Your Gift… The New Patient Marketing™Machine

Your gift: The New Patient Marketing MachineJim Du Molin calls it the “New Patient Marketing Machine™“… and it’s his gift to you.

“I’d like to give something back to all the dentists who have helped make my life so great,” says Jim. “So I’m going to do something I’ve never done before…”

“I’ll give the first 1,000 dentists who sign up a general dental website… entirely free for one year. No strings attached,” he explains.

Enjoy the holiday season… and Jim Du Molin’s gift to you. Get your gift now!

New Dental Marketing Trend: Buying Dead Celebrity Teeth?

New Dental Marketing Trend: Buying Dead Celebrity Teeth -Image Edmonton JournalWhen it comes to dental marketing, can purchasing celebrity teeth bring dentists more dental patients?

It would seem that one dentist may think so.

Canadian dentist Michael Zuk has once again made headlines with his $10,000 purchase of a crown once belonging to Elvis Presley.

The first time this dentist made news was when he paid $31,000 for a rotten tooth that belonged to John Lennon.

According to the Vancouver Sun, the Elvis crown was fashioned by Memphis dentist Henry Weiss for the King, who had a talent for chipping his teeth by banging them against microphones.

The family of the late Dr. Henry Weiss called Dr. Zuk to alert him that they were seeking a buyer for the dental crown after reading how Zuk had previously purchased Lennon’s bicuspid, which the dentist hopes will be recognized by the Guinness World Records as the most money paid for a human tooth.

It would seem that collecting teeth is not the only celebrity obsession Dr. Zuk admits to. In the past, the dentist has also purchased a piece of one of Elvis Presley’s scarves, a lock of Marilyn Monroe’s hair, the signature of Woody Woodpecker cartoonist Walter Lantz, and autographed pictures of musician Gene Simmons and Gilligan’s Island star Bob Denver, reports the Sun.

Zuk displays the items at his dental practice, with the exception of John Lennon’s tooth, which he keeps locked up elsewhere for safety reasons. Dentist Zuk told the Sun, “I don’t trust leaving it around. People steal my newspaper. Anybody who would steal your newspaper would steal one of John Lennon’s teeth.”

It is possible that Dr. Zuk is one brilliant dental marketer.

He once hired the actor who played the Soup Nazi on Seinfeld to do a dental commercial for him, to growl, “No tooth for you!” at the end of his commercial piece.

For more on this story see: Alberta Dentist Proud Owner of the King’s ‘Crown’

Dental Video Marketing: How To Optimize Your YouTube Dental Videos

Dental Video Marketing: How to Optimize Your YouTube Dental VideosDental videos are an important part of a Internet dental marketing strategy, and YouTube is not only one of the most popular search engines, but it is also the most popular site for publishing videos.

If you are a dental practice that is using YouTube to spread the word about your dental practice, are you setting them up so that they perform the way that you need them to?

Here are 5 dental video marketing tips for optimizing your dental videos on YouTube for search —

1. Plan your video title.
The video title can be up to 100 characters long, so it’s important to put your dental practice name at the beginning (think about how you want your videos to show up in Google search when someone searches for you) followed by your keyword phrase. Something like, “City Name XYZ Dental Practice Dental Implant Process or you could move around your geo-targeted words “XYZ Dental Practice City Name Dental Implant Process.”

YouTube has a keyword research tool at ads.youtube.com/keyword_tool where you can research the phrases you want to use.

2. Transcribe your videos and add keywords.
Be sure to replace YouTube’s video transcription with your own text file. It’s simple to upload and you can make sure that your transcription actually matches what you are saying in the video, but you can add keyword phrases like your geo-targeted dental practice location to further help search engines find your content online.

3. Think carefully about tags.
Think about 7 keywords to use as tags to best describe your video. Tags associate videos with other videos on YouTube with the same tag which creates the “related video” section. What associated videos would you like to appear with on YouTube? As you can see tags are more than just describing what your content is about, it also determines what videos you will be connected with on YouTube.

4. Utilize the description area.
Use the description area as a blog post about the video. Put your web address at the very beginning so that it shows first – right under your video. Make sure to list a contact email and phone number. Too many YouTube videos under-utilize the description area and don’t use it as an opportunity to discuss the video and what you have to offer.

5. Share your videos.
Be sure to share your videos on Facebook, Twitter, Google Plus and in your dental practice newsletters. YouTube factors the number of times your dental practice videos have been viewed within a certain time-frame. The more your videos are viewed, the higher the video ranks on YouTube, which brings with it the attention of mainstream media and can land your dental videos on YouTube’s top videos list.

These simple techniques can make all the difference in who sees and shares your YouTube videos. Utilizing dental videos is another way to fill up the first page of search with content relevant to your dental practice instead of random websites that simply happen to use the same keywords.

