Want More Sleep Apnea Cases? IDA Dental Marketing Strategy For Websites Creates Pathways To Profits

A new dental marketing strategy from Internet Dental Alliance, Inc. (IDA) positions dentists to increase profits by focusing on the specific kinds of cases they want to see more of in their practices — for example, sleep apnea patients. The IDA New Patient Marketing Machine™ makes the process easy with customized dental practice Web Portals and listings in IDA’s Dental Directories. Everything is automatically search engine optimized and the system can be set up in less than 10 minutes.

A survey conducted by TheWealthyDentist.com revealed that less than twenty five percent of dentists provide treatment for sleep apnea patients – even though they’re qualified to treat those symptoms. One reason may be that providing the treatments requires both expertise and continuing dental education. Another reason may be that most physicians don’t make referrals because they don’t have a good understanding of the treatments in mandibular repositioning appliances or orthognathic options that dentists can offer. But it’s also likely that up until now dentists have not found an effective and efficient dental advertising method for this service.

“Many patients don’t realize that their dentist may be able to help them sleep more soundly,” said Jim Du Molin, dental management consulting expert and founder of Internet Dental Alliance, Inc. “You can use your IDA dental website to educate patients and other medical professionals about other health problems your dental skills can solve – and increase the number of patients you see each month in the process!”

The New Patient Marketing Machine™ uses search engine optimization (SEO) to reach specific markets online. In the example of a practice that wants more sleep apnea cases, the doctor would have a listing on IDA’s Directory at 1stSleepApnea.com. The site is full of articles written on topics such as sleep disorders, snoring, CPAP masks, etc. that attract patient prospects who want to find local dentists who offer treatments. Site visitors fill out online forms and are referred to a dentist in their area.

Each dental practice also has its own search engine optimized Web Portal. The doctor chooses the primary focus in the Control Panel – like sleep apnea — and IDA’s LeadFire technology automatically sets up the dentist website with more than 100 lead generation pages in less than 10 minutes.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.

Increase Root Canal Cases With New IDA Dental Marketing Websites

Internet Dental Alliance, Inc. (IDA) offers an online dental marketing strategy that makes it easy for dentists to generate laser targeted leads. Doctors choose the kinds of patients they want to fill their practice with based on their clinical skills. Then their IDA New Patient Portals are automatically optimized to create web pages that attract those specific kinds of high-value patients – so doctors have more control over their cash flow and profits.

Here’s how it works. Each practice starts with one Portal that is search engine optimized (SEO) for its primary market – often general dentistry or family dentistry (although this can vary depending on the practice’s clinical expertise). Web pages would contain information on keyword-themed topics such as how to find a dentist, dental care, etc.

Each IDA Portal can also be optimized for up to three secondary keywords reflecting specific services the practice offers, such as root canal treatment, cosmetic dentistry, Invisalign® braces, etc. To maximize the number of new patients seeking one of these secondary services, IDA recommends adding a new Portal optimized for that market. For example, a new site targeting root canal patients would include articles on topics such as how to treat an abscessed tooth, tooth pain, root canal therapy, etc.

“Targeting your dental marketing is the best way to reach new patients,” explains Jim Du Molin, founder of the Internet Dental Alliance and a dental marketing guru. “It goes beyond just finding more dental patients. It’s about getting the very best new patients for your practice — the ones that fit your clinical skills.”

With the new LeadFire content generation technology, doctors can set up an IDA dental website in less than 10 minutes. That’s one of the reasons IDA recommends that dental practices target more than one treatment market using more than one Portal – it’s so easy to multiply the effects of their online dental marketing campaigns.

About Internet Dental Alliance, Inc.

IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of email patient newsletters, dental directories and other dental marketing tools. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.

IDA Dental Marketing Websites: Complete With Built-In Dental Advertising Network

When dentists choose dental marketing from IDA (Internet Dental Alliance, Inc.) they get a powerful New Patient Marketing Machine™ in addition to their IDA dental website.

It’s a framework of additional online tools such as automated search engine optimization (SEO), lead tracking, smart mobile marketing, social networking, email patient newsletters and much more. Some of the most effective dental advertising tools are the Dental Directories. Doctors and their practices are automatically listed in IDA’s nationwide network of local and dental-market specific directory websites.

