Dental Marketing with Email Patient Reminders & Newsletters

As promised, this week we’ll tell you how to attract more insurance patients to your office. It is often as simple as reminding patients of their dental benefits. Remember, most people’s benefits have been renewed with the new year.

Not long ago, we published a sample letter you can send patients entitled Dental Insurance Benefits in the New Year that reminds them to take advantage of their insurance benefits. If you haven’t already mailed or emailed a similar message to your patient base, it’s still not too late.

In this economy, your existing patients are more valuable than ever before. In general, it’s about 15 times less expensive to sell treatment to an existing patient than it is to acquire a new one. Your existing patient list is a valuable resource. Are you making the most of it? Keeping in touch with patients on a regular basis keeps you and your practice in the minds of your patients.

Your best bet is to invest in marketing programs that get the best results for the least money. We know that marketing to your existing patient base is financially effective. Since money is tight, you might lean towards methods that get you the most exposure. For example, you might choose to send an email newsletter rather than invest in thousands of postage stamps. Good email marketing has a great ROI potential — but you do have to do it right.

Sometimes outsourcing the task is the best investment. The dental patient newsletter program program, for example, can automatically send all your subscribers a different dental newsletter each month. You can turn off the auto-pilot and write your own messages, or schedule sendouts from a library of timely and informative pre-written articles. There’s even software that scans your databases and helps you assemble your email list.

Though email newsletter communication programs are best when run as part of an integrated marketing campaign, they’re also a nice way to get your feet wet without committing to anything larger.

Up next week: How are medical professionals dealing with the recession? Feel free to post your thoughts on that topic as well…

Two Ways to Make Money at Year’s End

Santa Claus RallyThe Santa Claus Rally & the Classic “Insurance Benefits” Letter

If you’re looking to get out of the stock market at a relative high point, and you missed my election rally prediction that took the market up 1,100 points, you may still have a chance to bail. It’s called the Santa Claus Rally. Once again, hope and good cheer may be translated to the stock market. This rally traditionally starts on December 24 and runs through January 5. Research shows Santa Claus delivering a year-end rally of between 0.9% (in 1968) and a high of 22.2% (in 1974).

I wouldn’t bet my bottom dollar that the sun will shine on a year-end rally. But if you see a rally developing, and you absolutely must have the cash, take a shot.

Personally, if I were in need of a New Year’s burst of production and cash, I would drop a postcard in the mail to every single one of my patients.

January is traditionally one of the best months to acquire new dental patients for your practice! Three completely different types of patients are all coming into the market at the same time.

  1. People who have put off their dental treatment plans until after the November-December holidays.
  2. New Year’s resolution patients who have decided to clean up their dental act as part of their new physical fitness program.
  3. Patients who have put off their dental treatment until their dental insurance benefits are renewed in the New Year.

Group number one, the procrastinators, are already in your practice. All you need to do to get them in the door is to follow through on your normal Chart Audits of patients with uncompleted treatment plans. This means a call from your dental scheduling coordinator to remind these patients that the New Year is the right time to complete their treatment.

Patients from group number two are generally not in your practice. These people will be out looking for cosmetic, implant, sedation and orthodontic dentists! Most of these people will look online to find a local dentist who can meet their particular dental needs.

If you don’t already have a comprehensive Internet marketing plan (with multiple dental directory listings, email newsletter program, team training on how to convert Internet patients and multiple targeted high-value new patient websites), there’s no time like the new year! Just call us at 888-476-4886 or schedule an appointment online.

Group three, those patients who have been putting off treatment until their dental insurance benefits are renewed, can be quickly converted into active treatment plans with a simple postcard that should be sent to ALL your insurance patients. Here is a sample postcard:

Re: Dental Insurance Benefits in the New Year

Dear Mrs. Dental Patient:

I would like to take a moment to discuss your dental insurance benefits.

Almost all insurance companies renew your dental benefits with the New Year. That means that you can take advantage of possibly $1,000 or more of benefits for yourself and your family.

So if you’ve been postponing dental treatment, now is the time!

Many insurance patients neglect to take full advantage of their insurance benefits. These benefits, often part of an employer’s insurance program, are typically lost if not used. What are you waiting for? Call today to ensure your best dental health, particularly if you’re due for your regular check-up and cleaning!

As always, please do not hesitate to call our office at (555)555-5555 or email us at should you need anything at all.


Dr. Caring Dentist

P.S. If you have friends or family who you feel would benefit from our preventive approach to healthy gums and teeth, please send them our way. We’ll take good care of them! Be sure they mention your name so that we can thank you personally with a token of our appreciation.

To send this postcard to your entire patient base, or for more details on “Smile Cards,” and access to 74 other pre-written patient communications letters that can kick-start your dental marketing in the New Year, click here now!

We all know how many insurance patients wait until the end of the year to use their benefits. All it takes is a simple reminder from you to bring them in earlier!Dental Postcard

Get your postcards from Dedicated Business Solutions (DBS). I recommend using a 5.5 x 8.5 inch size to get your patients’ attention. The card stock should be coated on both sides.

What should you expect to pay?

  • for 500 cards: $257 total ($0.51 each)
  • for 1000 cards: $358 total ($0.36 each)
  • for 2500 cards: $690 total ($0.28 each)
  • for 5000 cards: $1154 total ($0.23 each)

Postage would be about $0.25 for standard (third class) for each postcard. This is not rocket science, but it’s so much easier if you let DBS do your printing and mailing. I’ve used these people for over 8 years. They will take your list and merge it into a personalized postcard. Click this link to download an order form, complete it and fax it back to DBS.

The thing I like about this strategy is that you are not waiting for Santa Claus to show up for a rally. You can make your own New Year rally.


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