Sedation Dentistry through Hypnosis?

Patient Skips Anesthesia, Undergoes Hypnosis To Have Jaw Drilled At Dentist

Sedation dentistry is big business these days, with patients eager to avoid both dental pain and full dental anesthesia. Could hypnosis be another solution?

A 45-year-old UK woman had her two front teeth replaced with dental implants using no anesthetic whatsoever. Her treatment is the subject of the BBC documentary “Alternative Therapies.”

She was hypnotized by Mike Gow, president of the British Society of Medical and Dental Hypnosis before receiving treatment from a cosmetic dentist. Anesthesia was available should the patient have needed it at any time, but her self-reported pain levels never rose above a three out of a scale of ten. Her pulse also remained steady during her dental implant treatment.

Read more

Dentists Say Specialists Usually Refer Patients Back

Prosthodontists and Periodontists Suck; Oral Surgeons and Orthodontists Rule

Dental Survey ResultsThis survey asked dentists how frequently their patients are referred back after being sent out for treatment by specialists. The clear majority said they always or almost always got their patients back.

Dentists reported that prosthodontists were the worst offenders when it comes to not referring patients back. There were also complaints about pediatric dentists and periodontists. Dentists were happiest with oral surgeons, orthodontists, and endodontists.

Here are some comments from dentists about specialist referrals…

  • “Periodontists only have incoming phone lines. They never refer back.” (Arizona dentist)
  • “Building a good relationship with your specialists is critical. Specialist referrals are our second greatest source of new patients, after existing patient referrals.” (Pennsylvania cosmetic dentist)
  • “Endodontists love to do it all, endo and restorations. They’re too greedy.” (Arizona dentist)
  • “The endodontists to whom I send patients are tremendous.” (Illinois dentist)
  • “Oral surgeons and orthodontists are a great source of new patients, especially in a growing area.” (North Carolina dentist)
  • “Orthodontists will not share or help with easy cases, and refer existing patients to oral surgeons, not back to us.” (Arizona dentist)
  • “I enjoy the relationship with my periodontist. He does the perio and I do the restorative. I’m not afraid that when I refer the patient that they will get lost.” (California dentist)
  • “Periodontists attempt to take over patients’ care and regular hygiene visits.” (North Carolina dentist)
  • “Pedodontists never, ever refer back! They are by far the worst of all specialists.” (Arkansas dentist)

about specialist referrals or read the complete results

Dentists: Do You Treat Kids? (video)

pediatric dentistry The Wealthy Dentist conducted a survey that asked dentists if they treat pediatric patients.

Pediatric dentistry isn’t as profitable as cosmetic dentistry, but it’s rarely about the money.

Pediatric dentistry is a good thing to do for your community, but only if you like doing it.

“If you treat children like gold, you’ll see their mothers, fathers, aunts, uncles, and grandparents as well!” said a Virginia dentist.

Pediatric dental patients can provide a whole new set of family patients. But not all doctors are cut out to be a children’s dentist.

“I break out in hives when I treat anyone under 18!” said an Indiana dentist.

Click on play to watch the survey video and hear the full survey results –

Dental Practice Marketing: Is Yellow Page Advertising Dead?

yellow pages advertising for dentistsSome dentists feel they don’t get quality patients from the Yellow Pages anymore, concluding that, running a display ad isn’t worth the cost.

With that being said, a majority of dentists are still advertising in the Yellow Pages as part of the overall dental marketing plan.

One Georgia dentist said, “I don’t really get qualified patients from the phone book, just people looking for cheapest deal or same day emergencies.”

The Wealthy Dentist decided to ask dentists if they are still getting patients from the phone book. Even in the age of the Internet, dentists still aren’t quite ready to give up advertising in the Yellow Pages, even if they aren’t getting many new patients.

Here is how the dentists responded to getting patients from the phone book –

  • 19% — Yes, absolutely.
  • 15% — Here and there.
  • 30% — Very few.
  • 36% — None.

dentists who are getting patients from phone book

Yellow Page advertising makes sense if you are a rural dentist, or if your dental patients are over 60. But the suburban dentists who responded to this survey were the majority of Yellow Page advertisers.

Yellow Page Advertising by location

Here’s what dentists had to say about Yellow Page advertising –

Money is a factor

“Horrible amount of money wasted. My $600 per month bill went to $128 when I went to a simple listing and Internet listing.” (Indiana dentist)

“The Yellow Pages are pricing themselves out of the game!” (South Carolina Dentist)

“What a waste of money!” (Virginia dentist)

“I have spent considerable money there in the past to no avail. I think we generally had a net loss.” (Florida dentist)

Patient quality is an issue

“Honestly, without being judgmental, the people who come from the phone book tend to be less interested in quality dentistry, and less likely to remain faithful to our practice.” (Illinois dentist)

“We get only off hour emergencies looking for prescription drugs.” (New York dentist)

“It attracts mostly druggies and bad debts.” (Minnesota dentist)

Still used by older patients

“We get just a certain older demographic.” (Nevada dentist)

“My patient population is older and still depend on phone books.” (Texas dentist)

“We get new patients only if they’re old and scared of the Internet!” (New York dentist)

“Yes. Older patients — over 65.” (Virginia dentist)

Yellow Pages work

“Patients still look us up in the Yellow Pages. I think it depends on the demographics and age of the patient.” (Suburban dentist)

“They are a very motivated patient if they are looking up dentists in the Yellow Pages.” (Texas dentist)

“We track all our calls, and the ads are very effective with a low cost/call and a high ROI.” (Urban dentist)

“I believe people still keep their main local directory near the phone for quick, familiar use and access. Being visible with a well designed ad demonstrates a successful, viable business.” (Georgia dentist)

“This is unique to our region of the Waikato in NZ where 76% of people still use the Yellow Pages to look for Dentists. This probably reflects the rural aspect and farming community.” (Urban dentist)

It’s dead

“The paper-based phone book model is dead. I even asked our Yellow Pages rep when the last time he opened a phone book (unrelated to his job), and he didn’t have an answer for me. Focus your marketing online unless you are trying to attract potential patients over 80 years old.” (Indiana dentist)

“It is possibly as useful as a buggy whip.” (Suburban dentist)

“The phone book is DOA. Most everyone use the Internet to look up phone numbers and see display ads.” (California implantologist)

Is it misguided for dentists to think that Yellow Pages advertising is dead? Tell us your thoughts in the comments.

Are Celebrity Cosmetic Dentists Good Dental Marketing for Dentistry? (video)

When reality TV started showcasing dental makeovers, the general public began looking into cosmetic dentistry to give themselves that perfect Hollywood smile.

Cosmetic dentistry has become hugely popular and celebrity cosmetic dentists have made sure it stays that way by offering more dental makeovers on TV.

“The end product for many of them looks like dentures!” complained on Texas dental marketer.

Watch the following video to hear what dentists have to say about celebrity cosmetic dentists –

What are your thoughts on celebrity cosmetic dentists?

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