IDA’s New Dental Marketing Websites Showcase Patient Smiles & Generate Referrals

How effective are patient smiles in dental marketing campaigns? Research by Internet Dental Alliance, Inc. (IDA) says that displaying the smiles of satisfied patients works well as a marketing tool, so their New Patient Portals include the option to add a Smile Gallery to dental practice websites. Doctors can showcase their work, and patients can share the images with their friends and family, creating referrals.

The Smile Gallery is one of many optional features doctors can easily incorporate into their dental marketing plans using IDA’s Web Portals. From the online Control Panel, dentists can decide which of the many available sections of their dental websites they want to activate to showcase their practices. Some of the other choices include: Office Tour (has the office moved or been recently remodeled?), Dentist Blog (does the doctor like to write about dentistry or community news?), Family Album (has the dentist treated generations of patients in the community?) and many more.

“We make it super-easy to design and customize your personally branded Web Marketing Portal,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and a recognized expert at marketing for dentists. “The Smile Gallery page is the perfect place to show prospective patients the kinds of results they can expect from choosing you for their dental treatment!”

A Smile Gallery page can be set up on a Portal in just a few minutes. From the Control Panel of the practice’s dental website , dentists select the layout they want. After adding their images and text comments, the page will display to visitors on the Portal. As a reminder, doctors need to get written consent from each patient in order to use their photos – use the downloadable consent form IDA provides to make the process easy.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.

IDA’s New Dental Websites Provide Resources For Post-Treatment Patient Care

It’s easy to think of using dental websites for marketing purposes – that’s the primary reason most dentists have set them up. However, the new Web Portals from Internet Dental Alliance, Inc. (IDA) can be used for more than generating leads. They can also help dentists provide their patients with better access to post-treatment care.

For example, IDA’s Web Portals have an optional section that lets dentists display “Post-Treatment Articles”. Dentists can upload their own articles to be available in this section of their dental website, or they can choose from IDA’s library of pre-written content. It’s professionally written on topics patients frequently need, such as “Oral Surgery Post-Op Instructions” and other dentistry areas. Making this kind of information more available to patients enables them to be more prepared for treatment and share the details with family members and caring friends.

“It’s super-easy to add articles to your Web Portals that will help your patients have successful treatments,” says Internet Dental Alliance founder Jim Du Molin, a dental marketing consultant with more than 25 years of experience. “IDA’s LeadFire technology lets you set up your dental website and optimize the articles for specific dental markets in less than 10 minutes. They help you care for your existing patients as well as attract new patients to your practice.”

By optimizing the post-treatment articles, dentists can also improve their websites’ performance as a marketing tool. Adding search engine optimized content to their sites helps to generate market-targeted leads and increase site authority. This leads to better positioning in the SERPs (search engine results pages) and makes the dental websites easier for both existing and prospective patients to find.

Dentists can choose from hundreds of pre-written articles that IDA’s LeadFire system will automatically optimize. Each Portal page will contain the keywords for their dental and local markets. Doctors can have a lead-generating dental information hub for their practices within minutes.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides marketing for dentists as well as services such as dental website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.

IDA’s Dental Marketing Websites Deliver Great Content To Get More New Patients

Effective dental marketing websites need good content in order to compete with millions of websites online and generate leads. But what does good content for a dental website look like? Internet Dental Alliance, Inc. (IDA) provides plenty of examples in its NewPatient Portals.

First, it means well-written articles that are planned around topics that prospective patients are searching for online. Second, the articles need to be written in a way that inspires visitors to set appointments. Third, the content needs to be readily available to publish. This last item may sound obvious until dentists try to find competent writers, or realize they’re too busy to write the articles themselves.

“We’ve made it super-easy to add customized, keyword-optimized articles to your Web Portals,” says Internet Dental Alliance founder Jim Du Molin, an expert in marketing for dentists with more than 25 years of experience. “IDA’s LeadFire technology lets you optimize web pages for local search terms and specific dental markets within minutes, so you can start getting new patient leads right away.”

Doctors need content for dental websites as soon as possible in order to launch a lead generation campaign. Waiting until there’s enough for dentists to pen enough of their own articles can mean costly delays in gathering online leads. So can waiting for outsourcers to deliver articles – not to mention the time it can take to find a writer who is competent in creating effective dental marketing content.

Dentists can choose from more than 300 pre-written articles in categories such as general dentistry, family dentistry, tooth whitening dentistry, dental hygiene, dental financing and dental insurance. Dentists have full choice of which articles they want to include on their Web Portals, and can edit them if they choose. IDA’s LeadFire technology automatically optimizes Portal pages based on the dental markets doctors choose for their practices.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.