The Internet Dental Alliance provides informational videos that dentists can optionally include in their dental website New Patient Portals. These professional videos educate current and prospective patients on dental topics like cosmetic dentistry, tooth whitening, braces, dental implants, and more. Click here to see how videos personalize dental websites and increase the conversion rate of visitors to appointment requests.

Off-Label Botox Marketing Gets $600 Million Fine

Botox manufacturer Allergan gets $600 million fineAllergan has been slapped with a $600M fine for illegally marketing Botox for off-label use.

After a years-long investigation, the company pled guilty to one misdemeanor charge of “misbranding.”

Allergan had marketed Botox to physicians for treating migraine and headache pain. In addition to advertising the drug’s off-label uses, the company allegedly also instructed doctors on how to “miscode” Botox insurance claims.

Though Botox is commonly used to treat a variety of facial wrinkles, it is only approved to treat the vertical lines (shaped like the number 11) between the brows. It has also been approved for treatment of spasms, eye muscle problems, and excessive underarm perspiration.

Botox is widely used for off-label treatments, including TMJ treatment, facial cosmetics, cerebral palsy treatment, and headaches. However, the manufacturer is not supposed to market the drug for off-label uses.

But Allergan has never been shy when it comes to marketing. In fact, the company filed a lawsuit last year arguing that the FDA should not be able to limit the manufacturer’s marketing and communications with physicians.

“In the lawsuit, Allergan contends that the Government’s legal position that it is a crime for a pharmaceutical company to proactively communicate truthful information to physicians about off-label uses of its products violates the First Amendment and is inconsistent with the Federal Food, Drug & Cosmetic Act.”

Allergan Files Federal Lawsuit to Allow It to Share Relevant Information with the Medical Community on the Safe Use of BOTOX® for Common Therapeutic Off-Label Treatments

As part of this settlement, Allergan will drop that lawsuit.

The company has also been aggressively marketing Latisse, a new prescription medication that grows eyelashes. Ads feature celebrity users Brooke Shields and Claire Danes, showing off their longer lashes.

Of course, the warning included in their advertisements is enough to give the cosmetically-minded pause:

“LATISSE® may cause darkening of the eyelid skin which may be reversible. LATISSE® may also cause increased brown pigmentation of the colored part of the eye which is likely to be permanent.”

Read more: Botox maker to pay $600M to resolve investigation

Why Dental Marketing Requires Long-term Thinking

Dental Marketing Requires Long-term Thinking Sometimes it’s frustrating to hear that dental marketing results will take time. When dentists spend thousands of dollars on something, it’s only natural to want a return as soon as possible.

But marketing is really more of a marathon than a sprint.

The best results come over time.

It’s not unheard of for an advertising campaign to produce an immediate return, but that’s usually the exception to the rule. We hope for short-term response, but we plan for long-term results. Keep this in mind when you choose among your dental marketing options.

Once you pick your method, give the media enough time to produce. In most cases, the approach of “I’ll do this for a couple months and see how it goes” is a mistake and a waste of money.

Why are dental marketing results better over the long run?

One of the main reasons is because patients are likely to need multiple exposures to a message before they respond. Radio advertising provides a good example. Radio is a frequency medium, which means it works best when your ad makes repeated impressions on the same listener.

It can be expensive to make multiple impressions on a listener, especially in the larger markets, so it’s important to buy a station that you can afford. If you can’t afford to commit for at least six months, then you need to pick a less expensive station or put off radio until such a commitment is realistic.

One good media buyer I know tells his clients, “In the first month, you’re going to lose a (heck) of a lot of money. In the second month you’ll lose a little less. By the fourth or fifth month, you’ll start breaking even. And after six months, you’ll start making a lot of money.”

Now that first part might sound a little bleak, but if you’re planning long term, your investment won’t be evaluated by early results. At the end of the year the aggregated profit over the months should more than make up for a slow start.

I’ve seen dentists get multiple new patients the first day they ran a radio ad. That’s great for morale, but it’s not necessary for a successful campaign. Some of the best campaigns I’ve seen have started slow and built up over time.

Make sure you choose dental marketing methods that reflect this reality, and that your decisions are made for the long-term.

Ed Ridgway has executed dental marketing campaigns for hundreds of businesses in the U.S. and Canada. He is nationally recognized for his ongoing campaigns with many of the top dental practices across the country.

Disclaimer

© 2017, The Wealthy Dentist - Dental Marketing - All Rights Reserved - Dental Website Marketing Site Map

The Wealthy Dentist® - Contact by email - Privacy Policy

P.O. Box 1220, Tiburon, CA 94920

The material on this website is offered in conjunction with MasterPlan Alliance.

Copyright 2017 Du Molin & Du Molin, Inc. All rights reserved. If you would like to use material from this site, our reports, articles, training programs
or tutorials for use in any printed or electronic media, please ask permission first by email.