Why the Internet is the Best Place for Dental Marketing (video)

Why the Internet Is the Best Place for Dental Marketing (video)The Internet is the future of dental marketing, and in case you haven’t noticed, the future has already arrived.

These days most dentists have a dental practice website, but not everyone is convinced the Internet is the best place for dental marketing. One dentist told The Wealthy Dentist, “Website patients are likely to be skittish and scared.”

Another dentist disagreed, “My website brings in an educated, motivated patient.”

The Wealthy Dentist conducted a survey asking dentists if their dental website marketing is worth the expense.  Watch the following video to hear more of what dentists had to say about Internet dental marketing

Dentists Feel Online Reviews Are Extortion to Defend Reputation

Dentists Feel Online Reviews Are Extortion to Defend ReputationNegative online reviews have made headlines in the past few weeks with patients suing doctors and doctors suing Google.

It’s a hot topic among dentists who feel they have little recourse when an unflattering review is posted on sites like Yelp or DoctorBase.

The Wealthy Dentist conducted a survey asking dentists if they have experienced a negative online review.

66% of the dentist respondents answered yes to receiving a negative review with half of those experiencing a bad review more than once.

34% said they have not yet received a negative online review.

Here’s what dentists had to say about negative online reviews —

“It has become extortion to defend your reputation on line. It is too easy for your competitors to place negative postings about you.” (California dentist)

“I think this can be very detrimental to a practice.” (North Carolina dentist)

“They should not be anonymous. It wouldn’t take much for me to post negative reviews of my colleagues either representing myself as a patient, and I don’t know whether or not they have done such a thing. A completely anonymous person could completely irreparably ruin someones career with a negative post quite easily. People are extremely upset, impatient and oftentimes unrealistic these days so it could be very easy to unintentionally “tick someone off” while attempting to do the best for them. I anesthetized a gentleman yesterday who was in a great deal of pain so he could hear and understand that I could not extract his badly impacted wisdom tooth. After carefully explaining it to him after he visibly felt better, he asked “can’t you just yank it out?” This happens quite often, so if someone is going to post something negative they should put on their big boy pants and own up to it. Apparently I have someone floating around out there faceless that I will never be able to engage in any kind of problem solving.” (Florida dentist)

“I simply do not see how first amendment rights trump was is obviously extortion via slander. That is why we have small claims courts. If someone wants their money back for what was perceived as poor service, utilize the justice system. These online review websites allow the individual to be judge, jury, and executioner without fear of rebuke. Why someone would want to intentionally harm a doctor and “put them out of business” is beyond me. You think it is funny or unfortunate until it happens to you. I never in a million years would have thought being moral, ethical and always doing the right thing would bring me 2 negative reviews: one of them for telling the patient the truth and returning her money. There needs to be legislation against this. We need to act as a profession before the profession is completely destroyed.” (Suburban orthodontist)

“They are nothing more then gossips, and should be treated a such. The loyal patients, the ‘Last of the Mohicans,’ would never compromise the good name of their doctor.” (Illinois dentist)

“It’s BS because you can’t argue your case without revealing confidential patient information.” (Georgia dentist)

YELP seems to play favorites with businesses. They called me to see if I wanted to advertise. After saying no, 10 of the 12 reviews were hidden from the public. Coincidental? You decide. All 10 of these reviews were 4 and 5 stars (out of 5).” (California dentist)

“I have new patients sign a paper that they need your permission to write anything about you.” (General dentist)

“I do not like them because it is very hard to rebuke.” (Florida dentist)

“There should be some way to control this. Patients can easily post a negative review simply because you take them to collections.” (Pennsylvania dentist)

“They’re a bugger and they can’t be removed…only buried…that costs $$.” (General dentist)

“I think we should be able to see who it was who gave us the negative review and have an option to deal with the situation and have the review removed.” (Utah dentist)

“I am not too concerned by an occasional bad contact. I try to make it an opportunity to get people to call or come into the office.” (Texas dentist)

