Dental Survey: Do Dentists Recommend Teeth Whitening At-Home?

Dentists prescribe in home teeth whiteningDentists are still the trusted source for patients who want whiter teeth, even though whitening toothpaste and rinses, and over-the-counter teeth bleaching kits are easily available to consumers.

Of course, some tooth stains don’t respond to these methods, and every case is different.

The Wealthy Dentist wanted to know what dentists tell their patients when asked about the best way to whiten their teeth.

Here’s what our survey asked:

What method of teeth whitening do you most recommend for your patients?

The results were overwhelmingly in favor of dentist-prescribed in-home tooth whitening.

Only 4% of dentists recommend over-the-counter whitening products; and only 9% recommend in-office tooth whitening from a dentist.

Teeth whitening dentist survey

“We actually recommend all of the above. The best results are found in patients between 18 and 40 years of age and using a combination of in-office and tray whitening.” Nevada dentist

Here’s what dentists had to say about in-home, dentist-prescribed teeth whitening:

“This method has the quickest results, years of proven safety and a resource for any questions or problems.” Texas Dentist

“Severe cases, KöR Whitening,” recommends a general dentist.

“We have tried and done them all even on ourselves. I still like the trays and gel the best.” Wisconsin dentist

What method of teeth whitening do you recommend for your dental patients?

Has Over-the-Counter Teeth Whitening Demand Gone Up or Down? (Video)

Dental practice marketing with internet videoTeeth whitening has gone mainstream, with lots of different tooth whiteners now available over the counter.

But tooth whitening from a dentist is still the quickest and most effective way to quickly get whiter teeth.

“A lot of patients have whitened their teeth. It seems that the ones who wanted whiter teeth have already done it,” said an Oklahoma dentist.

“With the cost of in-office whitening treatments going down, we have seen the demand for over-the-counter whiteners decrease,” said a Wisconsin dentist.

We conducted a survey asking dentists about the popularity of over-the-counter tooth whitening methods.

h3<>Jim Du Molin and Julie Frey report on whether demand for at-home whiteners gone up or down.

Dentists are pretty evenly split. In this survey, 43% said demand has increased, while 35% feel it’s decreased, and 22% say demand has held steady.

Some of these tooth whiteners can have far higher levels of peroxide than they’re supposed to. Do dentist have patients who have damaged their teeth with OTC whitening methods?

Most haven’t but, 18% have noted issues here and there.

At-home teeth bleaching can be a mixed bag for dentists. It raises the overall profile of tooth whitening, but it leaves patients with a lot of options outside of the dentist’s office.

“White Strips have had a significant impact on our office’s billings for cosmetic procedures. Revenues are down as patients use these instead of chair-side and tray whitening,” said a Georgia dentist.

“At-home whiteners are the best place for patients to start if they have had a dental exam to rule out contraindications to whitening,” said a New York dentist.

With over-the-counter products, patients can run the risk of over-whitening their teeth and making them susceptible to brittleness and sensitivity, which can lead to bigger issues down the road,” said a general dentist.

We have had many patients complain that over-the-counter whiteners did not whiten their teeth enough or did not whiten interproximally very well. Take-home professional whitening with trays is one of the best available because we can whiten the whole tooth on all surfaces to get the tooth the whitest in can be,” said an Ohio prosthodontist.

Patients in the US these days are very interested in having whiter teeth.

While they have plenty of options they can buy at the grocery store or pharmacy, none of these are as safe or effective as in-office whitening.

Tooth Whitening Patient Value, According to Dentists

Tooth whitening patient value for dentistsThe value of a tooth whitening patient can vary significantly from practice to practice. Of course, this has a lot to with the teeth whitening options each dentist offers.

In The Wealthy Dentist's most recent survey, dentists reported an average production of about $450 per patient. Values ranged from $200 up to $700.

Tooth whitening patients may well end up needing additional dentistry. This can further increase their dental patient value.

Teeth whitening is an introduction to cosmetic dentistry for many patients. In addition, while cosmetics may bring a new patient into the dental practice, general and restorative dentistry can keep them there for years.

More Tooth Whitening Patient Articles from The Wealthy Dentist:

Teeth Whitening and the Cosmetic Dentist (video)

Tooth whitening and cosmetic dentistryTeeth whitening is quite popular, but the average dentist says it doesn't necessarily lead to more cosmetic dentistry.

This survey found that less than half of teeth bleaching patients go on to get additional work from their cosmetic dentist.

"With tooth whitening, there is only one answer: deep bleaching!" said one dentist who is enthusiastic about teeth whiteners. "Whitening and cosmetic dentistry go hand in hand. 95% of my highest earning cases are cosmetic."

Read more: Do Tooth Whitening Patients Get More Cosmetic Dentistry?

The Truth About the Demand for OTC Teeth Whitening Products

The Truth About the Demand for OTC Teeth Whitening ProductsOver-the-counter teeth whitening products are popping up everywhere online — even EBay — with many of these products coming from companies in China.

Often the teeth whitening treatments available online contain high levels of hydrogen peroxide, which can be damaging to teeth enamel.

Tooth whitening is typically a safe dental treatment when carried out by a dentist who can determine if the dental patient is a good candidate for teeth whitening.

Based on this influx of teeth whitening kits from oversees, The Wealthy Dentist conducted a survey asking dentists about the popularity of over-the-counter teeth whitening products.

43% of the dentist respondents have seen the demand for over-the-counter whiteners increase, while 35% feel dental patients have become less interested in over-the-counter treatments. 22% believe the demand for these products have remained steady.

Here’s what some dentists had to say about over-the-counter teeth whiteners —

“A lot of patients have whitened their teeth. It seems that the ones who wanted whiter teeth have already done it.” (Oklahoma dentist)

“Whitestrips have had a significant impact on our office’s billings for cosmetic procedures. Revenues are down as patients use these instead of chair-side and tray whitening.” (Georgia dentist)

“We have had many patient’s complain that over-the-counter whiteners did not whiten there teeth enough or did not whiten interproximally very well. Take-home professional whitening with trays is one of the best available because we can whiten the whole tooth on all surfaces to get the tooth the whitest in can be.” (Ohio prosthodontist)

“Best place for patients to start if they have had a dental exam to rule out contraindications to whitening.” (New York dentist)

“With over-the-counter products patients can run the risk of over-whitening their teeth and making them susceptible to brittleness and sensitivity which can lead to bigger issues down the road.” (General dentist)

“With the cost of in-office whitening treatments going down, we have seen the demand for over-the-counter whiteners decrease.” (Wisconsin dentist)

What has your experience with over-the-counter teeth whitening products? Are you seeing dental patients less interested in these products, or has demand remained steady?

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