Dental Marketing: Some Straight Talk About Google Plus

Dental Marketing: Some Straight Talk About Google PlusMore than ever, your dental marketing plan needs to include Google Plus.

The new Search Plus Your World algorithm seems to be leading to continued consumer adoption of the top brands on Google+.

Digital marketing agency BrightEdge Technologies is reporting that the top 100 brands on Google+ have grown by over 1,400% in the past month.

The number of people including the top 100 brands in their circles went from 222,000 to over 3.1 million. The majority of the expansion was limited to the top 10 brands on Google+, which taken together account for over three million users.

Google CEO Larry Page estimates Google+’s general user base at 90 million. Some reports say Google+ users are predominately male and account for approximately 67% of Google+ users.

Google recently announced its plan to link user data across its Google+, video, and other services to create a better user experience. The plan is to provide Google users more targeted search result, while assisting businesses in locating potential customers.

For example, if a potential dental patient uses Google to search for dental implants, then the next time they sign into YouTube, they might see recommendations for videos featuring dental implant technology, dentists performing implants and ads for dentists who perform implants in the potential patient’s geographic area.

Imagine what this experience will be like when these search results also include recommendations from friends within their circle for a dental practice that specializes in dental implants not far from where the potential patient lives.

Google likes to report that those users who agree to see personalized ads from Google are 37% more likely to respond to those ads.

What does this mean for dental marketing? It means that having a search engine optimized dental website that integrates with Google+, so that prospective patients easily find you, has now become more vitally important than ever before.

7 Dental Marketing Vectors and How Dentists Should Use Them

7 Dental Marketing Vectors and How Dentists Should Use ThemMany dentists believe that word-of-mouth referrals are the best way to secure new dental patients while ignoring the dental marketing opportunities presented by engaging in social media.

Dentists still question whether the social media communities, although popular with dental patients, are really necessary to have a successful dental practice.

Dentists are further challenged by where to allocate their limited marketing resources in order to see a quality return on investment –be it for time, money, or both.

But there is great opportunity in the use of social media to attract and engage new dental patients.

Here are 7 possible dental marketing vectors and how dentists could use them —

1. Blogging.
Blogs are great because they can increase traffic to your dental website. A blog gives dentists a way to share their expertise, reach out to the local community, and discuss the latest trends in dentistry.

2. Facebook.
Having a Facebook presence encourages conversation and engagement about your dental practice. Some of the most popular dental practice Facebook pages offer promotions and deals to their online dental community.

3. LinkedIn.
LinkedIn has many of opportunities for dentists: new patient generation, dental marketing, connecting with your peers in dentistry, and the possible hiring of new staff. Think of LinkedIn as a professional networking association and use the site to showcase your education and experience.

4. YouTube.
YouTube offers dentists an opportunity to market their dental practice to thousands of people for a relatively small investment. More and more people are watching videos on their televisions and YouTube is a great way for you to appear in your dental patients’ living rooms.

Can you imagine how much it would cost to do this with regular television advertising? With a small video camera you can film patient testimonials and how-to videos. The most popular YouTube dental videos are those that show actual dental procedures in process, like teeth cleaning and cavity treatments.

5. Pinterest.
Women love Pinterest and they love to ‘pin’ quality images. Before and after teeth whitening images are the most popular dental images on Pinterest. Many women use Pinterest as a visual list of things they want to do or try, so think about posting images that would appeal to these kinds of pursuits.

6. Twitter.
Twitter is great just for the link-building that it can provide your dental practice website. It’s also a good place to keep an eye on your reputation to see if you have any unhappy dental patients tweeting about your dental practice. Twitter offers you the opportunity to reach out to them before they stick a negative online review on Yelp.

7. Google Plus.
Google Plus is a great place to share what you are doing on your other social media channels. Since it’s powered by Google, it only stands to reason that Google includes Google Plus engagement when they deliver search results. Since it’s difficult to tell where Google is going with Google Plus, it’s important to make sure you are there.

