Facebook Dental Marketing (Video)

Dental marketing with FacebookFacebook dental marketing is picking up steam.

But a lot of dentists still don’t know how to use social media for internet dental marketing.

“It’s educational for new and current patients,” said a Minnesota dentist. “Facebook is a necessity in today’s social media driven society.”

“Not a huge hit yet, but lots of potential for referrals from our patients that not only ‘Like’ us, but love us: our raving fans,” said an Illinois dentist.

We conducted a survey asking dentists if they have a Facebook Business Page. About two thirds of the respondents have one.

Jim Du Molin and Julie Frey discuss how dentists are using Facebook in their dental practice marketing:

Most dentists use Facebook for dental practice marketing in the following ways:

  • to share basic information about their business
  • to share content like videos and images
  • to connect with current dental patients
  • to offer specials and discounts

About one third of our surveyed dentists use it for connecting with peers in dentistry.

Half of the dentists who aren’t on Facebook said they’re just not sure what to do.

“I don’t use it very well or very much,” said a California dentist. “I also don’t really know what to do. I’m sure it’s something I SHOULD be doing. I wish I could learn and arrange time to do everything I SHOULD be doing.”

“I’m not sure how the best, most cost-effective way to use it in a way that fits our practice,” wondered an Alabama dentist.

The best thing to do is to use Facebook as just one part of your overall internet dental marketing strategy — link your dental website and your practice’s Facebook profile to attract more new patients.

“We are able to connect not only with our own patients, but also with their Facebook friends when they like or share one of our posts or videos,” said a Missouri dentist. “It helps us to get the word out.”

Does your practice have a Facebook page?

How Do Dentists Use Social Networking? (Video)

Dental practice marketing with internet video

Do social media sites play a significant role in doctors’ dental marketing efforts?

Social networking has become part of the dental marketing landscape.

But not all dentists are tech-savvy or interested in social media.

“We have absolutely used social media to bring in new patients to our practice,” declared a Missouri dental office worker.

“I’ve decided to start asking patients for feedback and testimonials, and we’ve started to publish these testimonials,” said a California orthodontist.

Jim and Julie discuss what sort of social networking dentists do online.

Nine out of 10 dentists responding to this survey use Facebook for online networking, both personally and professionally.

One in three is on LinkedIn, one in four is on Twitter, one in five is on YouTube. Only one in eight is on Google Plus.

Only 13% of dentists in this survey have a professional blog.

There are a lot of ways dentists can use the internet to connect with potential new patients.

“We have 128 likes on our Facebook page. It provides easy interaction with patients who are active users,” offered a Minnesota dentist.

“We are at the beginning stages of our Facebook marketing,” said a West Virginia dentist. “We are using it as an informational, personable and promotional platform. We are giving our patients useful information, keeping them updated on what is new in our office, and giving away prizes for liking our page. We also give patients $5 off their services when they check in.”

“I really do not have the time or inclination to follow through with these media,” said a Massachusetts dentist.

We have a business Facebook page which does well for us,” said an Ohio prosthodontist. “I update it regularly and have a couple staff members who like to write updates on the wall, too.”

If Facebook is something you’re doing anyway, it only takes a little extra effort to use that platform to promote your practice.

Internet dental marketing doesn’t just include dental websites. You need to consider find-a-dentist directories, business listings, and social media.

Dentist Online Social Media: The New Dental Marketing?

Dentists and online social mediaDentists are embracing social media websites for business networking and internet dental marketing. Over half of dentists (57%) report using Facebook, Twitter and/or LinkedIn for professional purposes.

Facebook is the clear leader; half of dentists use it professionally, and 4 out of 5 are on Facebook for personal purposes. One in three dentists uses Twitter professionally, and one in three is on Linked In.

“I believe they will and have had a great impact on dental marketing,” predicted one dentist. “It remains to be seen exactly how this will impact patients actually using these sites to select their dentists.”

“Social Networking is FREE,” raved a website designer. “It gives your dental websites visibility that they would not otherwise have. Most everyone under 50 use the internet for everything. Print is gone, and the internet social media is free right now, so why not take advantage of this?”

Here are some more comments from dentists:

  • “It seems a little non-professional, but I don’t knock those who do. I’m personally annoyed with my chiropractor’s posts, so skip over them. I imagine my patients would do the same.” (Texas dentist)
  • “Too new…not sure of impact.” (Pennsylvania orthodontist)
  • “I think all of these sites are a huge time killer!” (Alabama dentist)
  • “No online social networking personally or professionally anymore. Most of it is a waste of time. I’d rather spend the valuable time with my wife and kids.” (Ohio prosthodontist)
  • “I have begun to use LinkedIn for contacts across the nation for my orofacial myology business.” (Nebraska dental hygienist)

Read more: Dentists & Social Media for Online Dental Marketing

Dental Marketing on Facebook for UK Dental Practice

Facebook dental marketingA dental practice in the UK (and NHS practice) is trying to recruit new patients via Facebook.

And what’s most remarkable about this story isn’t the truly innovate form of internet dental marketing using online social networking… it’s the fact that there’s an NHS practice with space for new dental patients!

Historically, it’s been challenging for many UK citizens to get dental care through the NHS. In many areas, it’s next impossible to find a dentist who’ll take on a new NHS patient.

So the NHS invested £65,000 to create places for 10,000 new patients, but the VI Dental Centre in Bridlington still has 2,000 spaces available. And marketing-minded staff have turned to the internet, using sites like Facebook and Twitter.

Read more: Facebook campaign to fill Bridlington dental places

Dental Marketing: The Real Facts About Dentists Using Facebook Pages

With more than 500 million active users now on Facebook, The Wealthy Dentist decided to conduct a survey asking dentists if they have a Facebook page for their dental practice to support their dental marketing efforts.

Facebook is now used by 1 in every 13 people on earth and is beating Google in terms of traffic.

60% of dentist who responded to this survey have a Facebook page for their practice, while 40% do not.

Suburban dentists use Facebook pages more than urban dentists, with rural dentists not using Facebook pages at all.

Of the 60% of dentists who are using Facebook pages, the average number of “likes” for a page is 158. The highest number of page “likes” reported are 821 and the lowest is 5.

Here are some dentist comments on Facebook pages —

“Facebook provides easy interaction with patients who are active users.” (Minnesota dentist)

“We have had giveaways every other month like a gas card, free teeth whitening, and an iPad on Facebook.” (General Dentist)

“Just starting to use it. Giving away a Kindle for Christmas for one lucky new Facebook Fan.” (West Virginia dentist)

“Electronic email seems to be more effective. They don’t have to like you to get postings, even though the can unsubscribe.” (California dentist)

“I am not sure exactly what Facebook’s value in marketing does for a practice.” (California orthodontist)

“I have a Facebook page because people feel dentists should be involved in latest social media…” (Illinois dentist)

“I am not sure I want one.” (New Jersey dentist)

“Yes, I think if it’s done correctly, it will be another way to market my practice.” (California dentist)

“I haven’t seen much benefit, despite the 1-2 time a week postings.” (Nevada dentist)

“I don’t have a clue about how to set it up.” (General dentist)

“We use it for referrals, trivia, giveaways, etc.” (Utah orthodontist)

“I don’t have time to maintain it and it’s not helpful if you don’t spend some time on it.” (Texas dentist)

As a dentist, if you want to increase your dental marketing influence, a Facebook Page is an additional option; it’s not something that’s going away anytime soon, and we anticipate that it’s something that will continue to grow.

We will continue to keep you updated on how a Facebook Page can assist your dental marketing efforts.

Do you have a Facebook Page?  What are your thoughts?

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