Dental Marketing: How to Set Up a Google+ Dental Practice Page

Dental Marketing: How to Set Up a Google+ Dental Practice PageGoogle has launched Google Plus For Business which now allows dentists to create a Google Plus Page for your dental marketing.

Google Plus For Business is a set of tools that can help you grow your dental practice and enhance your dental marketing efforts.


Setting up your Google Plus Page is simple, just a few steps and you are ready to go.

Step 1: Create a gmail account.

Go to mail.google.com to create a new account. You will see a bright red button on the upper right to create a new account. Make this gmail account your practice name, or geographic location. Stay away from personal names and think of this as an office email address.

Step 2: Create your profile.

This simply involves choosing a photo that will represent this gmail email account.

Step 3: Go to: https://plus.google.com/pages/create

This is where you will create your Google Plus dental practice page. You will be asked to choose your business type and enter your main office phone number and Google will attempt to locate your dental practice.

Step 4: Edit your profile.

This is where you will be asked to create a tagline for your dental practice and then upload a business photo for your page.

And your Google Plus dental practice page is done!

Next you should think about the way that you want to engage visitors on Google Plus with more product-focused content.

Maybe you use your Google Plus page for only sharing special price promotions for people who join your circle. Only offer these promotions on Google Plus so that people have a reason for connecting with you on Google Plus. Offer something they can’t get anywhere else from you.

Some ideas for promotions are —

1. Special giveaways.
2. Free treatment with a scheduled appointment in a certain number of days.
3. A discount on an office visit.

Google Plus supports hashtags, which when clicked will take people to a search for that keyword on Google Plus, as well as any other content tagged with that hashtag. You could create a promotion-specific hashtag like #freeteethwhitening to promote on Google Plus with users in your circle.

Why do you need a Google Plus dental marketing Page?

Because eventually not establishing a page will likely become a missed opportunity in organic search. When potential patients use Google to search for a dentist, they will not only be able to find your practice through search within Google Plus if they use it, but also on Google’s search engine itself which translates into more ways to be found on the Internet.

From a dental marketing point of view that’s reason enough to get to know Google Plus?

Dental Marketing: Some Straight Talk About Google Plus

Dental Marketing: Some Straight Talk About Google PlusMore than ever, your dental marketing plan needs to include Google Plus.

The new Search Plus Your World algorithm seems to be leading to continued consumer adoption of the top brands on Google+.

Digital marketing agency BrightEdge Technologies is reporting that the top 100 brands on Google+ have grown by over 1,400% in the past month.

The number of people including the top 100 brands in their circles went from 222,000 to over 3.1 million. The majority of the expansion was limited to the top 10 brands on Google+, which taken together account for over three million users.

Google CEO Larry Page estimates Google+’s general user base at 90 million. Some reports say Google+ users are predominately male and account for approximately 67% of Google+ users.

Google recently announced its plan to link user data across its Google+, video, and other services to create a better user experience. The plan is to provide Google users more targeted search result, while assisting businesses in locating potential customers.

For example, if a potential dental patient uses Google to search for dental implants, then the next time they sign into YouTube, they might see recommendations for videos featuring dental implant technology, dentists performing implants and ads for dentists who perform implants in the potential patient’s geographic area.

Imagine what this experience will be like when these search results also include recommendations from friends within their circle for a dental practice that specializes in dental implants not far from where the potential patient lives.

Google likes to report that those users who agree to see personalized ads from Google are 37% more likely to respond to those ads.

What does this mean for dental marketing? It means that having a search engine optimized dental website that integrates with Google+, so that prospective patients easily find you, has now become more vitally important than ever before.

Internet Dental Marketing: How Google Search Plus Your World Works (video)

Internet Dental Marketing: How Google Search Plus Your World Works (video)Are you curious how the changes to Google search will impact your Internet dental marketing?

Search Plus Your World is what Google is calling their personal search algorithm intended for the users of Google Plus.

When a Google Plus user is signed into Google, their search results will be very different from searches done outside of Google Plus. Search Plus Your World will include photos, blog posts, and recommendations from the user and their friends.

They will see the personal results and the profiles of people they know (or follow) on Google Plus included in their search results. They will also be able to expand their Google circles by discovering people and brands related to their search —  Google will be offering these recommendations to them too.

If the idea of Search Plus Your World has you a little confused, Google has provided the following video, which shows how Google intends personal search to look for the Google Plus user —

These changes to Google search mean that individuals will play an ever-growing part in search results from Google.

Dentists can help their Internet dental marketing efforts by creating and sharing dentistry-related content as always, but with a new attention directed at Google Plus. Maximize impact by educating your dental patients on who you are and how you can help.

What are your initial thoughts about Google’s Search Plus Your World, and how is your dental practice using Google Plus?

10 Cool Things You Can Do with Google

10 Cool Tricks for Google SearchesLast week we discussed why, with two-thirds of the search engine market, Google is the only search engine you need to worry about.

One of the reasons Google is #1 is because it’s incredibly smart. Here are some of the neat tricks you can do with Google:

  1. Check the weather

    Just type “weather 94920″into the search box (using your own ZIP code, of course!).

