Dentist Teeth Whitening Popularity (video)

Teeth whitening from the cosmetic dentistTooth whitening is one of the most popular forms of cosmetic dentistry, and even though some patients overdo it, five out of six dentists don't think it's a problem.

“If people want ‘toilet bowl teeth,’ so what?" asked one cosmetic dentist. "Too white? Isn't that like being too rich?"

“I still see 5-10 patients daily asking about teeth bleaching who have never done any teeth whitening previously," offered another dentist.

Dentists still see many patients asking about tooth whitening and procedures like laser teeth whitening that can only be done in a dentist's office. However, many patients choose over-the-counter teeth whiteners (often containing carbamide peroxide) to get the white teeth they desire.

Read more about whitening in the dentist's office: Are Today’s Consumers Over-Whitening Their Teeth?

Teeth Whitening and the Cosmetic Dentist (video)

Tooth whitening and cosmetic dentistryTeeth whitening is quite popular, but the average dentist says it doesn't necessarily lead to more cosmetic dentistry.

This survey found that less than half of teeth bleaching patients go on to get additional work from their cosmetic dentist.

"With tooth whitening, there is only one answer: deep bleaching!" said one dentist who is enthusiastic about teeth whiteners. "Whitening and cosmetic dentistry go hand in hand. 95% of my highest earning cases are cosmetic."

Read more: Do Tooth Whitening Patients Get More Cosmetic Dentistry?

Teeth Whitening Does Not Damage Tooth Enamel

Tooth whitening brightens teeth, but some worry it may damage tooth enamel. Well, researchers have found that home bleaching does not damage enamel.

Published in the Journal of the American Dental Association, this study examined the effects of 10% carbamide peroxide (the active ingredient in many home teeth whiteners) on human tooth enamel.

They found that teeth bleaching does not effect enamel wear. (However, dentin is susceptible to erosion from tooth whitening products.)

This is excellent news, dispelling any notions that whitening yellow teeth through cosmetic dentistry can be bad for one’s oral health.

Read more about teeth whitening at the JADA: Erosion and Abrasion of Enamel and Dentin Associated With At-Home Bleaching

UV Teeth Whitening May Be Ineffective, Even Harmful

UV light-enhanced tooth bleaching may be harmful to skin and eyes, especially among fair-skinned patients. A new study claims that bleaching with UV is no more effective than bleaching without UV, and can cause four times the damage of sunbathing.

The study’s lead author, Ellen Bruznell of the Nordic Institute of Dental Materials, also found that bleaching can damage teeth, leading to more exposed grooves on the surface of teeth. (The study was published in Photochemical & Photobiological sciences, a journal of the Royal Society of Chemistry.)

Read more about the study

Tooth Whitening and Cosmetic Dentistry Don’t Always Go Hand in Hand

Tooth Bleaching Not Always a Gateway to More Cosmetic Dental Work

tooth bleaching and cosmetic dentistryIn this survey, we asked dentists what percentage of their patients who initially request tooth whitening go on to have additional cosmetic dental procedures. Two out of three dentists reported a conversion rate of less than 40%.

  • “Tooth whitening and cosmetic dentistry go hand in hand. 95% of my highest earning cases are cosmetic.” (Scotland dentist)
  • Hype, for the average patient.” (Pennsylvania dentist who does not offer tooth whitening)
  • “It is the direction dentistry is going, so you either embrace the change or get left behind.” (Texas dentist)
  • “Whitening is not popular in blue collar neighborhoods.” (Illinois dental student)
  • “Maybe it’s just in my area, but there sure aren’t as many patients beating down my door for cosmetic treatments like LVI and other gurus would have you believe. The kids’ karate lessons, the cruise, and the new SUV are all way more important.” (Illinois dentist)
  • “Whitening opens the door to more to more cosmetic dentistry.” (New Jersey dentist)
  • “Tooth whitening is only temporary, and it has limitations. This has to be stressed to the patient.” (New Jersey dentist)

Read the complete tooth bleaching and cosmetic dentistry survey results


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