9 Hot Tips for Google Searches

9 Hot Tips for Google SearchesLast week I shared ideas on 10 cool things you can do with Google. This week, I’m back with nine more hot tips.

If you’re not familiar with Google’s Advanced Search page and features, then you might not be getting as much out of your web searches as you could…

  1. “I’m feeling lucky”

    Google's I'm Feeling Lucky buttonThis search option on Google takes you directly to the top search result page. For example, entering “WSJ” and clicking “I’m feeling lucky” will take you directly to the Wall Street Journal’s website.

  2. Check a numerical range

    Use the “X..Y” modifier to search for any number within a given range. “Invisalign 2008..2010″ will return results that contain both “Invisalign” and a number between 2005 and 2010, which is particularly useful if you’re looking for a date range.Numerical range search on Google

  3. Search for file types

    Searching for “cosmetic dentistry filetype:ppt” will return PowerPoint files with “cosmetic dentistry” as a keyword. You can also use it for other file types: .xls (Excel spreadsheet), .doc (Microsoft Word document), .pdf (Adobe PDF), and more.Search for type of files on Google

  4. Remove results from specific sites

    This is particularly useful if your search results are dominated by one website that doesn’t interest you – for example, if you’re in the shopping section and you’re overwhelmed by eBay results.

  5. Avoid results you don’t want

    All you have to do is include the minus sign before any word you don’t want to appear in your search results – for example, “bracesInvisalign” would exclude Invisalign results from your braces search.Exclude search results on Google

  6. See it even after it’s gone

    Google’s “cached” feature is a powerful tool. You’ll often see a small link that says “Cached” next to individual search results. Clicking that link will show you a snapshot of that website that Google has stored on its own servers. This can allow you see content that has been removed from the live site. It also provides a way to access content on blocked websites or URLs.

  7. Broaden your search to include related terms

    Use the tilde (~) symbol to search for related words. Google typically searches for closely related terms (for instance, a search for “pediatric dentist” will also return results for pediatric dentists and pediatric dentistry). The tilde lets you expand that to even more related words or phrases. For example, a search for “~gum disease” will also return results with keywords of gingivitis, periodontal disease, periodontitis, etc.

  8. Narrow your search to include exact words or phrases

    You can search for an exact phrase or word by putting it in quotes. With a single word, you can also put a plus symbol in front of the word. For example, “+denture” will return only results with the exact word “denture,” not related words like dentures or synonyms like false teeth.

  9. And remember: the Advanced Search page is your friend!

    This is always a small link underneath the main search button. You don’t have to know any special syntax to use the advanced search, because it’s very user-friendly. Here are some of the things you can do from the Advanced Search page:Google Advanced Search page

    • Search for an exact phrase
    • Exclude words from your search
    • Do searches that include OR functionality
    • Select how many results to display per page
    • Choose your language
    • Search for specific file types
    • How recent the page is
    • Choose where your keywords show up in your results (text, title, URL, etc.)
    • Turn Safe Search on and off
    • Restrict your search to a particular domain

Next week, I’ll share some tips for using Google to monitor the health of your dental website.

Dental Marketing and the Future of Personal Search

Dental Marketing and the Future of Personal Search: Facebook's Graph SearchJust when dentists have figured out how to include Google search as part of their dental marketing plan, along comes Graph Search by Facebook.

Facebook Graph Search will allow Facebook users to perform searches based on people, places and interests.

For example, Facebook users can search for dentists mentioned, visited or discussed on Facebook.

PCWorld is calling Facebook’s new Graph Search “the future of search” believing that personalized search is the future of all Internet search.

Facebook Graph Search developers argue that in knowing which of your friends recommend a certain dentist, restaurant, or product, or if they liked it, will help everyone have a more social experience about about their choices both online and off.

Do people really care what dentist their friends choose and are they looking to share that they want to make a dental appointment?

Graph Search makes a lot of assumptions about how people will interact on the Internet in the future and is looking at those born after 1985 to set the trend.