Making Some Green from Green Dental Marketing

Editorial
by Jim Du Molin

With Al Gore taking home an Oscar, you can’t help but wonder about where today’s eco trends will take us. More green products and eco-friendly services pop up every day. Sometimes it seems like the sky’s the limit (with or without an ozone layer).

Though we know there are major differences between dentists, sometimes it’s hard for consumers to tell the difference one dental practice from another.

But what if you had something that truly differentiated your practice, made it different from every other practice out there? Well, that’s just what the “Transcendentist” has done. Located in Berkeley, California (where else?), it might at first sound like sort of place where you can get your dental work done at the same time as getting your aura read.

In fact, Transcendentist appears to be the nation’s first eco-friendly dental office, officially certified by the Alameda County Green Business Program. Dr. Fred Pockrass’s practice was also certified by the Bay Area Green Business Program, the first dental office to have met the requirements.

As you might expect, the practice strives to create a dental spa atmosphere heavily influenced by New Age principles. The interior design is warm and soothing, all patients are treated to a foot massage, meditative music, and even “sound and color therapy” (I’m not quite sure what that means). But eco principles are present in all the details: chemical-free carpets and upholstery, non-toxic paint, recycled and reclaimed materials throughout.

But that’s only part of eco-dentistry™ (a term that Transcendentist has trademarked). When they remove mercury-containing amalgam (which they don’t use themselves), they filter and separate the mercury to avoid any water contamination. The office uses digital imaging technology only, avoiding the radiation of X-rays and the chemicals associated with developing them. Disposable paper products (such as bibs and headrests) have been replaced with plush terrycloth models laundered on the premises. Digital files minimize paper use, and what paper is used is always recycled.

Maybe you’re thinking this is the same dental spa phenomenon you’ve seen before, this time with a green California twist. But the practice is swimming in new patients. Although the founders initially expected only about a dozen new clients a month, they’re averaging 30-40 new patients each month, sometimes seeing as many as 60. The founders are already planning on licensing their business model and spreading the eco-dentistry trend within the next two years.

Read more or visit the Transcendentist website. Plus, don’t be shy about posting your comments – what do you think of eco-dentistry? I want to know!

Jim Du Molin

Build It and They Will Come… Give Me a Break!

Editorial
by Jim Du Molin

Over the last five years I have watched the dental spa phenomenon continue to grow. Generally I’m supportive of this kind of innovation. Then again, in some cases, I think it may have gotten out of hand.

I just received a press release about a dental practice in Woodstock, New York. Tischler Dental Studios is opening a 10,000 square foot facility that includes 12 operatories. It will be staffed by 3 cosmetic dentists, 6 assistants and 3 hygienists in addition to office personnel. Located on a secluded 9-acre property in the Catskill Mountains, the goal is to provide patients with “a dental spa vacation.”

Upon visiting their website, I must admit that I was impressed with the architectural and design aspects of their facility. The part I question is the wisdom of building such a facility on a “secluded 9-acre property in the Catskill Mountains.” I have to ask, what is the marketing plan that will support such a facility and staff?

I was reminded of a past client who came to us after building a ten-operatory practice twelve miles from the nearest rural town on the frontage road of a major highway two and a half miles from the nearest exit. Somehow he couldn’t understand why he couldn’t keep his two associates busy in his new Taj Mahal facility. I asked him why he built it so far from where the people were; his answer was that’s where he could get cheap land.

The solution to his problem was an outrageously large sign situated next to the freeway that rivaled anything you would find on the Vegas strip. The darn thing used enough electricity to power a small town, but it delivered forty-plus new patients a month.

When building a new facility, it is always a good idea to have done your calculations first. Start with the net increase in monthly operating expenses needed to keep the new doors open. Then add in any additional marketing costs, plus a serious increase in your net profit to justify the economic risk of the new venture. Once you’ve figured that out, you need to calculate the net contribution of an average new patient, then divide that into your increased expenses to determine how many additional new patients you’re going to need to justify this new venture to your spouse.

Now you will notice that I mentioned “additional marketing costs” as part of your needed calculations. Don’t wait until you complete your new monument to begin thinking of how you are going to fill it with enough additional new patients to pay for it. Remember, “Build It and They Will Come” may make for a great screen story, but life is not a movie script.

Jim Du Molin

Disclaimer

© 2017, The Wealthy Dentist - Dental Marketing - All Rights Reserved - Dental Website Marketing Site Map

The Wealthy Dentist® - Contact by email - Privacy Policy

P.O. Box 1220, Tiburon, CA 94920

The material on this website is offered in conjunction with MasterPlan Alliance.

Copyright 2017 Du Molin & Du Molin, Inc. All rights reserved. If you would like to use material from this site, our reports, articles, training programs
or tutorials for use in any printed or electronic media, please ask permission first by email.