Dental Marketing with Facebook

Dental Marketing with FacebookDoes your dental practice have a Facebook Page?

If so, are you leveraging your dental practice Facebook Page to attract more new dental patients?

If not, maybe now is the time to consider it as a part of your overall dental marketing plan.

With the Facebook IPO launch last Friday, Experian Hitwise, the company that measures traffic and activity by people on the Internet, released their updated U.S. data showing the impact Facebook has online with its growth over the years.

Here are 15 stats from the May 18th IPO:

  1. Facebook.com received 9% of all U.S. Internet visits in April 2012.
  2. Facebook.com received more than 1.6 billion visits a week and averaged more than 229 million U.S. visits a day for the year-to-date.
  3. 1 in every 5 page views in the U.S. occurred on Facebook.com.
  4. Facebook.com has received more than 400 billion page views this year in the U.S.
  5. The average visit time on Facebook.com is 20 minutes.
  6. The Facebook.com audience skews more female (56%) than male.
  7. Facebook.com became the #1 ranked website in the U.S. on March 9, 2010.
  8. The term ‘Facebook’ is the most searched term in the U.S. and has been for the past three years, starting the week ending July 18, 2009.
  9. Facebook-related terms account for 6% of the top searched terms in the U.S. and Facebook-related terms made up 4 of the top 10 U.S. searches (among the top 100 search terms for the 4 weeks ending May 12, 2012).
  10. Facebook.com users are highly loyal to the website; 96% of visitors to Facebook.com were returning (defined as visited within past 30 days) visitors in April 2012.
  11. 10 states account for 52% of visits to Facebook.com – California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio, Michigan, Georgia, North Carolina based on year-to-date average.
  12. The top states where users are more likely to visit Facebook.com versus the online population are: West Virginia, Kentucky, Maine, Vermont, Arkansas, Iowa, Indiana, Mississippi, Oklahoma, and Alabama based on year-to-date average.
  13. The New York City DMA provides the largest volume of traffic to Facebook.com and the Charleston, WV DMA is the area where users are most likely to visit compared to the online population.
  14. Facebook.com is the top social networking site in the U.S., Canada, U.K., Brazil, France, Australia, New Zealand, Hong Kong, and Singapore markets.
  15. Facebook.com is the top overall site in the U.S., Canada, New Zealand, Hong Kong and Singapore. Facebook.com ranks 2nd in the U.K., Brazil, France, and Australia.

Facebook Pages have proved to be more successful for many brands over Facebook advertising.  For this reason, just before the Facebook  IPO offering GM pulled out of their Facebook ad campaign.

Facebook Pages appear to be more successful at engaging dental patients than paying for a Facebook ad. This is most likely because Facebook Pages feel more personal to the general public than Facebook ads.Facebook Dental Marketing

The Internet Dental Alliance  has been helping dentists maximize their Facebook presence for years. IDA dental websites are more than just Facebook compatible – they’re designed to look great and attract patients within your Facebook profile.

Stop by the Facebook Marketing for Your Dental Practice Page on the IDA website today.

To view the Hitwise stats see: 15 Stats About Facebook

Safety at the Dental Office Just Got a Lot More Complicated

Mad Cow Concerns over Root Canal Tools

Dentists in the UK and across the globe were shaken recently when Britain’s Minister of Health announced its official recommendation that root canal tools not be reused. The concern is vCJD – also known as “mad cow disease” – which is transmitted via prions in the brain. Though a case has never been documented, endodontic work could leave patients vulnerable to infection with the deadly disease. Contaminated tools can never be cleaned, as prions are resistant to heat and disinfectants. In response to the new recommendations, at least one dental supplier has significantly lowered the prices of its single-use endodontic tools.

Read more

Dental Dilemmas in Real Estate

When Buying Commercial Property, Dentists Should Think Ahead

dental lease advocate Lewis GelmonSpecial Lease Feature by Lewis Gelmon

Should you lease or buy? This debate often arises from the same question that motivates people to buy a residence: “Why am I paying rent and not paying down a mortgage instead?”

The realities that drive residential property values are very different from those that create or eliminate the value of owning commercial property. Consider this: banks (being risk-averse organizations) typically won’t lend money for the purchase of commercial real estate with less than a 40% down payment. Compare that to as little as 5% for residential purchases.

The main difference is that commercial property, unlike residential property, is valued primarily on a capitalization rate of its rent-producing tenants. Despite a strong revenue stream from a building’s tenancy, there are other social, geographic, and infrastructure issues that can greatly affect a commercial property. These include:

  • construction of new roadways,
  • changes in traffic patterns,
  • opening of new commercial developments that shift retail markets,
  • access restrictions or reduced visibility to the property, and
  • changes in purchasing demographics.

There are three typical property ownership scenarios that dentists seem to purchase. They are:

  • buying into the ownership group occupying space in the same building,
  • purchasing an office condominium, or
  • purchasing a free-standing building and converting it into a dental office.

Buying into the ownership group of an office building can be problematic. Due to the split ownership, you probably won’t be able to control your investment. As a result, it will be more difficult for you to liquidate your ownership or even borrow against it.