But before we throw the toothbrush out with the toothpaste here and dismiss Facebook’s Graph Search at first glance, stop for a moment to think about a Facebook user searching the term “dentists my friends like” and suddenly Graph Search takes on new meaning, along with revealing the value of having a dental practice Facebook Page.

Last month Google rolled out it’s own personal search called Google Now for mobile users which many industry insiders believe will be the next hot service to take off, but then does anyone remember Search, Plus Your World that Google rolled out last year?

When you are logged into Google and searching the Internet with Google search have you noticed the little icon in your search results indicating personal results based on the Google Plus profiles of people you know or follow?


Whether you believe in the value of social search or not, some of the biggest players on the Internet are investing heavily in the belief that personal search will be the future of search.

This being said, it’s hard to argue against your dental practice marketing plan including a strong social media strategy that reflects an active presence on your dental practice Facebook Page and your Google Plus dental practice Page.

Creating an active social network around your dental practice pages on Facebook and Google Plus will only benefit your dental practice as social searches continue to gain in popularity.

If you think about it, it is possible that personal search users will be more inclined to call your dental practice for an appointment if they see that many in their online social circle “like” your dental practice.

A trust relationship has already been initiated before this new dental patient walks into your dental practice waiting room.

And that is the idea behind any successful dental marketing plan.

Dentists Beware: Yelp Results Now Showing in Bing Searches

Yelp Results Now Showing in Bing SearchesJust when dentists thought they had enough of online reviews, now Yelp and Bing are forging an new online search alliance.

This week Microsoft announced that search engine Bing will be featuring content from online review company Yelp, including dental reviews, in its search results.

According to Yelp, Bing search users should begin seeing the Yelp results in search within the next two weeks.

The announcement comes on the heels of a recent comScore report that Google led the U.S. search market in May 2012 with 66.7% of the search market share, followed by Bing with 15.4% and Yahoo! with 13.4%. Ask.com accounted for 3%, followed by AOL, Inc. with 1.5%.

comScore Report: The U.S. search market in May 2012

17.5 billion searches were conducted, with Google search sites ranking first with 11.7 billion. Bing search sites ranked second with 2.7 billion searches, followed by Yahoo! search sites with 2.3 billion, Ask.com with 521 million and AOL, Inc. with 268 million.

Bing increased its share of the search market from May of last year and the new partnership with Yelp is an obvious attempt to continue this upward trend.

In the recent blog post, Bing and Yelp Help You Do More with Local Search, Bing writes, “As one of the web’s leading local listing services, Yelp is a great resource that helps connect you with local businesses and restaurants. Scanning reviews from real people can often make the difference between the perfect night out and wishing you had stayed in. At Bing, we’re dedicated to helping you do more, so we are pleased to roll out increased Yelp coverage in Bing search results.

Microsoft keeps pushing support of Bing against Google by reporting that U.S. searchers on Bing are likely to spend 9% more than U.S. users searching with Google.

As search continues to be influenced by social activity on sites like Yelp, Google Plus, YouTube, and Facebook it will be interesting to see if Bing can compete on a larger scale with Google over time.

How do you feel about Yelp reviews showing up when dental patients search for local dentists on Bing?

For more on this see: comScore Releases May 2012 U.S. Search Engine Rankings

Warning: How to Get Your Dental Website Eliminated From Google Search

Warning: How to Get Your Dental Website Eliminated From Google SearchNow there’s an easy way to get your dental website banned by Google search: purchase backlinks.

This week it’s being reported that paid link-building sites such as BuildMyRank are shutting down after being penalized by Google and  completely removed from the search engine index.

It’s another blow coming from the Google Panda update where Google is determined to eliminate spam sites with low quality content from its search index and further remove paid backlink sites and their affiliates.

Not only did Google go after the BuildMy Rank website, but they also devalued the websites receiving backlinks from the paid service.

If you are a dentist using the BuildMyRank services you’ve possibly seen your dental website drop from it’s ranking and disappear altogether from Google search.

BuildMyRank posted the following on their website about the crackdown by Google:

It’s Been a Great Run!!