In the past, search was what mattered most to finding your dental practice online, but with the advent of social networking sites, “liking,” “pinning,” sharing, following, and commenting is fast becoming the accepted way for people share and gather information.

Search is still important, but social sharing is growing and becoming a big part of the online experience. Find one or two that appeal to your type of dental patients and become a regular user.

What is your favorite dental marketing vector for engaging dental patients?

Dental Marketing: Bye Bye Google Places and Hello Google Plus Local

Dental Marketing: Bye Bye Google Places and Hello Google Plus LocalOn April 24th of this year Google released another major search algorithm update called “Penguin” in its ongoing effort to clean up search results.

In its most recent move, Google eliminated Google Places and replaced it with Google Plus Local to increase user interactions on Google Plus. This is just the beginning.

Google further plans to interface Google Plus Local with Zagat to create a more seamless online review platform.

Dental practices and dentists listed on Google Places should have been notified about the conversion to Google Plus Local. It’s important that you check your Google Plus Local listing now because Google is integrating Google Plus Local with Google Maps. You don’t want your dental practice listing to suddenly disappear from Google Maps search.

The migration from Places to Google+ Local has changed the Dashboard view of your dental practice listing and currently all business listings no longer display whether they’ve been claimed or verified. It seems to be a work in progress, so you will want to sign into your Google account once a week and check what is happening with your listing.

Google’s plan is that with a Google Plus Local listing, your dental practice will be found through many online avenues like Google search, Google Maps, mobile search and Google Plus, along with the ability for users of Google Plus to recommend your dental practice to their family and friends.

They can also write an online review about your dental practice — all in one place.

For an idea of how Google Local will look with Zagat, Check out this video from Google –

While this may make it easier for users to find you locally, it’s a bit of a hassle to manage as a business owner.

Right now there isn’t a way to seamlessly manage your Google Plus business Page and your Google Local Listing from one location. Google’s plan for the very near future is to enable easier management of your dental practice presence across all of Google’s platforms through a single Google Plus business page.

As of this writing, Google has not announced a time frame for this enhancement. In the interim, you technically have two Google Plus “pages” that you need to be checking — your Google local listing and your Google Plus business page.

If you haven’t set up your dental practice with a Google Plus page now is the time to get on board with Google Plus. If you still find Google Plus confusing, check out Julie Frey’s article, Dental Marketing with Google Plus that walks you through setting up a Google Plus account.

We will keep you posted on the changes to Google Local as Google releases new information.

What are your thoughts on the changes to Google Places?

Dental Marketing with Google Plus

By now, you’ve probably heard about Google Plus. But do you really understand it?

In many ways, the social networking service is Google’s answer to Facebook. But Google Plus integrates all of Google’s many services, making it an important tool for businesses looking to raise their online profile.

Watch the video to learn more about Google Plus »

It’s easiest to understand Google+ you see it in action. In this video, Julie Frey walks you through the G+ interface. She’ll show you how you can add her, Jim Du Molin, and The Wealthy Dentist to your circles.

You can get your own Google Plus account (also known as “G+”) with the click of a button. Plus, you can set up a page for your office that includes contact information, location, photos, updates and more.

You’ll also learn about the Google +1 Button. You’ll see this button all over the web – on websites, articles and videos. Anytime you see something you like, just click the +1 button next to it.

There’s a lot going on inside Google Plus, but that’s no reason to be intimidated! Google has worked hard to make it user-friendly.

So climb aboard the Google Plus train! This video will help get you started.

Remember, the name of the game is helping people find your practice online!

Click here to get your own G+ account

Check out our Google Plus Profiles!

Warning: How to Get Your Dental Website Eliminated From Google Search

Warning: How to Get Your Dental Website Eliminated From Google SearchNow there’s an easy way to get your dental website banned by Google search: purchase backlinks.

This week it’s being reported that paid link-building sites such as BuildMyRank are shutting down after being penalized by Google and  completely removed from the search engine index.

It’s another blow coming from the Google Panda update where Google is determined to eliminate spam sites with low quality content from its search index and further remove paid backlink sites and their affiliates.

