Dental Marketing: Have You Put Dental Work on Sale? (video)

dental sales and promotionsDental marketing sales and promotions on dental treatment can bring more patients into a dentist’s office. But if you run the wrong promotion you might be overrun by the wrong kind of patients.

25 percent off dental hygiene can be a good practice promotion. Free painkiller prescriptions with every appointment would not be a good promotion.

“Discounting only works if you are trying to attract new patients.” said an Illinois pediatric dentist.

“For higher-end practices, you have to be careful so promotions don’t come off cheesy.” wrote a Pennsylvania dentist.

The Wealthy Dentist conducted a survey that asked dentists if their practices are running any sales or promotions. This survey found that 1 out of 3 dentists is currently running sales or a promotion.

Click on play to watch the survey video –

102-Dental_Marketing_Sales_Promotions.mp4

Dentists offered several promotion suggestions –

“We offer discounts of 15-20 percent, but only for those without insurance. It has made a difference with patients getting the work done, as they feel they are getting some help with the economy.” said one Arizona dentist.

“One ad offers $100.00 off any dental service. Another ad is good for $50.00 off every $500.00 spent. ‘Free whitening for life’ works as well as in-office patient referral system,” wrote one Colorado dentist, “Another offer that’s working is $1,000.00 off on any Invisalign case with up-front payment.”

When it comes to promo offers you really just want to make a token offer. Giving patients a small discount can be a great way to show appreciation and good faith. If you offer up a huge discount, you’re only going to attract those patients who really don’t want to pay for care.

So be cautious in your dental marketing when making a promotional offer.

If you’d like to learn more go to Dentists Putting Dental Work on Sale, or sign up for our free wealthy dentist newsletter to cast your own vote in future surveys.

Dentist Survey: How Are Your Retirement Plans? (video)

dentist retirement plans Dentist retirement plans have been thrown off track by the recession economy. Fortunately, may dentists like practicing dentistry so they are not too worried.

“I’m not interested in retiring,” said one 63-year-old dentist. “I do want to change my practice to do more dental implants, dentures, and ortho.”

We conducted a survey that asked dentists if their retirement plans have changed as a result of the recession. Two out of three dentists surveyed acknowledged that the present economy means they plan to work longer than they expected.

Click on play to watch the survey video –

103-Dentist_Retirement_Plans.mp4

“Work is not a bad thing. How many folks do you know who waited to enjoy life until they retired and moved to Florida? Two years later they were dead. I say life is filled with choices. Choose what you enjoy and do it until the day you die!” advised a 71-years-young Texas dentist.

Financial planning for retirement is important — both from a professional and personal point of view, but the real question is choice. Every doctor out there should be planning their financial future so that when the day comes they have the choice to continue working, cut back of their days, or retire to the country club.

If you would like to participate in future dentist surveys, please sign up for The Wealthy Dentist newsletter to cast your own vote.

Dentists: Do You Treat Kids? (video)

pediatric dentistry The Wealthy Dentist conducted a survey that asked dentists if they treat pediatric patients.

Pediatric dentistry isn’t as profitable as cosmetic dentistry, but it’s rarely about the money.

Pediatric dentistry is a good thing to do for your community, but only if you like doing it.

“If you treat children like gold, you’ll see their mothers, fathers, aunts, uncles, and grandparents as well!” said a Virginia dentist.

Pediatric dental patients can provide a whole new set of family patients. But not all doctors are cut out to be a children’s dentist.

“I break out in hives when I treat anyone under 18!” said an Indiana dentist.

Click on play to watch the survey video and hear the full survey results –

Dentists Worry About Long Term Use of NTI Splint (video)

NTI splint surveyThe NTI-splint is a dental mouthguard used to treat headaches, migraines and teeth grinding. But there are dentists who worry about its long-term use.

“I think the NTI-splint does more damage than good. It is only for immediate pain relief, not as a long-term appliance,” said a California prosthodontist.

“NTI causes open bite issues and long-term damage to the TMJ’s,” reported a Texas dentist.

Some dentists worry that improper use of the NTI can cause orthodontic problems or jaw pain.

“The NTI caused a patient increased TMJ pain,” said a Georgia dentist. “The NTI creates anterior open bites if used for the long term,” declared a Hawaii dentist.

To hear more of what dentists had to say about NTI-splints, please click play and watch the following survey video –

In general, it’s great for dentists have more treatment options in their bag of tricks, but the NTI is like almost any other treatment modality: if you don’t know what you’re doing, you can do more harm than good.

What has been your experience with the NTI-splint at your dental practice?

Are Celebrity Cosmetic Dentists Good Dental Marketing for Dentistry? (video)

When reality TV started showcasing dental makeovers, the general public began looking into cosmetic dentistry to give themselves that perfect Hollywood smile.

Cosmetic dentistry has become hugely popular and celebrity cosmetic dentists have made sure it stays that way by offering more dental makeovers on TV.

“The end product for many of them looks like dentures!” complained on Texas dental marketer.

Watch the following video to hear what dentists have to say about celebrity cosmetic dentists –

What are your thoughts on celebrity cosmetic dentists?

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