5 Simple Online Marketing Strategies for Dentists

dental online marketingThe right Internet dental marketing strategies have been proven to grow a dental practice and attract new patients. With over 5,000,000 searches for “dentist” online, it’s now more important than ever to have a viable web presence.

When considering your online dental marketing practices, it’s best to start out with the basics and build on your relationship with your patients. Ask them where they spend time socially online, what kind of emails they would like to see from you, and what kind of online interactions they might enjoy seeing from your practice.

Then start small, building from one dental marketing interaction to the next.

Here is a list of 5 simple online marketing strategies for dentists:

1. Be listed in Google Places.
Make sure you have a business listing on Google Places. Go to www.google.com/places to claim your free Google Places listing. This is a quick way to ensure your business information shows up in local search. Google Places offers an area for photos of your office, hours of operation and links to your website.

2. Have a fully optimized, SEO-friendly website.
Make sure your business website was designed in the last 4 years, content is new and optimized for your particular keywords — especially geo-targeted keywords.

3. Make sure your dental practice is listed in online dental directories.
It is important to submit your dental practice website and contact information to local business directories and dental directories. These provide powerful link-building to your website.

4. Capture email addresses for email marketing.
The greatest asset your business has is your patient base. Your email list is your connection to that patient base. You can increase sales and revenue with email marketing, while investing only a small amount of time and money.

5. Have a Facebook Fan Page and involve your practice in social media.
Social media is all about connecting with your patients. A dental Facebook Fan page is a great way to provide updates from your office staff, educate patients on new procedures, and promote fun events happening in your office. It’s another way to engage your clients in a way that makes them loyal to your business. Go to Facebook’s Create a Page to begin interacting with your patients on Facebook.

These 5 Internet dental marketing strategies help you expand your customer base, connect with other dentists in your area and get the word out on your dental practice. Being engaged with your patients online helps you understand who they are, what they like and what services they would recommend. You’ll notice behavior patterns in your patients in the way they interact with you online and gain information that will help you be build a dental practice your patients will love.

Are you using any of these 5 online marketing practices to grow your business? Please share your experiences with us!

Targeted Dental Marketing: Dentists Are Split Over the Value

Targeted Dental Marketing: Dentists Are Split Over the ValueSelecting a target market for a particular dental treatment rather than attempting to market to all types of dental patients can be a more efficient use of dental marketing dollars.

By focusing dental marketing resources on a specific patient base, dentists can carve out a market niche over their competition.

To find out how dentists are doing with target-specific dental marketing, The Wealthy Dentist conducted a survey asking dentists if they target specific types of new patients with their dental marketing.

Dentists were split right down the middle with 50% saying they do target specific types of patients and 50% saying they do not.

Of the dentists who do target their dental marketing, here’s what they target —

27% General family
22% Cosmetic dentistry
11% Dental implants
09% Invisalign
08% Gum disease
08% Sedation dentistry
07% Dentures
02% Dental insurance
02% Urgent care
02% Children
01% Prosthodontics

Here’s what dentists had to say on the subject of targeting specific dental patients –

“We welcome all kinds of patients!” (Rural Texas dentist)

“We also target higher income.” (General dentist)

“I have done it in the past for Ortho and Implants. I had separate websites for each. It only made sense. Like hunting, take the best equipment for what you want.” (Missouri dentist)

“We also offer incentives for referral business from our current patients.” (Kentucky dentist)

For more on targeted dental marketing see our in-depth research report on eleven specific dental markets.

Dental Practice Marketing: Do Specialists Refer Patients Back to Dentists? (video)

Dental Practice Marketing: Do Specialists Refer Patients Back to Dentists? (video)When it comes to specialists, a lot of general dentists feel like they can’t live with them, but they can’t live without them either.

When it comes to dental practice marketing and general dentists referring dental patients out to specialists, they secretly fear they will never see those patients again.

