Internet Dental Marketing With Google Plus (Video)

Dental practice marketing with Google PlusSocial media is here to stay. But it’s not entirely clear yet whether Google Plus is useful for internet dental marketing.

“I signed up but haven’t done anything further with it,” said a Michigan dental office worker.

“What is Google Plus?” asked a Georgia dentist.

We conducted a survey asking dentists if they use Google Plus.

Jim Du Molin and Julie Frey discuss what dentist are saying about using Google Plus for their online dental marketing:

In our survey, 36% of dentists said they have Google Plus profiles, but 48% do not. The remaining 16% are planning on using Google Plus at some point in the near future.

A previous Wealthy Dentist survey found that nine out of ten dentists are on Facebook.

Google might be the world’s biggest search engine, but their social media domination is not yet complete — at least not when compared with Facebook.

I like Google Plus myself, but I’m a tech guy who’s fascinated by search engine optimization. I can understand why some dentists might be hesitant” said Jim Du Molin, a former dental marketing consultant and Chief Editor of TheWealthyDentist.com.

“I haven’t done a thing with Google Plus since I got on,” said a Connecticut orthodontist.

“I am on Google Plus. It doesn’t seem to have any impact as of yet, though. Not as many people are using it as Facebook,” said an Oregon dentist.

I don’t trust Google! Their products are useful. However, I think the computer geeks are disabling security systems, as well as collecting and selling way more personal information than they want us to know,” said a New Mexico dentist.

Could Google Plus interfere with your ability to monitor your own website results?” asked a general dentist.

Google offers so many services that it can get confusing. Google Plus is for social networking, while Google Webmaster Tools let you monitor your website traffic.

Using one set of Google tools won’t interfere with using another set. In fact, Google has so many useful web tools, that you just might find yourself using more of them!

Who Does the Social Media Marketing for Your Dental Practice?

Dental-office-front-desk-teamSocial media is now an established part of our culture. Facebook, Twitter, LinkedIn, Pinterest and blogging have proven to be effective dental marketing channels.

But it takes time to manage the accounts and interact on a regular basis.

Dentists need to spend their time treating patients. They didn’t invest years into earning dental credentials just to post updates on Facebook every day!

We wondered how dentists who are using social media marketing are getting it done, so we asked a few questions about how dentists delegate social media marketing for their practice.

As it turns out, half of our dentists (50%) involve front desk staff in their social media marketing.

Facebook is delegated the most, followed by Pinterest, Twitter and LinkedIn.

None of our respondents involve their front desk staff in blogging for their practice.

One-quarter of our respondents consider social media skills important enough to make them a requirement for a front desk position.

Another 25% of dentists think it would be nice for front desk personnel to have social media skills, but they don’t ask about them in interviews, and they’re not job requirements.

Dental marketing with social media

One Ohio prosthodontist thinks social media marketing is important enough to go beyond delegating it to the front desk: “Hiring an in-office Marketing Coordinator for medium and large offices is a must these days! We hired one 3 months ago and it has been GREAT! The front desk and other employees are now able to completely focus on their jobs and the marketing coordinator develops and maintains our office’s social media marketing and most of our other forms of marketing.”

The lesson here is that social media can be a valuable dental marketing tool. However, it requires planning and resources to be successful.

For small practices with front desk staff that already handles multiple tasks, this can be a challenge. But the payoffs in terms of new patients can be worth the effort.

How can small dental practices manage social media marketing?

Current and potential patients are already gathering on these social media platforms, and sharing ideas, opinions, photos and videos.

Dental practices that successfully tap into this public interchange can raise their visibility, attract new patients and find out about new trends.

Rather than think of social media as another advertising channel, use it for visibility — involve your practice in local community conversations.

Choose a few local organizations, restaurants or small businesses you like, then post comments or questions about their upcoming events. Congratulate neighbors on their successes, contribute an inspiring quote, or share an adorable picture — with permission, of course!

Contrary to what many social media ‘experts’ preach, you don’t have to update your accounts every day – or even every week.

If you can only manage a monthly update, that’s okay. People will understand that you’re busy taking care of your patients’ teeth!

Dentist Online Social Media: The New Dental Marketing?

Dentists and online social mediaDentists are embracing social media websites for business networking and internet dental marketing. Over half of dentists (57%) report using Facebook, Twitter and/or LinkedIn for professional purposes.

Facebook is the clear leader; half of dentists use it professionally, and 4 out of 5 are on Facebook for personal purposes. One in three dentists uses Twitter professionally, and one in three is on Linked In.

“I believe they will and have had a great impact on dental marketing,” predicted one dentist. “It remains to be seen exactly how this will impact patients actually using these sites to select their dentists.”

“Social Networking is FREE,” raved a website designer. “It gives your dental websites visibility that they would not otherwise have. Most everyone under 50 use the internet for everything. Print is gone, and the internet social media is free right now, so why not take advantage of this?”

Here are some more comments from dentists:

  • “It seems a little non-professional, but I don’t knock those who do. I’m personally annoyed with my chiropractor’s posts, so skip over them. I imagine my patients would do the same.” (Texas dentist)
  • “Too new…not sure of impact.” (Pennsylvania orthodontist)
  • “I think all of these sites are a huge time killer!” (Alabama dentist)
  • “No online social networking personally or professionally anymore. Most of it is a waste of time. I’d rather spend the valuable time with my wife and kids.” (Ohio prosthodontist)
  • “I have begun to use LinkedIn for contacts across the nation for my orofacial myology business.” (Nebraska dental hygienist)

Read more: Dentists & Social Media for Online Dental Marketing

Dental Marketing: The Real Facts About Dentists Using Facebook Pages

With more than 500 million active users now on Facebook, The Wealthy Dentist decided to conduct a survey asking dentists if they have a Facebook page for their dental practice to support their dental marketing efforts.

