Still Not Enough Dentists in England

Solution: Import Dentists from Eastern Europe

It’s hardly news that the UK’s National Health Service is not meeting the dental needs of most residents. Amidst all the confusion, a few bold entrepreneurs are fixing to make a handsome profit by offering private dental care to those who can’t get in to see an NHS dentist.

Fergus and Judith Wilson own property valued in the hundreds of millions of dollars, and they’re planning to increase their fortune even further by opening a chain of private 24-hour dental clinics across the UK that will charge less than other private competitors.

With a serious shortage of dentists in the UK, the Wilsons have come up with an innovative way to staff their clinics: they’re planning to recruit up to 1,000 Eastern European dentists. Their first clinic will open soon near Kent, boasting an impressive roster of 150 dentists.


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Dentists: Most OK with Fluoridation

Fluoridated waterFluoridated water has historically been hailed by dentists as one of the greatest public health innovations of the 20th century. And while most doctors (73%) still support it, one dentist in four opposes adding fluoride to the public water supply.

“Tests show the current water supply & vegetables are saturated with the fluoride we already added,” said one concerned dentist.

Related article: Dentists Approve of Fluoridated Water: Survey Results

Here are some more comments on water fluoridation:

  • “I think people are beginning to get too much from all the food and drinks that are made with fluoridated water, but stopping it entirely does not make sense either. It seemed a straightforward problem at one time, but now is more complicated.” (Texas dentist)
  • “The greatest single caries prevention method for all age groups.” (Tennessee dentist)
  • “Why put a drug in our water supply when not everyone needs it. What is next? Cholesterol medication, antidepressants, vitamins, etc. The argument could be made for any one of these to be added to the water supply. I want clean pure water to drink and for my family to drink just like nature intended.” (Louisiana dentist)
  • “I practice in the city that was the control in the original study of water fluoridation. After five years, fluoride was added to the water because of the benefits that were seen. Individuals in the surrounding rural areas do not have fluoride except on a prescription basis. There is a huge difference in the decay rate of the two groups.” (Michigan dentist)
  • “The government has lied to us. They would have us all believe that the ‘fluoride’ that they put in the water is the same as the pure pharmaceutical grade fluoride that is in toothpaste. It’s not. The ‘fluoride’ in the water is contaminated with heavy metals and all kinds of other things.” (Arizona dentist)
  • “We end up with too much fluoride if the water is fluoridated because our food gets fertilized in it, washed in it, cooked in it. So the same vegetable or lettuce has 5 times as much as just drinking a glass of water. Topical treatment is fine. Let people choose; it shouldn’t be mandated by government.” (Florida dentist)
  • “Water fluoridation remains one of the single most cost-effective public health measures taken to reduce a disease, that being dental caries. The increase in dental fluorosis seems to have more to do with the increasingly early use of fluoride toothpaste in children that are not supervised while brushing and are too young to avoid swallowing the toothpaste while brushing.” (South Carolina dental hygienist)
  • “There are much better, more dose controlled ways to receive fluoride for those who may want it.” (Canada dentist)
  • “Any slight benefits (and these only come from topical application, not ingestion as the CDC has admitted) are far outweighed by its ability to do health harm. Fluoride is a lifelong-accumulative systemic poison whatever way you try to slice it.” (Texas journalist)

NOTE: This survey attracted a record number of votes from non-dentists, but only dentists’ votes were used to compile the quantitative results. Comments from non-dentists have been included in the discussion section.

Read more: Fluoride in Water: Dentists Disagree on What’s Best for Dental Health

Dentist Continuing Education May Cure Dental Burnout Symptoms (video)

Dentist Continuing Education May Cure Dental Burnout SymptomsEveryone feels burnout now and then, but dentists are especially at risk for professional burnout.

Said one dentist, “Burnout to me is manly the result of the negative light in which most dental patients view the dental office experience.”

Another dentist advised, “Taking continuing education to learn and improve techniques rejuvenates my practice. It keeps me fresh!”

The Wealthy Dentist conducted a survey asking dentists if they have ever suffered from professional burnout in their dental careers.

Click on Play to watch the video to hear more of  what dentists have to say about burnout

What do you do to avoid professional burnout?

