Cosmetic Dentistry Still Tops the List of Services Dentists Offer

Cosmetic Dentistry Still Tops the List of Services Dentists OfferWhen asked what services their dental practice offers, the dentists who responded with cosmetic dentistry were the clear majority in this survey.

More aging baby boomers are turning to cosmetic dentistry to improve the appearance of their teeth, which may explain the increase in demand for cosmetic dentistry services.

Dental implants are the most popular dental treatment among this demographic for the replacement of damaged or missing teeth.

A California dentist shared, “More than half of our practice is dental implants now!”

Here at The Wealthy Dentist, we were curious what services dentists are currently offering. The top services offered by dentists who responded to this survey are cosmetic, tooth whitening, dental implants, dentures, and children’s dentistry.

Here’s a breakdown of the services dentists are offering —

List of Services Dentists Offer

Dentists were disappointed that other services were not included in this survey, like Botox, oral cancer screenings, or offering custom mouthguards for patient athletes.

One prosthodontist noted, “Oral cancer screening and testing was not on the survey list. Also, it would be interesting to know how many offices provide Botox.”

A general dentist responded that he now offers same day service for CEREC restorations as part of his dental practice services.

Another dentist answered tongue-in-cheek, “I don’t offer gum disease, I treat it.”

What dental services does your dental practice offer? Has the demand for cosmetic dentistry increased?

Where is your dental marketing focused?

Most Dentists Are Happy to Offer Invisalign (video)

A Wealthy Dentist survey asked dentists if they offer Invisalign to their orthodontic patients.

Three out of four dentists report that their dental practices offer Invisalign services to patients looking to straighten their teeth in an invisible way.

Read more: Invisalign: 3 of 4 Dentists Go with the Money

Invisalign Creates Greater Profits for Orthodontists

Invisalign Creates Greater Profits for OrthodontistsIs Invisalign a smarter braces treatment for an orthodontist’s bottom line?

A new study suggests some truth to this by revealing that, while Invisalign clear orthodontic aligners cost more in materials than conventional edgewise braces, they require fewer patient visits and a shorter duration of treatment for dentists.

Researchers reported this finding at the recent American Association for Dental Research annual meeting, according to Medscape News.

Researchers evaluated the records of 150 dental patients with mild to moderate class I malocclusion. The types of orthodontic procedures were matched for the amount of initial malocclusion and the number of rotated teeth.

According to Medscape News, here’s what they found:

Conventional braces required a median of 13.6 minutes for a routine visit, whereas Invisalign required 9.9 minutes. Emergency, initial, and final appointments were all longer than regular visits.

Conventional braces required about 2.6 more visits than Invisalign, treatment for 2.4 months longer, 1.1 more emergency visits, 9.7 minutes more in chair time, 1.2 minutes more emergency doctor time, and 86.2 minutes more in total chair time.

However, Invisalign cost $500 to $1441 more in materials and required 5.9 minutes more doctor time than conventional braces.

Measuring profitability as fees minus the cost of materials, Invisalign was more profitable than conventional braces, the researchers found, especially for Invisalign providers who are charged $899 in lab costs, a discount that the appliance maker, Align, offers to orthodontists who do more cases.

For these doctors, Invisalign provided about $1000 of profit per hour of chair time with the first $2750 in fees to the patient, rising to $3250 with $6000 in fees. Doctors who are charged $1549 in lab costs by Align had a profit of about $500 with the first $2750 in fees, rising to $3000 with $6000 in fees.

Braces were less profitable overall, starting at $750 per hour of chair time with the first $2750 in fees, but reaching only $2000 with $6000 in fees.

Invisalign is clearly the profit-maker when it comes to adding value to an orthodontist’s practice.

For more on this story see: Study Shows Invisalign More Profitable Than Braces

Invisalign Cost (Survey Video)

Dental safety and BPAInvisalign lets adults get straight teeth without traditional braces.

Unfortunately, the costs keep Invisalign from many patients who might otherwise consider adult ortho.

In a dentist survey we conducted, we found the average cost of Invisalign treatment from a general dentist was about $4,800.

Specialists were a little more expensive at around $5,400.

Treatment from an orthodontist averaged about $6,900.

Jim Du Molin and Julie Frey discuss what dentists think about Invisalign braces:

“Costs are too high for this to be a mainstream treatment for people willing to have adult orthodontics,” said a Michigan Dentist.

“The lab fees are excessive, and Invisalign could use some competition,” said a New York Dentist.

While there’s a lot more interest in adult braces than there used to be, it’s still not quite mainstream.

And with lab costs like that, it’s hard to imagine it truly going mainstream.

What are your thoughts about Invisalign braces?

What Do Dentists Say About Clear Aligners vs. Traditional Dental Braces?

Invisalign clear alignersOne of the most popular dental services that consumers search for online is braces, especially invisible aligners for adults and teens.

We decided to survey dentists about their experience with clear aligners.

Three-quarters of our respondents offer clear aligners. Only 5% offer traditional braces rather than aligners, and
20% refer out all braces patients.

We refer all braces patients to specialists. Overall, clear aligners burn up too much time [and the] profit margin is not there. We prefer to leave the ortho to the specialists.” Minnesota dentist

“I refer all cases to orthodontists. I have yet to see a clear aligner case finished that even comes close to acceptable for a braces case.” Canada dentist

Invisalign® is arguably the most marketed brand of clear aligners, and is preferred by 65% of the dentists in our survey. ClearCorrect came in second at 24%.

“[Aligners] are clearly here to stay. Invisalign® has reinvigorated my practice even in a down econmoy.” Iowa dentist

More than one-third (35%) of our dentists have worn clear aligners as an adult, and another 5% have worn traditional braces.

“[Aligners are] great when they do what they are ‘expected’ to do, can be costly compared to straightwire.” Missouri dentist, who had clear aligners as an adult

“I had clear aligners as an adult. They are good for many patients, but compliance is a huge part of success and timeliness…….treatment takes significantly longer on some patients largely because they aren’t wearing them 22 hours/day.” New Hampshire dentist

“Yes, I had clear aligners as an adult. Had Invisalign® done on me by an experienced orthodontitst. Does not achieve optimal results. Some crowding remained even with lots of interproximal stripping.” Washington periodontist

Although a 60% majority of the dentists responding to our survey have not personally worn braces, they have a wealth of clinical experience treating patients. And opinions vary widely!

An Arizona orthodontist was markedly critical of clear aligners: “While the clear aligner people won’t tell you this, as an orthodontic specialist I will: 95% of your clear aligner patients will have orthodontic failure within 5 years of treatment. Why? Root torque. Aligners cannot torque roots. Aligners cannot be designed (yet) to accommodate improper root torque. Only a fixed appliance (braces) can.”

An Illinois dentist expressed an opposite opinion: “As with anything else, the dentist’s attention to detail will determine the quality of the result with Invisalign®. I hear some dentists claim that “you don’t get as good a result” with clear retainers. Hogwash! One of these dentists confessed to “eyeballing” his interproximal reductions. You get out of it what you put into it. Wonderful results are achievable consistently. The system works very well, if the dentist does!

So what’s the dental marketing take away here?

Like it or not, Invisalign® and ClearCorrect are sucessfully creating consumer demand for their clear aligners — that’s built-in marketing for the dentists who choose to offer those brands.

For those dentists who dislike clear aligners, patient inquiries about them represent opportunities to educate and advocate for alternative methods of straightening teeth.

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