“I hate the anonymity!” (Urban orthodontist)

We also asked dentists if they answered yes to receiving a negative online review, how they handled the situation. Here’s what they said —

“I replied to it, but so far it has not be removed.” (General dentist)

“I posted a very positive response. However, I found out recently there are HIPAA issues I did not even think about in the response that I could be sued for.” (Suburban orthodontist)

“The site it appeared on allowed you to write a rebuttal. I invited people concerned by what they read to call or come by the office to discuss their concerns, meet the office team and tour the facility.” (Texas dentist)

“I added explanation to it.” (California dentist)

“I responded to patient’s review online. Patient responded and 1 star was upgraded to 3 stars. I refunded money on dissatisfied service.” (California dentist)

“I just got it. I have not yet responded. She only visited my office two times and gave me all A’s initially, but changed them 10 months later for no reason that I am aware of. Got some recommendations?” (Florida dentist)

“I didn’t know about until about 8 months later so decided to ignore it at that point.” (General dentist)

“I consulted with an attorney and wanted to claim a defamation of character lawsuit. My attorney advised me that it was not worth the effort to fight. The negative postings were on Yelp. There were two negative “Yelps” posted by two different persons, but it is fairly obvious that it is the same person posting the negative Yelp. In the end, I am doing nothing against these two negative Yelps.” (California dentist)

“I responded to the review. The person sent me an email saying a filling had fallen out — one that was done 3 months earlier at another DDS. I was out of town. Apparently this person expected me to be there for them. Not even a patient of record? (California dentist)

“I’ve ignored it. The review was so obviously not about me but a different dentist instead. I did write to the website requesting it be removed but did not receive a response. Instead I asked people to post favorable reviews about me to balance it out.” (New York dentist)

“We asked our best patients to go in and review us which sent that one bad review to the bottom of the list.” (Utah dentist)

“It was false and posted on Yelp. I called and requested it be removed. I even threatened legal action but to no avail. (General dentist)

What are your thoughts on negative online reviews? How would you handle them?

Dentist Continuing Education May Cure Dental Burnout Symptoms (video)

Dentist Continuing Education May Cure Dental Burnout SymptomsEveryone feels burnout now and then, but dentists are especially at risk for professional burnout.

Said one dentist, “Burnout to me is manly the result of the negative light in which most dental patients view the dental office experience.”

Another dentist advised, “Taking continuing education to learn and improve techniques rejuvenates my practice. It keeps me fresh!”

The Wealthy Dentist conducted a survey asking dentists if they have ever suffered from professional burnout in their dental careers.

Click on Play to watch the video to hear more of  what dentists have to say about burnout

What do you do to avoid professional burnout?

Dentists Looking to 2012 for an Economic Upswing

Dentists Looking to 2012 for an Economic UpswingRecent economic reports give U.S. economists hope that 2012 will be an improvement over 2011, and it seems there are many dentists who agree.

“If the economy improves, as it should, we all should do better in 2012!” said one dentist.

In fact, when asked what they expect for 2012, 77% of the dentists who responded to our survey anticipate a better financial picture, while only 23% expect 2012 to be a bad year.

When asked about the past two years, 42% of the dentists said 2011 was economically better than 2010. However, for 40% of dentists, 2011 was economically worse than 2010. 18% saw no difference economically between 2010 and 2011.