Targeted Dental Marketing: Dentists Are Split Over the Value

Targeted Dental Marketing: Dentists Are Split Over the ValueSelecting a target market for a particular dental treatment rather than attempting to market to all types of dental patients can be a more efficient use of dental marketing dollars.

By focusing dental marketing resources on a specific patient base, dentists can carve out a market niche over their competition.

To find out how dentists are doing with target-specific dental marketing, The Wealthy Dentist conducted a survey asking dentists if they target specific types of new patients with their dental marketing.

Dentists were split right down the middle with 50% saying they do target specific types of patients and 50% saying they do not.

Of the dentists who do target their dental marketing, here’s what they target —

27% General family
22% Cosmetic dentistry
11% Dental implants
09% Invisalign
08% Gum disease
08% Sedation dentistry
07% Dentures
02% Dental insurance
02% Urgent care
02% Children
01% Prosthodontics

Here’s what dentists had to say on the subject of targeting specific dental patients –

“We welcome all kinds of patients!” (Rural Texas dentist)

“We also target higher income.” (General dentist)

“I have done it in the past for Ortho and Implants. I had separate websites for each. It only made sense. Like hunting, take the best equipment for what you want.” (Missouri dentist)

“We also offer incentives for referral business from our current patients.” (Kentucky dentist)

For more on targeted dental marketing see our in-depth research report on eleven specific dental markets.

Dental Marketing: Facebook as an Effective Internet Marketing Tool

Dental Marketing: Facebook as an Effective Internet Marketing ToolEffective dental marketing requires that dentists keep up a regular presence with dental patients in order to ensure success.

Having a dental website, blog, newsletter, Google+ page and Facebook page are all important factors in keeping your dental practice in front of your dental patients.

Some dentists are still not convinced that Facebook is an effective Internet dental marketing tool.

Last week, Facebook started the process for its highly-publicized IPO. In anticipation, the online competitive intelligence service Hitwise just released their 10 Key Statistics about Facebook, comparing the Facebook audience with that of other social networks.

Here is what Hitwise found —

1. Facebook captures 1 in every 11 Internet visits in the United States.
2. 1 in every 5 page views occurs on Facebook.
3. The average visit time on Facebook is 20 minutes.
4. Facebook’s audience skews slightly more female than the online population as a whole.(Female is 57%, male is 43%).
5. The ages of Facebook visitors are indicative of the website’s strength in the marketplace, with relative parity in distribution of its visit share by age vs. the online population (Ages 18-24 is 18%, 25-34 is 23%, 34-44 is 21%, 45-54 is 19%, and 55+ is 20%).
6. Facebook wins 499,949,430 visits from the most affluent income group versus YouTube’s 223,732,591 visits and Twitter’s 15,166,795 visits.
7. Facebook became the #1 ranked website in the US on March 9, 2010.
8. “Facebook” is the most searched term in the US and Facebook-related terms account for 14% of the top search clicks.
9. Facebook users are highly loyal to the website; 96% of visitors to Facebook were returning visitors in January 2012.
10. Internationally, Facebook ranks in the top 2 websites in every market except China, where Sina Weibo, Baidu Zhidao and Renren are the dominant social networks.

Hitwise further states that “Facebook is the largest website in the US and a top performer in numerous international markets. The fan base of the site is loyal and spends a significant portion of their time online on the social network. Facebook’s influence is seen in the presidential elections, digital shopping habits and beyond.”

Last June Hitwise concluded in their Facebook Fan Acquisition and Analysis that 1 Facebook fan is equal to 20 additional visits to a business website over the course of a year. If you have 500 Facebook fans, this means an extra 10,000 visits to your dental website a year.

Hitwise wrote, “The figure of 1 fan = 20 extra visits to a website uses a unique methodology that combines Hitwise data with data from social media experts Techlightenment. We took the top 100 retailers ranked in the Hitwise Shopping and Classifieds category and bench-marked visits to those websites against the number of fans those brands had on their Facebook page. We then also looked at the propensity for people to search for those retail brands after a visit to Facebook using our Search Sequence tool.”

Here at The Wealthy Dentist we firmly believe that your dental marketing plan should include a Facebook page. With dental patients spending more time online, dentists should increasingly be looking to use Facebook as a part of their dental marketing.

Facebook fans can play a role in dental patient retention and procurement by helping to drive dental website traffic, boosting dental practice awareness, demonstrating dental treatments or acting as a customer testimonial billboard.

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