Are Celebrity Cosmetic Dentists Good Dental Marketing for Dentistry? (video)

When reality TV started showcasing dental makeovers, the general public began looking into cosmetic dentistry to give themselves that perfect Hollywood smile.

Cosmetic dentistry has become hugely popular and celebrity cosmetic dentists have made sure it stays that way by offering more dental makeovers on TV.

“The end product for many of them looks like dentures!” complained on Texas dental marketer.

Watch the following video to hear what dentists have to say about celebrity cosmetic dentists –

What are your thoughts on celebrity cosmetic dentists?

Can Popular Social Media Site Pinterest be Used for Dental Marketing?

Can Popular Social Media Site Pinterest be Used for Dental Marketing?We can hear dentists groaning now, “Please, not another social media site to integrate with my dental marketing plan!”

But only having a dental website isn’t enough anymore, especially if that dental website isn’t geo-targeted and isn’t up-to-date with the latest dental keyword phrases.

A modern dental practice must maintain an active, keyword rich website, a dental practice Facebook page, and a Google Plus page, and it also helps to post some dental demonstration videos on YouTube.

Social media is a great way for dentists to engage and communicate with dental patients on a regular basis. It takes a little more work on the dental practice side to keep the social media engagement going.

It’s not just a one-time post with a teeth-whitening special.

Social media is a conversation between the dentist and his dental patients about what’s going on at the dental practice, what new cosmetic dental procedure patients like, what new treatment financing options are available and so on.

And using the new social media site Pinterest can further help dentists promote their dental practice.

If you aren’t sure about Pinterest for dental marketing, then check out the following stats compiled by Monetate Marketing Infographics about Pinterest —

Is Pinterest the Next Social Commerce Game Changer?

Think about Pinterest as more of an online scrapbook that links to the websites where the images are found.  This is the traffic power behind using Pinterest.  Pinterest users “scrapbook” their ideas, hobbies, passions and inspiration with the world when they “pin” images to their virtual boards.

Members are able to follow each other and comment, just like other social media platforms.  They also share their boards with each other.

Here are 7 ways a dental practice can use Pinterest for dental marketing

1.  Share images of your dental practice, both inside and out.

2.  Share your before and after photos from those dental patients who have given permission to share their images online.

3.  Encourage your dental patients to share their images on your boards.  Ideas like “My dental patients graduating this year” and invite them to post their graduation photos with their beautiful smiles.

4.  Share new dental equipment.

5.  Even share the things you enjoy and you may find many patients who share your passions for trout fishing, race cars, or golf.

6.  If you have dental patients who are getting married, ask them to share a couple of their wedding photographs.

7.  Women are even planning their weddings on Pinterest.  Think of the services you can offer a prospective bride that she may want to include on her wedding planning boards for things she wants to get done before the big day.

Dentists must be present in more places online, and recognize that dental patients increasingly want to engage in social media, regardless of the platform. Broadening your dental marketing to include image boards on Pinterest is a simple new way to showcase your dental practice in a positive light.

(If you would like to receive an invitation to join Pinterest, please let us know in the comments and we will send you an invitation from The Wealthy Dentist. To see The Wealthy Dentist on Pinterest, go to pinterest.com/wealthydentist)

Internet Dental Marketing With Google Plus (Video)

Dental practice marketing with Google PlusSocial media is here to stay. But it’s not entirely clear yet whether Google Plus is useful for internet dental marketing.

“I signed up but haven’t done anything further with it,” said a Michigan dental office worker.

“What is Google Plus?” asked a Georgia dentist.

We conducted a survey asking dentists if they use Google Plus.

Jim Du Molin and Julie Frey discuss what dentist are saying about using Google Plus for their online dental marketing:

In our survey, 36% of dentists said they have Google Plus profiles, but 48% do not. The remaining 16% are planning on using Google Plus at some point in the near future.

A previous Wealthy Dentist survey found that nine out of ten dentists are on Facebook.

Google might be the world’s biggest search engine, but their social media domination is not yet complete — at least not when compared with Facebook.

I like Google Plus myself, but I’m a tech guy who’s fascinated by search engine optimization. I can understand why some dentists might be hesitant” said Jim Du Molin, a former dental marketing consultant and Chief Editor of TheWealthyDentist.com.

“I haven’t done a thing with Google Plus since I got on,” said a Connecticut orthodontist.

“I am on Google Plus. It doesn’t seem to have any impact as of yet, though. Not as many people are using it as Facebook,” said an Oregon dentist.

I don’t trust Google! Their products are useful. However, I think the computer geeks are disabling security systems, as well as collecting and selling way more personal information than they want us to know,” said a New Mexico dentist.