“IDA’s directories are optimized to rank well in the search engines when prospective patients search for dentists using geographical or dental treatment keywords” says Jim Du Molin, dental marketing dental marketing expert and founder of Internet Dental Alliance, Inc. “You’ll have your own dental websites generating new patient leads, as well as your listings in IDA’s top-ranking national and local directories!”

IDA’s dental directory network is designed to generate high-value new patient leads for dentists based on the practice address and keywords they choose when they set up their New Patient Portals, or dental websites.

The Local Dental Directories are set up to display practices that are a match for web visitors searching for dentists using Zip codes, city names or other local geographic area terms. The National Directories display listings based on dental market categories such as wisdom teeth, orthodontics, braces, Invisalign®, sedation dentistry and other frequently searched-for treatment terms.

“Our network of “Dental Information Centers” is optimized for more than 1,000 phrases in the top dental markets generate high-value dental patient leads for our members,” adds Du Molin. “On the directory websites, prospective patients find links to the website of an IDA member dentist within their local geographic area.”

About Internet Dental Alliance, Inc.

IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.

Want Smart Dental Marketing Ideas? Get Multiple Websites & Domains From IDA

IDA specializes in smart dental marketing ideas — like using multiple websites and domains to promote dental practices. It’s an easy way to generate 24/7 leads in more than one dental market. Web Portals, or dental websites, from Internet Dental Alliance, Inc. (IDA) feature an online Control Panel that lets doctors manage everything from one simple dashboard.

Strategic dental marketing today means having websites that show up when people search online – whether using their iPhone or a home computer. Because new patients search either by geographic location or by dental treatment, smart dental marketing includes owning domain names that use local search terms along with terms that describe the main services the practice offers. With the Control Panel, IDA makes it easy for dentists to buy and manage strategic domains for their practices.

“Strategic dental marketing with keyword-rich domains is smart, easy and affordable. Many of our members have two, three or more websites, each targeting a specific geographic market and type of dentistry,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental management expert. “As a result, many see an increase of 5 or 10 new patients every month – even up to 15 or 20!”

Dentists can maximize their chances of being found online by purchasing domain names that include their main geographical and dental service keywords. From within their IDA Control Panel, dentists can check on domain availability and purchase domains for about $10 each per year. They can also launch a dentist website by assigning a domain to one of their IDA Portals that is not yet live.

Domains can be easily redirected to the practice’s primary IDA dental website. Since domains are so inexpensive, so this can be a good strategy to use with domains that contain nearby city or neighborhood names. That way, dentists can increase local web traffic without adding a separate Web Portal right away.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.

IDA Dental Marketing Websites Feature SEO Articles That Generate Leads

IDA’s dental marketing websites introduces the “Dental Info Center” on their New Patient Portals. It provides doctors with pre-written search engine optimized articles that appeal to patient prospects and generate leads. Internet Dental Alliance, Inc. (IDA) provides dentists with 24/7 access to this extensive content library via the online Control Panel. And dentists always have the option to write their own articles for their dentist website if they choose.

Doctors have complete control over the articles that appear in the “Dental Info Center” of their dental websites dental websites. If they choose from IDA’s article library, they can edit the content any way they want to customize the content to fit their their dental practice, their personal philosophies, and ideal patients they want to attract.

“Each IDA New Patient Marketing Portal includes professionally written articles you can use to get your dental website launched quickly,” says Jim Du Molin, dental marketing guru and founder of Internet Dental Alliance, Inc. “Our unique LeadFire technology lets dentists publish hundreds of pages of dynamic content in less than 10 minutes — without having to learn complicated software!”

The pre-written article topics have been specifically chosen to attract leads in the most profitable dental markets and address questions for which new patients often search for answers online. Article categories include general dentistry, family dentistry, sedation dentistry, tooth whitening, dental insurance and many more. Some examples of article topics are “FAQs on Dentures, Seniors Dentistry and Woman’s Oral Health Needs”, “Look Younger With Tooth Whitener and Tooth Bleaching Products from a Trusted Dentist” and “What Is An Office Visit Co-payment, Dental Co-insurance And Plan Deductible”.

Keyword-rich articles help establish the doctor’s authority – with the search engines and with prospective patients. The IDA dental website Control Panel is where dentists who want to manually manage their own SEO (search engine optimization) can edit article meta tags – but its not a

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites, online newsletters and other dental practice management advice and internet marketing resources.

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