video marketing Archives - The Wealthy Dentist

Who Else Thinks Dental Marketing Is Dirty? (video)

Who Else Thinks Dental Marketing Is Dirty?Dental marketing programs can bring lots of new patients to a doctors office.

However, some dentists can’t help but feel dirty about themselves and their practices.

As one dentist pointed out, “A restaurant can’t say, ‘We won’t do marketing because we just want to cook good food for people.”

Sighed a prosthodontist,“Marketing is a necessary evil.”

The Wealthy Dentist conducted a survey that asked dentists if dental marketing was part of their job as a dentist.

There was no shortage of grumbles about what a pain dental marketing can be.

Click on Play to hear these thoughts (and more) from dentists —

What are your thoughts on dental marketing?

Oral Surgery: Patient Discovers New Foreign Accent After Procedure (video)

oral surgery English accentOral surgery patient Karen Butler came out of sedation from her surgery with more than just a slightly puffy face — she awoke with a new, thick foreign accent too.

As the Oregonian first reported last week, Butler seems to have developed Foreign Accent Syndrome, a rare speech abnormality where people suddenly develop a foreign accent. She’s the first known case in Oregon, said Dr. Ted Lowenkopf, medical director of the statewide Providence Stroke Center.

Mrs. Butler appeared at her oral surgery appointment with an American accent, but upon recovery from her surgery, discovered, “I sounded like I was from Transylvania.”

Here is the interview and video showing her voice before the surgery and her voice after –

Visit msnbc.com for breaking news, world news, and news about the economy

For more on this story see OregonLive: Ore. woman wakes from surgery with British accent.

Dentist Continuing Education May Cure Dental Burnout Symptoms (video)

Dentist Continuing Education May Cure Dental Burnout SymptomsEveryone feels burnout now and then, but dentists are especially at risk for professional burnout.

Said one dentist, “Burnout to me is manly the result of the negative light in which most dental patients view the dental office experience.”

Another dentist advised, “Taking continuing education to learn and improve techniques rejuvenates my practice. It keeps me fresh!”

The Wealthy Dentist conducted a survey asking dentists if they have ever suffered from professional burnout in their dental careers.

Click on Play to watch the video to hear more of  what dentists have to say about burnout

What do you do to avoid professional burnout?

Why Sedation Dentistry Can Be an Integral Part of Your Dental Practice (video)

Why Sedation Dentistry Can Be an Integral Part of Your Dental Practice (video)Sedation dentistry is arguably the most powerful tool in a dentist’s dental treatment arsenal, but do you have the training?

Does your state allow it?

Will your dental insurance cover you?

There can be a lot of things standing in the way of offering dental sedation services.

The Wealthy Dentist conducted a survey asking dentists what the highest level of sedation they offer to their dental patients.

One sedation dentist responded, “I would lose over half my dental practice without dental sedation.”

Another dentist disagreed, “Although sedation seems like a nice thing to have available for your patients, the reality is that it is a real pain to provide!  My favorite method of sedation is someone who is able to take just local anesthesia.”

According to the ADA, the use of sedation and anesthesia by appropriately trained dentists in the dental office continues to have a remarkable record of safety.

To hear more of what dentists had to say about sedation dentistry, Click on Play —

What are your thoughts on sedation dentistry? What is the highest level of sedation that you dental practice offers your dental patients?

Dentists Disagree on Which Dental Marketing Vector Works Best

marketing vectorsIf you listen to the buzz around the dental marketing on the Internet, dentists might be inclined to believe that traditional marketing channels such as direct mail, yellow pages and radio are dead.

Nothing could be further from the truth.

While it is true that the rise and popularity of the Internet and dental search has changed the game, it has actually opened up greater ways for you to connect with more dental patients than ever before.

Dental practices should be looking at an integrated marketing approach utilizing a combination of marketing vectors, both new and traditional, for a more effective market saturation over doing one alone.

Here at the Wealthy Dentist we decided to ask dentists which marketing vector has been most successful for their dental practice.

Here are the responses –

  • Internet 28%
  • Direct mail 21%
  • Yellow Pages 17%
  • Internal Marketing 21%
  • Radio 0%
  • TV 7%
  • Signage 3%
  • Referrals 3%

Here’s what dentists had to say about marketing vectors –

“Internet, direct mail, and internal marketing have been the best marketing vectors for us. The best marketing vector is internal marketing.” (Ohio prosthodontist)

“Patient referrals are first, then even tie between yellow pages and the Internet.” (California dentist)

“98% of our new patients still come from the recommendations of existing patients.” (Illinois dentist)

“We get some insurance referrals – we have one or two PPO’s.” (California dentist)

“Our direct mailer is supposedly still building up momentum…” (General dentist)

“As far as direct mail, Valpak has been surprisingly wonderful for us. I was very hesitant on doing Valpak advertising until I started collecting the data on our return on investment. Our Valpak ad has produced phenomenal results for our office!” (Ohio prosthodontist)

“I think the Yellow Pages are soon to be nonexistent.” (Oklahoma dentist)

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