Is Your Dental Website up to Mobile Speed? Mobile Use has Doubled

Is Your Dental Website up to Mobile Speed? Mobile Use has DoubledDentists without mobile-ready dental websites take heed: the latest Ericsson Mobility Report reveals that approximately 40% of all phones sold in the 3rd quarter were smartphones.

Data traffic doubled between quarter 3 of 2011 and quarter 3 of 2012, and is expected to grow at a compound annual growth rate of around 50% between 2012 and 2018.

Ericsson’s research shows that online video is the biggest contributor to mobile traffic volumes, constituting 25% of total smartphone traffic and 40% of total tablet traffic, meaning that users are looking for entertainment and more video-related content.

However, a Nielsen Norman Group Report found that mobile users face severe usability problems in attempting to get things done on today’s websites, whether dedicated mobile sites or traditional desktop-optimized sites that are rendered through a mobile browser.

It would seem that dentists aren’t the only business demographic that are lacking in mobile-ready websites.

But as mobile use continues to grow, it will create opportunities for dental practices to stay more connected with dental patients than they ever did in the past and having a mobile-friendly dental website will continue to gain importance as more and more people carry the Internet around with them in their pockets and purses.

Jakob Nielsen, of the Nielsen Norman Group, thinks the increase in mobile data usage is because when people sometimes have time to kill, instead of calling a friend, or picking up a magazine, they use their smart phones to check out what’s happening on the web and read email. One smart phone user said: “I tend to look at a lot more marketing material on my phone. It’s because at home I wouldn’t sit and give them the time. But if I’m on the move and have the spare time, I do it.” (Nielson’s Alertbox)

Think about what that can mean for a mobile newsletter or ways of booking a dental appointment without having to call a dental practice.

Media experts see a future where businesses have actually three types of websites: one for smart phones, one for tablets and one for the large screen. With smart phones being the main way users run their everyday life, from choosing where to eat, messaging their dry cleaner and booking appointments.

Even doctors are becoming more mobile with physician adoption of mobile devices for professional purposes doubling since 2011, according to a Taking the Pulse U.S. 2012 survey. They have found advantages to being a web-portable doctor.

Douglas Gilstrap, Senior Vice President and Head of Strategy at Ericsson, says: “Expectations of mobile-network quality have been elevated by the availability of smartphones and tablets that have changed the way we use the Internet. Mobility is becoming an increasingly significant part of our daily lives; we always have devices within arm’s reach, allowing us instant access to information, entertainment and social interaction.”

If your dental website isn’t currently mobile-friendly, what is your main reason for resisting the growing mobile trend? Let us know your thoughts in the comments. For a short video on what kind of mobile marketing you need . . . check out this link:

For more on this story see: Ericsson Mobility Report Shows Rapid Smartphone Uptake and Doubling of Mobile Data Traffic 

Why Dentists Should Adapt Their Dental Websites for Mobile

Why Dentists Should Adapt Their Dental Websites for MobileMany dentists are still on the fence about whether they should incorporate mobile marketing use into their dental website marketing strategy.

Adobe has released the results to its Adobe Mobile Survey, where more than 1,000 mobile users offered insights into what mobile devices they use, how they interact with websites and applications, and what they want most out of their mobile experiences.

Adobe reports that in 2011, smartphone adoption reached 38% in the United States and is projected to grow to 48% by the end of 2012.

Here are some key findings from Adobe’s mobile survey –

• Facebook is the dominant social network accessed by mobile (85%), followed by Twitter (35%), and then Google+ (21%). The most popular activity is to read status updates (85%). However, consumers are also using their mobile devices to view Facebook fan pages of their favorite brands. Adobe advises that businesses should have mobile-optimized experiences for offers that are launched from their Facebook fan pages. This is most important for brands that target younger demographics, with 91% of the young age group and 87% of the middle age group accessing social networks via mobile devices.

• A majority of the respondents (56%) access their social networks on a daily basis, with 20% reporting that they visit these sites on a weekly basis. Given the frequency of mobile visits to social sites, the ability to use dashboards to measure and optimize traffic that result from these visits is gaining in strategic importance.