Not only did Google go after the BuildMy Rank website, but they also devalued the websites receiving backlinks from the paid service.

If you are a dentist using the BuildMyRank services you’ve possibly seen your dental website drop from it’s ranking and disappear altogether from Google search.

BuildMyRank posted the following on their website about the crackdown by Google:

It’s Been a Great Run!!

On a daily basis, we monitor our domain network to check metrics like page rank, indexed pages, etc. As with any link-building network, some de-indexing activity is expected and ours has been within a permissible range for the past two years. Unfortunately, this morning, our scripts and manual checks have determined that the overwhelming majority of our network has been de-indexed (by Google), as of March 19, 2012. In our wildest dreams, there’s no way we could have imagined this happening.

It had always been BMR’s philosophy that if we did things a bit different from other networks, we would not only have a better quality service to offer our users, but a longer life in this fickle industry. Sadly, it appears this was not the case.

We know you all have a ton of questions and concerns as a result of today’s news. We want to keep you informed directly, instead of relying in mis-information that sometimes comes as a result of speculation. Naturally, considering the short amount of time that’s passed since we learned of the de-indexing, we don’t have the answers to all the questions ourselves. Hopefully, the next few days will provide more clarity on our future direction.

For the time being, BMR will be shutting down our service in its current form. Whether we’ll re-open again after the dust settles and we’re able to determine the root cause of the de-indexing activity remains to be seen.

In the past, The Wealthy Dentist has covered how to get safe, quality backlinks for your dental website, but here is a reminder of some of our top recommendations —

1. Start a blog.
Blogs are a great way to achieve backlinks especially, if you write “how-to” articles. “How-to” blog posts are some of the most searched for, linked to, and bookmarked web content.

2. Use humor.
Cartoons are perfect for Internet communication. You can obtain cartoons from places such as Cartoon Bank at www.cartoonbank.com where you can license use of The New Yorker cartoons for your website. And yes, the have an entire section on dental humor. People will link to your webpage when they enjoy the cartoon and may even share it on Facebook.

3. Look at college alumni pages.
Does the college or university you attended have a section of their website devoted to alumni? If so, check and see if you can place a link back to your dental website there. If you’ve done something interesting, or have some advice for the readers of your college’s alumni newsletter, think about offering an article for their publication with a link back to your website.

4. Create resource pages.
Is your dental practice located in an area where people like to visit? Are there restaurants near you that you can list with times, menu items you recommend and whether it would be a good place to take young children. Famous UCLA basketball coach John Wooden used to remind his players of the basics. Think about all the basics that you teach your dental patients and create resource pages around those topics. Is there a type of toothbrush you prefer that your patents use? Who carries it in your town? What about toothpaste brands? Are there over-the-counter teeth whiteners you feel are dangerous to teeth?

5. Create videos.
Uploading videos to YouTube and having your own dental practice YouTube channel is a great way to obtain backlinks. Think about discussing the same things you would put on your resource pages. Humor is great for getting backlinks. You could even tape a video on how to program your VCR, DVR or a garage door opener. Insert the videos you create for YouTube into your dental blog.

6. Be social.
Share the content you create on your social media outlets such as Twitter, Facebook and most especially Google Plus.  Did you read this week’s article by dental marketing expert Julie Frey on dental marketing with Google Plus?

7. Answer questions online.
Answering questions online when you see them are a great way to gain visibility and backlinks online. Websites like Just Answer Dental www.justanswer.com/dental are always looking for experts to answer questions. Post an answer to an open questions on Yahoo.com. Go to answers.yahoo.com, browse categories and find Health, then find Dental and look at the list of open questions looking for answers on dental questions.

Internet dental marketing these days is much more about quality dental websites that are geo-targeted to your dental patients with keyword rich content and the social sharing of that content (especially on Google+).

Other factors come heavily into play like how often you update your website, how clean the code is on your site, and how your dental website compares to your competition.

If you focus on having a quality dental website rather than buying meaningless backlinks, not only will you likely do better in search, you will avoid having your dental website erased from Google.

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