IDA Dental Marketing Strategy For Websites: Use Gum Disease Treatment Articles To Get New Patients

IDA dental marketing Portals, or websites, are part of the New Patient Marketing Machine™ from Internet Dental Alliance, Inc. (IDA). This online toolkit is designed to attract more of the kinds of patients that match the dental practice’s clinical skills so that doctors have more control over their time and profits. IDA’s online Control Panel lets dentists select professionally pre-written articles on topics on interest to their ideal patients – like gum disease treatment.

The Portals are the focal points of the New Patient Marketing Machine™ — which also includes email newsletters, Dental Directory listings, lead tracking and much more. Doctors can manage their entire system from a single online Control Panel, which automates content creation and search engine optimization as well.

Doctors choose their primary dental market for each of their Portals – often general dentistry or family dentistry. They can then select up to three secondary markets – such as gum disease, dental implants, dentures, etc. — based on their clinical skills and the services they offer. IDA’s proprietary LeadFire content creation technology automatically optimizes each Portal using the keywords for the dental practice location and its primary dental market.

Based on their secondary markets, dentists choose additional articles they want to display in the Patient Information Area of their dentist website. Using gum disease as an example, dentists can add keyword-targeted articles like “Gingivitis: a Common Problem with an Easy Solution”, “What Is Periodontal Disease?” and “What To Do About Bleeding or Receding Gums”. These professionally written articles can be added with just a few mouse clicks, and attract potential patients searching online for dentists who provide solutions to these types of problems.

“Each New Patient Marketing Portal includes over 100 pages customized and optimized to generate targeted leads – and set up takes less than 10 minutes!” explains Jim Du Molin, dental practice marketing expert and founder of Internet Dental Alliance, Inc. “Many of our members have two, three or more websites, each targeting a specific geographic market and type of dentistry.”

Using IDA’s multiple site dental marketing strategy, a dentist selects the focus for the main Portal, such as cosmetic dentistry. Each additional Portal can be search engine optimized to generate leads for other dental markets the practice serves, such as family dentistry, wisdom teeth, dentures, dental implants, braces, etc. With multiple websites, the practice has a 24/7 marketing machine.

About Internet Dental Alliance, Inc.

IDA is the largest provider of dental directories, websites for dentists and dental marketing tools in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with online dental marketing services such as dental website design and other dental management advice and resources.

IDA Dental Marketing Websites Educate About Dental Hygiene To Get New Patients

More dental hygiene information can result in better dental marketing when it appears on websites, or Portals, from Internet Dental Alliance, Inc. (IDA). Articles that educate patients attract them to the website by providing answers to the questions they’re asking online. The IDA Portals offer dentists hundreds of pre-written articles to choose from – including dozens on the topic of dental hygiene.

Another reason educational articles work so well for lead generation is that they make the dentist more visible online. IDA’s Portals, which use its unique LeadFire technology, let doctors create hundreds of customized geo-targeted and market-targeted web pages within minutes, each containing the kind of professionally written content that prospective patients are searching for online. The more pages a practice has online that are relevant to their markets, the better the chances are that they will show up in the search engine results pages (SERPs) and their dentist website will be found online.

“Good search engine results positioning is the holy grail of dental marketing,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and expert in marketing for dentists. “At IDA, we’ve spent years pouring everything we know into the New Patient Portals. They’re powerful, dynamic, and instantly customizable.”

IDA Portals serve as the hub of its New Patient Marketing Machine™ — a comprehensive online marketing system that includes Dental Directories, email marketing, lead tracking and much more — that doctors can easily manage from a single online Control Panel. To maximize their marketing impact, IDA recommends that dentists set up a primary Portal for their general practice, and additional Portals for specific services they want to promote.

Dentists can get more of the kinds of new patients they want by setting up multiple targeted IDA dental websites.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.

Implant Dentist Practices Can Find More Patients With IDA Dental Marketing Websites

New dental marketing websites from Internet Dental Alliance, Inc. (IDA) are especially designed to generate leads for new patients looking for specific kinds of treatments. The IDA New Patient Marketing Machine™ includes targeted dental websites and other online tools designed to focus on doctors’ clinical skills. For example, practices that offer dental implant services can set up their targeted Web Portals in less than 10 minutes and start generating leads.

IDA’s online marketing plans specialize in making dentists more profitable by making it easy for them to focus their online dental advertising on high-value patients. For example, by using one IDA Web Portal to market their general dentistry practice and a second Portal to advertise their high-value dental implant services, they can double their market reach – and get more high-value patients — without doubling their marketing costs.

“Most general and family dentists offer additional services on their main websites, but those pages don’t show up when people search for them online — so they’re missing out on high-value patients who can’t find them,” says dental marketing expert and Internet Dental Alliance, Inc. founder Jim Du Molin. “At IDA, we’re committed to making dentists visible online for all of their potential patients—including the high value patients that can make their practices profitable!”