Could Google Plus interfere with your ability to monitor your own website results?” asked a general dentist.

Google offers so many services that it can get confusing. Google Plus is for social networking, while Google Webmaster Tools let you monitor your website traffic.

Using one set of Google tools won’t interfere with using another set. In fact, Google has so many useful web tools, that you just might find yourself using more of them!

Survey Results: How Dentists View Dental Marketing

Dental Marketing and new patient strategyDental marketing provides dentists great opportunities to promote their dental practice.

Considering the fact that the recession has hit some dental practices hard over the past few years, implementing a smart dental marketing strategy can be more important than ever.

The Wealthy Dentist ran a survey to ask dentists what is their current attitude towards dental marketing.

40% of dentists believe dental marketing provides great opportunities to promote their practice, while 25% don’t like it, but think it’s a necessary evil. Another 25% wish they could take full advantage of marketing their practice. Only 10% feel that a good dentist shouldn’t need to market his or her practice.

Here are some dentist comments:

  • “It is hard to run a small practice and learn how to market successfully on an ongoing basis as time is short to do everything and see patients and expensive to have others do it for you.” (Nevada dentist)
  • “When new patient numbers decline, then marketing becomes a focus. By far, the best marketing tool is the sedation website.” (General dentist)
  • “I feel that internal marketing is the most effective but motivation of staff is problematic. Probably a bonus system would work.” (Ohio dentist)
  • “Budget constraints seem to be the biggest problem, but I basically believe that you get what you pay for. I would like to keep it “fresh” and rejuvenate it someway.” (General dentist)
  • “The best marketing is still, and always will be, creating satisfied patients. 90% of our new patients come from referrals by existing patients.” (Illinois dentist)
  • “This is a real conundrum, as far as an old timer dentist is concerned. We were taught to go out do the best dentistry possible without advertising, be honest, treat patients like family and don’t oversell or over-treat, and we would build a great dental practice.” (California dentist)
  • “Dental marketing lowers the esteem of the profession in the eyes of the public when our ads are right up there with the chiropractors and the pizza joints.” (General dentist)

For more on this survey see: Dental Marketing Provides Great Opportunities for Dentists

Dental Marketing: Dentists See a Difference in Online Dental Patients

Dental Marketing: Dentists See a Difference in Online Dental PatientsIn The Wealthy Dentist’s weekly survey, we recently asked: Are patients who find you online any different from patients who find you via more traditional methods?

The dentists we polled were pretty split on this dental marketing issue.

34% of those polled said, “No, I don’t see a difference.

While 23% of the dentist respondents felt that online dental patients are more likely to follow through with treatment; the other 24% felt online patients are less likely to follow through with treatment.

Another 19% felt that word-of-mouth referrals by patients are the best type of dental patients to follow through with treatment.

One dentist replied, “Word-of-mouth referrals brings in the most loyal patients!

Dental Marketing: Dentists See a Difference in Online Dental Patients

Dentist certainly have different opinions about online verses traditional patients! Here are some of the comments we received on this survey:

“Referral patients have more trust from the beginning. Online patients are typically younger and not as financially able to afford treatment.” (General dentist)

“The majority of our big cases the past few years have come from the Internet.” (Minnesota dentist)

“The younger dental patient is more tech savvy and tend to believe what they read on-line. They are less critical thinking and very wed to their smart phones. They are also not big conversationalists.” (California dentist)

“They were motivated to look for a dentist. However, they also are more likely to have been regular patients elsewhere and have little work to be completed; may be prophy only.” (Texas dentist)

“The stronger the site encouraging appointments the better the lead. Most dental websites are so easy to give information, but the prospect is not ready or willing to come in.” (New York dentist)

“For me, a cold online lead is not unlike a patient who drove by and saw my sign. They are a tougher sell than a true internal referral. A Facebook referral can be close to an internal referral when referred by an existing patient.” (Georgia dentist)

“Online patients have done their research and know a lot about our office before becoming patients. They are certainly more likely to follow through with recommended treatment.” (Ohio dentist)

“Online patients are generally young, looking for the best price and not dentally educated. Anyone who chooses a dentist based upon online reviews sees dentistry no different than a gas station or a supermarket.” (Massachusetts dentist)

The rising popularity of researching dental care online proves that for an increasing number of dental patients, factors like online reviews and easily finding a dentist online, seeing what dentist family and friends recommend online, and getting to know the dental practice before ever stepping foot through the front door may continue to outweigh the advantages that traditional offline dental marketing has offered in the past.

What are your thoughts on traditional verses online dental patients? Do you notice a difference?

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