Dental marketing sales and promotions on dental treatment can bring more patients into a dentist’s office. But if you run the wrong promotion you might be overrun by the wrong kind of patients.

25 percent off dental hygiene can be a good practice promotion. Free painkiller prescriptions with every appointment would not be a good promotion.

“Discounting only works if you are trying to attract new patients.” said an Illinois pediatric dentist.

“For higher-end practices, you have to be careful so promotions don’t come off cheesy.” wrote a Pennsylvania dentist.

The Wealthy Dentist conducted a survey that asked dentists if their practices are running any sales or promotions. This survey found that 1 out of 3 dentists is currently running sales or a promotion.

Click on play to watch the survey video –

Dentists offered several promotion suggestions –

“We offer discounts of 15-20 percent, but only for those without insurance. It has made a difference with patients getting the work done, as they feel they are getting some help with the economy.” said one Arizona dentist.

“One ad offers $100.00 off any dental service. Another ad is good for $50.00 off every $500.00 spent. ‘Free whitening for life’ works as well as in-office patient referral system,” wrote one Colorado dentist, “Another offer that’s working is $1,000.00 off on any Invisalign case with up-front payment.”

When it comes to promo offers you really just want to make a token offer. Giving patients a small discount can be a great way to show appreciation and good faith. If you offer up a huge discount, you’re only going to attract those patients who really don’t want to pay for care.

So be cautious in your dental marketing when making a promotional offer.

If you’d like to learn more go to Dentists Putting Dental Work on Sale, or sign up for our free wealthy dentist newsletter to cast your own vote in future surveys.