Dental Marketing: The Real Facts About Dentists Using Facebook Pages

With more than 500 million active users now on Facebook, The Wealthy Dentist decided to conduct a survey asking dentists if they have a Facebook page for their dental practice to support their dental marketing efforts.

Facebook is now used by 1 in every 13 people on earth and is beating Google in terms of traffic.

60% of dentist who responded to this survey have a Facebook page for their practice, while 40% do not.

Suburban dentists use Facebook pages more than urban dentists, with rural dentists not using Facebook pages at all.

Of the 60% of dentists who are using Facebook pages, the average number of “likes” for a page is 158. The highest number of page “likes” reported are 821 and the lowest is 5.

Here are some dentist comments on Facebook pages —

“Facebook provides easy interaction with patients who are active users.” (Minnesota dentist)

“We have had giveaways every other month like a gas card, free teeth whitening, and an iPad on Facebook.” (General Dentist)

“Just starting to use it. Giving away a Kindle for Christmas for one lucky new Facebook Fan.” (West Virginia dentist)

“Electronic email seems to be more effective. They don’t have to like you to get postings, even though the can unsubscribe.” (California dentist)

“I am not sure exactly what Facebook’s value in marketing does for a practice.” (California orthodontist)

“I have a Facebook page because people feel dentists should be involved in latest social media…” (Illinois dentist)

“I am not sure I want one.” (New Jersey dentist)

“Yes, I think if it’s done correctly, it will be another way to market my practice.” (California dentist)

“I haven’t seen much benefit, despite the 1-2 time a week postings.” (Nevada dentist)

“I don’t have a clue about how to set it up.” (General dentist)

“We use it for referrals, trivia, giveaways, etc.” (Utah orthodontist)

“I don’t have time to maintain it and it’s not helpful if you don’t spend some time on it.” (Texas dentist)

As a dentist, if you want to increase your dental marketing influence, a Facebook Page is an additional option; it’s not something that’s going away anytime soon, and we anticipate that it’s something that will continue to grow.

We will continue to keep you updated on how a Facebook Page can assist your dental marketing efforts.

Do you have a Facebook Page?  What are your thoughts?

Dentists Prefer Facebook For Their Dental Marketing

Dentists Prefer Facebook For Their Dental MarketingFacebook has turned into a popular dental marketing tool for dentists to attract more dental patients.

9 out of 10 dentists use Facebook as their preferred place to network online.

While Facebook is facing criticism over their often-disputed privacy policies, most of the dentists using Facebook use it for both professional  and personal networking.

“We are at the beginning stages of our Facebook dental marketing. We are using it as an informational, personable and promotional platform. We are giving our patients useful information, keeping them updated on what is new in our office, and giving away prizes for liking our page. We also give patients $5 off their services when they check in! responded one dentist.

The Wealthy Dentist decided to survey dentists to ask what sort of social networking they do online, and whether it was for personal or business purposes.

Dentist use of social media

Dentists use the following social networking sites professionally –

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • Blog
  • Google Plus

And for personal use?

  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus
  • LinkedIn and blogging were used the least

Here are some dentist comments:

“We have a business Facebook page which does well for us. I update it regularly and have a couple staff that like to write updates on the wall, too.” (Ohio prosthodontist)

“I haven’t yet figured out what to make of Twitter.” (General dentist)

“I still prefer word-of-mouth recommendations most of all.” (Arizona dentist)

“I really do not have the time or inclination to follow through with these media platforms.” (Massachusetts dentist)

With Facebook about to make a public of offering, which is estimated to bring in about 10 billion dollars, it is time for just about every dental practice that is serious about dental marketing to get on the Facebook bus!

Dental Marketing: Facebook as an Effective Internet Marketing Tool

Dental Marketing: Facebook as an Effective Internet Marketing ToolEffective dental marketing requires that dentists keep up a regular presence with dental patients in order to ensure success.

Having a dental website, blog, newsletter, Google+ page and Facebook page are all important factors in keeping your dental practice in front of your dental patients.

Some dentists are still not convinced that Facebook is an effective Internet dental marketing tool.

Last week, Facebook started the process for its highly-publicized IPO. In anticipation, the online competitive intelligence service Hitwise just released their 10 Key Statistics about Facebook, comparing the Facebook audience with that of other social networks.

