Dentists Uncertain About Internet Marketing (VIDEO)

Dental websitesWe asked dentists if their dental practice website marketing is worth its expense. Less than half (40%) of dentist respondents said yes: internet marketing generates new patients and a positive ROI.

The remaining 60% replied that they don’t believe that internet marketing has particularly helped find new patients.

Read more: Dental Website Marketing: Not for All Dentists?

Dental Practice Marketing Campaigns (video)

Dental practice marketing campaignsDentists picked direct mail as their most effective avenue for dental practice marketing. Other favorites include yellow pages advertisements, TV ads, and dental websites.

“Sixty new patients per month with the new dental sign!” said one dentist.

“A mini dental implant ad can help many people with denture problems," offered another dentist. "Oh yeah, and my campaign brought in thousands in restorative revenue."

“My radio ad with dental website support led to over 200 calls in 4 days!" boasted an Illinois dentist.

Read more about this dental patient marketing survey: Dental Marketing Campaigns

Dental Management & Marketing: Fun – or No?

Dental management & marketing - responsibilities and enjoymentDentists are split over dental marketing and management — almost half hate those responsibilities, but just as many say they sometimes enjoy them.

“I hate the management, but like the marketing,” said one dentist.

In this survey, 43% said they sometimes enjoy dental management and dental practice marketing, 16% say it’s not the best and not the worst, and 41% absolutely hate it.

  • “I like patient education and motivation.” (Endodontist)
  • “I like the dental surveys and hearing what other dentists are thinking.” (New York dentist)
  • “I enjoy bringing out the best in the team and coming up with a marketing plan that works!” (California dental professional)
  • “I love the marketing; it is fun and profitable. Dental websites are essential, and I have many.” (Illinois sleep apnea & TMJ dentist)
  • Internal dental marketing, where my patients tell their friends about the appointment they had at our office, is what I prefer most.” (Wisconsin dentist)
  • “I don’t like that we have to advertise, but the general public has been so brainwashed to accept marketing that we are almost forced to do some form of marketing in order to stay competitive.” (Florida dentist)
  • “I wish I could have someone buy my practice and do the management! I have been told often that I am an excellent manager, but it is not my favorite part of practice ownership. I never seem to get a total break.” (Alabama dentist)

Read more: Enjoying Dental Marketing & Management Dentist Responsibilities

Maintaining Dental Websites: Who’s Doing It?

Who maintains your dental website?Most dentists with dental websites have a website consultant or internet dental marketing company that handles site maintenance, this survey found.

In a recent survey, we discovered that 3 out of 4 dentists have a dental website.

Of dentists with websites, 32% personally oversee their website, 14% have staff oversee it, and 55% have a website consultant or dental marketing company that maintains it.

“We have regular meeting about updating the site with the website consultant, the staff, plus all the doctors in our group practice,” said a Texas pediatric dentist.

Read more: Dental Website Maintenance & Internet Dental Marketing

Internet Dental Marketing: Dental Website Link Building Strategies

Internet Dental Marketing: Dental Website Link Building StrategiesPart of a well-designed Internet dental marketing plan should include a link building strategy.

Over the past year Google has made even more changes to its search algorithm to offer up websites high in search that people have linked to and shared throughout the web. One of the ways Google decides how popular a website has become is to consider the type of links pointing to your dental website over your competition.

This is why it is important to create a dental marketing plan that includes a strong link building strategy to ensure that your dental practice website is ranking high in search.

But where do you start?

Here are 6 ways to improve your dental website link building:

1. Orthodontist, oral surgeons, prosthodontists and referral practices.
Do you refer business to other specialists? Consider asking for a reciprocal link in return for referring business. You could even recommend that they create a page dedicated to business they work with locally and recommend. Your dental practice could be listed under preferred dentists or dentists they recommend.

2. Friends and family.
Do you have family or friends who are active on the Internet? Do they have a blog or local website where they would be willing to link to your dental practice? Would you be willing to donate some money towards their hosting costs in return for a “Sponsored by” link?

3. Businesses you locally recommend.
Are there businesses in your community to which you regularly refer your dental patients? Have you thought about creating a referral webpage where you link to local businesses in exchange for a link back from their business website?

4. Social Media.
Make sure that you are creating regular dental SEO engagement on Twitter, Facebook, Pinterest, Google Plus that includes a link back to your dental practice website.

5. Contests.
Think about creating a contest on your dental practice blog once a month that involves something dental patients would love to have. Ask them to share a link to your contest for even more chances to win.

6. Press releases.
Writing newsworthy press releases with links back to your dental practice website and making sure that they are distributed across newswires can not only raise the interest of reporters looking for stories or interview quotes, but they can also provide your dental practice website with high-quality links.

Some of these link building ideas will work better for your dental practice website than others. It depends on how you run your dental practice and the other dental specialists and local businesses that you engage with on a regular basis. But with just a little bit of effort you can receive links to your dental practice website and improve your search ranking over that of your local competition.

Yes, it does require some work, but doesn’t your dental practice deserve to thrive both online and off?

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