Dentist Online Social Media: The New Dental Marketing?

Dentists and online social mediaDentists are embracing social media websites for business networking and internet dental marketing. Over half of dentists (57%) report using Facebook, Twitter and/or LinkedIn for professional purposes.

Facebook is the clear leader; half of dentists use it professionally, and 4 out of 5 are on Facebook for personal purposes. One in three dentists uses Twitter professionally, and one in three is on Linked In.

“I believe they will and have had a great impact on dental marketing,” predicted one dentist. “It remains to be seen exactly how this will impact patients actually using these sites to select their dentists.”

“Social Networking is FREE,” raved a website designer. “It gives your dental websites visibility that they would not otherwise have. Most everyone under 50 use the internet for everything. Print is gone, and the internet social media is free right now, so why not take advantage of this?”

Here are some more comments from dentists:

  • “It seems a little non-professional, but I don’t knock those who do. I’m personally annoyed with my chiropractor’s posts, so skip over them. I imagine my patients would do the same.” (Texas dentist)
  • “Too new…not sure of impact.” (Pennsylvania orthodontist)
  • “I think all of these sites are a huge time killer!” (Alabama dentist)
  • “No online social networking personally or professionally anymore. Most of it is a waste of time. I’d rather spend the valuable time with my wife and kids.” (Ohio prosthodontist)
  • “I have begun to use LinkedIn for contacts across the nation for my orofacial myology business.” (Nebraska dental hygienist)

Read more: Dentists & Social Media for Online Dental Marketing

Dental Marketing: The Real Facts About Dentists Using Facebook Pages

With more than 500 million active users now on Facebook, The Wealthy Dentist decided to conduct a survey asking dentists if they have a Facebook page for their dental practice to support their dental marketing efforts.

Facebook is now used by 1 in every 13 people on earth and is beating Google in terms of traffic.

60% of dentist who responded to this survey have a Facebook page for their practice, while 40% do not.

Suburban dentists use Facebook pages more than urban dentists, with rural dentists not using Facebook pages at all.

Of the 60% of dentists who are using Facebook pages, the average number of “likes” for a page is 158. The highest number of page “likes” reported are 821 and the lowest is 5.

Here are some dentist comments on Facebook pages —

“Facebook provides easy interaction with patients who are active users.” (Minnesota dentist)

“We have had giveaways every other month like a gas card, free teeth whitening, and an iPad on Facebook.” (General Dentist)

“Just starting to use it. Giving away a Kindle for Christmas for one lucky new Facebook Fan.” (West Virginia dentist)

“Electronic email seems to be more effective. They don’t have to like you to get postings, even though the can unsubscribe.” (California dentist)

“I am not sure exactly what Facebook’s value in marketing does for a practice.” (California orthodontist)

“I have a Facebook page because people feel dentists should be involved in latest social media…” (Illinois dentist)

“I am not sure I want one.” (New Jersey dentist)

“Yes, I think if it’s done correctly, it will be another way to market my practice.” (California dentist)

“I haven’t seen much benefit, despite the 1-2 time a week postings.” (Nevada dentist)

“I don’t have a clue about how to set it up.” (General dentist)

“We use it for referrals, trivia, giveaways, etc.” (Utah orthodontist)

“I don’t have time to maintain it and it’s not helpful if you don’t spend some time on it.” (Texas dentist)

As a dentist, if you want to increase your dental marketing influence, a Facebook Page is an additional option; it’s not something that’s going away anytime soon, and we anticipate that it’s something that will continue to grow.

We will continue to keep you updated on how a Facebook Page can assist your dental marketing efforts.

Do you have a Facebook Page?  What are your thoughts?

Dental Marketing: Facebook as an Effective Internet Marketing Tool

Dental Marketing: Facebook as an Effective Internet Marketing ToolEffective dental marketing requires that dentists keep up a regular presence with dental patients in order to ensure success.

Having a dental website, blog, newsletter, Google+ page and Facebook page are all important factors in keeping your dental practice in front of your dental patients.

Some dentists are still not convinced that Facebook is an effective Internet dental marketing tool.

Last week, Facebook started the process for its highly-publicized IPO. In anticipation, the online competitive intelligence service Hitwise just released their 10 Key Statistics about Facebook, comparing the Facebook audience with that of other social networks.

Here is what Hitwise found —

1. Facebook captures 1 in every 11 Internet visits in the United States.
2. 1 in every 5 page views occurs on Facebook.
3. The average visit time on Facebook is 20 minutes.
4. Facebook’s audience skews slightly more female than the online population as a whole.(Female is 57%, male is 43%).
5. The ages of Facebook visitors are indicative of the website’s strength in the marketplace, with relative parity in distribution of its visit share by age vs. the online population (Ages 18-24 is 18%, 25-34 is 23%, 34-44 is 21%, 45-54 is 19%, and 55+ is 20%).
6. Facebook wins 499,949,430 visits from the most affluent income group versus YouTube’s 223,732,591 visits and Twitter’s 15,166,795 visits.
7. Facebook became the #1 ranked website in the US on March 9, 2010.
8. “Facebook” is the most searched term in the US and Facebook-related terms account for 14% of the top search clicks.
9. Facebook users are highly loyal to the website; 96% of visitors to Facebook were returning visitors in January 2012.
10. Internationally, Facebook ranks in the top 2 websites in every market except China, where Sina Weibo, Baidu Zhidao and Renren are the dominant social networks.

