Dental Marketing: Social Media For Dentists Explained

Dental Marketing: Social Media For Dentists ExplainedSocial media is slowly being adapted by dentists looking to expand their dental marketing reach.

Marketing statistics company Hitwise reported that one in every eleven visits to Internet sites in the U.S. were to Facebook last month, with the site itself accounting for one in every five page views.

But some dentists are hesitant to take part in this new “social media revolution” claiming that keeping up with the different social channels is confusing.

Recently Douglas Wray posted an image on Instagram (the photo-sharing service for iPhone users) of all the major social media services as compared to donuts (yes, he spelled it “donuts”).

The image has now gone viral.

Here at The Wealthy Dentist, we thought we’d provide our dentists with our own version of the “donut social media” definition . . . dentist-style.

SOCIAL MEDIA FOR DENTISTS

Dental Marketing: Social Media For Dentists Explained

The value of social media comes from using social media as a communications channel. With a few simple dental marketing tools, a dentist can offer patients a new level of customer engagement reminding them of your services whenever they are online.

Please feel free to share this and let us know your thoughts!

Can Popular Social Media Site Pinterest be Used for Dental Marketing?

Can Popular Social Media Site Pinterest be Used for Dental Marketing?We can hear dentists groaning now, “Please, not another social media site to integrate with my dental marketing plan!”

But only having a dental website isn’t enough anymore, especially if that dental website isn’t geo-targeted and isn’t up-to-date with the latest dental keyword phrases.

A modern dental practice must maintain an active, keyword rich website, a dental practice Facebook page, and a Google Plus page, and it also helps to post some dental demonstration videos on YouTube.

Social media is a great way for dentists to engage and communicate with dental patients on a regular basis. It takes a little more work on the dental practice side to keep the social media engagement going.

It’s not just a one-time post with a teeth-whitening special.

Social media is a conversation between the dentist and his dental patients about what’s going on at the dental practice, what new cosmetic dental procedure patients like, what new treatment financing options are available and so on.

And using the new social media site Pinterest can further help dentists promote their dental practice.

If you aren’t sure about Pinterest for dental marketing, then check out the following stats compiled by Monetate Marketing Infographics about Pinterest —

Is Pinterest the Next Social Commerce Game Changer?

Think about Pinterest as more of an online scrapbook that links to the websites where the images are found.  This is the traffic power behind using Pinterest.  Pinterest users “scrapbook” their ideas, hobbies, passions and inspiration with the world when they “pin” images to their virtual boards.

Members are able to follow each other and comment, just like other social media platforms.  They also share their boards with each other.

Here are 7 ways a dental practice can use Pinterest for dental marketing

1.  Share images of your dental practice, both inside and out.

2.  Share your before and after photos from those dental patients who have given permission to share their images online.

3.  Encourage your dental patients to share their images on your boards.  Ideas like “My dental patients graduating this year” and invite them to post their graduation photos with their beautiful smiles.

4.  Share new dental equipment.

5.  Even share the things you enjoy and you may find many patients who share your passions for trout fishing, race cars, or golf.

6.  If you have dental patients who are getting married, ask them to share a couple of their wedding photographs.

7.  Women are even planning their weddings on Pinterest.  Think of the services you can offer a prospective bride that she may want to include on her wedding planning boards for things she wants to get done before the big day.

Dentists must be present in more places online, and recognize that dental patients increasingly want to engage in social media, regardless of the platform. Broadening your dental marketing to include image boards on Pinterest is a simple new way to showcase your dental practice in a positive light.

(If you would like to receive an invitation to join Pinterest, please let us know in the comments and we will send you an invitation from The Wealthy Dentist. To see The Wealthy Dentist on Pinterest, go to pinterest.com/wealthydentist)

10 Top Ways Dentists Can Engage Dental Patients on Facebook

10 Top Ways Dentists Can Engage Dental Patients on FacebookMany dentists worry about the number of Facebook followers when they really should be worrying whether their followers are reading and enjoying what they are posting on Facebook.

The difference between Facebook and other dental marketing efforts is that a dental practice needs to invest a little bit of time on Facebook.

This small amount of extra time can go a long way and can even provide a rewarding experience as dental patients begin to provide feedback and communicate directly with you and your dental practice.

It really doesn’t require more than an hour a week, but you have to know exactly what works on Facebook so you aren’t wasting your valuable time and dental marketing efforts.

The Top 10 Ways Dentists Can Engage Dental Patients on Facebook

1. Ask questions.
Asking questions of your dental patients is a great way to engage them on your dental marketing Facebook Page. Ask them fun questions like what their favorite dental chair is in your office, or what they think of recent changes to Facebook (there are always changes to Facebook that you can ask them about). Facebook users love discussing Facebook.

2. Share personal stories with photos.
Share images of you and your office staff on Halloween when everyone is dressed in costume, or St. Patrick’s day when everyone is wearing green, but use these fun images as a way to engage your Facebook fans into sharing what it is about your dental practice they enjoy.

3. Hold a contest.
Create a contest strictly for your Facebook fans. Maybe host a Facebook trivia contest where your fans are asked to guess something about their favorite dentist… your favorite color, your favorite restaurant, your favorite hobby, etc., and offer a prize to the winner. Maybe, if they guess the right answer to your favorite restaurant, you can team up with that restaurant to offer the winner dinner for two as the prize.

