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Can Popular Social Media Site Pinterest be Used for Dental Marketing?

Can Popular Social Media Site Pinterest be Used for Dental Marketing?We can hear dentists groaning now, “Please, not another social media site to integrate with my dental marketing plan!”

But only having a dental website isn’t enough anymore, especially if that dental website isn’t geo-targeted and isn’t up-to-date with the latest dental keyword phrases.

A modern dental practice must maintain an active, keyword rich website, a dental practice Facebook page, and a Google Plus page, and it also helps to post some dental demonstration videos on YouTube.

Social media is a great way for dentists to engage and communicate with dental patients on a regular basis. It takes a little more work on the dental practice side to keep the social media engagement going.

It’s not just a one-time post with a teeth-whitening special.

Social media is a conversation between the dentist and his dental patients about what’s going on at the dental practice, what new cosmetic dental procedure patients like, what new treatment financing options are available and so on.

And using the new social media site Pinterest can further help dentists promote their dental practice.

If you aren’t sure about Pinterest for dental marketing, then check out the following stats compiled by Monetate Marketing Infographics about Pinterest —

Is Pinterest the Next Social Commerce Game Changer?

Think about Pinterest as more of an online scrapbook that links to the websites where the images are found.  This is the traffic power behind using Pinterest.  Pinterest users “scrapbook” their ideas, hobbies, passions and inspiration with the world when they “pin” images to their virtual boards.

Members are able to follow each other and comment, just like other social media platforms.  They also share their boards with each other.

Here are 7 ways a dental practice can use Pinterest for dental marketing

1.  Share images of your dental practice, both inside and out.

2.  Share your before and after photos from those dental patients who have given permission to share their images online.

3.  Encourage your dental patients to share their images on your boards.  Ideas like “My dental patients graduating this year” and invite them to post their graduation photos with their beautiful smiles.

4.  Share new dental equipment.

5.  Even share the things you enjoy and you may find many patients who share your passions for trout fishing, race cars, or golf.

6.  If you have dental patients who are getting married, ask them to share a couple of their wedding photographs.

7.  Women are even planning their weddings on Pinterest.  Think of the services you can offer a prospective bride that she may want to include on her wedding planning boards for things she wants to get done before the big day.

Dentists must be present in more places online, and recognize that dental patients increasingly want to engage in social media, regardless of the platform. Broadening your dental marketing to include image boards on Pinterest is a simple new way to showcase your dental practice in a positive light.

(If you would like to receive an invitation to join Pinterest, please let us know in the comments and we will send you an invitation from The Wealthy Dentist. To see The Wealthy Dentist on Pinterest, go to pinterest.com/wealthydentist)

Dental Marketing: Pinterest Seeing More Health-Related Searches

Dental Marketing: Pinterest Seeing More Health-Related Searches: The Wealthy Dentist on PinterestSocial media site Pinterest is seeing more health-related searches than it has since it launched in March 2010, according to Lisa Israel, a spokeswoman for Pinterest.

Depending on your dental patient demographic, Pinterest is becoming a social media site that shouldn’t be ignored in your 2013 dental marketing plan.

Pinterest has quickly become the 3rd most popular social media site behind Facebook and Twitter.

Women ages 25 – 34 use Pinterest with most averaging 1 hour and 17 minutes per visit and shoppers referred by Pinterest are 10% more likely to make a purchase than visitors arriving at a website by other sources. Pinterest drives more referral traffic than Google Plus, YouTube and LinkedIn combined. A call-to-action pin sees an 80% increase in engagement. (Source: Mashable)

Pinterest generates over 4 times as much revenue per click as Twitter and 27% more revenue per click than Facebook. (Source: Converto)

Dental photographs have always been indispensable in maximum case acceptance. Teeth whitening and braces are the most popular dental “pins” on Pinterest following the trend for users to save (or pin) their self-improvement plans with before and after photographs.

Think about Pinterest as more of an online “to-do” or “want” list in images that link to the websites where the images are found. This is the traffic power behind using Pinterest. Pinterest users “scrapbook” their ideas, hobbies, passions, wants, needs, and inspiration with the world when they “pin” images to their virtual boards.

Members are able to follow each other and comment, just like other social media platforms. They also share their boards with each other.

Here are 7 ways a dental practice can use Pinterest for dental marketing –

1. Share images of your dental practice, both inside and out.

2. Share your before and after photos from those dental patients who have given permission to share their images online.  Use ideas from your case acceptance presentations.

3. Encourage your dental patients to share their images on your boards. Consider ideas like “My dental patients graduating this year” and invite them to post their graduation photos with their beautiful smiles.

4. Share new dental equipment.

5. Even share the things you enjoy and you may find many patients who share your passions for trout fishing, race cars, or golf.

6. If you have dental patients who are getting married, ask them to share a couple of their wedding photographs.

7. Women are even planning their weddings on Pinterest. Think of the services you can offer a prospective bride that she may want to include on her wedding planning boards for things she wants to get done before the big day.

Dentists must be present in more places online, and recognize that dental patients increasingly want to engage in social media, regardless of the platform.

Broadening your dental marketing to include image boards on Pinterest is a simple new way to showcase your dental practice in a positive light. To see The Wealthy Dentist dental marketing ideas on Pinterest, visit The Wealthy Dentist’s Pinterest Page for more details.

7 Dental Marketing Vectors and How Dentists Should Use Them

7 Dental Marketing Vectors and How Dentists Should Use ThemMany dentists believe that word-of-mouth referrals are the best way to secure new dental patients while ignoring the dental marketing opportunities presented by engaging in social media.

Dentists still question whether the social media communities, although popular with dental patients, are really necessary to have a successful dental practice.

Dentists are further challenged by where to allocate their limited marketing resources in order to see a quality return on investment –be it for time, money, or both.

