Top 8 Dental Website Mistakes Dentists Make

Top 8 Dental Website Mistakes Dentists MakeCreating a dental website can be challenging to most dentists, who really just want to practice dentistry.

The problem is that most dentists still underestimate the power of a well-designed dental website and sometimes leave this task to a family member just learning web design to handle such an important dental marketing tool.

Here are 8 of the more prevalent mistakes in dental websites today, and why fixing them matters —

1. Complicated web designs that are difficult for visitors to navigate.
Visitors may be accessing your dental website via mobile, so keep your website design simple so that your site can be easily viewed on multiple devices, browsers, operating systems, and Internet speeds. Stay away from dark colors that are difficult to read and font that is too small to be read a foot from the computer screen. While less is more in web design, fonts should be easy to read and large enough to read without the use of reading glasses.

2. Not making it clear that you are a dentist.
This statement may sound funny to you, but sometimes dentists can get too caught up in creating a website that is fun for kids to view, forgetting that it is their busy parents who are trying to get information quickly about you and your dental practice when they search for you online. Stay away from moving graphics or anything that distracts from what dental treatments your practice offers.

3. Not placing your phone number where it’s easy to find.
Your contact information is your most important marketing tool. Make sure your phone number is visible on every page of your website in exactly the same place — big enough to be easily read on a smart phone. Ask them to call you and make it easy for them to do so. Do you have an after hours answering service? This is a strong selling point. Be sure to offer this information right with your phone number.

4. Not having a clear call to action.
Tell your web visitor what you would like them to do. Do you want them to call your dental practice for an appointment? Tell them. Does your office provide services that your competition does not? Tell your visitors right away and ask them to contact you to take advantage of this service. Be clear. Be bold.

5. Too much content.
Don’t fill your web pages with images and content in every square inch of your website. Don’t be afraid of the white space. It’s difficult to read on the Internet so make it easy for your visitors to find what they are looking for by keeping content to a minimum.

6. Thinking that now that you’ve built a website, everyone will come.
You have to know what terms people will search to find a dentist in your area and have an Internet marketing plan to drive traffic to your dental practice website. Just putting a dental website up on the Internet isn’t enough. You’ve got to be listed in local search, online review sites and dentist directories to name a few. You need to add your web address to all correspondence — even to your dental sign and front door.

7. Allowing your website to grow stale.
Keep your website updated with fresh images, social sharing buttons, and the latest dental technology your office utilizes to let visitors know that you care and value their experience enough to stay up-to-date on the latest dental trends, treatments and technology. Share what is happening in the industry on your Facebook Page and engage your fans in a conversation about what they think.

8. Letting someone in your family or a good friend create your dental website.
When it comes to dental websites, you absolutely get what you pay for so don’t leave your online presence to hobby web developers. Hire a professional and consider the money you spend on your dental website as an investment in your dental practice. A well-designed dental website can bring you many new high-value dental patients with just the click of a mouse. Don’t throw this opportunity away by not giving your dental website the priority it deserves.

You can avoid all of these dental website mistakes mentioned here by hiring the right web design company to build your dental website correctly from the very beginning. With the Internet Dental Alliance Dental Website Template Library, you can relax about your dental website design while maintaining total control of the look and feel of your site.

Stop by the Internet Dental Alliance today to see just how easy it is to create a dental website with good design structure built right into the template.

Dental Marketing Training Bonus Included With IDA Multiple Website Packages

Now dentists can get help training their front desk teams to improve their dental marketing skills when they subscribe to one of the New Patient Marketing Machine™ multiple website packages from Internet Dental Alliance, Inc. (IDA).  The bonus “Internal Marketing & Communications” video tutorials give doctors proven tools their team can use to convert more of the leads generated from their IDA Portals (dentist websites) into new patients every month.

internal dental marketing videosThe three-part tutorial includes two videos, plus a selection of downloadable scripts, sample letters and more than 60 customizable templates that make it easy for dental teams to follow up with patients after treatment is completed, and communicate on a regular basis to maintain visibility and increase referrals.

“Most dentists are competent and confident within their clinical skill sets, but only a small fraction are extroverted enough to feel comfortable asking patients for referrals,” says Jim Du Molin, dental marketing expert and founder of Internet Dental Alliance. “That’s why we developed our “Internal Dental Marketing & Communications” training.  It’s designed to add up to 10 new patients to your practice each month — and many doctors add more than that!”

The  “Internal Marketing & Communications” tutorials is a powerful dental marketing tool.  IDA’s tutorials show dental teams how to design and implement their own systems to create high value referrals and communicate with their patients consistently to generate a steady stream of new clients every month.

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of dental websites and dental directories.   Known for its cutting-edge approach to dental marketing, it completed development of its advanced Lead Fire technology in 2012.  Lead Fire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites and other dental management advice and internet marketing resources.

