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Dental Marketing with Facebook

Dental Marketing with FacebookDoes your dental practice have a Facebook Page?

If so, are you leveraging your dental practice Facebook Page to attract more new dental patients?

If not, maybe now is the time to consider it as a part of your overall dental marketing plan.

With the Facebook IPO launch last Friday, Experian Hitwise, the company that measures traffic and activity by people on the Internet, released their updated U.S. data showing the impact Facebook has online with its growth over the years.

Here are 15 stats from the May 18th IPO:

  1. Facebook.com received 9% of all U.S. Internet visits in April 2012.
  2. Facebook.com received more than 1.6 billion visits a week and averaged more than 229 million U.S. visits a day for the year-to-date.
  3. 1 in every 5 page views in the U.S. occurred on Facebook.com.
  4. Facebook.com has received more than 400 billion page views this year in the U.S.
  5. The average visit time on Facebook.com is 20 minutes.
  6. The Facebook.com audience skews more female (56%) than male.
  7. Facebook.com became the #1 ranked website in the U.S. on March 9, 2010.
  8. The term ‘Facebook’ is the most searched term in the U.S. and has been for the past three years, starting the week ending July 18, 2009.
  9. Facebook-related terms account for 6% of the top searched terms in the U.S. and Facebook-related terms made up 4 of the top 10 U.S. searches (among the top 100 search terms for the 4 weeks ending May 12, 2012).
  10. Facebook.com users are highly loyal to the website; 96% of visitors to Facebook.com were returning (defined as visited within past 30 days) visitors in April 2012.
  11. 10 states account for 52% of visits to Facebook.com – California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio, Michigan, Georgia, North Carolina based on year-to-date average.
  12. The top states where users are more likely to visit Facebook.com versus the online population are: West Virginia, Kentucky, Maine, Vermont, Arkansas, Iowa, Indiana, Mississippi, Oklahoma, and Alabama based on year-to-date average.
  13. The New York City DMA provides the largest volume of traffic to Facebook.com and the Charleston, WV DMA is the area where users are most likely to visit compared to the online population.
  14. Facebook.com is the top social networking site in the U.S., Canada, U.K., Brazil, France, Australia, New Zealand, Hong Kong, and Singapore markets.
  15. Facebook.com is the top overall site in the U.S., Canada, New Zealand, Hong Kong and Singapore. Facebook.com ranks 2nd in the U.K., Brazil, France, and Australia.

Facebook Pages have proved to be more successful for many brands over Facebook advertising.  For this reason, just before the Facebook  IPO offering GM pulled out of their Facebook ad campaign.

Facebook Pages appear to be more successful at engaging dental patients than paying for a Facebook ad. This is most likely because Facebook Pages feel more personal to the general public than Facebook ads.Facebook Dental Marketing

The Internet Dental Alliance  has been helping dentists maximize their Facebook presence for years. IDA dental websites are more than just Facebook compatible – they’re designed to look great and attract patients within your Facebook profile.

Stop by the Facebook Marketing for Your Dental Practice Page on the IDA website today.

To view the Hitwise stats see: 15 Stats About Facebook

Suburban Dentists Discover Facebook Pages Are Key to Dental Marketing Success

Suburban Dentists Discover Facebook Pages are Key to Dental Marketing SuccessFacebook has emerged over the past few years as a powerful dental marketing platform.

In the U.S. alone, Facebook has approximately 160 million visitors each month – about 3 out of every 4 Internet users – with the majority of them visiting the site on a daily basis. (Source: comScore)

The Wealthy Dentist recently conducted a survey of dentists on their use of Facebook business pages.

67% of the dentist respondents report they have a Facebook business page, with 33% reporting they do not.

Percentage of Dentists Using Facebook Pages

Analysis of the 67% using Facebook business pages revealed that even though dentists’ use of Facebook business pages is fairly new, sharing basic information about their business drove the bulk of engagement, representing 88% of why dentists were on Facebook.

  • 88% Basic information about business.
  • 65% Share content like video/images.
  • 61% Connect with current dental patients.
  • 50% Offer specials and discounts.
  • 35% Connect with peers in dentistry.
Why Dentists Are on Facebook

Why Dentists Are on Facebook

Not understanding what to do with a Facebook page proved to be a particularly popular sentiment among the 33% of dentists not using Facebook at all.

When asked why they are not using a Facebook page, dentists gave the following reasons —

  • 46% Not sure what to do.
  • 28% Not interested.
  • 13% Don’t have time.
  • 13% Other.
Reasons Why Dentists Don't Have a Facebook Page

Reasons Why Dentists Don’t Have a Facebook Page

Of the 13% who stated “other” as their reason for ignoring Facebook pages, two dentists gave the following reasons —

“Too much exposure!” (California dentist)

“Too many viruses, etc.” (Wisconsin dentist)

Despite an increasing willingness to use Facebook as part of their dental marketing plan, understanding exactly what to offer their dental patients on Facebook was a common issue among dentist respondents.