• Consumers report that a majority of online advertisers are providing mobile-optimized experiences when they click through ads on both mobile websites (73%) and mobile apps (77%), suggesting that optimization of mobile ad content appears to be prevalent.

• The opportunity for location-based personalization is represented by the rise in adoption of consumer “check-in” services. Almost a third of respondents have checked in via a location service on their mobile device, with Facebook being the most popular service, followed by Foursquare and Yelp. In addition, 48% of those who checked in received an incentive.

• Apple tablets (iPads) are the most popular with young (27%) and middle age (31%) groups. However, the Kindle Fire is the leader among seniors (22%). A majority of tablet owners (56%) share their device with other family members.

As more and more of the general population begin using mobile for their primary Internet access, dentists will have to take into consideration what kind of experience they are offering the mobile market that tend to be impatient when a dental website is not optimized for their use.

Dentists may think that adapting to the mobile market isn’t important, but how many of them couldn’t imagine using a cell phone as their primary phone over a traditional home just a few short years ago? Or that lugging around a laptop seems so 1990?

Mobile is here to stay and dentists would be smart to adapt their dental marketing to this technology.

Embracing technology doesn’t change the type of dentist you are, it allows a very busy public to find out more about your dental practice before they walk into your waiting room. Haven’t you ever seen a business do something online where you thought, “I’d like to work with them!” It’s no different for the general public.

When you make the ability for future dental patient to easily find out more about you, it leaves a strong and lasting first impression. You will seem like a dentist who is “on top of things.”

If you don’t believe me, ask yourself what you would think of a salesperson and made an appointment to see you who doesn’t have a website for you to check out. A few short years ago it may not have seemed like such a big deal, but today you would not trust what he had to say.

How is your dental patient any different?

To view the Adobe Report see mobile survey white paper.

The Internet Dental Alliance New Patient Marketing Machine™ dental marketing package provides market-targeted Web Portals with automatic mobile website integration along with the long list of other online tools. Click here to learn more.

IDA Mobile Dental Websites Reach New Patients Who Use iPhones and SmartPhones

The newest  dental marketing tools from Internet Dental Alliance, Inc. (IDA) make it easy for dentists to reach new patient prospects who use their iPhones, smartphones and other mobile devices to search online to  find a dentist.  IDA’s dental marketing websites, a.k.a. New Patient Portals are at the center of its New Patient Marketing Machine™ packages.  These powerful internet dental marketing toolkits make it possible for dentists to launch targeted online lead generation campaigns in just a few minutes, and manage them with just a few clicks.

mobile dental marketing websitesWhere exactly does the iPhone fit into all of this?  As the latest iteration of Apple’s iconic smart phone line, it has literally millions of loyal Apple product owners frothing at the mouth with its promise of an easier, faster, more beautiful mobile device experience.  Now that the faster 4G wireless internet access infrastructure is in place across the most populated areas of the United States, people are leaving their laptop and desktop computers at home, and connecting online with their iPhones in record numbers.  It’s not just a trend.  It’s a tipping point – a cultural shift tantamount to when the telephone itself became available to enough people that they could, for the first time in history, hear the voices of friends and family living across town – or across country.

What the iPhone 5 means to dentists is that it’s time to take the mobile dental website off of the “to do someday” list, and move it up to its rightful top priority for the dental practice marketing plan.  But IDA knows that the thought of learning one more bit of new technology can be daunting to a busy dentist.  That’s why the mobile websites are automatically integrated into each New Patient Portal.  Doctors don’t have to do or learn anything extra to enable them.  When a new Portal is launched, its mobile version is automatically activated and available to new patients using iPhones, iPads and other mobile devices.

“What most dentists don’t realize is that standard websites don’t automatically display well on mobile devices,” explains Jim Du Molin, dental marketing guru and founder of Internet Dental Alliance, Inc. “IDA automatically equips each New Patient Portal with a mobile app so that prospective patients using iPhones and other mobile devices can find your dental practice websites and set appointments.”

