wingsuit fliers are graceful as ballet dancers in flight, once they hit the ground it’s another story, as the wind drags them and their parachutes across the ground away from the finish line.

One flier is finally successful —

Dentists, do you participate in any type of extreme sports during your leisure time?

Are Dentists Fans of Star Wars? (video)

Are Dentists Fans of Star Wars? (video)Dentists, do you remember floppy disk drives?

Were you a fan of the Imperial March song from Star Wars?

If you answered yes to either question, then today’s Friday random video is for you!

The following viral video was created by a student at AGH University of Science and Technology and features a new way to use those old floppy disk drives you have stored somewhere long forgotten.

Did you know that floppy drives can be used to create music?

Neither did I.

Viewed over 4.3 million times,  the musical sound in this viral video comes from a magnetic head moved by stepper motor and is suprisingly entertaining to watch.

Click on Play to hear foppy disk music for the Darth Vader in you —

Can you make music with a CPAP machine?

How about electric toothbrushes?

Who knows, you could possibly be secretly sitting on your own dental practice viral video…

To read more from the student and how he created the music, see: Evil floppy drives


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