With IDA’s New Patient Marketing Machine™, the entire system is managed from a single online Control Panel. The dentist’s primary Web Portal is the hub, and is often optimized for general dentistry or family dentistry markets. It provides automated search engine optimization (SEO), mobile marketing, appointment management, social networking, email patient newsletters, lead tracking and much more.

When dentists decide to target an additional market such as implant dentistry, a new dentist website can be easily added. With a few clicks, a new website can be launched, with articles on topics that attract new patients, like “How much does a dental implant cost?”, “How to choose an implant dentist”, and “Can I get a single tooth implant?”

“Our new LeadFire organic search technology can create a keyword optimized lead generation site within minutes, making it possible for doctors to add from 5, 10, 15 and even up to 20 new patients to their practice every month – on autopilot!” adds Du Molin.

About Internet Dental Alliance, Inc.

Internet Dental Alliance is North America’s largest provider of websites for dentists, dental practice marketing tools and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office. IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO).

IDA’s Dental Marketing Websites Find New Patients With Focus On Tooth Whitening

Dental marketing from IDA goes beyond just having a dental practice website. Instead, Internet Dental Alliance, Inc. (IDA) recommends using multiple dental marketing websites to focus on the specific kinds of new patients dentists want. With IDA’s new search engine optimized Portals, dentists can start a new lead generation campaign in less than 10 minutes. For example, a general dentistry practice Portal could be paired with a tooth whitening Portal to add more new patients every month.

Why add a tooth whitening Portal? In a survey done by TheWealthyDentist.com, more than sixty percent of dentists reported that about forty percent of their teeth whitening patients go on to have more extensive cosmetic work. In other words, these cases turn out to be high-value patients.

“Tooth whitening is a gateway to attracting new patients to your dental practice. And if forty percent of those patients end up getting full cosmetic dental makeovers – that’s a great conversion rate!” says Jim Du Molin, founder of the Internet Dental Alliance and a dental consulting expert. “It’s not just about how you can attract more new dental patients. It’s about getting the new patients your dental practice really wants.”

Since there are so many consumer options for ways to get whiter teeth, a targeted dentist website that provides lots of information on related topics is an excellent way to steer prospective patients toward the dental practice. IDA New Patient Portals for dental practices – and IDA’s net work of Dental Directories for doctor listings — are designed to do just that with articles such as “Teeth Bleaching Before Dental Crowns”, “Embarrassed By Yellow Teeth? There’s a Solution”, and “An Overview of the Steps to Get Whiter Teeth”.

All of IDA dental marketing websites make it easy for site visitors to contact the dentist and set up an appointment online. Doctors can easily track the leads and follow up on them.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.

Want More Sleep Apnea Cases? IDA Dental Marketing Strategy For Websites Creates Pathways To Profits

A new dental marketing strategy from Internet Dental Alliance, Inc. (IDA) positions dentists to increase profits by focusing on the specific kinds of cases they want to see more of in their practices — for example, sleep apnea patients. The IDA New Patient Marketing Machine™ makes the process easy with customized dental practice Web Portals and listings in IDA’s Dental Directories. Everything is automatically search engine optimized and the system can be set up in less than 10 minutes.

A survey conducted by TheWealthyDentist.com revealed that less than twenty five percent of dentists provide treatment for sleep apnea patients – even though they’re qualified to treat those symptoms. One reason may be that providing the treatments requires both expertise and continuing dental education. Another reason may be that most physicians don’t make referrals because they don’t have a good understanding of the treatments in mandibular repositioning appliances or orthognathic options that dentists can offer. But it’s also likely that up until now dentists have not found an effective and efficient dental advertising method for this service.

“Many patients don’t realize that their dentist may be able to help them sleep more soundly,” said Jim Du Molin, dental management consulting expert and founder of Internet Dental Alliance, Inc. “You can use your IDA dental website to educate patients and other medical professionals about other health problems your dental skills can solve – and increase the number of patients you see each month in the process!”

The New Patient Marketing Machine™ uses search engine optimization (SEO) to reach specific markets online. In the example of a practice that wants more sleep apnea cases, the doctor would have a listing on IDA’s Directory at 1stSleepApnea.com. The site is full of articles written on topics such as sleep disorders, snoring, CPAP masks, etc. that attract patient prospects who want to find local dentists who offer treatments. Site visitors fill out online forms and are referred to a dentist in their area.

Each dental practice also has its own search engine optimized Web Portal. The doctor chooses the primary focus in the Control Panel – like sleep apnea — and IDA’s LeadFire technology automatically sets up the dentist website with more than 100 lead generation pages in less than 10 minutes.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.

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