Dental Websites: Why You Shouldn’t Include Dental Surgery Photos

Dentists: no bloody pictures on your dental website!Dentists, take note: if your dentist website contains “graphic” surgery photos, you’re at risk of being blocked by Google Safe Search.

The owner of one dental website complains that the filter, designed to screen out pornographic or violent images, is blocking his images.

“I personally write and publish, which offers over 2,500 pages of free content in academic dentistry. The content shows dental procedures including surgery in detail based upon visitor choices. There is NO sexual content in all 2,500 pages.”

This is another important reason not to include graphic oral surgery photos on your dental practice website.

Now, I’ve been advising this for many years – for a completely different set of reasons – but this only further supports my point.

As a dentist, you know what oral surgery and dental treatment look like. You probably hardly even notice the blood anymore.

But your patients do not feel the same way. They will see the blood, not the beautiful teeth underneath. Their stomachs will turn. Graphic surgical images will not inspire patients to come into the dentist for treatment.

I know that everybody wants to show before and after pictures to highlight the quality of their dentistry. However, it’s really not the best dental marketing idea to show bloody surgery pics.

I also don’t recommend showing ugly teeth in your “before” shots. (That’s my professional dental consultant advice.) It’s better just to show beautiful teeth with a testimonial from the satisfied patient.

So, if you don’t want to alienate potential patients, and you want your site found on the Internet, I wouldn’t include any graphic surgical images.

Just as an aside: I have some experience with image filters. Historically, websites with naked babies or people in swimsuits were sometimes marked as “pornographic.” Filters would scan these images and decide that there was too much flesh showing, so they would be tagged as potentially sexual. I’d wager that there’s enough blood in some surgery photos to flag them as possibly violent.

Read more about internet dental marketing on the Google webmaster forum

Dentist Websites Deserve Great Domain Names

DentalDomain searchI’ve been preaching the gospel of Internet dental marketing for years now. A good dentist website can bring in a steady stream of new patients.

I’m launching a new service — one that’s absolutely free — that will help your practice secure the best Internet domain name possible to market your practice.

Over the next few weeks, I’ll be sharing some insights into what it takes to make a dental practice website successful.

But first, let’s start at the beginning! Making use of Internet dental marketing requires you to have two things: a dental practice website, and a domain name for that website.

  • Your website is the actual content you provide, typically as a collection of HTML pages: the welcome page, the meet-the-doctor page, the directions-to-the-office page, etc.
  • Your domain name is the address people type in to visit your website:, for example.

A successful domain name is one that will help you rank well with the search engines. Let’s say you’re a sedation dentist in Salinas, California. The Holy Grail would be getting your website to the top position in Google for a search term like “Salinas cosmetic dentist.”

Your dental website isn’t just for your existing patients. If they’re motivated, they’ll be able to find you online. They’ll search for you by name.

But what about new patients? They’re likely to go to Google or another search engine. Now, I’ve got lots of expertise in search engine optimization (SEO), so I can tell you what these prospective patients will do: They’ll enter a search term like “Salinas Sedation Dentist” or “Implant Dentist Green Bay.”

When people search for a dentist online, they’re likely to include two important pieces of information:

  • City, town, or other geographic identifier.
  • The type of dental treatment they need.

A great dental domain name will include both these pieces of information. A geo-targeted website combined with a great domain name makes it even easier for local patients to find you. Frankly, who cares how your site ranks on a national level? Local patients are the only ones who will actually increase your bottom line.

Targeting specific types of dental patients also gives you the power to attract those high-value new patients that you want most. Just because you target one patient type doesn’t mean you have to overlook other areas! For example, many dentists run separate and independent Internet campaigns to target sedation, cosmetic and implant patients.

That’s why I often recommend dentists secure multiple domain names for their practices, with each name targeted to the particular type of high-value patients they are trained for and want in their chair. This strategy increases your Internet presence and helps you attract those patients you most want.

And now for my offer

Choosing domain names that will rank well in search engines requires SEO expertise. Fortunately, that’s something the Internet Dental Alliance has lots of! We’ll help you select a name that’s available and will improve your chances of a successful Internet marketing campaign. What’s more, we’ll do it at no charge.

To take advantage of our no-charge dental domain name search, just click this link to fill out a short questionnaire. All we need is a little information from you about where your practice is located and what services you offer. Our SEO team will review your information, then send you a list of available domain names that would suit your practice and rank well with search engines. Plus, if you like our suggestions, we can secure your domain for you at our wholesale cost.

Stay tuned over the next few weeks as I try to answer the all-important question: How do you measure Internet dental marketing success?

Dentists Check Themselves Out Online

The vast majority of dentists in this survey report they’ve searched for themselves online. Google, of course, was the leader.

“For marketing, all dentists should know 1) where they are on search engines, and 2) what is being said about them,” said one dentist.

Here are some other thoughts from dentists about dentist review websites:

  • “If you have a website on the internet, you better search your site at least monthly to see where it is positioned on the search engines!” (Ohio prosthodontist)
  • “It’s a good idea to see what your patients are reading about you.” (New York dentist)
  • “It is amazing how much information is incorrect and not entered by me. For example, I moved to another area of the country, and the websites still had me listed under an address from 4 years previous!” (Illinois periodontist)
  • “I have heard that there are places where upset patients can go and leave a derogatory message and you have no way to refute it?? Is this true??” (California orthodontist)

Editor’s Note: That is essentially correct. While many consumer review sites allow you to respond to negative reviews, not all do. The most troubling example of this is Yelp. In fact, a California dentist recently filed a libel lawsuit over a bad review on Yelp.

Read more: Dentist Review Websites Now Part of Internet Dental Marketing

Dental Marketing: Dentists’ Most Effective Strategies (VIDEO)

When asked about their most effective dental practice marketing campaigns, direct mail marketing was the top choice among dentists.

However, most use multiple marketing avenues simultaneously, including (but not limited to) yellow pages advertisements, TV ads, and dentist websites.

Read more: Dental Marketing Campaigns That Work for Dentists

Dental Marketing – Dentist Website Design & Patient Results

Dentist talks about his Internet dental marketing from his dental website, email newsletter and online directory listings. Dr. Garza of Goliad TX reviews his Internet results for high-value new patients and how his web site design works with his Yellow Pages add, practice sign and internal office marketing.



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