Patient Retention Marketing: Dentists Split on Mailings

Dental Practice Marketing and Existing Patients

Dental Survey Results

In this survey, we asked dentists if they do a regular mailing to their patient base – and you dentists were split right down the middle! While 51% said it didn’t seem worth the effort, 49% think it pays to keep in touch. But fully 90% of dentists say they send out appointment reminders. “The best advertising is treating the patient as a guest in the office,” said one respondent.

We also asked dentists what communication methods they use to stay in touch with their patients.

  1. Appointment reminders/postcards 90%
  2. Regular US Postal mailings 35%
  3. Email patient newsletter 31%

Urban, suburban and rural dentists Geographic location also played a particularly interesting role.

Two out of three urban dentists in this survey do regular mailings.

Half of suburban dentists do.

Only one in five rural dentists reports doing so.

What else do dentists think about internal marketing?

For more insight, check out these comments!

  • “It’s a complete waste of time. Patients ask not to send them any more junk mail. This is not the 1970’s.” (California dentist)
  • “Dentists must offer these services and make it known to their patients that they do, otherwise patients will seek it elsewhere.” (Illinois dentist)
  • “Most of the marketing that is successful in the no-growth area that I live in is distasteful to me. Internal marketing to my own patients works well and is cost-effective.” (New York prosthodontist)
  • “Profitable enough, but very competitive.” (South Korea dentist)

Read the complete patient retention marketing survey results or post your own comments on this story.

Dental Practice Marketing Campaigns (video)

Dental practice marketing campaignsDentists picked direct mail as their most effective avenue for dental practice marketing. Other favorites include yellow pages advertisements, TV ads, and dental websites.

“Sixty new patients per month with the new dental sign!” said one dentist.

“A mini dental implant ad can help many people with denture problems," offered another dentist. "Oh yeah, and my campaign brought in thousands in restorative revenue."

“My radio ad with dental website support led to over 200 calls in 4 days!" boasted an Illinois dentist.

Read more about this dental patient marketing survey: Dental Marketing Campaigns

Best Dental Marketing Avenues (Dentist Survey Video)

Best dental marketing avenues dentist survey videoWhich are the best dental marketing avenues, the ones that lead to the most new patients? When it comes to dental practice management, that’s the real question.

In a recent survey, doctor-to-patient interactions ranked as the most effective form of dental marketing. Direct mail marketing and dental patient referrals were also noted as effective.

Dental websites came in at #4, followed by email marketing, social media marketing, and radio advertising. No respondents felt that Yellow Pages or local community involvement were effective sources of new dental patients.

“Patient referrals are just as valuable as my radio advertising,” commented a Washington dental marketing professional.

Jim Du Molin and Julie Frey discuss dentists’ thoughts on the best dental marketing avenues:

“I find doctor-to-patient interactions to be most effective,” said a Missouri Dentist. “I think more local community involvement would also help.”

“We are currently working on greatly increasing our internal dental marketing via patient referrals,” said an Ohio prosthodontist. “We have found direct mail marketing to be effective.”

“Since our practice is well established, we are continuing with internal marketing and excellent patient care,” offered a South Carolina Dentist.

What is your attitude about the best dental marketing?

Dental Marketing: Dentists’ Most Effective Strategies (VIDEO)

When asked about their most effective dental practice marketing campaigns, direct mail marketing was the top choice among dentists.

However, most use multiple marketing avenues simultaneously, including (but not limited to) yellow pages advertisements, TV ads, and dentist websites.

Read more: Dental Marketing Campaigns That Work for Dentists

Dental Marketing Starts with Direct Mail (VIDEO)

You’d think it would be clear to dentists that using direct mail to get more new dental patients makes financial sense

However, when a Wealthy Dentist survey asked dentists if they do a regular mailing to their patient base, dentist respondents were split right down the middle! While 51% said it didn’t seem worth the effort, 49% think it pays to keep in touch.

Read more: Dentists Find Direct Mail the Best Form of Dental Marketing


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