videos Archives - The Wealthy Dentist

Dental Marketing Can Bring Lots of New Patients (video)

October 19, 2019 By Jim Du Molin

Dental marketing programs can bring lots of new dental patients to a doctor’s office.

However, some dentists can’t help but feel dirty about marketing themselves and their dental practices.

As one dentist pointed out, “A restaurant can’t say, ‘We won’t do marketing because we just want to cook good food for people.'”

Sighed a prostodontist, “Marketing is a necessary evil.”

The Wealthy Dentist conducted a survey asking dentists if dental marketing is part of their job.

Click on Play to hear how dentists answered this question —

What are your thoughts on dental marketing for your dental practice?

Dentists Keep Mum on Quality of Colleagues’ Dental Work (video)

October 19, 2019 By Jim Du Molin

Two of three dentists say they avoid criticizing their colleagues’ work. Is this professional courtesy? A high ethical standard? Deep-seated fear of lawyers?

“There are many factors out of the doctor’s control (we all know what those are),” said a periodontist, “and what comes around goes around.”

(Probably it’s the lawyers. A sleep dentist once told me he lived in fear of them.)

“Cosmetic dentists are the worst offenders of bad-mouthing other dentists,” vented one dentist. “They imply other dentists do ugly dentistry.”

Filed Under: Dental Videos Tagged With: Dental Care, dental marketing videos, dentists, videos

The Average Cost of Braces: Orthodontists Charge More (video)

October 19, 2019 By Jim Du Molin

The Wealthy Dentist conducted a survey that asked dentists what they charge for braces, and how much dental braces cost on average. This survey found that general dentists charge an average of $5,040 for orthodontic work, while orthodontists charge about $5,600 dollars.

The cost of braces tends to be higher that what patients want to pay and lower than what dentists want to receive.

A Washington orthodontist wrote, “Over the past thirty years, the cost of braces has kept pace with cost of living increases. Thankfully, technology has allowed greater efficiency and consequently, reasonable profitability for the orthodontist and a good price for the consumer.”

Click on play to watch the video –

Do different orthodontic treatments cost different amounts?

Yes, but less than you might think. Adult braces and Invisalign costs were about equal in this survey. Teen braces (on average) cost a few hundred dollars more.

Are prices the same across the US?

You will find the most affordable braces in the American west. Dental braces cost the most in the Northeast, the Pacific and Canada. The reason is simply regional price differences.

For more on this survey see: Braces Cost More from an Orthodontist

Filed Under: Dental Videos, The Wealthy Dentist Tagged With: Braces, Cost of Braces, dental marketing survey videos, orthodontics, orthodontist, orthodontists, survey video, videos

Dental Marketing: Have You Put Dental Work on Sale? (video)

October 19, 2019 By Jim Du Molin

Dental marketing sales and promotions on dental treatment can bring more patients into a dentist’s office. But if you run the wrong promotion you might be overrun by the wrong kind of patients.

25 percent off dental hygiene can be a good practice promotion. Free painkiller prescriptions with every appointment would not be a good promotion.

“Discounting only works if you are trying to attract new patients.” said an Illinois pediatric dentist.

“For higher-end practices, you have to be careful so promotions don’t come off cheesy.” wrote a Pennsylvania dentist.

The Wealthy Dentist conducted a survey that asked dentists if their practices are running any sales or promotions. This survey found that 1 out of 3 dentists is currently running sales or a promotion.

Click on play to watch the survey video –

102-Dental_Marketing_Sales_Promotions.mp4

Dentists offered several promotion suggestions –

“We offer discounts of 15-20 percent, but only for those without insurance. It has made a difference with patients getting the work done, as they feel they are getting some help with the economy.” said one Arizona dentist.

“One ad offers $100.00 off any dental service. Another ad is good for $50.00 off every $500.00 spent. ‘Free whitening for life’ works as well as in-office patient referral system,” wrote one Colorado dentist, “Another offer that’s working is $1,000.00 off on any Invisalign case with up-front payment.”

When it comes to promo offers you really just want to make a token offer. Giving patients a small discount can be a great way to show appreciation and good faith. If you offer up a huge discount, you’re only going to attract those patients who really don’t want to pay for care.

So be cautious in your dental marketing when making a promotional offer.

If you’d like to learn more go to Dentists Putting Dental Work on Sale, or sign up for our free wealthy dentist newsletter to cast your own vote in future surveys.

Filed Under: Dental Videos, The Wealthy Dentist Tagged With: Dental Marketing, dental marketing videos, dental practice marketing, dental survey videos, marketing, videos

Dentist Survey: How Are Your Retirement Plans? (video)

October 19, 2019 By Jim Du Molin

Dentist retirement plans have been thrown off track by the recession economy. Fortunately, may dentists like practicing dentistry so they are not too worried.

“I’m not interested in retiring,” said one 63-year-old dentist. “I do want to change my practice to do more dental implants, dentures, and ortho.”

We conducted a survey that asked dentists if their retirement plans have changed as a result of the recession. Two out of three dentists surveyed acknowledged that the present economy means they plan to work longer than they expected.

Click on play to watch the survey video –

103-Dentist_Retirement_Plans.mp4

“Work is not a bad thing. How many folks do you know who waited to enjoy life until they retired and moved to Florida? Two years later they were dead. I say life is filled with choices. Choose what you enjoy and do it until the day you die!” advised a 71-years-young Texas dentist.

Financial planning for retirement is important — both from a professional and personal point of view, but the real question is choice. Every doctor out there should be planning their financial future so that when the day comes they have the choice to continue working, cut back of their days, or retire to the country club.

If you would like to participate in future dentist surveys, please sign up for The Wealthy Dentist newsletter to cast your own vote.