Dental Marketing Plans For Orthodontics Include IDA’s Dental Websites And Much More

Dental practices offering orthodontic services can now easily launch targeted online dental marketing campaigns. The New Patient Marketing Machine™ from Internet Dental Alliance, Inc. (IDA) can be set up within minutes to attract patients looking for braces and other related dental treatments.

The system includes one or more dental website or Portal, which features professionally written articles that are automatically search engine optimized for keywords prospective patients use when searching online, such as orthodontist, dental braces, adult braces, etc.

The practice receives additional leads from its listing in IDA’s 1stBraces.com Dental Directory. IDA optimizes and positions this site to appear in the search pages for relevant keywords and brand name products such as clear braces, invisible braces and Invisalign®.

“By automating market-specific lead generation, you have more control over your time and income,” says Jim Du Molin, dental marketing expert and founder of Internet Dental Alliance, Inc. “Whether you’re opening a new practice location or promoting your existing one, the New Patient Marketing Machine™ can be set up within minutes to generate leads for the exact kinds of patients you want to fill the appointments.”

IDA’s New Patient Marketing Machine™ packages are now available for dentists who are new to online marketing, those who want exposure for multiple dental services, and those who want to promote multiple doctors and/or dental practice locations. The Starter package includes one Portal, listings in IDA’s online dental directory network, dynamic search engine optimization, lead and call tracking, and the basic tools for social media, video and mobile marketing.

The Professional package has five Portals; the Premium level has ten Portals. They both include everything from the Starter package, along with upgraded Facebook pages, premium videos, interactive mobile website apps and bonus tutorials doctors can use to increase conversions and maximize profits.

About Internet Dental Alliance, Inc.

IDA provides dental management advice and customized resources to dental practices, including services such as dental web design, find-a-dentist websites and dental practice web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.

For Dentists New To Dental Marketing, IDA’s Turnkey Starter Plan Features Website, Videos And More

The Starter package is perfect for dentists who want to invest in online dental marketing and need a turnkey package with a short learning curve that will generate leads. This basic version of the New Patient Marketing Machine from Internet Dental Alliance, Inc. (IDA) lets dentists get their website set up in less than 10 minutes. It comes with a complete range of online tools – including dental videos — that dentists need to maximize their online lead generation campaigns and get new patients into their practices.

Doctors can begin reaping benefits from IDA’s New Patient Marketing Machine™ — and its new Dental Video Revolution™ — by starting with one New Patient Portal. It’s a turnkey dentist website that’s automatically search engine optimized for their practice location as well as for the primary service focus they choose.

From their online Control Panel, doctors can easily customize it in an endless variety of ways to suit their individual practices — change website skins, link to their social networking accounts, add their own articles and videos, or ready-made articles and videos from IDA’s online content library.

“I know that some of you are still a little nervous about making your own videos. So we created a library of professionally produced videos you can use for free,” says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “The most important thing to remember about your web marketing is the consistency of your message. Each of your websites or marketing Portals should be targeted at a single specific dental market.”

For many dentists just starting out with dental marketing websites, their primary focus is general dentistry or family dentistry. Using general dentistry as an example, the home page video would mention general dentistry so that web visitors immediately know they’re in the right place. A meet-the-doctor video would touch on the dentist’s background, family, community involvement and mention general dentistry education to reinforce the market focus and services people can expect.

Dentist can easily add Portals when they decide to expand their online campaigns for TMJ treatments, sedation dentistry, dental implants, etc. Their new dental websites can be managed from their existing online Control Panel.

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental web design, find-a-dentist websites, online newsletters and other dental practice management advice and internet marketing resources.

IDA’s Dental Websites Are Ready For Mobile Marketing

Dental marketing websites from Internet Dental Alliance, Inc (IDA) include fully interactive mobile apps for clients who purchase the New Patient Marketing Machine™ Professional or Premium package. New patients can search for services and find a local dental practice that offers them.

Mobile devices such as iPhones, smart phones, Blackberries, iPads and tablet PCs have become the preferred way for increasing numbers of people to find information about local dental practices. However, older websites are not automatically compatible with being viewed on these devices because they use different operating systems than laptop and desktop computers. For effective online dental practice marketing, it is important that dentist website pages display properly on mobile devices.