Dental Marketing Strategy From IDA Includes Websites, SEO & Quarterly Intelligence Reports

Dentists have control over their websites’ dental marketing focus with the New Patient Marketing Machine® packages from Internet Dental Alliance, Inc. (IDA). Doctors who choose IDA’s Professional or Premium packages also get the quarterly Dental Marketing Intelligence Reports® (DMIRs) to help them choose the focus of their dental websites based on their clinical skills as well as fresh market data about which treatments and services are in highest demand online.

IDA’s New Patient Marketing Machine® Professional or Premium packages provide a unique combination of online dental marketing tools paired with dental marketing strategy and training from an experienced leader in the field. IDA’s Web Portals use its proprietary LeadFire technology to automate SEO for both local and treatment keywords so web pages are optimized within minutes. The DMIRs analyze consumer demand and cost to acquire new patients in more than 10 dental markets so doctors can plan dental practice marketing campaigns based on current data. Bonus video tutorials train dental teams in skills that convert leads into new patient appointments.

“If you have a background in dental marketing you’ll want to skip the single Portal Starter package and move directly to the Professional or Premium level package. With five or ten Portals you can feature all of your clinical skills and set up your lead generation for a steady stream of high value new patients,” explains Jim Du Molin, dental marketing expert and founder of Internet Dental Alliance, Inc. “Ten new patients a month means you can afford to send your children to Stanford, MIT or even Harvard.”

The Professional level offers five Portals, and the Premium level offers ten Portals. Both packages include dynamic SEO, the DMIRs, lead and call tracking, listings in IDA’s online Dental Directory network, and a complete set of social media, video and mobile marketing tools.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of dentist websites and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, find-a-dentist websites, and other dental management advice and resources.

IDA Mobile Dental Marketing Websites Are Now Easy For Large & Small Practices

Mobile dental marketing for small and large dental practices is new easy. Internet Dental Alliance, Inc. (IDA) has New Patient Marketing Machine™ packages for practices ranging from single doctors to multiple doctors with multiple locations. The Starter package, for dentists new to online marketing, includes a mobile landing page. Packages for larger practices and dentists with more internet experience feature a fully interactive mobile app for each Portal, or dental website.

The mobile features save time and make money for doctors in two ways. First, they won’t have to spend time finding a web designer to make their websites mobile friendly. This is important, since websites created for viewing on laptop and desktops don’t automatically display well on smaller mobile screens.

Second, dentists with IDA Portals won’t lose new patients who give up trying to find their way around a regular-sized website while using their smart phones or tablets. IDA mobile-ready dentist websites will be available 24/7 to generate leads. And the Professional and Premium level packages even let mobile visitors set appointments online.

“Now that mobile devices outnumber laptop and desktop computers, mobile marketing for dental practices is no longer a luxury – it’s a necessity,” says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “It’s vitally important to stay on top of fast changing internet marketing trends in order to maintain an effective web presence. But practicing dentists don’t have time to do that – so we do it for them!”

“The IDA servers automatically direct visitors to either your full Portal or your mobile website, depending on the sort of device they’re using,” continues Du Molin. “We highlight the primary new patient dental market you are targeting – such as braces, cosmetic dentistry, dental implants, etc. — in your city and the surrounding four major geographic markets for your practice.”

The mobile version of an IDA dental marketing Portal displays the same data as the main site, and the mobile site updates automatically whenever changes are made to the main site. The mobile applications can feature information about up to five doctors and two locations. Dentists can also advertise up to six coupons for special services.

About Internet Dental Alliance, Inc.

dental marketing from IDA provides dentists with dental marketing tools and other dental management advice and resources. IDA is the largest provider of websites for dentists and dental directories in North America.

Three of Four Dentists Have Dental Websites

3 of 4 dentists have their own dental websiteThree out of four dentists have their own dental practice website, this survey found. On the other hand, 13% say they have no Internet presence at all.

In addition, 87% of dentists say they’re satisfied with their internet dental marketing.

This survey found that:

  • 54% have a dental website with their own domain name.
  • 23% have multiple dental websites and domain names.
  • 10% don’t have their own URL, but are listed online.
  • 13% don’t have a website or online listing.

Here are some additional comment from dentists.

  • “Any dental practice today must have a website. It is one of our primary sources for new patients.” (Florida dentist)
  • “Can’t think of anything bad about web marketing. My new building will have my website in lighted letters, but not my phone number. Thinking about dropping about dropping all Yellow Pages advertising. I feel it is passé compared to websites.” (Georgia dentist)
  • Dental website marketing has been very successful for my practice. My website has generated an average of 5-10 new high quality patients per month. The ROI is phenomenal.” (Ohio prosthodontist)
  • “I’m looking at providers now because it seems more people are using the web as a means to get the things they want and need, including dentistry. Feel I need to give it a try.” (California dentist)
  • “You must update and change it to keep it current.” (California dentist)
  • “I honestly don’t think they are as utilized and helpful as they are cracked up to be. The HUGE majority of new patients are still referred by satisfied existing patients.” (Illinois dentist)

Read more: One Dentist in 4 Does not Have a Dentist Website


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