But there is great opportunity in the use of social media to attract and engage new dental patients.

Here are 7 possible dental marketing vectors and how dentists could use them —

1. Blogging.
Blogs are great because they can increase traffic to your dental website. A blog gives dentists a way to share their expertise, reach out to the local community, and discuss the latest trends in dentistry.

2. Facebook.
Having a Facebook presence encourages conversation and engagement about your dental practice. Some of the most popular dental practice Facebook pages offer promotions and deals to their online dental community.

3. LinkedIn.
LinkedIn has many of opportunities for dentists: new patient generation, dental marketing, connecting with your peers in dentistry, and the possible hiring of new staff. Think of LinkedIn as a professional networking association and use the site to showcase your education and experience.

4. YouTube.
YouTube offers dentists an opportunity to market their dental practice to thousands of people for a relatively small investment. More and more people are watching videos on their televisions and YouTube is a great way for you to appear in your dental patients’ living rooms.

Can you imagine how much it would cost to do this with regular television advertising? With a small video camera you can film patient testimonials and how-to videos. The most popular YouTube dental videos are those that show actual dental procedures in process, like teeth cleaning and cavity treatments.

5. Pinterest.
Women love Pinterest and they love to ‘pin’ quality images. Before and after teeth whitening images are the most popular dental images on Pinterest. Many women use Pinterest as a visual list of things they want to do or try, so think about posting images that would appeal to these kinds of pursuits.

6. Twitter.
Twitter is great just for the link-building that it can provide your dental practice website. It’s also a good place to keep an eye on your reputation to see if you have any unhappy dental patients tweeting about your dental practice. Twitter offers you the opportunity to reach out to them before they stick a negative online review on Yelp.

7. Google Plus.
Google Plus is a great place to share what you are doing on your other social media channels. Since it’s powered by Google, it only stands to reason that Google includes Google Plus engagement when they deliver search results. Since it’s difficult to tell where Google is going with Google Plus, it’s important to make sure you are there.

In the past, search was what mattered most to finding your dental practice online, but with the advent of social networking sites, “liking,” “pinning,” sharing, following, and commenting is fast becoming the accepted way for people share and gather information.

Search is still important, but social sharing is growing and becoming a big part of the online experience. Find one or two that appeal to your type of dental patients and become a regular user.

What is your favorite dental marketing vector for engaging dental patients?

10 Ways Dentists Can Use Pinterest to Engage Dental Patients

10 Ways Dentists Can Use Pinterest to Engage Dental PatientsAccording to Pinterest’s own statistics, 68% of the site’s users are women in their 30s and 40s and 45% access the site to research products or services.

With more than 11 million people visiting Pinterest monthly, it’s one marketing vector that dentists might want to take a good look at to see how they can participate.

Users spend an average of 38 minutes daily on the site searching images and sharing what they like, while saving site images to different “pin boards.”

Here are 10 ways dentists can use Pinterest to engage dental patients:

1. Share your favorite local spots.
Is there a state park, golf course, beach, or hike where you like to go to relax? Share photos of these places with links back to your dental website (this can be done when you hit “edit” on your pinned images).

2. Share your (and your staff’s) favorite local restaurants.
Do you ever take photos with your phone of great meals you are about to enjoy at a local restaurant? Share these with your dental patients on Pineterest.

3. Share oral health tips.
Do you have oral health recommendations you often share with patients, like the proper way to floss or how to know when a cavity is starting? Do you have images that you can share?

4. Share images from your office.
Moms love to share fun images from dental practices that kids, who have anxiety around visiting the dentist, will enjoy. Take photos of your toy prizes and the fun things kids like about your dental practice and share them on their own Pinterest board.

5. Before and after shots.
Show off your before and after images on Pinterest. Showcase your teeth whitening successes and other ways you have improved your dental patient’s smiles.

6. Share your videos.
You can share your dental practice videos on Pinterest. Create a board just to share your office videos and testimonials.

7. Share daily deals or coupons.
Share any specials that you are running. Teeth whitening specials are very popular on Pinterest.

8. Share your sponsorships.
Do you sponsor any local teams? Invite your patients to share their game photos with you on Pinterest and re-pin them to their own board on your Pinterest page.

9. Share foods to avoid.
Share images of the foods you’d like your dental patients to stay away from. Create a healthy eating Pinterest board and share your favorite vegetable recipes that work with kids. Your moms will love you for this.

10. Share celebrity smiles.
Share images of your dental patient’s favorite celebrities.

Smart dentists are already on Pinterest and doing a great job at setting up some interesting boards. Taylor Dentistry is one such dental practice that does a nice job of showing what is possible with a dental practice Pinterest page. They feature images of their dentists, celebrity smiles, tooth fairy ideas, ideas for adult dental patients, and their kids. It’s a great start to a dental practice Pinterest page.

Taylor Dentistry on Pinterest –

Examples of dentists on Pinterest: Taylor Dentistry

Another great dentist Pinterest page is Gentle Dental Care out of Queens, New York.  Since brides love planning their weddings on Pinterest, Gentle Dental Care has included a wedding season board on their Pinterest page.

Gentle Dental Care on Pinterest –

Examples of dentists on Pinterest: Gentle Dental Care

Even The Wealthy Dentist has our own Pinterest page where we share dental marketing ideas with dentists.

The Wealthy Dentist on Pinterest –

10 Ways Dentists Can Use Pinterest: The Wealthy Dentist Pinterest page

Are you a dentist on Pinterest? If so, come follow us at pinterest.com/wealthydentist. If you aren’t on Pinterest yet, and would like an invite, let us know in the comments and we will send you a Pinterest invite.

Let us hear your thoughts about using Pinterest for interacting with dental patients.

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