Teeth Whitening Makes List for Back-to-School Shopping

Teeth whitening for back to schoolA new report indicates that 18% of parents say that they plan to get tooth whitening for their teen as part of going back to school.

The survey, by American Express, also apparently found that 9% of parents would be willing to pay for their kids' tattoos (yes, really!).

Teens tend to have naturally white teeth, so their passion for teeth bleaching might seem unusual… until, of course, you remember that they're teenagers. (And tooth whitening is certainly cheaper than braces…)

Read more: Back-to-school checklist: Whiter teeth & tattoos

Dentists: Has Tooth Whitening Gone Too Far? (video)

tooth whitening gone too farTooth whitening treatments have become one of the most frequently performed cosmetic dental services.

According to the American Academy of Cosmetic Dentistry, Americans spend more than $1.4 billion on over-the-counter teeth whitening products.

But has the quest for blindingly white teeth gone too far?

One prosthodontist complained to The Wealthy Dentist, “Too many people have the Regis Philbin look: teeth that are too big and too white that look fake!”

In the following survey video we asked dentists about the subject of tooth whitening and here’s what they had to say –

What do you think? Has tooth whitening gone too far?

Tooth Whitening Wars in North Carolina: Is Your State Next?

The FTC and Teeth Whitening Wars in North CarolinaIn North Carolina, tooth-whitening services can be administered by non-dentists in hair salons, retail stores, and at kiosks in shopping malls.

And the FTC in North Carolina believes a dentist doesn’t need to be present.

In 2010 the North Carolina State Board of Dental Examiners attempted to reign in the non-dentists by sending out 42 letters notifying tooth-whitening providers that they were illegally practicing dentistry and ordered them to stop.

As reported by DrBicuspid.com, the U.S. Federal Trade Commission (FTC) then initiated an action against the North Carolina dental board, alleging that the board violated federal law in their attempts to block non-dentists from providing tooth-whitening services.

In February 2011, the dental board retaliated by filing a lawsuit against the FTC, accusing the commission of violating the U.S. Constitution in its attempts to keep the North Carolina State Board of Dental Examiners from regulating tooth-whitening services being offered by non-dentists.

A FTC judge fired back by denying the dental board’s motion to dismiss the FTC’s complaint and unanimously rejected the argument that the state action doctrine exempts it from antitrust scrutiny under the Federal Trade Commission Act.

The FTC judge further ruled that the North Carolina State Dental board’s efforts to block non-dentists from dispensing whitening services constitutes an illegal anti-competitive conspiracy.

In an email to DrBicuspid.com, Board attorney Noel Allen writes, “If a clear state statute, a century of court precedents, and the United States Constitution no longer allow the state of North Carolina, acting through its General Assembly, to define the practice of dentistry to protect our citizens from the illegal and unsafe practice of dentistry, then it should be the Congress or the U.S. Supreme Court that pronounces the death of that state right. The decision should not come from the FTC acting on its own initiative, without even so much as internal rule to support it.”

The North Carolina State Dental Board argues that they never tried to stifle competition and were only trying to protect the public from non-licensed dental treatments.

The battle between dentists and teeth-whitening providers is being fought in other states as well. Recently the Connecticut State Dental Commission ruled that tooth whitening is dentistry and can no longer be performed without a dentist present, while another judge ruled against the New Jersey Dental Association in their legal battle against a chain of tanning salons offering tooth-whitening services.

What are your thoughts? Do you think tooth-whitening services require a dental license?

For the entire story by DrBicuspid.com see: FTC Judge Rules That NC Dental Board Acted Illegally

Is Tooth Whitening a Gateway to Cosmetic Dentistry? (VIDEO)

In recent years, teeth whitening has become increasingly popular.

But in this survey, dentists indicated that over half of those patients do not go on to have additional cosmetic dentistry. Two out of three dentists reported a conversion rate of less than 40%.

Read more: Dental Makeovers May Start with Teeth Whitening

Non-Dentist Teeth Whitening: Did Dental Board Overstep Its Bounds?

Non-Dentist Teeth Whitening: Did Dental Board Overstep Its Bounds?In North Carolina, the State Board of Dental Examiners has to stop telling non-dentists that it is illegal to provide teeth-whitening products or services in their state.

In a unanimous opinion and final order issued by the Federal Trade Commission, it was determined that the North Carolina State Board of Dental Examiners acted illegally when they pushed to bar non-dentist providers of teeth-whitening products and services from selling their products to consumers in North Carolina, as reported in the Wall Street Journal.

The original complaint stems from the dental board sending dozens of letters telling non-dentist teeth-whitening providers that they were practicing dentistry illegally and ordered them to stop. According to the WSJ, the board also allegedly threatened non-dentists who were considering opening teeth-whitening businesses. The board also sent letters to mall owners and property management companies urging them not to lease space to non-dentist teeth-whitening providers.

The final order upholds an initial decision by Chief Administrative Law Judge D. Michael Chappell in July and adopts Chappell’s order with minor changes.

To read the full story see: FTC: N.C. Dental Board Thwarted Teeth-Whitening Competition

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