Facebook is now used by 1 in every 13 people on earth and is beating Google in terms of traffic.

60% of dentist who responded to this survey have a Facebook page for their practice, while 40% do not.

Suburban dentists use Facebook pages more than urban dentists, with rural dentists not using Facebook pages at all.

Of the 60% of dentists who are using Facebook pages, the average number of “likes” for a page is 158. The highest number of page “likes” reported are 821 and the lowest is 5.

Here are some dentist comments on Facebook pages —

“Facebook provides easy interaction with patients who are active users.” (Minnesota dentist)

“We have had giveaways every other month like a gas card, free teeth whitening, and an iPad on Facebook.” (General Dentist)

“Just starting to use it. Giving away a Kindle for Christmas for one lucky new Facebook Fan.” (West Virginia dentist)

“Electronic email seems to be more effective. They don’t have to like you to get postings, even though the can unsubscribe.” (California dentist)

“I am not sure exactly what Facebook’s value in marketing does for a practice.” (California orthodontist)

“I have a Facebook page because people feel dentists should be involved in latest social media…” (Illinois dentist)

“I am not sure I want one.” (New Jersey dentist)

“Yes, I think if it’s done correctly, it will be another way to market my practice.” (California dentist)

“I haven’t seen much benefit, despite the 1-2 time a week postings.” (Nevada dentist)

“I don’t have a clue about how to set it up.” (General dentist)

“We use it for referrals, trivia, giveaways, etc.” (Utah orthodontist)

“I don’t have time to maintain it and it’s not helpful if you don’t spend some time on it.” (Texas dentist)

As a dentist, if you want to increase your dental marketing influence, a Facebook Page is an additional option; it’s not something that’s going away anytime soon, and we anticipate that it’s something that will continue to grow.

We will continue to keep you updated on how a Facebook Page can assist your dental marketing efforts.

Do you have a Facebook Page?  What are your thoughts?

Dental Marketing: Facebook as an Effective Internet Marketing Tool

Dental Marketing: Facebook as an Effective Internet Marketing ToolEffective dental marketing requires that dentists keep up a regular presence with dental patients in order to ensure success.

Having a dental website, blog, newsletter, Google+ page and Facebook page are all important factors in keeping your dental practice in front of your dental patients.

Some dentists are still not convinced that Facebook is an effective Internet dental marketing tool.

Last week, Facebook started the process for its highly-publicized IPO. In anticipation, the online competitive intelligence service Hitwise just released their 10 Key Statistics about Facebook, comparing the Facebook audience with that of other social networks.

Here is what Hitwise found —

1. Facebook captures 1 in every 11 Internet visits in the United States.
2. 1 in every 5 page views occurs on Facebook.
3. The average visit time on Facebook is 20 minutes.
4. Facebook’s audience skews slightly more female than the online population as a whole.(Female is 57%, male is 43%).
5. The ages of Facebook visitors are indicative of the website’s strength in the marketplace, with relative parity in distribution of its visit share by age vs. the online population (Ages 18-24 is 18%, 25-34 is 23%, 34-44 is 21%, 45-54 is 19%, and 55+ is 20%).
6. Facebook wins 499,949,430 visits from the most affluent income group versus YouTube’s 223,732,591 visits and Twitter’s 15,166,795 visits.
7. Facebook became the #1 ranked website in the US on March 9, 2010.
8. “Facebook” is the most searched term in the US and Facebook-related terms account for 14% of the top search clicks.
9. Facebook users are highly loyal to the website; 96% of visitors to Facebook were returning visitors in January 2012.
10. Internationally, Facebook ranks in the top 2 websites in every market except China, where Sina Weibo, Baidu Zhidao and Renren are the dominant social networks.

Hitwise further states that “Facebook is the largest website in the US and a top performer in numerous international markets. The fan base of the site is loyal and spends a significant portion of their time online on the social network. Facebook’s influence is seen in the presidential elections, digital shopping habits and beyond.”

Last June Hitwise concluded in their Facebook Fan Acquisition and Analysis that 1 Facebook fan is equal to 20 additional visits to a business website over the course of a year. If you have 500 Facebook fans, this means an extra 10,000 visits to your dental website a year.

Hitwise wrote, “The figure of 1 fan = 20 extra visits to a website uses a unique methodology that combines Hitwise data with data from social media experts Techlightenment. We took the top 100 retailers ranked in the Hitwise Shopping and Classifieds category and bench-marked visits to those websites against the number of fans those brands had on their Facebook page. We then also looked at the propensity for people to search for those retail brands after a visit to Facebook using our Search Sequence tool.”

Here at The Wealthy Dentist we firmly believe that your dental marketing plan should include a Facebook page. With dental patients spending more time online, dentists should increasingly be looking to use Facebook as a part of their dental marketing.

Facebook fans can play a role in dental patient retention and procurement by helping to drive dental website traffic, boosting dental practice awareness, demonstrating dental treatments or acting as a customer testimonial billboard.

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