Survey Results: How Dentists View Dental Marketing

Dental Marketing and new patient strategyDental marketing provides dentists great opportunities to promote their dental practice.

Considering the fact that the recession has hit some dental practices hard over the past few years, implementing a smart dental marketing strategy can be more important than ever.

The Wealthy Dentist ran a survey to ask dentists what is their current attitude towards dental marketing.

40% of dentists believe dental marketing provides great opportunities to promote their practice, while 25% don’t like it, but think it’s a necessary evil. Another 25% wish they could take full advantage of marketing their practice. Only 10% feel that a good dentist shouldn’t need to market his or her practice.

Here are some dentist comments:

  • “It is hard to run a small practice and learn how to market successfully on an ongoing basis as time is short to do everything and see patients and expensive to have others do it for you.” (Nevada dentist)
  • “When new patient numbers decline, then marketing becomes a focus. By far, the best marketing tool is the sedation website.” (General dentist)
  • “I feel that internal marketing is the most effective but motivation of staff is problematic. Probably a bonus system would work.” (Ohio dentist)
  • “Budget constraints seem to be the biggest problem, but I basically believe that you get what you pay for. I would like to keep it “fresh” and rejuvenate it someway.” (General dentist)
  • “The best marketing is still, and always will be, creating satisfied patients. 90% of our new patients come from referrals by existing patients.” (Illinois dentist)
  • “This is a real conundrum, as far as an old timer dentist is concerned. We were taught to go out do the best dentistry possible without advertising, be honest, treat patients like family and don’t oversell or over-treat, and we would build a great dental practice.” (California dentist)
  • “Dental marketing lowers the esteem of the profession in the eyes of the public when our ads are right up there with the chiropractors and the pizza joints.” (General dentist)

For more on this survey see: Dental Marketing Provides Great Opportunities for Dentists

Who Else Thinks Dental Marketing Is Dirty? (video)

Who Else Thinks Dental Marketing Is Dirty?Dental marketing programs can bring lots of new patients to a doctors office.

However, some dentists can’t help but feel dirty about themselves and their practices.

As one dentist pointed out, “A restaurant can’t say, ‘We won’t do marketing because we just want to cook good food for people.”

Sighed a prosthodontist,“Marketing is a necessary evil.”

The Wealthy Dentist conducted a survey that asked dentists if dental marketing was part of their job as a dentist.

There was no shortage of grumbles about what a pain dental marketing can be.

Click on Play to hear these thoughts (and more) from dentists —

What are your thoughts on dental marketing?

Dentists Frustrated by the Limitations Dental Boards Put on Dental Marketing (video)

dental boards and advertisingThe purpose of state dental boards is to make sure that dentists stay in line both professionally, clinically and ethically. They make sure dental marketing stays in line too.

The Wealthy Dentist asked dentists if they feel that state dental boards unfairly restrict dental practice marketing. Two out of three dentists said no – dental boards are just protecting the public’s best interest. But one out of three dentists was frustrated by the limitations dental boards put on advertising and other dental marketing efforts.

Watch the Video to hear more of what dentists have to say –

What are your thoughts on state dental boards and dental marketing?

How to Become Recognized as THE Cosmetic Dentist: Part 6

How to Become Recognized as THE Cosmetic DentistIn the past several weeks, I have had the opportunity to share with you the 5 dental marketing steps to help you achieve the goal of becoming recognized as the cosmetic dentist in your community.

By now you understand that one of the essential components to accomplishing this starts with fine-tuning your cosmetic dentistry patient education skills in your office.

Why is this one of the critical elements in becoming recognized as the cosmetic dentist in your community? You have undoubtedly heard that a house has to be built on a firm foundation. Your cosmetic house has to be built upon a firm foundation as well. You can do this by staying current with CE courses on cosmetic dentistry and developing outstanding technical sills to build that foundation.

However, avoid a common mistake what some of our colleagues make. Don’t assume patients know that you have the ability to solve their cosmetic dental issues with affordable, non-invasive (when appropriate) procedures.

Most patients simply do not know.

Therefore, compliment your technical skill set with a no-selling patient education program that clearly defines to your patients how they, too, can benefit from these same day non-invasive procedures. Here’s how that can be accomplished. The final step in this process that I would like to share with you has to do with role definition.


Do you have a team member that you have designated as your Smile Consultant? Who is your patient advocate that you consider to be your best patient educator/motivator in your office?

