Internet Dental Marketing: How Google Search Plus Your World Works (video)

Internet Dental Marketing: How Google Search Plus Your World Works (video)Are you curious how the changes to Google search will impact your Internet dental marketing?

Search Plus Your World is what Google is calling their personal search algorithm intended for the users of Google Plus.

When a Google Plus user is signed into Google, their search results will be very different from searches done outside of Google Plus. Search Plus Your World will include photos, blog posts, and recommendations from the user and their friends.

They will see the personal results and the profiles of people they know (or follow) on Google Plus included in their search results. They will also be able to expand their Google circles by discovering people and brands related to their search —  Google will be offering these recommendations to them too.

If the idea of Search Plus Your World has you a little confused, Google has provided the following video, which shows how Google intends personal search to look for the Google Plus user —

These changes to Google search mean that individuals will play an ever-growing part in search results from Google.

Dentists can help their Internet dental marketing efforts by creating and sharing dentistry-related content as always, but with a new attention directed at Google Plus. Maximize impact by educating your dental patients on who you are and how you can help.

What are your initial thoughts about Google’s Search Plus Your World, and how is your dental practice using Google Plus?

Dental Marketing: How To Set Up Google Alerts for Your Dental Practice

Dental Marketing: How To Set Up Google Alerts for Your Dental PracticeUsing Google Alerts is a quick and easy way to monitor your name and dental practice name online.

Google Alerts is an online content detection and notification service that automatically notifies users of this service when new content appears online that matches a specific set of search terms.

With Google Local using review links from third party sources and Yelp merging their data with Bing, it’s more important than ever for dentists to keep track of what is being said about them or their dental practice online.

How to set up a Google Alert for your dental practice:

1.  Go to www.google.com/alerts

Set Up Google Alerts for Your Dental Practice

2. In the Search Query line enter your dental practice name.

You should set up an individual alert for your practice name and your personal name.  You will see a preview to the right of what Google finds under this alert.

Don’t forget to set up a Google alert for your dental website URL too.

Be sure to put your dental practice name and your full name in quotes.

Example:  “The Wealthy Dentist”  This will give you alerts when the words appear together.  You don’t want to receive a bunch of alerts for each word individually.

How To Set Up Google Alerts for Your Dental Practice: Google alerts search query

3.  In the Result Type choose “Everything.”

Google Alerts for Your Dental Practice: Result type

4.  Next choose how often you want to receive an alert in your email.  

Choosing “As-it-happens” is a good result if you are concerned about a negative review.

But …  if you have a common first and last name combination, you might want the alerts to happen “Once a week” so your email isn’t bombarded with a bunch of alerts everyday as you tweak your alerts based on what Google sends to your email.

Google Alerts for Your Dental Practice: How often

5.  Set up how many alerts you want to see.

Start with “All results” and if this returns too many unrelated results, then come back and change it to “Only the best results.”

Google Alerts for Your Dental Practice: How many

6. Enter the email address where you want to receive the alert.

Then click on “CREATE ALERT.”

Google Alerts for Your Dental Practice: Email address and create alert

7. Confirm your alert set up by going to your email and look for to confirmation request from Google.

Google Alerts for Your Dental Practice: Google alert created

You will want to repeat these steps for your name and your dental website URL addresses both with the www. and without the www.

If you are using an email platform like Microsoft Outlook, direct the Google Alerts to a separate folder. Create an Outlook mail alert for a day and time for you to look through all of your alerts and address anything being said about you or your dental practice online.

You may want to also set up an alert for the practice competition in your geographic area to watch for specials or dental treatment discount offers in case you want to match a promotion for your dental patients.

Now that you have the basics on setting up your Google Alerts for your dental practice, you will now be able to monitor your reputation online.

Dental Marketing: Bye Bye Google Places and Hello Google Plus Local

Dental Marketing: Bye Bye Google Places and Hello Google Plus LocalOn April 24th of this year Google released another major search algorithm update called “Penguin” in its ongoing effort to clean up search results.

In its most recent move, Google eliminated Google Places and replaced it with Google Plus Local to increase user interactions on Google Plus. This is just the beginning.

Google further plans to interface Google Plus Local with Zagat to create a more seamless online review platform.

Dental practices and dentists listed on Google Places should have been notified about the conversion to Google Plus Local. It’s important that you check your Google Plus Local listing now because Google is integrating Google Plus Local with Google Maps. You don’t want your dental practice listing to suddenly disappear from Google Maps search.

The migration from Places to Google+ Local has changed the Dashboard view of your dental practice listing and currently all business listings no longer display whether they’ve been claimed or verified. It seems to be a work in progress, so you will want to sign into your Google account once a week and check what is happening with your listing.

Google’s plan is that with a Google Plus Local listing, your dental practice will be found through many online avenues like Google search, Google Maps, mobile search and Google Plus, along with the ability for users of Google Plus to recommend your dental practice to their family and friends.

They can also write an online review about your dental practice — all in one place.

For an idea of how Google Local will look with Zagat, Check out this video from Google –

While this may make it easier for users to find you locally, it’s a bit of a hassle to manage as a business owner.

Right now there isn’t a way to seamlessly manage your Google Plus business Page and your Google Local Listing from one location. Google’s plan for the very near future is to enable easier management of your dental practice presence across all of Google’s platforms through a single Google Plus business page.

As of this writing, Google has not announced a time frame for this enhancement. In the interim, you technically have two Google Plus “pages” that you need to be checking — your Google local listing and your Google Plus business page.

If you haven’t set up your dental practice with a Google Plus page now is the time to get on board with Google Plus. If you still find Google Plus confusing, check out Julie Frey’s article, Dental Marketing with Google Plus that walks you through setting up a Google Plus account.