On a daily basis, we monitor our domain network to check metrics like page rank, indexed pages, etc. As with any link-building network, some de-indexing activity is expected and ours has been within a permissible range for the past two years. Unfortunately, this morning, our scripts and manual checks have determined that the overwhelming majority of our network has been de-indexed (by Google), as of March 19, 2012. In our wildest dreams, there’s no way we could have imagined this happening.

It had always been BMR’s philosophy that if we did things a bit different from other networks, we would not only have a better quality service to offer our users, but a longer life in this fickle industry. Sadly, it appears this was not the case.

We know you all have a ton of questions and concerns as a result of today’s news. We want to keep you informed directly, instead of relying in mis-information that sometimes comes as a result of speculation. Naturally, considering the short amount of time that’s passed since we learned of the de-indexing, we don’t have the answers to all the questions ourselves. Hopefully, the next few days will provide more clarity on our future direction.

For the time being, BMR will be shutting down our service in its current form. Whether we’ll re-open again after the dust settles and we’re able to determine the root cause of the de-indexing activity remains to be seen.

In the past, The Wealthy Dentist has covered how to get safe, quality backlinks for your dental website, but here is a reminder of some of our top recommendations —

1. Start a blog.
Blogs are a great way to achieve backlinks especially, if you write “how-to” articles. “How-to” blog posts are some of the most searched for, linked to, and bookmarked web content.

2. Use humor.
Cartoons are perfect for Internet communication. You can obtain cartoons from places such as Cartoon Bank at www.cartoonbank.com where you can license use of The New Yorker cartoons for your website. And yes, the have an entire section on dental humor. People will link to your webpage when they enjoy the cartoon and may even share it on Facebook.

3. Look at college alumni pages.
Does the college or university you attended have a section of their website devoted to alumni? If so, check and see if you can place a link back to your dental website there. If you’ve done something interesting, or have some advice for the readers of your college’s alumni newsletter, think about offering an article for their publication with a link back to your website.

4. Create resource pages.
Is your dental practice located in an area where people like to visit? Are there restaurants near you that you can list with times, menu items you recommend and whether it would be a good place to take young children. Famous UCLA basketball coach John Wooden used to remind his players of the basics. Think about all the basics that you teach your dental patients and create resource pages around those topics. Is there a type of toothbrush you prefer that your patents use? Who carries it in your town? What about toothpaste brands? Are there over-the-counter teeth whiteners you feel are dangerous to teeth?

5. Create videos.
Uploading videos to YouTube and having your own dental practice YouTube channel is a great way to obtain backlinks. Think about discussing the same things you would put on your resource pages. Humor is great for getting backlinks. You could even tape a video on how to program your VCR, DVR or a garage door opener. Insert the videos you create for YouTube into your dental blog.

6. Be social.
Share the content you create on your social media outlets such as Twitter, Facebook and most especially Google Plus.  Did you read this week’s article by dental marketing expert Julie Frey on dental marketing with Google Plus?

7. Answer questions online.
Answering questions online when you see them are a great way to gain visibility and backlinks online. Websites like Just Answer Dental www.justanswer.com/dental are always looking for experts to answer questions. Post an answer to an open questions on Yahoo.com. Go to answers.yahoo.com, browse categories and find Health, then find Dental and look at the list of open questions looking for answers on dental questions.

Internet dental marketing these days is much more about quality dental websites that are geo-targeted to your dental patients with keyword rich content and the social sharing of that content (especially on Google+).

Other factors come heavily into play like how often you update your website, how clean the code is on your site, and how your dental website compares to your competition.

If you focus on having a quality dental website rather than buying meaningless backlinks, not only will you likely do better in search, you will avoid having your dental website erased from Google.

Friday Random Video: Google 2011 Year In Review

Friday Random Video: Google 2011 Year In Review At the end of each year Google releases a compilation of search content for the year.

It typically involves lists of the most searched stories and keyword phrases searched for throughout the year.

This year, Google has released this content summary in the video, “Zeitgeist 2011 Year In Review.

See what the world searched for in 2011–


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