Dental marketing from IDA includes websites which can be easily viewed on all mobile devices, whether they are based on Windows OS, Macintosh OS or Android OS. Each IDA dental website includes more than 100 pages of content and is fully customizable, putting dentists in full control via the online New Patient Control Panel. Prospective patients can be targeted by dental market and geographic area.

“Dentists often ask, ‘What’s the difference between a traditional website and a mobile-ready website?’” says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “IDA offers complete dental marketing websites that feature smart mobile marketing pages that connect you with more new dental patients, no matter what devices they use.”

Web visitors who use iPads or Sony Tablets will be able to view full web pages and access the entire website. Visitors using iPhones or smart phones will see a simplified version of the dental website designed for optimal viewing on mobile phones.

Mobile-friendly New Patient Portals are designed to capture more leads by using geo-targeting features and attracting specific dental market segments. IDA dental practice websites are programmed to geo-target practice locations by address, state and ZIP code. This allows potential dental patients to find local dentists online by location as well as by specialty: family dentistry, cosmetic dentistry, braces, dental implants, sedation dentistry, dentures, etc.

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice. Internet Dental Alliance provides dental website design, find-a-dentist websites and other dental practice management advice and internet marketing resources.

IDA Dental Marketing Websites Get New Leads With Tips That Help Dentures Patients

Dental marketing from IDA (Internet Dental Alliance, Inc.) gives doctors access to hundreds of professionally written articles that attract specific kinds of patients to their dental websites. For example, dentures patients. The “Patient Information Center” that’s available in IDA Web Portals can feature articles that answer questions and educate patients about the realities of living with dentures.

According to dental marketing resource TheWealthyDentist.com, five out of six dentists who responded to a survey said that denture patients thought learning to live with their new false teeth would be easier that it was. Of course, it’s important that doctors take time to talk with their patients to set realistic expectations. However, the talks just don’t sink in for many patients. That’s where repetition and more information – in the form of IDA dental website articles – can be helpful for both doctors and patients. And since the articles are available online 24/7, the patients’ family members can read them to be more supportive and realistic, too.

“Setting realistic expectations for any treatment is a crucial part of every dentist’s job — especially when patients are making the transition to dentures for the first time,” says dental management guru Jim Du Molin, founder of Internet Dental Alliance, Inc. “IDA New Patient Portals can help with that.”

IDA’s dental marketing tips about using articles to educate difficult cases also pays off in generating new patients. The Web Portal articles result in more search engine optimized web pages that attract more dentures patients looking for information about denture care, cost of dentures, partial dentures and related topics. They also position the practice as the local authority on the topic – which results in higher lead conversions and more word of mouth referrals.

“When you optimize Web Portals using keywords for the high-value patients you want, your websites work 24/7 to add from 5, 10, 15 and even up to 20 new patients to your practice every month – on autopilot!” adds Du Molin.

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental web design, find-a-dentist websites and other dental practice management advice and internet marketing resources.

IDA Dental Marketing Strategy Features Websites With Multiple Lead Generation Options

The dental marketing strategy behind the Internet Dental Alliance, Inc. (IDA) online lead generation system is powerful, effective and easy to implement. IDA knows that dentists don’t have a lot of spare time to spend on marketing, so it created the New Patient Marketing Machine™ — a complete turnkey marketing system that puts dentists in full control.

IDA’s New Patient Portals – or dental websites — feature several optional lead generation pages. They can be tracked for later analysis and campaign management. And they encourage prospective patients to submit their name, email address and phone number to the practice. For example, there is an offer page for a Free Smile Analysis; a form that lets them set an appointment; a page that lets them email a referral to friends and family. Doctors can also choose to display a trackable toll-free phone number on their site for patients who prefer to call instead of email.

“Lead tracking is the single best way to monitor the effectiveness of your dental marketing efforts,” explains dental marketing expert Jim Du Molin, founder of Internet Dental Alliance. “No question about it. It lets you compare your different dental websites side-by-side. It lets you see which cities are producing the most new patients for your practice.”

IDA dental practice marketing plans also include listings on its network of market-targeted Dental Directories. These websites are built to attract high-value patient prospects that are searching online for dentists in their local area. The sites are search engine optimized to generate leads for keywords such as orthodontist, cosmetic dentist, implant dentist, etc.

With the New Patient Marketing Machine™ dentists can choose the methods that will appeal to their markets. And they can choose the website content that best represents their practices – without having to spend time learning the technical side of dental web design.

About Internet Dental Alliance, Inc.

IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.

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