Maintaining Dental Websites: Who’s Doing It?

Who maintains your dental website?Most dentists with dental websites have a website consultant or internet dental marketing company that handles site maintenance, this survey found.

In a recent survey, we discovered that 3 out of 4 dentists have a dental website.

Of dentists with websites, 32% personally oversee their website, 14% have staff oversee it, and 55% have a website consultant or dental marketing company that maintains it.

“We have regular meeting about updating the site with the website consultant, the staff, plus all the doctors in our group practice,” said a Texas pediatric dentist.

Read more: Dental Website Maintenance & Internet Dental Marketing

Internet Dental Marketing: Dental Website Link Building Strategies

Internet Dental Marketing: Dental Website Link Building StrategiesPart of a well-designed Internet dental marketing plan should include a link building strategy.

Over the past year Google has made even more changes to its search algorithm to offer up websites high in search that people have linked to and shared throughout the web. One of the ways Google decides how popular a website has become is to consider the type of links pointing to your dental website over your competition.

This is why it is important to create a dental marketing plan that includes a strong link building strategy to ensure that your dental practice website is ranking high in search.

But where do you start?

Here are 6 ways to improve your dental website link building:

1. Orthodontist, oral surgeons, prosthodontists and referral practices.
Do you refer business to other specialists? Consider asking for a reciprocal link in return for referring business. You could even recommend that they create a page dedicated to business they work with locally and recommend. Your dental practice could be listed under preferred dentists or dentists they recommend.

2. Friends and family.
Do you have family or friends who are active on the Internet? Do they have a blog or local website where they would be willing to link to your dental practice? Would you be willing to donate some money towards their hosting costs in return for a “Sponsored by” link?

3. Businesses you locally recommend.
Are there businesses in your community to which you regularly refer your dental patients? Have you thought about creating a referral webpage where you link to local businesses in exchange for a link back from their business website?

4. Social Media.
Make sure that you are creating regular dental SEO engagement on Twitter, Facebook, Pinterest, Google Plus that includes a link back to your dental practice website.

5. Contests.
Think about creating a contest on your dental practice blog once a month that involves something dental patients would love to have. Ask them to share a link to your contest for even more chances to win.

6. Press releases.
Writing newsworthy press releases with links back to your dental practice website and making sure that they are distributed across newswires can not only raise the interest of reporters looking for stories or interview quotes, but they can also provide your dental practice website with high-quality links.

Some of these link building ideas will work better for your dental practice website than others. It depends on how you run your dental practice and the other dental specialists and local businesses that you engage with on a regular basis. But with just a little bit of effort you can receive links to your dental practice website and improve your search ranking over that of your local competition.

Yes, it does require some work, but doesn’t your dental practice deserve to thrive both online and off?

16 Percent of Dentists Do Not Have A Dental Website

dental websitesWhen dentists consider building a dental website they tend to think in terms of one massive site instead of several websites covering their areas of expertise. Having a multiple website marketing strategy can help you dominate search in your geographic area.

In our most recent survey, we asked dentists if their dental practice has multiple websites.

More than half (58%) said they have only one website. 15% replied that they have at least two dental websites, while another 11% have at least three. Urban and suburban dentists were more likely to have more than one dental website.

Shockingly, 16% of the survey respondents did not have a dental website at all.

Here are a few of the things our dentists had to say on the subject —

“We have dental website that we can change the content ourselves without paying the webhost and we have an optimized site that draws much more traffic.” (California dentist)

“We have 2 dental websites – 1 through your company [Internet Dental Alliance] which we are very pleased with and another through another company which I am very disappointed with and have switched companies 2 times and still am not getting what I want.” (Georgia dentist)

“We have multiple web addresses linked to one website.” (New York dentist)

“We just stated with second dental website — thought it would help.” (Pennsylvania dentist)

“We have only one website, but we have a Facebook Page also.” (Washington dentist)

Dental market domination should always the goal of your dental website. Instead of the traditional, one website approach, here at The Wealthy Dentist we believe in having several specialty-specific dental websites that support certain search phrases in addition to the dental website you may already own.

Having multiple dental websites helps you casts a wider reach across the top search results for your services as well as your dental practice itself. Multiple dental websites simply hedges your search position for a large set of dental keyword phrases creating a market monopoly strategy for a dental practice.

Multiple dental website marketing has all the features of search engine optimization and Internet dental marketing, but is easier to manage, more cost effective in the long run, and in many cases dramatically better at building targeted dental patient traffic.

What is your dental website marketing strategy?

Dental Marketing Survey: Does The Phone Book Still Bring In New Patients?

Dental marketing with the phone bookIn our most recent dental marketing survey, only 25% of respondents are still getting patients from the phone book, and just 13% are using a display ad.

Three-quarters of our dentist survey participants are getting either very few or no phone book patients at all.

When we asked this same question a year ago, although the trend was clear, it’s interesting to see how much and how fast dental marketing has changed.

One year ago, 39% of our dentists were getting patients from the phone book, and 57% were using display ads; 61% said they were getting few to no patients.

An Ohio prosthodontist speaks for the 75% majority in our digital society:
Phone book? What’s a phone book? Since most people don’t know what one is, we don’t bother advertising in it. It doesn’t make sense anymore…Don’t waste your money!”

Our survey also revealed that 88% of our dentists are getting new patients from dental websites.

And 50% are getting mobile marketing results from patients using their smart phones.

Clearly, the internet and mobile devices have virtually replaced phone books as far as consumer search resources are concerned.

But before tossing out the phone book entirely, an Illinois dentist reminded us that it’s important to know your market’s demographics.

“The phone book brings in a lot of older adults. Patients usually call for extraction or dentures but often end up with implants, perio and bridgework. These are patients who don’t cruise the web but call when they are ready for care.”

Older Baby Boomers and their seniors may not be digitally savvy, but they still need dental care. If they’re part of your market, the phone book may still be a viable channel for your dental practice marketing.

Are phone book patients part of your target market?

Best Dental Marketing Avenues (Dentist Survey Video)

Best dental marketing avenues dentist survey videoWhich are the best dental marketing avenues, the ones that lead to the most new patients? When it comes to dental practice management, that’s the real question.

In a recent survey, doctor-to-patient interactions ranked as the most effective form of dental marketing. Direct mail marketing and dental patient referrals were also noted as effective.

Dental websites came in at #4, followed by email marketing, social media marketing, and radio advertising. No respondents felt that Yellow Pages or local community involvement were effective sources of new dental patients.

“Patient referrals are just as valuable as my radio advertising,” commented a Washington dental marketing professional.

Jim Du Molin and Julie Frey discuss dentists’ thoughts on the best dental marketing avenues:

“I find doctor-to-patient interactions to be most effective,” said a Missouri Dentist. “I think more local community involvement would also help.”

“We are currently working on greatly increasing our internal dental marketing via patient referrals,” said an Ohio prosthodontist. “We have found direct mail marketing to be effective.”

“Since our practice is well established, we are continuing with internal marketing and excellent patient care,” offered a South Carolina Dentist.

What is your attitude about the best dental marketing?

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