Here’s what those dentists had to say about using Facebook business pages —

“Facebook is really hard to learn and it keeps changing.” (Massachusetts dentist)

” I’m not sure what’s the best, most cost-effective way to use it in a way that fits our practice.” (Alabama dentist)

“I would like to know: what are some good ways to get people to follow you on Facebook?” (Missouri dentist)

“What does having a Facebook business page really do over what good internal marketing can?” (New York dentist)

“I’m sure it’s something I SHOULD be doing and wish I could learn and arrange time to do everything I SHOULD be doing.” (California dentist)

“It’s probably the wave of the future, but I don’t have the time to spend an hour a day devoted to it.” (General dentist)

Of the 67% of dentist respondents using a Facebook page for their dental practice marketing, several commented positively about their experiences using Facebook —

“We are able to connect not only with our own patients but also with their Facebook friends when they like or share one of our posts or videos. It helps us to get the word out.” (Missouri dentist)

“Having a Facebook page is a necessity in today’s social media driven society!” (General dentist)

“I felt it was critically important for us to understand our Facebook audience and how they like to engage with us on Facebook. So far it has been a positive experience.” (Ohio dentist)

“It’s a little bit of work but necessary today.” (Pennsylvania dentist)

“Not a huge hit yet, but lots of potential for referrals from our patients that not only “Like” us, but love us: our raving fans.” (Illinois dentist)

On the demographic side, 72% of the dentists who responded that they have Facebook page were suburban dentists, with only 8% urban and 2% rural dentists saying they use Facebook for dental marketing.

In addition to understanding how to use Facebook, dentists agree that the ability to reach new prospective dental patients on Facebook should be an important part of their dental marketing goals.

Jim Du Molin has been spending a lot of time on Facebook… that is, working on how dentists can get the most out of it.

Jim doesn’t want you to fall behind in this latest dental marketing trend, so he’s now including full Facebook support in his “New Patient Marketing Machine,” letting dentists embed pages from their websites within their profiles!

Click here to learn how to get your website on Facebook.

Dentists Get Facebook Support Targeting New Dental Patients

Dentists Get Facebook Support Targeting New Dental PatientsJim Du Molin has been spending a lot of time on Facebook… that is, working on how dentists can get the most out of it.

Just this week a study from Internet research firm comScore disclosed that marketing on Facebook can actually help increase a company’s profits.

In the study, those exposed to Starbuck’s message on Facebook were 38% more likely than the typical Facebook user to make a purchase in the four weeks that followed. Target Corp. saw a 21% increase in the same time frame.

Jim doesn’t want you to fall behind these latest dental marketing trends, so he’s now including full Facebook support in his “New Patient Marketing Machine,” letting dentists embed pages from their websites within their profiles!

Click to learn how to get your website on Facebook

5 Reasons Moms Will Follow Your Dental Practice Facebook Page

5 Reasons Moms Will Follow Your Dental Practice Facebook PageFacebook dental marketing involves testing different ways to encourage the public to engage with your dental practice on your Facebook page.

This includes everything from liking your page to sharing your videos and blog posts with their Facebook friends.

But it’s important to know exactly what demographic your Facebook page should be appealing to if you are going to be investing time and money on your Facebook presence.

In a recent Burst Media survey of how independent web audiences interact with and use social media, they found that women are more active social media users than men. Overall, one-half (49.0%) of female respondents—including 3-in-5 (58.6%) moms— visit social media sites at least a few times per day, versus one-third (34.0%) of men. (Source: Burst Media)

Moms are more social online

One of the most powerful users of social media is moms. 3-in-5 (58.6%) moms visit social media properties at least a few times per day (14% of moms say they are connected “all day”), according to the Burst Media survey.

Moms are also heavy followers of businesses online through social media with 70.6% frequently “liking” and following a brand.

5 reasons that moms like to follow a business on social media –

1. The ability to offer support of the business.
2. Staying current with the business’ latest offerings.
3. Offering personal opinions or comments about the business for others to see.
4. Sharing business-related information with family and friends
5. Interacting with the business’ customer support/service team.

Facebook business pages offer dentists an easy way to engage with their dental patient moms by offering incentives and discounts for dental treatments, which are extremely popular with moms who follow business pages.

Additionally, Facebook status updates offering information about the dental treatments your dental practice offers is an easy way for your mom followers to share what they like about your dental practice with their family and friends on Facebook.

Jim Du Molin wants to help you with Your Facebook page, so he’s now including full Facebook support in his “New Patient Marketing Machine,” letting dentists embed pages from their websites within their Facebook profiles!

Click here to learn how to get your website on Facebook.

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