16 Percent of Dentists Do Not Have A Dental Website

dental websitesWhen dentists consider building a dental website they tend to think in terms of one massive site instead of several websites covering their areas of expertise. Having a multiple website marketing strategy can help you dominate search in your geographic area.

In our most recent survey, we asked dentists if their dental practice has multiple websites.

More than half (58%) said they have only one website. 15% replied that they have at least two dental websites, while another 11% have at least three. Urban and suburban dentists were more likely to have more than one dental website.

Shockingly, 16% of the survey respondents did not have a dental website at all.

Here are a few of the things our dentists had to say on the subject —

“We have dental website that we can change the content ourselves without paying the webhost and we have an optimized site that draws much more traffic.” (California dentist)

“We have 2 dental websites – 1 through your company [Internet Dental Alliance] which we are very pleased with and another through another company which I am very disappointed with and have switched companies 2 times and still am not getting what I want.” (Georgia dentist)

“We have multiple web addresses linked to one website.” (New York dentist)

“We just stated with second dental website — thought it would help.” (Pennsylvania dentist)

“We have only one website, but we have a Facebook Page also.” (Washington dentist)

Dental market domination should always the goal of your dental website. Instead of the traditional, one website approach, here at The Wealthy Dentist we believe in having several specialty-specific dental websites that support certain search phrases in addition to the dental website you may already own.

Having multiple dental websites helps you casts a wider reach across the top search results for your services as well as your dental practice itself. Multiple dental websites simply hedges your search position for a large set of dental keyword phrases creating a market monopoly strategy for a dental practice.

Multiple dental website marketing has all the features of search engine optimization and Internet dental marketing, but is easier to manage, more cost effective in the long run, and in many cases dramatically better at building targeted dental patient traffic.

What is your dental website marketing strategy?

Dental Marketing Survey: Does The Phone Book Still Bring In New Patients?

Dental marketing with the phone bookIn our most recent dental marketing survey, only 25% of respondents are still getting patients from the phone book, and just 13% are using a display ad.

Three-quarters of our dentist survey participants are getting either very few or no phone book patients at all.

When we asked this same question a year ago, although the trend was clear, it’s interesting to see how much and how fast dental marketing has changed.

One year ago, 39% of our dentists were getting patients from the phone book, and 57% were using display ads; 61% said they were getting few to no patients.

An Ohio prosthodontist speaks for the 75% majority in our digital society:
Phone book? What’s a phone book? Since most people don’t know what one is, we don’t bother advertising in it. It doesn’t make sense anymore…Don’t waste your money!”

Our survey also revealed that 88% of our dentists are getting new patients from dental websites.

And 50% are getting mobile marketing results from patients using their smart phones.

Clearly, the internet and mobile devices have virtually replaced phone books as far as consumer search resources are concerned.

But before tossing out the phone book entirely, an Illinois dentist reminded us that it’s important to know your market’s demographics.

“The phone book brings in a lot of older adults. Patients usually call for extraction or dentures but often end up with implants, perio and bridgework. These are patients who don’t cruise the web but call when they are ready for care.”

Older Baby Boomers and their seniors may not be digitally savvy, but they still need dental care. If they’re part of your market, the phone book may still be a viable channel for your dental practice marketing.

Are phone book patients part of your target market?

Dental Marketing: Dentists See a Difference in Online Dental Patients

Dental Marketing: Dentists See a Difference in Online Dental PatientsIn The Wealthy Dentist’s weekly survey, we recently asked: Are patients who find you online any different from patients who find you via more traditional methods?

The dentists we polled were pretty split on this dental marketing issue.

34% of those polled said, “No, I don’t see a difference.

While 23% of the dentist respondents felt that online dental patients are more likely to follow through with treatment; the other 24% felt online patients are less likely to follow through with treatment.

Another 19% felt that word-of-mouth referrals by patients are the best type of dental patients to follow through with treatment.

One dentist replied, “Word-of-mouth referrals brings in the most loyal patients!

Dental Marketing: Dentists See a Difference in Online Dental Patients

Dentist certainly have different opinions about online verses traditional patients! Here are some of the comments we received on this survey:

“Referral patients have more trust from the beginning. Online patients are typically younger and not as financially able to afford treatment.” (General dentist)

“The majority of our big cases the past few years have come from the Internet.” (Minnesota dentist)

“The younger dental patient is more tech savvy and tend to believe what they read on-line. They are less critical thinking and very wed to their smart phones. They are also not big conversationalists.” (California dentist)

“They were motivated to look for a dentist. However, they also are more likely to have been regular patients elsewhere and have little work to be completed; may be prophy only.” (Texas dentist)

“The stronger the site encouraging appointments the better the lead. Most dental websites are so easy to give information, but the prospect is not ready or willing to come in.” (New York dentist)

“For me, a cold online lead is not unlike a patient who drove by and saw my sign. They are a tougher sell than a true internal referral. A Facebook referral can be close to an internal referral when referred by an existing patient.” (Georgia dentist)

“Online patients have done their research and know a lot about our office before becoming patients. They are certainly more likely to follow through with recommended treatment.” (Ohio dentist)

“Online patients are generally young, looking for the best price and not dentally educated. Anyone who chooses a dentist based upon online reviews sees dentistry no different than a gas station or a supermarket.” (Massachusetts dentist)

The rising popularity of researching dental care online proves that for an increasing number of dental patients, factors like online reviews and easily finding a dentist online, seeing what dentist family and friends recommend online, and getting to know the dental practice before ever stepping foot through the front door may continue to outweigh the advantages that traditional offline dental marketing has offered in the past.

What are your thoughts on traditional verses online dental patients? Do you notice a difference?

Dental Websites for New Patient Leads (Video)

Dental practice marketing with internet videoDental marketing online is all about having a website that has good visibility.  It’s hard to get new patients if they can’t find you on the internet!

So a dental practice website that generates leads has to be search engine optimized so new patients can find it.

“The majority of our big cases the past few years have come from the internet,” said a Minnesota dentist.

“Our online visibility is good. I get a lot of patients through the internet,” said a California oral surgeon. “You can’t get complacent and must be on top of things; it’s ever-changing.”

Jim and Julie discuss the results of our survey asking dentists if they are satisfied with their dental practice’s online visibility.

In this survey, three out of 10 dentists said that it’s not easy enough for patients to find their dental websites.
Only 22% are satisfied with their internet visibility, saying it’s easy for new and current patients to find them online.

Half of the doctors in this survey said they’d like to improve their dental website search engine results placement.

It all comes down to search engines and SEO. If your dental practice website isn’t showing up on Google, you’re missing out on new patients.

“I am never satisfied. It takes constant work,” said a Missouri dental professional. “I am hopeful that I will get so busy that I can afford to delegate it. I do enjoy the game and play fairly well. If I was in a large market, though, there is no way I could handle it.”

“There are only two of us in town, so it’s easy to find me!” said a Texas dentist.

“Most prospects are willing to give their contact information but are not ready or willing to come in,” said a New York dentist. “The stronger the dental website encouraging appointments, the better the new patient lead.”

New patient leads are great – but you still need to convert the lead to an appointment.

Front desk team training makes all the difference — along with a dental marketing program that includes lead tracking and call recording, so doctors can monitor how effectively their team is converting leads to patients.

Dentists Uncertain About Internet Marketing (VIDEO)

Dental websitesWe asked dentists if their dental practice website marketing is worth its expense. Less than half (40%) of dentist respondents said yes: internet marketing generates new patients and a positive ROI.

The remaining 60% replied that they don’t believe that internet marketing has particularly helped find new patients.

Read more: Dental Website Marketing: Not for All Dentists?

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