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Dental Practice Marketing Campaigns (video)

Dental practice marketing campaignsDentists picked direct mail as their most effective avenue for dental practice marketing. Other favorites include yellow pages advertisements, TV ads, and dental websites.

“Sixty new patients per month with the new dental sign!” said one dentist.

“A mini dental implant ad can help many people with denture problems," offered another dentist. "Oh yeah, and my campaign brought in thousands in restorative revenue."

“My radio ad with dental website support led to over 200 calls in 4 days!" boasted an Illinois dentist.

Read more about this dental patient marketing survey: Dental Marketing Campaigns

Automatic SEO For Dental Marketing Websites Is Included In All IDA Plans

Automatic search engine optimization (SEO) is included in all dental marketing websites from Internet Dental Alliance, Inc. (IDA). SEO is often treated as a separate item by many web design firms. But IDA includes both on-site and off-site SEO with all of its Portals.

To understand why including SEO is so important to dental marketing strategy, it helps to look at what can happen if it’s left out. In a worst case scenario, this can mean that the dental practice website has no on-page or on-site optimization — a situation that can prevent patient prospects from finding the site in the search engine results pages (SERPs), and that may be difficult or expensive to correct after the site is already built.

In contrast, IDA dental websites are designed to automatically SEO for local keywords based on the dental practice’s address, and for dental market keywords based on the doctor’s choice of services upon which to focus – for example, family dentistry, braces, sedation dentistry, dental implants, dentures, etc.

“Some SEO companies say they can guarantee you first-page results in Google overnight,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. “It’s not true — no one can promise that! The only way to get good placement in organic search engine listings is by optimizing your web presence as part of a cohesive internet dental marketing campaign.”

The programming behind search engines like Google, Yahoo and Bing is hidden, and a practicing dentist doesn’t have time to develop and implement an effective SEO strategy or keep up with the latest changes. That’s why dental marketing from IDA automatically builds SEO into every dental website via the dental practice’s Control Panel.

IDA’s dynamic SEO automatically optimizes every page of each dentist website based on the information the doctor provides using the online Control Panel. Each page of the website is automatically customized to target the practice’s geographical and dental treatment markets to create a steady influx of high quality leads.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of websites for dentists and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, find-a-dentist websites, and other dental management advice and resources.

IDA Dental Marketing Plans For Larger Practices Target High-Value Patients

Internet Dental Alliance, Inc. (IDA) now has online dental marketing plans for larger practices with multiple doctors or locations. The Premium plan has 10 Web Portals, or dentist websites. Each Portal focuses on a single clinical skill, and is search engine optimized to generate those specific high value leads. Doctors choose from IDA’s list of more than 20 dental markets, such as sedation dentistry, TMJ treatments, dentures, root canal treatments, Invisalign® braces, etc.

This 10 Portal premium level package of IDA’s New Patient Marketing Machine® includes mobile marketing integration so that each Portal can be accessed by smart phone and tablet users. Mobile device users can set online appointments and view an interactive map of the practice location, as well as receive special offers and coupons for treatments the doctors want to promote.

“This premium package is designed for multi-doctor and/or multi-location practices. It allows you to build up to 10 marketing Portals — and mix and match practice locations and combinations of up to five different doctors per Portal,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing expert. “This package is not for dental marketing beginners!”

Also included is an annual subscription to The Wealthy Dentist University, which includes dozens of dental marketing strategy videos. Dentists can share them with team members to improve front desk skills, increase case acceptance and elevate conversion rates to improve practice profits.

Doctors also have access to IDA’s Premium Video library of professionally produced videos that explain complex dental services such as veneers, sedation dentistry, gum disease prevention, etc.

Adding professionally produced video to dental websites gives visitors interesting content to share with friends and family on social media sites, spreading news about the practice by word of mouth. Videos also are popular with consumers who don’t like to read text, so the website will appeal to a wider audience.

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists, dental directories and dental marketing tools. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites and other dental marketing advice.

For Dentists New To Dental Marketing, IDA’s Turnkey Starter Plan Features Website, Videos And More

The Starter package is perfect for dentists who want to invest in online dental marketing and need a turnkey package with a short learning curve that will generate leads. This basic version of the New Patient Marketing Machine from Internet Dental Alliance, Inc. (IDA) lets dentists get their website set up in less than 10 minutes. It comes with a complete range of online tools – including dental videos — that dentists need to maximize their online lead generation campaigns and get new patients into their practices.

Doctors can begin reaping benefits from IDA’s New Patient Marketing Machine™ — and its new Dental Video Revolution™ — by starting with one New Patient Portal. It’s a turnkey dentist website that’s automatically search engine optimized for their practice location as well as for the primary service focus they choose.

From their online Control Panel, doctors can easily customize it in an endless variety of ways to suit their individual practices — change website skins, link to their social networking accounts, add their own articles and videos, or ready-made articles and videos from IDA’s online content library.

“I know that some of you are still a little nervous about making your own videos. So we created a library of professionally produced videos you can use for free,” says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “The most important thing to remember about your web marketing is the consistency of your message. Each of your websites or marketing Portals should be targeted at a single specific dental market.”

For many dentists just starting out with dental marketing websites, their primary focus is general dentistry or family dentistry. Using general dentistry as an example, the home page video would mention general dentistry so that web visitors immediately know they’re in the right place. A meet-the-doctor video would touch on the dentist’s background, family, community involvement and mention general dentistry education to reinforce the market focus and services people can expect.

Dentist can easily add Portals when they decide to expand their online campaigns for TMJ treatments, sedation dentistry, dental implants, etc. Their new dental websites can be managed from their existing online Control Panel.

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental web design, find-a-dentist websites, online newsletters and other dental practice management advice and internet marketing resources.

IDA’s Dental Websites Are Ready For Mobile Marketing

Dental marketing websites from Internet Dental Alliance, Inc (IDA) include fully interactive mobile apps for clients who purchase the New Patient Marketing Machine™ Professional or Premium package. New patients can search for services and find a local dental practice that offers them.

Mobile devices such as iPhones, smart phones, Blackberries, iPads and tablet PCs have become the preferred way for increasing numbers of people to find information about local dental practices. However, older websites are not automatically compatible with being viewed on these devices because they use different operating systems than laptop and desktop computers. For effective online dental practice marketing, it is important that dentist website pages display properly on mobile devices.

Dental marketing from IDA includes websites which can be easily viewed on all mobile devices, whether they are based on Windows OS, Macintosh OS or Android OS. Each IDA dental website includes more than 100 pages of content and is fully customizable, putting dentists in full control via the online New Patient Control Panel. Prospective patients can be targeted by dental market and geographic area.

“Dentists often ask, ‘What’s the difference between a traditional website and a mobile-ready website?’” says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “IDA offers complete dental marketing websites that feature smart mobile marketing pages that connect you with more new dental patients, no matter what devices they use.”

Web visitors who use iPads or Sony Tablets will be able to view full web pages and access the entire website. Visitors using iPhones or smart phones will see a simplified version of the dental website designed for optimal viewing on mobile phones.

Mobile-friendly New Patient Portals are designed to capture more leads by using geo-targeting features and attracting specific dental market segments. IDA dental practice websites are programmed to geo-target practice locations by address, state and ZIP code. This allows potential dental patients to find local dentists online by location as well as by specialty: family dentistry, cosmetic dentistry, braces, dental implants, sedation dentistry, dentures, etc.

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice. Internet Dental Alliance provides dental website design, find-a-dentist websites and other dental practice management advice and internet marketing resources.

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