Complained one dentist, Periodontists never refer back, never keep me informed of the treatment rendered and even refer my patients to oral surgeons for things I would like to do myself.”

But a more optimistic dentist advised, “Building a good relationship with your specialists is critical. Specialist referrals are our second greatest source of new dental patients, after existing patient referrals.”

The Wealthy Dentist conducted a survey asking dentists how frequently their patients are referred back after being sent out for treatment by specialists.

To hear how the dentists responded, Click Play to hear the survey results —

Dentists: do specialists you work with refer patients back to you? Are referrals from specialists a factor in your dental practice marketing?

Alarming: 63% of Dentists Not Utilizing Internet Video for Dental Marketing

Internet Video for Dental MarketingVideo marketing offers dentists an inexpensive way to reach a larger group of prospective new dental patients and creates a more personal interaction between a dental practice and its patients.

Street Fight, a site dedicated to hyper-local business asked Brian Norgard, co-founder of Chill.com, a kind of Pinterest for social video about the latest trend in online video.

Norgard believes that “locally produced video will start to explode. This local content will be consumed because the events that are captured will be more than just entertaining, it will directly affect the quality of our daily life. “

The feeling is that consumers will be watching more local video than ever before.

As this trend continues to explode, The Wealthy Dentist conducted a survey asking dentists if Internet video is currently a component of their overall dental marketing strategy.

Surprisingly, 63% of the dentist respondents answered that they are not currently using video as part of their dental marketing strategy, but are open to trying it. 

32% are currently using video marketing, while  5% don’t use video — and have no desire to do so in the near future.

Dentists Utilizing Internet Video for Dental Marketing

A Michigan dental office worker reported, “We’ve gotten a lot of great patient testimonials that we have put on YouTube and Facebook!”

A prosthodontest professed to using video, “We recently produced a web video and added a QR code on our Valpak ad that directs the public to our practice’s welcome video on the web.”

The majority of dentists utilizing Internet video for their dental marketing were urban.

The Internet Dental Alliance provides informational videos that dentists can optionally include in their New Patient Portals.

These professional videos educate current and prospective patients on dental topics like cosmetic dentistry, tooth whitening, braces, dental implants, and more.

Stop by the IDA Dental Video Marketing Opportunities page and read all about Internet video marketing.

Dental Marketing: Have You Put Dental Work on Sale? (video)

dental sales and promotionsDental marketing sales and promotions on dental treatment can bring more patients into a dentist’s office. But if you run the wrong promotion you might be overrun by the wrong kind of patients.

25 percent off dental hygiene can be a good practice promotion. Free painkiller prescriptions with every appointment would not be a good promotion.

“Discounting only works if you are trying to attract new patients.” said an Illinois pediatric dentist.

“For higher-end practices, you have to be careful so promotions don’t come off cheesy.” wrote a Pennsylvania dentist.

The Wealthy Dentist conducted a survey that asked dentists if their practices are running any sales or promotions. This survey found that 1 out of 3 dentists is currently running sales or a promotion.

Click on play to watch the survey video –

102-Dental_Marketing_Sales_Promotions.mp4

Dentists offered several promotion suggestions –

“We offer discounts of 15-20 percent, but only for those without insurance. It has made a difference with patients getting the work done, as they feel they are getting some help with the economy.” said one Arizona dentist.

“One ad offers $100.00 off any dental service. Another ad is good for $50.00 off every $500.00 spent. ‘Free whitening for life’ works as well as in-office patient referral system,” wrote one Colorado dentist, “Another offer that’s working is $1,000.00 off on any Invisalign case with up-front payment.”

When it comes to promo offers you really just want to make a token offer. Giving patients a small discount can be a great way to show appreciation and good faith. If you offer up a huge discount, you’re only going to attract those patients who really don’t want to pay for care.

So be cautious in your dental marketing when making a promotional offer.

If you’d like to learn more go to Dentists Putting Dental Work on Sale, or sign up for our free wealthy dentist newsletter to cast your own vote in future surveys.

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