dental website Archives - The Wealthy Dentist

Results Marketing for Dentists and Dental Practices

Will Your Dental Marketing Give You 10 New Patient Contacts Next Month?

Another Satisfied IDA DentistWe have had at least 10 new contacts through our Internet Dental Alliance cosmetic dental website just in the past month alone. The contacts resulted in a huge sedation and cosmetic case with a full set of veneers for $15K and another proposed treatment plan for sedation at $5K – and four others have appointments!” writes Dr. Jeffrey Lowe of Hays, Kansas.

Another Satisfied IDA DentistNever Doubt the Power of Marketing!

My best client from the Internet Dental Alliance dental web site yielded an $11,000 profit for dentures,” writes Dr. Stephen McAnaney of Denison, Texas.

How Is Your Internet Dental Marketing Serving You?

“Three to four new patients a month, best month 8 new patients, best patient $25,000 profit for cosmetic dentistry – IDA accounts for a 10% increase in business per month, or $180,000 per year,” writes Dr. Terrence Major of Chattanooga, Tennessee.

Raking in the New Patients

Another Satisfied IDA Dentist“My Internet Dental Alliance dental marketing program is extremely effective and cost efficient. We are currently averaging approximately 20 new patients per month via the website. The only other form of marketing in my practice that is more effective is my direct referral program for my existing patient base. Additionally, the 1stDDS.com program is attracting 3-5 additional patients per month. I find that patients who view my website will drive 50-250 miles to be treated by me and my staff. This does not include the large patient draw we have throughout the entire Kansas City metropolitan area. Production for one sedation case generated $32,000 for the practice,” writes Dr. Mark Mancin of Gladstone, Missouri.

Another Satisfied IDA DentistDentist Credits IDA with 226 Referrals a Year

“In reviewing my production for last year, I determined that my web marketing campaign with the Internet Dental Alliance brought in 226 referrals! I have [recently] had 22 referrals and $12,790 in production and have received a large cosmetic case that already completed cosmetic imaging – and the patient has a treatment plan for $16,000 in cosmetic reconstruction,” writes Dr. Morgan Scheiber of Plymouth, Massachusetts.

Another Satisfied IDA DentistSpecialty Patients Are Like Special Presents

“Initially 8 to 10 patients a month, now up to 41 new patients a month – including cosmetic, sedation, and TMJ. IDA marketing systems is responsible for a 114% increase in business,” writes Dr. Janice Ormsby of Ithaca, New York.

Learn more about IDA’s dental website development.

9 Ways To Monitor the Health of Your Dental Website

Using Google to monitor the health of your dental websiteOver the past weeks I’ve shared some of my favorite Google search tips. Now I’d like to show you how to use Google to monitor the health of your website.

The first and most important thing for any website owner to know is their site’s Google ranking. But that’s far from the end of it!

You can start by reviewing my 9 hot tips for Google searches and 10 cool things you can do with Google.

Here are nine things all owners of dental websites can do to monitor their sites:

  1. What’s your search ranking?

    First, you need to know what keyword(s) you’re targeting. (For dentists, this will typically be along the lines of “dental implants Louisville” or “cosmetic dentist La Jolla” or something similar.) Be sure to log out of Google/Gmail and use the “Private Browsing” option under the “Tools” section of your Internet browser. A listing of 5 means that you are the 5th listing on the search results page. (Obviously, lower numbers are better here!)

  2. What websites does Google think your website is related to?

    Find out by doing a search like “related:thewealthydentist.com” (except you’ll want to use your own URL, of course). You can also find this option on the “Advanced search” page. It’s a bit unpredictable, but sometimes returns interesting results.

  3. What’s happening inside of your website?

    Just add “site:yourwebsite.com” to restrict your search results to pages on your own website. You can quickly find information, or use this feature to see which pages on your site rank highest for specific keyword phrases. And if you forget the “site:” operator, don’t worry: you can do the same thing from the Advanced Search page.

  4. Who’s linking to you?

    In general, it’s a good thing to have other websites linking to yours; it improves your site’s standing in Google’s eyes. (In fact, getting other sites to link to yours can be a good strategy to increase your search engine ranking.) Find out who’s linking to you by using the “link:” operator.

    You can also see a list of all pages that contain your website URL (even it’s written as text, not a hyperlink) by doing a regular keyword search for your URL.

  5. What does your Google listing look like?

    Use the “info:” operator to see a sample listing of your website. The text displayed in your website’s Google description is an important part of your overall internet dental marketing. This text (known as “metatext”) is near the very top of the HTML code for your homepage.

    Sample Google info listing

  6. What’s been updated on your website recently?

    By combining multiple features of the Advanced Search page, you can tailor your search results. For example, restrict the search to your dental website, and look only for pages updated within the past month to see which pages have been updated recently.

  7. Want to review all the images on your site?

    Just go to Image Search and enter “site:yoursite.com” to see all the images on your website.

  8. Is your local listing in order?

    Many patients may look for you through Google Local Search or on Google Maps, and it’s up to you to make sure that the information available about your practice is up-to-date and correct. Look up your name in Google Maps, find your listing, click the “more info” button, and confirm that all information is correct. Near the top right corner of that page, you’ll see a link that says “Business owner?” Here, you can update information. In addition, Google Maps appears to give preference in its rankings to owner-verified listings.