    Check the weather on Google

  2. Check your favorite stocks

    Just enter the ticker symbol to get up-to-date results on any publicly-traded stock.

    Check stock prices on Google

  3. Use it as a calculator

    Use Google as a calculatorJust type what you’re trying to calculate into the search box – for example, “135/7″or “245 + 549.”You can also enter advanced calculations like, “((365 * 22) – 100) / (300/7)”

  4. Convert units

    All you have to do is type in “150 pounds in kilograms” or “50 lbs = ? kg” to find the conversion. You can use this feature to convert all sorts of units: for example, “20 degrees Celsius in Fahrenheit” or “1/8 cup in tablespoons” or even “2010 in roman numerals.”

    Use Google to convert units

    Google for unit conversion

  5. Convert money

    Just enter what you want to know – for example, “1000 euros in dollars.” You can also get the same result from entering, “1000 euros = ? dollars.”

    Use Google to convert money

  6. It’s a dictionary too

    There are two ways Google offers dictionary definitions. Typing in “define gingivitis” will give you Google’s top definition for the word. You can also type in “what is gingivitis.”

    You can also use the define: operator to see a list of many online definitions of the word. To do this, make sure to include a colon after the word “define.”

    Google definition of words

    Google provides web definitions of words

  7. Check the time anywhere in the world

    Just type the word “time” followed by a colon and the city where you want to know the time (for example, “time: Beijing, China”).

    Check the time anywhere with Google

  8. Identify telephone area codes

    Wondering where that call you just got came from? Type the 3-digit area code into Google to find out.

    Google identifies telephone area codes

  9. Get directions on many forms of transportation

    Google doesn’t just provide driving directions; they’re also testing directions for public transit, walking and bicycling.

    oogle provides walking directions

  10. Track flights without even visiting the airline’s website

    Just enter in the airline and flight number (for example, “delta 1765”).

    Google tracks airline flights

Next week: 9 more hot tips for Google searches.

9 Hot Tips for Google Searches

9 Hot Tips for Google SearchesLast week I shared ideas on 10 cool things you can do with Google. This week, I’m back with nine more hot tips.

If you’re not familiar with Google’s Advanced Search page and features, then you might not be getting as much out of your web searches as you could…

  1. “I’m feeling lucky”

    Google's I'm Feeling Lucky buttonThis search option on Google takes you directly to the top search result page. For example, entering “WSJ” and clicking “I’m feeling lucky” will take you directly to the Wall Street Journal’s website.

  2. Check a numerical range

    Use the “X..Y” modifier to search for any number within a given range. “Invisalign 2008..2010″ will return results that contain both “Invisalign” and a number between 2005 and 2010, which is particularly useful if you’re looking for a date range.Numerical range search on Google

  3. Search for file types

    Searching for “cosmetic dentistry filetype:ppt” will return PowerPoint files with “cosmetic dentistry” as a keyword. You can also use it for other file types: .xls (Excel spreadsheet), .doc (Microsoft Word document), .pdf (Adobe PDF), and more.Search for type of files on Google

  4. Remove results from specific sites

    This is particularly useful if your search results are dominated by one website that doesn’t interest you – for example, if you’re in the shopping section and you’re overwhelmed by eBay results.

  5. Avoid results you don’t want

    All you have to do is include the minus sign before any word you don’t want to appear in your search results – for example, “bracesInvisalign” would exclude Invisalign results from your braces search.Exclude search results on Google

  6. See it even after it’s gone

    Google’s “cached” feature is a powerful tool. You’ll often see a small link that says “Cached” next to individual search results. Clicking that link will show you a snapshot of that website that Google has stored on its own servers. This can allow you see content that has been removed from the live site. It also provides a way to access content on blocked websites or URLs.

  7. Broaden your search to include related terms

    Use the tilde (~) symbol to search for related words. Google typically searches for closely related terms (for instance, a search for “pediatric dentist” will also return results for pediatric dentists and pediatric dentistry). The tilde lets you expand that to even more related words or phrases. For example, a search for “~gum disease” will also return results with keywords of gingivitis, periodontal disease, periodontitis, etc.

  8. Narrow your search to include exact words or phrases

    You can search for an exact phrase or word by putting it in quotes. With a single word, you can also put a plus symbol in front of the word. For example, “+denture” will return only results with the exact word “denture,” not related words like dentures or synonyms like false teeth.

  9. And remember: the Advanced Search page is your friend!

    This is always a small link underneath the main search button. You don’t have to know any special syntax to use the advanced search, because it’s very user-friendly. Here are some of the things you can do from the Advanced Search page:Google Advanced Search page

    • Search for an exact phrase
    • Exclude words from your search
    • Do searches that include OR functionality
    • Select how many results to display per page
    • Choose your language
    • Search for specific file types
    • How recent the page is
    • Choose where your keywords show up in your results (text, title, URL, etc.)
    • Turn Safe Search on and off
    • Restrict your search to a particular domain

Next week, I’ll share some tips for using Google to monitor the health of your dental website.

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