Hitwise further states that “Facebook is the largest website in the US and a top performer in numerous international markets. The fan base of the site is loyal and spends a significant portion of their time online on the social network. Facebook’s influence is seen in the presidential elections, digital shopping habits and beyond.”

Last June Hitwise concluded in their Facebook Fan Acquisition and Analysis that 1 Facebook fan is equal to 20 additional visits to a business website over the course of a year. If you have 500 Facebook fans, this means an extra 10,000 visits to your dental website a year.

Hitwise wrote, “The figure of 1 fan = 20 extra visits to a website uses a unique methodology that combines Hitwise data with data from social media experts Techlightenment. We took the top 100 retailers ranked in the Hitwise Shopping and Classifieds category and bench-marked visits to those websites against the number of fans those brands had on their Facebook page. We then also looked at the propensity for people to search for those retail brands after a visit to Facebook using our Search Sequence tool.”

Here at The Wealthy Dentist we firmly believe that your dental marketing plan should include a Facebook page. With dental patients spending more time online, dentists should increasingly be looking to use Facebook as a part of their dental marketing.

Facebook fans can play a role in dental patient retention and procurement by helping to drive dental website traffic, boosting dental practice awareness, demonstrating dental treatments or acting as a customer testimonial billboard.

Dental Marketing: Social Media For Dentists Explained

Dental Marketing: Social Media For Dentists ExplainedSocial media is slowly being adapted by dentists looking to expand their dental marketing reach.

Marketing statistics company Hitwise reported that one in every eleven visits to Internet sites in the U.S. were to Facebook last month, with the site itself accounting for one in every five page views.

But some dentists are hesitant to take part in this new “social media revolution” claiming that keeping up with the different social channels is confusing.

Recently Douglas Wray posted an image on Instagram (the photo-sharing service for iPhone users) of all the major social media services as compared to donuts (yes, he spelled it “donuts”).

The image has now gone viral.

Here at The Wealthy Dentist, we thought we’d provide our dentists with our own version of the “donut social media” definition . . . dentist-style.

SOCIAL MEDIA FOR DENTISTS

Dental Marketing: Social Media For Dentists Explained

The value of social media comes from using social media as a communications channel. With a few simple dental marketing tools, a dentist can offer patients a new level of customer engagement reminding them of your services whenever they are online.

Please feel free to share this and let us know your thoughts!

Can Popular Social Media Site Pinterest be Used for Dental Marketing?

Can Popular Social Media Site Pinterest be Used for Dental Marketing?We can hear dentists groaning now, “Please, not another social media site to integrate with my dental marketing plan!”

But only having a dental website isn’t enough anymore, especially if that dental website isn’t geo-targeted and isn’t up-to-date with the latest dental keyword phrases.

A modern dental practice must maintain an active, keyword rich website, a dental practice Facebook page, and a Google Plus page, and it also helps to post some dental demonstration videos on YouTube.

Social media is a great way for dentists to engage and communicate with dental patients on a regular basis. It takes a little more work on the dental practice side to keep the social media engagement going.

It’s not just a one-time post with a teeth-whitening special.

Social media is a conversation between the dentist and his dental patients about what’s going on at the dental practice, what new cosmetic dental procedure patients like, what new treatment financing options are available and so on.

And using the new social media site Pinterest can further help dentists promote their dental practice.

If you aren’t sure about Pinterest for dental marketing, then check out the following stats compiled by Monetate Marketing Infographics about Pinterest —

Is Pinterest the Next Social Commerce Game Changer?

Think about Pinterest as more of an online scrapbook that links to the websites where the images are found.  This is the traffic power behind using Pinterest.  Pinterest users “scrapbook” their ideas, hobbies, passions and inspiration with the world when they “pin” images to their virtual boards.

Members are able to follow each other and comment, just like other social media platforms.  They also share their boards with each other.

Here are 7 ways a dental practice can use Pinterest for dental marketing

1.  Share images of your dental practice, both inside and out.

2.  Share your before and after photos from those dental patients who have given permission to share their images online.

3.  Encourage your dental patients to share their images on your boards.  Ideas like “My dental patients graduating this year” and invite them to post their graduation photos with their beautiful smiles.

4.  Share new dental equipment.

5.  Even share the things you enjoy and you may find many patients who share your passions for trout fishing, race cars, or golf.

6.  If you have dental patients who are getting married, ask them to share a couple of their wedding photographs.

7.  Women are even planning their weddings on Pinterest.  Think of the services you can offer a prospective bride that she may want to include on her wedding planning boards for things she wants to get done before the big day.

Dentists must be present in more places online, and recognize that dental patients increasingly want to engage in social media, regardless of the platform. Broadening your dental marketing to include image boards on Pinterest is a simple new way to showcase your dental practice in a positive light.

(If you would like to receive an invitation to join Pinterest, please let us know in the comments and we will send you an invitation from The Wealthy Dentist. To see The Wealthy Dentist on Pinterest, go to pinterest.com/wealthydentist)

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