4. Cross-promote neighborhood businesses.
Is there a local restaurant where you always enjoy lunch, or a place you like to take your children? Why not promote their Facebook Page? Do some of your patients have businesses you enjoy?  Think about talking about them and their business on your Facebook dental marketing page.

5. Post Facebook content when your dental patients are online.
Most dentists post their Facebook updates during the work day — not before 6:00am or after 6:00pm. Marketing research has discovered that content posted outside of 9:00am – 5:00pm timeframe had higher user engagement rates than posts made during the work day. Many working moms like to visit Facebook before their kids are up in the morning or after they have gone to bed.  Think about offering them something during these hours.

6. Share employee recognition.
Is there an employee whom your patients seem to love? Do you reward your employees on a regular basis? Think about sharing this recognition with your dental patient fans on Facebook.

7. Highlight your community service.
Does your dental practice sponsor a local baseball team or high school football team? Think about posting their game schedule or their losses and wins and ask your fans to attend their games in support. Ask patients to upload photos of the games they attend.

8. Use check-in deals on Facebook.
Facebook allows people to check-in to a business using the mobile Facebook app on their smart phone. To encourage your dental patients to use this app and make an appointment with your dental practice you can create a check-in deal for your page. Maybe you offer those patients who use this mobile marketing app something extra at your practice like a teeth whitening treatment they can use within the year.

9. Offer dental care tips.
Post dental care tips detailing ways in which your patients can take care of their teeth to avoid cavities, or gum disease. Think about all the ways you can help your dental patients protect their teeth, or offer signs of dental problems to watch out for — especially with their children.

10. Ask your followers for content.
Ask your Facebook fans for sugar-free recipes — or for ways they have convinced their small children to brush their teeth before bed. Ask your fans to offer up solutions to common issues with dental care. Highlight and talk about the best solutions from your fans.

Sit down and think about how you are utilizing Facebook for your dental practice and come up with a plan for interacting with your dental patients online.

I hope this inspires you to engage with your Facebook fans in new and compelling ways that add to your dental practice bottom line.

Facebook Dental Marketing: What Dentists Think (video)

Facebook dental marketing dentist survey videoFacebook dental marketing may be picking up steam, but many dentists still don’t know how to use social media for internet dental marketing.

In this survey, two out of three of dentists report having a Facebook business page, while only one-third do not.

“We are able to connect not only with our own patients, but also with their Facebook friends when they like or share one of our posts or videos,” said a Missouri dentist. “It helps us to get the word out.”

Check out Jim Du Molin and Julie Frey discussing the topic of social media marketing in this short video…

What are your thoughts on using Facebook for dental practice marketing?

Dental Marketing: Pinterest Seeing More Health-Related Searches

Dental Marketing: Pinterest Seeing More Health-Related Searches: The Wealthy Dentist on PinterestSocial media site Pinterest is seeing more health-related searches than it has since it launched in March 2010, according to Lisa Israel, a spokeswoman for Pinterest.

Depending on your dental patient demographic, Pinterest is becoming a social media site that shouldn’t be ignored in your 2013 dental marketing plan.

Pinterest has quickly become the 3rd most popular social media site behind Facebook and Twitter.

Women ages 25 – 34 use Pinterest with most averaging 1 hour and 17 minutes per visit and shoppers referred by Pinterest are 10% more likely to make a purchase than visitors arriving at a website by other sources. Pinterest drives more referral traffic than Google Plus, YouTube and LinkedIn combined. A call-to-action pin sees an 80% increase in engagement. (Source: Mashable)

Pinterest generates over 4 times as much revenue per click as Twitter and 27% more revenue per click than Facebook. (Source: Converto)

Dental photographs have always been indispensable in maximum case acceptance. Teeth whitening and braces are the most popular dental “pins” on Pinterest following the trend for users to save (or pin) their self-improvement plans with before and after photographs.

Think about Pinterest as more of an online “to-do” or “want” list in images that link to the websites where the images are found. This is the traffic power behind using Pinterest. Pinterest users “scrapbook” their ideas, hobbies, passions, wants, needs, and inspiration with the world when they “pin” images to their virtual boards.

Members are able to follow each other and comment, just like other social media platforms. They also share their boards with each other.

Here are 7 ways a dental practice can use Pinterest for dental marketing –

1. Share images of your dental practice, both inside and out.

2. Share your before and after photos from those dental patients who have given permission to share their images online.  Use ideas from your case acceptance presentations.

3. Encourage your dental patients to share their images on your boards. Consider ideas like “My dental patients graduating this year” and invite them to post their graduation photos with their beautiful smiles.

4. Share new dental equipment.

5. Even share the things you enjoy and you may find many patients who share your passions for trout fishing, race cars, or golf.

6. If you have dental patients who are getting married, ask them to share a couple of their wedding photographs.

7. Women are even planning their weddings on Pinterest. Think of the services you can offer a prospective bride that she may want to include on her wedding planning boards for things she wants to get done before the big day.

Dentists must be present in more places online, and recognize that dental patients increasingly want to engage in social media, regardless of the platform.

Broadening your dental marketing to include image boards on Pinterest is a simple new way to showcase your dental practice in a positive light. To see The Wealthy Dentist dental marketing ideas on Pinterest, visit The Wealthy Dentist’s Pinterest Page for more details.

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