This is the individual who will share with your patients the advantages/liabilities of some of the cosmetic services your patient might be interested in. While your designated Smile Consultant will never diagnose, he/she can inform, educate and motivate patients about the possibilities that may solve their smile problem.

After your patient has filled out a Smile Enhancement Form your Smile Consultant will review what changes your patient hopes to have done. However during the conversation with your patient your Smile Consultant should provide a disclaimer by saying something similar to the following, “I hope that the doctor determines you are a candidate for this procedure. If you are I know you will be thrilled with the results.”

Needless to say this statement must be based upon sincere feelings.

If you do not have a Smile Consultant right now, don’t worry. Most dental practices do not. However, if you want to create a cosmetically focused dental practice or take your existing cosmetic practice to the next level, training a team member as your Smile Consultant is essential in differentiating your practice as one of the premier cosmetic practices in your community.  As part of our Boot Camp program we can also do that for you.

My suggestion: Which team member has a passion about cosmetic dentistry in your practice?

They are your spark plug – the individual who can become a truly effective Smile Consultant. In all of the Boot Camp programs I have always promised the dentist and the entire team that there will never be any selling when you talk to your patients about cosmetic dentistry.

The good news is that there never is any selling. Your Smile Consultant will therefore NOT be a sales person. The Silverman Institute’s Smile Consultant™ program teaches your designated spark plug (and all Team members as well) how to effectively use the Power Triad that was described at the introduction of this series – and in essence, all team members can become Smile Consultants.

We even have a Smile Consultant Certification Program developed for that purpose. So rest assured, no one will ever sell anything – and best yet, using professional, no-selling strategies, your results will be spectacular!

Think of all of the cosmetic dental marketing opportunities that exist in your office from the articles written in this series about the impact you can have using the 80% Rule. And we have not even left the reception area! By now you can hopefully sense how much interest/demand can be generated for your cosmetic services if you truly want to learn how to take your cosmetic practice to the next level.

Cosmetic dentistry is one of the few services that we offer patients that they truly want to have done. It also leads to other tangible benefits. Patients typically take better care of themselves including enhanced oral health. The New Year is just around the corner.

Set aside a plan on how you can offer your patients the optimum in aesthetic dentistry that can truly benefit them.

Remember that without a plan you may be disappointed with a lack of results. Worse yet, your patients will not benefit from your services that can have a positive impact on their self-confidence and their lives.

I hope that the suggestions that I have offered during the past six articles will help you take your cosmetic practice and dental marketing to the next level in the coming year. If I can be of any further assistance to you please do not hesitate to contact me at

I look forward to helping you accomplish that goal!

About the author:

Dr  Harvey Silverman Dr. Harvey Silverman has successfully coached dentists on how to take their cosmetic dentistry practice to the next level since 1984. If you want information on how the Silverman Institute’s Cosmetic Dentistry Boot Camp Program can take your cosmetic practice to the next level, contact Dr Silverman at (216) 256-4599 or e-mail him at

Dr Silverman is the author of Best Cosmetic Dentistry Practices in Dental Products Report as well as Silverman On Smiles in Dentistry Today and is the inventor of the LifeLike Veneer System™ and the EasySmile Tooth Whitening System™ that will be available to dentists in 2012.

Is Creating a Dental Insurance Club Smart Dental Marketing?

Is Creating a Dental Insurance Club Smart Dental Marketing?Now, more than ever, dentists must be smart about their dental marketing efforts, but do these efforts need to include creating a solution for uninsured dental patients?

A local Evansville, Indiana dentist thinks so.

Dentist Chris Meunier has developed a way for his uninsured dental patients to afford dental care by creating a dental insurance club.

Dr. Meunier told that his private dental insurance plan acts like a dental club.

For a yearly membership fee of $299, dental patients can receive dental care from Dr. Meunier for procedures such as teeth cleanings, dental X-rays and periodic dental exams. The membership plan also gives patients a 20% discount on most dental treatments.

“Most of the patients that we are signing up are patients that we have been treating anyway and they don’t have dental coverage, so they are paying my full fee out of pocket. So now they are getting the benefit of the membership and they are getting 20% off of certain procedures that they need to have done. They get some tooth whitening that’s included too, so it’s been a good thing,” Meunier told

Dr. Meunier’s dental plan is smart because it stimulate loyalty and permanent relationships with some of his best dental patients.

Do you think this is a brilliant dental marketing move by the dentist, or do you think implementing your own dental insurance club would create more hassle than it’s worth?

For more on this story see: Local Dentist Setting Up Plan to Help Those Without Insurance


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