IDA’s Starter package equips dentist with one  dental practice website and a basic mobile landing page.  The Professional or Premium packages feature multiple Portals for promoting more than one clinical skill or dental service, or for multiple locations or doctors.  These expanded mobile websites feature online scheduling, doctor information and other pages consumers can visit using mobile devices.

About Internet Dental Alliance, Inc.

In 2012, IDA completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.  Internet Dental Alliance is North America’s largest provider of websites for dentists and dental directories.  It provides dentists and dental practices with internet dental marketing services such as websites,  dental marketing tools and other dental management advice and resources.

The Truth About Dental Patient Mobile Use

The Truth About Dental Patient Mobile UseThe number of people using smartphones is expected to increase from 93.1 million to 115.8 million in 2012, this according to an eMarketer mobile roundup report.

As consumers continue to adapt to the idea of having the Internet in their pocket at all times, they are no longer waiting until they are at home or on break from work to set appointments, make reservations, purchase products and connect with family — instead, consumers are reaching for their smartphones to take action right at the moment they think of it.

Think about the bride who is planning her wedding and updating her to-do list who suddenly decides that she needs to have her teeth checked well in advance of the big day. Right at that moment she is most likely to pick up her smartphone and call her dentist for a dental appointment.

If she doesn’t have a dentist, she is likely to text her friends for a referral, or ask for one on Facebook — all from her smartphone. As soon she gets a response, she will use that same smartphone to call the dentist and make an appointment.

It’s the millennials 18 – 29 who are leading this real-time, smartphone trend, but eMarketer expects that as network speeds improve and older consumers adopt smartphones, real-time access will become the new norm for everyone.

Mobile Overview: U.S. mobile content usage by eMarketer

The shift toward real-time engagement means that dentists need to make sure their dental websites are optimized for smartphone viewing and mobile search. Since mobile search is mainly local search and smartphone users hate to scroll down long search pages, it is more important than ever that your dental practice information show up in the top three spots in local search.

Yet with so many dentists resisting the smartphone trend, having a mobile-friendly dental website has been greatly ignored. With real-time mobile use dramatically on the rise, dentists can no longer ignore the impact that mobile will have on their dental practice.

Having a dental website that is mobile compliant ensures that your dental practice will appear in mobile search portals.

The Internet Dental Alliance, Inc. (IDA) includes mobile dental websites in each of its New Patient Marketing Machine™ packages. Dental practices now not only need traditional websites, but also their mobile counterparts, and IDA dental practice marketing packages provide both.

Visit the Internet Dental Alliance today to see how IDA marketing packages can help keep your dental practice ahead of this new real-time mobile trend.


IDA Multiple Website Plan: Dental Marketing With Premium Videos And More

Internet Dental Alliance, Inc. (IDA) has new online dental marketing plans for dentists who want to attract high-value patients that match their clinical skills. The New Patient Marketing Machine® Professional level package features pre-made videos, social media tools, automatic mobile marketing integration and much more.

IDA’s dental marketing system provides a rich set of tools for doctors who have online experience. The Premium Video library includes professionally produced videos that explain complex dental services such as dental implants, veneers, sedation dentistry, gum disease prevention, etc. They can transform a well designed dental website into a high-end authority site in the time it takes to upload them to the IDA Control Panel.

“These Premium videos would cost thousands of dollars to produce if you tried to do it on your own,” says Jim Du Molin, dental marketing guru and founder of Internet Dental Alliance, Inc. “I know that video — properly produced and integrated into your website — will yield results. And in dental marketing the only result that counts is more new patients!”

The New Patient Marketing Machine® for web-savvy dentists also includes cutting edge mobile marketing integration to connect with prospective patients searching for a dentist from their smart phones and mobile tablets. Each Portal has its own mobile dental marketing enabled to set appointments, feature online coupons and special offers, and display directions and an interactive map to the dental office.

Additional system elements include strategic dental marketing trend reports for more than 10 dental markets, expert assistance in setting up and optimizing the practice’s Google Places account, and Web Portal integration with the practice’s Facebook page and custom tabs. Ida will also provide a phone consultation with its support staff to customize and launch all five portals in 20 minutes.

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites, online newsletters and other dental practice marketing advice.


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