Ownership groups of medical buildings can also be fraught with politics of the tenants. As an example, consider the dentist who became a minority owner of the building he was in. This dentist was denied dividends (and even the right to sell) because the other majority owners, who happen to be orthodontists, felt that they did not receive enough referrals from the dentist over the years.

Purchasing a dental or medical office condominium is the most risky because it is unlikely you will be able to sell the property to anyone other than a dentist or other doctor. When you are ready to sell, the volume of your potential successors is lower compared to tenants looking to lease. The outcome is that your property could be at risk of devaluation.

Purchasing a free-standing building and converting into a health care practice is the least risky route. If you buy the building in the right location, you’ll be more able to sell it to others unrelated to medicine or dentistry. Stand-alone buildings also have much greater appeal to retailers and other businesses due to visibility and parking.

If you’re truly interested in purchasing revenue-generating property, you will probably do much better owning a residential apartment, duplex, triples etc. where you receive simultaneous benefit from revenue generation and property appreciation.

Looking for more information on the topic? You can reach Lewis Gelmon at (760) 479-9704 or lewis@lewisgelmon.com. For only $495, he will personally review your lease. Plus, get a $200 discount until October 31 just for mentioning The Wealthy Dentist. All reviews are guaranteed. If you don’t feel you have received the value, he’ll give you a full refund, no questions asked.

Lewis Gelmon is a former landlord, lease negotiator, and shopping center manager. Now a dental tenant advocate, he regularly lectures for dental groups across North America and the UK. He is the most published author on the subject of dental lease negotiations. His Good Leasing Guidelines for Dentists have been critically acclaimed by numerous dental groups. His mission is to raise awareness among dentists on the risks hidden in their office leases.

5 Simple Online Marketing Strategies for Dentists

dental online marketingThe right Internet dental marketing strategies have been proven to grow a dental practice and attract new patients. With over 5,000,000 searches for “dentist” online, it’s now more important than ever to have a viable web presence.

When considering your online dental marketing practices, it’s best to start out with the basics and build on your relationship with your patients. Ask them where they spend time socially online, what kind of emails they would like to see from you, and what kind of online interactions they might enjoy seeing from your practice.

Then start small, building from one dental marketing interaction to the next.

Here is a list of 5 simple online marketing strategies for dentists:

1. Be listed in Google Places.
Make sure you have a business listing on Google Places. Go to www.google.com/places to claim your free Google Places listing. This is a quick way to ensure your business information shows up in local search. Google Places offers an area for photos of your office, hours of operation and links to your website.

2. Have a fully optimized, SEO-friendly website.
Make sure your business website was designed in the last 4 years, content is new and optimized for your particular keywords — especially geo-targeted keywords.

3. Make sure your dental practice is listed in online dental directories.
It is important to submit your dental practice website and contact information to local business directories and dental directories. These provide powerful link-building to your website.

4. Capture email addresses for email marketing.
The greatest asset your business has is your patient base. Your email list is your connection to that patient base. You can increase sales and revenue with email marketing, while investing only a small amount of time and money.

5. Have a Facebook Fan Page and involve your practice in social media.
Social media is all about connecting with your patients. A dental Facebook Fan page is a great way to provide updates from your office staff, educate patients on new procedures, and promote fun events happening in your office. It’s another way to engage your clients in a way that makes them loyal to your business. Go to Facebook’s Create a Page to begin interacting with your patients on Facebook.

These 5 Internet dental marketing strategies help you expand your customer base, connect with other dentists in your area and get the word out on your dental practice. Being engaged with your patients online helps you understand who they are, what they like and what services they would recommend. You’ll notice behavior patterns in your patients in the way they interact with you online and gain information that will help you be build a dental practice your patients will love.

Are you using any of these 5 online marketing practices to grow your business? Please share your experiences with us!

Dentists: Do You Offer Laughing Gas? (video)

laughing gas survey videoNitrous oxide sedation at the dentist office is no longer the mainstay it once was, but laughing gas is still around. The Wealthy Dentist conducted a survey asking dentists if they still offer laughing gas.

We received a variety of responses from dentists.

A Texas dentist replied, “Nitrous should be available in all offices. This is just good customer service. It is not the dentist’s decision whether or not a patient needs it. All patients should be asked if they would like it. Charge a reasonable fee and it is money in the bank!”

A Washington dentist disagreed, “I think it’s nuts to use nitrous…the dentist and staff are breathing it (which has been shown to cause miscarriages and neurological problems, along with who wants a “high” dentist), it’s takes tons of time to set up, and it’s expensive!”

We found that specialists are significantly more likely than general dentists to offer conscious sedation. Since specialists often perform more intensive procedures than general dentists, they may have need for more sedation dentistry options.

To hear more of what dentists had to say about nitrous oxide, please click play and watch the following dental survey video

Do you still offer nitrous oxide? Tell us what you think in the comments.

Would you like to take part in our dental marketing surveys? Be sure to sign up for our email newsletter in the right sidebar of this blog.

Our survey question newsletter is emailed each Friday.

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