Here is what Hitwise found —

1. Facebook captures 1 in every 11 Internet visits in the United States.
2. 1 in every 5 page views occurs on Facebook.
3. The average visit time on Facebook is 20 minutes.
4. Facebook’s audience skews slightly more female than the online population as a whole.(Female is 57%, male is 43%).
5. The ages of Facebook visitors are indicative of the website’s strength in the marketplace, with relative parity in distribution of its visit share by age vs. the online population (Ages 18-24 is 18%, 25-34 is 23%, 34-44 is 21%, 45-54 is 19%, and 55+ is 20%).
6. Facebook wins 499,949,430 visits from the most affluent income group versus YouTube’s 223,732,591 visits and Twitter’s 15,166,795 visits.
7. Facebook became the #1 ranked website in the US on March 9, 2010.
8. “Facebook” is the most searched term in the US and Facebook-related terms account for 14% of the top search clicks.
9. Facebook users are highly loyal to the website; 96% of visitors to Facebook were returning visitors in January 2012.
10. Internationally, Facebook ranks in the top 2 websites in every market except China, where Sina Weibo, Baidu Zhidao and Renren are the dominant social networks.

Hitwise further states that “Facebook is the largest website in the US and a top performer in numerous international markets. The fan base of the site is loyal and spends a significant portion of their time online on the social network. Facebook’s influence is seen in the presidential elections, digital shopping habits and beyond.”

Last June Hitwise concluded in their Facebook Fan Acquisition and Analysis that 1 Facebook fan is equal to 20 additional visits to a business website over the course of a year. If you have 500 Facebook fans, this means an extra 10,000 visits to your dental website a year.

Hitwise wrote, “The figure of 1 fan = 20 extra visits to a website uses a unique methodology that combines Hitwise data with data from social media experts Techlightenment. We took the top 100 retailers ranked in the Hitwise Shopping and Classifieds category and bench-marked visits to those websites against the number of fans those brands had on their Facebook page. We then also looked at the propensity for people to search for those retail brands after a visit to Facebook using our Search Sequence tool.”

Here at The Wealthy Dentist we firmly believe that your dental marketing plan should include a Facebook page. With dental patients spending more time online, dentists should increasingly be looking to use Facebook as a part of their dental marketing.

Facebook fans can play a role in dental patient retention and procurement by helping to drive dental website traffic, boosting dental practice awareness, demonstrating dental treatments or acting as a customer testimonial billboard.

10 Top Ways Dentists Can Engage Dental Patients on Facebook

10 Top Ways Dentists Can Engage Dental Patients on FacebookMany dentists worry about the number of Facebook followers when they really should be worrying whether their followers are reading and enjoying what they are posting on Facebook.

The difference between Facebook and other dental marketing efforts is that a dental practice needs to invest a little bit of time on Facebook.

This small amount of extra time can go a long way and can even provide a rewarding experience as dental patients begin to provide feedback and communicate directly with you and your dental practice.

It really doesn’t require more than an hour a week, but you have to know exactly what works on Facebook so you aren’t wasting your valuable time and dental marketing efforts.

The Top 10 Ways Dentists Can Engage Dental Patients on Facebook

1. Ask questions.
Asking questions of your dental patients is a great way to engage them on your dental marketing Facebook Page. Ask them fun questions like what their favorite dental chair is in your office, or what they think of recent changes to Facebook (there are always changes to Facebook that you can ask them about). Facebook users love discussing Facebook.

2. Share personal stories with photos.
Share images of you and your office staff on Halloween when everyone is dressed in costume, or St. Patrick’s day when everyone is wearing green, but use these fun images as a way to engage your Facebook fans into sharing what it is about your dental practice they enjoy.

3. Hold a contest.
Create a contest strictly for your Facebook fans. Maybe host a Facebook trivia contest where your fans are asked to guess something about their favorite dentist… your favorite color, your favorite restaurant, your favorite hobby, etc., and offer a prize to the winner. Maybe, if they guess the right answer to your favorite restaurant, you can team up with that restaurant to offer the winner dinner for two as the prize.

4. Cross-promote neighborhood businesses.
Is there a local restaurant where you always enjoy lunch, or a place you like to take your children? Why not promote their Facebook Page? Do some of your patients have businesses you enjoy?  Think about talking about them and their business on your Facebook dental marketing page.

5. Post Facebook content when your dental patients are online.
Most dentists post their Facebook updates during the work day — not before 6:00am or after 6:00pm. Marketing research has discovered that content posted outside of 9:00am – 5:00pm timeframe had higher user engagement rates than posts made during the work day. Many working moms like to visit Facebook before their kids are up in the morning or after they have gone to bed.  Think about offering them something during these hours.