Internet Dental Marketing: Dental Website Link Building Strategies

Internet Dental Marketing: Dental Website Link Building StrategiesPart of a well-designed Internet dental marketing plan should include a link building strategy.

Over the past year Google has made even more changes to its search algorithm to offer up websites high in search that people have linked to and shared throughout the web. One of the ways Google decides how popular a website has become is to consider the type of links pointing to your dental website over your competition.

This is why it is important to create a dental marketing plan that includes a strong link building strategy to ensure that your dental practice website is ranking high in search.

But where do you start?

Here are 6 ways to improve your dental website link building:

1. Orthodontist, oral surgeons, prosthodontists and referral practices.
Do you refer business to other specialists? Consider asking for a reciprocal link in return for referring business. You could even recommend that they create a page dedicated to business they work with locally and recommend. Your dental practice could be listed under preferred dentists or dentists they recommend.

2. Friends and family.
Do you have family or friends who are active on the Internet? Do they have a blog or local website where they would be willing to link to your dental practice? Would you be willing to donate some money towards their hosting costs in return for a “Sponsored by” link?

3. Businesses you locally recommend.
Are there businesses in your community to which you regularly refer your dental patients? Have you thought about creating a referral webpage where you link to local businesses in exchange for a link back from their business website?

4. Social Media.
Make sure that you are creating regular dental SEO engagement on Twitter, Facebook, Pinterest, Google Plus that includes a link back to your dental practice website.

5. Contests.
Think about creating a contest on your dental practice blog once a month that involves something dental patients would love to have. Ask them to share a link to your contest for even more chances to win.

6. Press releases.
Writing newsworthy press releases with links back to your dental practice website and making sure that they are distributed across newswires can not only raise the interest of reporters looking for stories or interview quotes, but they can also provide your dental practice website with high-quality links.

Some of these link building ideas will work better for your dental practice website than others. It depends on how you run your dental practice and the other dental specialists and local businesses that you engage with on a regular basis. But with just a little bit of effort you can receive links to your dental practice website and improve your search ranking over that of your local competition.

Yes, it does require some work, but doesn’t your dental practice deserve to thrive both online and off?

Are Dental Website Patients Better…or Worse? (Video)

Dental practice management: financial arrangements coordinatorOnline dental marketing can attract new patients to a dentist’s office.

Internet patients sometimes have a different profile from other new patients.

“The majority of our big cases the past few years have come from the internet,” said a Minnesota dentist.

“Referral patients have more trust from the beginning. Online patients are typically younger and not as financially able to afford treatment,” said a general dentist.

We conducted a survey asking dentists about dental website patients: Are patients who find a dentist online different from patients who come in via more traditional methods?

Jim Du Molin and Julie Frey talk about this survey about patients acquired via online dental marketing:

One third of dentists responding to this survey said they don’t see a difference.

However…half of those doctors feel that online dental patients are more likely to follow through with treatments, while the other half think online patients are less likely to follow through with treatment.

One in five dentists said that word-of-mouth referrals from current patients are the best type of dental patients to follow through with treatment.

Overall, the results suggest that patients are pretty similar, regardless of the dental marketing methods that were used to acquire them.

Online patients are generally young, looking for the best price and not dentally educated. Anyone who chooses a dentist based upon online reviews sees dentistry no differently than a gas station or a supermarket,” said a Massachusetts dentist.

Online patients have done their research and know a lot about our office before becoming patients. They are certainly more likely to follow through with recommended treatment,” said an Ohio prosthodontist.

“For me, a cold online lead is not unlike a patient who drove by and saw my sign. They are a tougher sell then a true internal referral. A Facebook referral can be close to an internal referral when referred by an existing patient,” said a Georgia dentist.

Dental website patients ask more questions, are younger and more tech savvy, tend to believe what they read online, are less critical in their thinking, and are so wed to their smart phones that they’re not big conversationalists,” said a California dentist.

Online dental marketing doesn’t have to replace traditional marketing avenues like direct mail and internal marketing.

Dental websites are an additional way to capture more new patient leads.

Best Dental Marketing Avenues (Dentist Survey Video)

Best dental marketing avenues dentist survey videoWhich are the best dental marketing avenues, the ones that lead to the most new patients? When it comes to dental practice management, that’s the real question.

In a recent survey, doctor-to-patient interactions ranked as the most effective form of dental marketing. Direct mail marketing and dental patient referrals were also noted as effective.

Dental websites came in at #4, followed by email marketing, social media marketing, and radio advertising. No respondents felt that Yellow Pages or local community involvement were effective sources of new dental patients.

“Patient referrals are just as valuable as my radio advertising,” commented a Washington dental marketing professional.

Jim Du Molin and Julie Frey discuss dentists’ thoughts on the best dental marketing avenues:

“I find doctor-to-patient interactions to be most effective,” said a Missouri Dentist. “I think more local community involvement would also help.”

“We are currently working on greatly increasing our internal dental marketing via patient referrals,” said an Ohio prosthodontist. “We have found direct mail marketing to be effective.”

“Since our practice is well established, we are continuing with internal marketing and excellent patient care,” offered a South Carolina Dentist.

What is your attitude about the best dental marketing?

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