Here are some dentist comments:

Dental marketing worked…

“We plan that each year will improve over previous year due to addition of an associate and definitive marketing strategies utilizing the Internet Dental Alliance web sites!” (Oklahoma dentist)

“We didn’t have a better year by mistake. It was due to being proactive and using targeted dental marketing.” (California dentist)

“We streamlined our dental marketing efforts, increased our marketing return on investment, focused more on internal marketing, and tightened our belts on our overall office expenditures. We will end this year with more new patients and economically much better than the previous 3 years. We are riding out the economic storm fairly well.” (Ohio prosthodontist)

“I feel our picture is 50% real and 50% what’s in our head. If we stay positive and use services like yours we can make our results better than average. How much better depends on our head and the help we get.” (Urgent care dentist)

Implementing new strategies helped …

“We are staying afloat because we offer a very wide-range of services for a General Dentist – Invisalign, Sedation, Implant placement and restoration, CEREC, most Endo, Perio, and Oral Surgery. Without this broad offering, we would be doing much worse.” (General dentist)

“We are down 5% but we completely remodeled our office doubling our space, had 5 of 8 staff members pregnant, losing 4 of them, worked through the construction dust and noise, and were still only down 5%, so I am happy with 5% downturn. I look forward to 2012.” (California dentist)

“In order to turn things around, I have completely had to change my practice. I have a management group I am now using and am revamping office systems. We are working hard to maintain the high level of care we have always offered, but am now participating as “in network” with dental insurance, and am now thinking about profit centers and time management. We are trying for a balance that doesn’t diminish our ability to do awesome dentistry, but it will be more difficult with the restrictions that insurance companies place on treatment. Illinois has been hit hard by the economy, with the “reported” unemployment level finally getting down under 11% for the 1st time in 3 years in December with the seasonal Christmas hirings. The actual unemployment is around 21%.” (Illinois dentist)

“I spent time creating additional avenues of wealth.” (General dentist)

“I will continue as I have through thick and thin, modifying as I see necessary, continuing to update skills, and taking very good care of my patients. While this year was a downturn, compared to many of my local peers, it was truly a minor one.” (South Carolina dentist)

“I am dropping Delta Premier. I tried it this year and I can’t give that 25-35 percent discount.” (Illinois dentist)

Looking to 2012 for relief …

“Our goal is to increase by 30% in 2012.” (New Jersey dentist)

“The first half of 2011 was the best ever. The second half saw a decrease relative to 2010. The trend is for 2012 to be flat, so I am playing it very conservative right now.” (Virginia dentist)

“They must improve in 2012!” (General dentist)

“In 2012 I definitely need to change how I do business in regards to PPOs. I use to be an all fee-for-service practice. That dwindled, and now I am busy, but not profitable. (California dentist)

“If President Obama loses we’ll see a much better economy.” (General dentist)

The Wealthy Dentist would like to thank all the doctors and specialists who have participated in our dental surveys over the past year. We find your insights and comments invaluable and we appreciate the time you take to offer feedback.

We wish all of you a very prosperous 2012!

Cosmetic Dentistry Still Tops the List of Services Dentists Offer

Cosmetic Dentistry Still Tops the List of Services Dentists OfferWhen asked what services their dental practice offers, the dentists who responded with cosmetic dentistry were the clear majority in this survey.

More aging baby boomers are turning to cosmetic dentistry to improve the appearance of their teeth, which may explain the increase in demand for cosmetic dentistry services.

Dental implants are the most popular dental treatment among this demographic for the replacement of damaged or missing teeth.

A California dentist shared, “More than half of our practice is dental implants now!”

Here at The Wealthy Dentist, we were curious what services dentists are currently offering. The top services offered by dentists who responded to this survey are cosmetic, tooth whitening, dental implants, dentures, and children’s dentistry.

Here’s a breakdown of the services dentists are offering —

List of Services Dentists Offer

Dentists were disappointed that other services were not included in this survey, like Botox, oral cancer screenings, or offering custom mouthguards for patient athletes.

One prosthodontist noted, “Oral cancer screening and testing was not on the survey list. Also, it would be interesting to know how many offices provide Botox.”

A general dentist responded that he now offers same day service for CEREC restorations as part of his dental practice services.

Another dentist answered tongue-in-cheek, “I don’t offer gum disease, I treat it.”

What dental services does your dental practice offer? Has the demand for cosmetic dentistry increased?

Where is your dental marketing focused?

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