6. Share employee recognition.
Is there an employee whom your patients seem to love? Do you reward your employees on a regular basis? Think about sharing this recognition with your dental patient fans on Facebook.

7. Highlight your community service.
Does your dental practice sponsor a local baseball team or high school football team? Think about posting their game schedule or their losses and wins and ask your fans to attend their games in support. Ask patients to upload photos of the games they attend.

8. Use check-in deals on Facebook.
Facebook allows people to check-in to a business using the mobile Facebook app on their smart phone. To encourage your dental patients to use this app and make an appointment with your dental practice you can create a check-in deal for your page. Maybe you offer those patients who use this mobile marketing app something extra at your practice like a teeth whitening treatment they can use within the year.

9. Offer dental care tips.
Post dental care tips detailing ways in which your patients can take care of their teeth to avoid cavities, or gum disease. Think about all the ways you can help your dental patients protect their teeth, or offer signs of dental problems to watch out for — especially with their children.

10. Ask your followers for content.
Ask your Facebook fans for sugar-free recipes — or for ways they have convinced their small children to brush their teeth before bed. Ask your fans to offer up solutions to common issues with dental care. Highlight and talk about the best solutions from your fans.

Sit down and think about how you are utilizing Facebook for your dental practice and come up with a plan for interacting with your dental patients online.

I hope this inspires you to engage with your Facebook fans in new and compelling ways that add to your dental practice bottom line.

Dental Marketing with Facebook

Dental Marketing with FacebookDoes your dental practice have a Facebook Page?

If so, are you leveraging your dental practice Facebook Page to attract more new dental patients?

If not, maybe now is the time to consider it as a part of your overall dental marketing plan.

With the Facebook IPO launch last Friday, Experian Hitwise, the company that measures traffic and activity by people on the Internet, released their updated U.S. data showing the impact Facebook has online with its growth over the years.

Here are 15 stats from the May 18th IPO:

  1. Facebook.com received 9% of all U.S. Internet visits in April 2012.
  2. Facebook.com received more than 1.6 billion visits a week and averaged more than 229 million U.S. visits a day for the year-to-date.
  3. 1 in every 5 page views in the U.S. occurred on Facebook.com.
  4. Facebook.com has received more than 400 billion page views this year in the U.S.
  5. The average visit time on Facebook.com is 20 minutes.
  6. The Facebook.com audience skews more female (56%) than male.
  7. Facebook.com became the #1 ranked website in the U.S. on March 9, 2010.
  8. The term ‘Facebook’ is the most searched term in the U.S. and has been for the past three years, starting the week ending July 18, 2009.
  9. Facebook-related terms account for 6% of the top searched terms in the U.S. and Facebook-related terms made up 4 of the top 10 U.S. searches (among the top 100 search terms for the 4 weeks ending May 12, 2012).
  10. Facebook.com users are highly loyal to the website; 96% of visitors to Facebook.com were returning (defined as visited within past 30 days) visitors in April 2012.
  11. 10 states account for 52% of visits to Facebook.com – California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio, Michigan, Georgia, North Carolina based on year-to-date average.
  12. The top states where users are more likely to visit Facebook.com versus the online population are: West Virginia, Kentucky, Maine, Vermont, Arkansas, Iowa, Indiana, Mississippi, Oklahoma, and Alabama based on year-to-date average.
  13. The New York City DMA provides the largest volume of traffic to Facebook.com and the Charleston, WV DMA is the area where users are most likely to visit compared to the online population.
  14. Facebook.com is the top social networking site in the U.S., Canada, U.K., Brazil, France, Australia, New Zealand, Hong Kong, and Singapore markets.
  15. Facebook.com is the top overall site in the U.S., Canada, New Zealand, Hong Kong and Singapore. Facebook.com ranks 2nd in the U.K., Brazil, France, and Australia.

Facebook Pages have proved to be more successful for many brands over Facebook advertising.  For this reason, just before the Facebook  IPO offering GM pulled out of their Facebook ad campaign.

Facebook Pages appear to be more successful at engaging dental patients than paying for a Facebook ad. This is most likely because Facebook Pages feel more personal to the general public than Facebook ads.Facebook Dental Marketing

The Internet Dental Alliance  has been helping dentists maximize their Facebook presence for years. IDA dental websites are more than just Facebook compatible – they’re designed to look great and attract patients within your Facebook profile.

Stop by the Facebook Marketing for Your Dental Practice Page on the IDA website today.

To view the Hitwise stats see: 15 Stats About Facebook

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