Dental Marketing Targets: Sleep Apnea, TMJ & Botox Patients

Best teeth whitening methodsWho do dentists target with their dental marketing? This survey found sleep apnea and TMJ/TMD patients were each targeted by half of responding dentists.

When it comes to the new cosmetic dentistry, we found that 5% of dentists offer cosmetic Botox, 11% offer therapeutic Botox treatment for TMJ treatment, and 14% offer Restylane or other dermal fillers.

“I do this very carefully because of the turf battles for Botox and Fillers. I market quietly and professionally in all areas by using education in the ads. Patients have a sense of entitlement, but in a heartbeat will pay cash for Botox… The Botox and fillers helps subsidize the practice to practice,” said one dentist. “I love providing this service too. No stress, reversible, pts love it and ask for it and pay in full the day of service.”

Read more: Targeted Dental Marketing: Sleep Apnea, TMJ, Botox & More Dental Patients

TMJ Disorder Survey: Dentists Offer Many Treatment Options (video)

TMJ Disorder survey videoTMJ can drive a person mad, but many dentists offer treatment for temporomandibular joint disorder.

The Wealthy Dentist conducted a survey that asked dentists if they treat TMJ and TMD, or refer dental patients out to specialists. We wanted to know what percentage of dentists offered temporomandibular joint therapy.

In this survey 4 out of 5 dentists responded that they treat TMJ. They went on to further report that they charge anywhere from $500.00 to $40,000 for TMD treatment.

“Treating lifestyle and stress are huge factors in successfully treating these people!” declared a North Carolina TMJ dentist.

Click on play to watch the survey video –

TMJ dentists offer a variety of treatments — enough that patients can get confused. The TMJ dentist needs to clearly explain to the patient what their options are for managing a TMJ disorder.

For more about TMJ see TMJ Treatment From Dentists

Science Friday: Study Looks At TMD Causes

Science Friday: Study Looks At TMD CausesUniversity of Florida News has revealed the results of the Orofacial Pain Prospective Evaluation and Risk Assessment study, or OPPERA.

This large clinical study of TMD disorders has revealed a wide range of findings, including how women apparently grow more vulnerable to TMD as they age.

This was one of the largest clinical investigations into the causes of temporomandibular joint disorders, or TMD, and the researchers hope the discoveries may lead to new methods of diagnosing and treating facial pain conditions, and predicting who will be susceptible to them.

“A major benefit of the OPPERA study is the comprehensive evaluation of demographic, clinical, biological, sensory and psychosocial factors that may contribute to increased risk of TMD,” said Roger Fillingim to Florida News, who is a professor of community dentistry and behavioral science at the UF College of Dentistry and the principal investigator for the UF OPPERA site. “It is important to assess variables across these multiple biopsychosocial domains in order to fully reflect the complexity of chronic pain development and persistence.”

The researchers discovered –

  • Chronic TMD becomes more frequent with increasing age in women, but not in men.
  • A wide range of biological and psychological factors appear to contribute to the condition.
  • People with TMD are more sensitive to mildly painful sensations.
  • People with TMD experienced greater heart rate increases during mild physical and psychological stress.
  • New and important genetic factors that appear to be linked to chronic TMD.

The research team will continue to publish additional findings and insights as they continue to analyze the study data.

For more on this story see: Large-scale study sheds light on painful jaw disorder.

TMJ Treatment Available from 4 of 5 Dentists

Four out of five dentists in this survey report that they treat TMJ/TMD patients. The remainder refer them out to a specialist.

Dentists reported charging anywhere from $500 to $40,000 for treatment. Of course, there are a wide variety of treatment options available, and each method has its own price tag.

“Emotionally rewarding, but financially unrewarding. Once patients are out of pain, they’re miraculously out of money!” complained one dentist.

Here are some more comments:

  • “Over 50% of the adult population needs this treatment, and many will accept if presented properly.” (Connecticut dentist)
  • “Due to the excessive costs for TMJ treatment by colleagues, I feel I have to provide some affordable treatment options to these patients.” (Florida dentist)
  • “Treating lifestyle and stress are huge factors in successfully treating these people.” (North Carolina dentist)
  • “I refer them out to a prosthodontist.” (Illinois dentist)
  • “TMJ treatment should be a recognized specialty by the ADA.” (Arkansas dentist)
  • “Patient must be nearly pain-free before definite orthodontic treatment is begun.” (Nebraska orthodontist)
  • “I am so fortunate to be one block away from a TMJ specialist so I often refer my patients with TMD to him!!” (Alabama dentist)
  • “Conservative appliance therapy takes about 6 months.” (Arkansas dentist)
  • “Poor return for time spent, but a great service to needy patients.” (Missouri dentist)
  • “You have to know what you are doing. One must be able use MRI and CT scans, drugs and splint therapy.” (Maryland dentist)
  • “Docs who do not truly understand the field should take a lot of continuing dental education.” (Illinois dentist)
  • “The various treatment modalities are confusing, and many are not supported by credible research.” (Nevada periodontist)

Read more: Clear Majority of Dentists Treat TMJ and TMD


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