We will keep you posted on the changes to Google Local as Google releases new information.

What are your thoughts on the changes to Google Places?

Dental Marketing with Google Plus

By now, you’ve probably heard about Google Plus. But do you really understand it?

In many ways, the social networking service is Google’s answer to Facebook. But Google Plus integrates all of Google’s many services, making it an important tool for businesses looking to raise their online profile.

Watch the video to learn more about Google Plus »

It’s easiest to understand Google+ you see it in action. In this video, Julie Frey walks you through the G+ interface. She’ll show you how you can add her, Jim Du Molin, and The Wealthy Dentist to your circles.

You can get your own Google Plus account (also known as “G+”) with the click of a button. Plus, you can set up a page for your office that includes contact information, location, photos, updates and more.

You’ll also learn about the Google +1 Button. You’ll see this button all over the web – on websites, articles and videos. Anytime you see something you like, just click the +1 button next to it.

There’s a lot going on inside Google Plus, but that’s no reason to be intimidated! Google has worked hard to make it user-friendly.

So climb aboard the Google Plus train! This video will help get you started.

Remember, the name of the game is helping people find your practice online!

Click here to get your own G+ account

Check out our Google Plus Profiles!

Warning: How to Get Your Dental Website Eliminated From Google Search

Warning: How to Get Your Dental Website Eliminated From Google SearchNow there’s an easy way to get your dental website banned by Google search: purchase backlinks.

This week it’s being reported that paid link-building sites such as BuildMyRank are shutting down after being penalized by Google and  completely removed from the search engine index.

It’s another blow coming from the Google Panda update where Google is determined to eliminate spam sites with low quality content from its search index and further remove paid backlink sites and their affiliates.

Not only did Google go after the BuildMy Rank website, but they also devalued the websites receiving backlinks from the paid service.

If you are a dentist using the BuildMyRank services you’ve possibly seen your dental website drop from it’s ranking and disappear altogether from Google search.

BuildMyRank posted the following on their website about the crackdown by Google:

It’s Been a Great Run!!

On a daily basis, we monitor our domain network to check metrics like page rank, indexed pages, etc. As with any link-building network, some de-indexing activity is expected and ours has been within a permissible range for the past two years. Unfortunately, this morning, our scripts and manual checks have determined that the overwhelming majority of our network has been de-indexed (by Google), as of March 19, 2012. In our wildest dreams, there’s no way we could have imagined this happening.

It had always been BMR’s philosophy that if we did things a bit different from other networks, we would not only have a better quality service to offer our users, but a longer life in this fickle industry. Sadly, it appears this was not the case.

We know you all have a ton of questions and concerns as a result of today’s news. We want to keep you informed directly, instead of relying in mis-information that sometimes comes as a result of speculation. Naturally, considering the short amount of time that’s passed since we learned of the de-indexing, we don’t have the answers to all the questions ourselves. Hopefully, the next few days will provide more clarity on our future direction.

For the time being, BMR will be shutting down our service in its current form. Whether we’ll re-open again after the dust settles and we’re able to determine the root cause of the de-indexing activity remains to be seen.

In the past, The Wealthy Dentist has covered how to get safe, quality backlinks for your dental website, but here is a reminder of some of our top recommendations —

1. Start a blog.
Blogs are a great way to achieve backlinks especially, if you write “how-to” articles. “How-to” blog posts are some of the most searched for, linked to, and bookmarked web content.

2. Use humor.
Cartoons are perfect for Internet communication. You can obtain cartoons from places such as Cartoon Bank at www.cartoonbank.com where you can license use of The New Yorker cartoons for your website. And yes, the have an entire section on dental humor. People will link to your webpage when they enjoy the cartoon and may even share it on Facebook.

3. Look at college alumni pages.
Does the college or university you attended have a section of their website devoted to alumni? If so, check and see if you can place a link back to your dental website there. If you’ve done something interesting, or have some advice for the readers of your college’s alumni newsletter, think about offering an article for their publication with a link back to your website.

4. Create resource pages.
Is your dental practice located in an area where people like to visit? Are there restaurants near you that you can list with times, menu items you recommend and whether it would be a good place to take young children. Famous UCLA basketball coach John Wooden used to remind his players of the basics. Think about all the basics that you teach your dental patients and create resource pages around those topics. Is there a type of toothbrush you prefer that your patents use? Who carries it in your town? What about toothpaste brands? Are there over-the-counter teeth whiteners you feel are dangerous to teeth?

5. Create videos.
Uploading videos to YouTube and having your own dental practice YouTube channel is a great way to obtain backlinks. Think about discussing the same things you would put on your resource pages. Humor is great for getting backlinks. You could even tape a video on how to program your VCR, DVR or a garage door opener. Insert the videos you create for YouTube into your dental blog.

6. Be social.
Share the content you create on your social media outlets such as Twitter, Facebook and most especially Google Plus.  Did you read this week’s article by dental marketing expert Julie Frey on dental marketing with Google Plus?

7. Answer questions online.
Answering questions online when you see them are a great way to gain visibility and backlinks online. Websites like Just Answer Dental www.justanswer.com/dental are always looking for experts to answer questions. Post an answer to an open questions on Yahoo.com. Go to answers.yahoo.com, browse categories and find Health, then find Dental and look at the list of open questions looking for answers on dental questions.

Internet dental marketing these days is much more about quality dental websites that are geo-targeted to your dental patients with keyword rich content and the social sharing of that content (especially on Google+).

Other factors come heavily into play like how often you update your website, how clean the code is on your site, and how your dental website compares to your competition.

If you focus on having a quality dental website rather than buying meaningless backlinks, not only will you likely do better in search, you will avoid having your dental website erased from Google.

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