Internet Dental Marketing: How Google Search Plus Your World Works (video)

Internet Dental Marketing: How Google Search Plus Your World Works (video)Are you curious how the changes to Google search will impact your Internet dental marketing?

Search Plus Your World is what Google is calling their personal search algorithm intended for the users of Google Plus.

When a Google Plus user is signed into Google, their search results will be very different from searches done outside of Google Plus. Search Plus Your World will include photos, blog posts, and recommendations from the user and their friends.

They will see the personal results and the profiles of people they know (or follow) on Google Plus included in their search results. They will also be able to expand their Google circles by discovering people and brands related to their search —  Google will be offering these recommendations to them too.

If the idea of Search Plus Your World has you a little confused, Google has provided the following video, which shows how Google intends personal search to look for the Google Plus user —

These changes to Google search mean that individuals will play an ever-growing part in search results from Google.

Dentists can help their Internet dental marketing efforts by creating and sharing dentistry-related content as always, but with a new attention directed at Google Plus. Maximize impact by educating your dental patients on who you are and how you can help.

What are your initial thoughts about Google’s Search Plus Your World, and how is your dental practice using Google Plus?

Dentists: Do You Offer Laughing Gas? (video)

laughing gas survey videoNitrous oxide sedation at the dentist office is no longer the mainstay it once was, but laughing gas is still around. The Wealthy Dentist conducted a survey asking dentists if they still offer laughing gas.

We received a variety of responses from dentists.

A Texas dentist replied, “Nitrous should be available in all offices. This is just good customer service. It is not the dentist’s decision whether or not a patient needs it. All patients should be asked if they would like it. Charge a reasonable fee and it is money in the bank!”

A Washington dentist disagreed, “I think it’s nuts to use nitrous…the dentist and staff are breathing it (which has been shown to cause miscarriages and neurological problems, along with who wants a “high” dentist), it’s takes tons of time to set up, and it’s expensive!”

We found that specialists are significantly more likely than general dentists to offer conscious sedation. Since specialists often perform more intensive procedures than general dentists, they may have need for more sedation dentistry options.

To hear more of what dentists had to say about nitrous oxide, please click play and watch the following dental survey video

Do you still offer nitrous oxide? Tell us what you think in the comments.

Would you like to take part in our dental marketing surveys? Be sure to sign up for our email newsletter in the right sidebar of this blog.

Our survey question newsletter is emailed each Friday.

Are Celebrity Cosmetic Dentists Good Dental Marketing for Dentistry? (video)

When reality TV started showcasing dental makeovers, the general public began looking into cosmetic dentistry to give themselves that perfect Hollywood smile.

Cosmetic dentistry has become hugely popular and celebrity cosmetic dentists have made sure it stays that way by offering more dental makeovers on TV.

“The end product for many of them looks like dentures!” complained on Texas dental marketer.

Watch the following video to hear what dentists have to say about celebrity cosmetic dentists –

What are your thoughts on celebrity cosmetic dentists?

Dental Survey: Lead is the Number One Dentist Concern (video)

Dental Survey: Lead is the Number One Dentist Concern Mercury and Fluoride, two chemicals that can be highly toxic, or highly helpful to dental health.

Lead and Bisphenol A, two more scary chemicals that might be in our dental work. It’s enough to make you wonder whether dentists might sometimes be doing more harm than good.

What’s worse, the scientific evidence isn’t clear.

Sighed one dentist, “I’d like to be doing all gold restorations.”

Another dentist commented, “I feel it’s ironic that some patients don’t want ‘artificial chemicals’ in their mouth and decline the natural elements in amalgam in favor of the complex chemistry of composites!”

The Wealthy Dentist conducted a survey of dentists asking how concerned they are about various potential public health threats linked to chemicals in dentistry.

Click on Play to hear what chemicals concern dentists the most —

What dental chemicals concern you?

Dental Practice Marketing: Do Specialists Refer Patients Back to Dentists? (video)

Dental Practice Marketing: Do Specialists Refer Patients Back to Dentists? (video)When it comes to specialists, a lot of general dentists feel like they can’t live with them, but they can’t live without them either.

When it comes to dental practice marketing and general dentists referring dental patients out to specialists, they secretly fear they will never see those patients again.

Complained one dentist, Periodontists never refer back, never keep me informed of the treatment rendered and even refer my patients to oral surgeons for things I would like to do myself.”

But a more optimistic dentist advised, “Building a good relationship with your specialists is critical. Specialist referrals are our second greatest source of new dental patients, after existing patient referrals.”

The Wealthy Dentist conducted a survey asking dentists how frequently their patients are referred back after being sent out for treatment by specialists.

To hear how the dentists responded, Click Play to hear the survey results —

Dentists: do specialists you work with refer patients back to you? Are referrals from specialists a factor in your dental practice marketing?

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