Dental Production (Survey Video)

Dental ProductionDental practice production is the best way to measure the health of an individual dental practice.

And production trends are a good way to look at dental patient spending in general.

The Wealthy Dentist did a survey asking dentists whether their 2012 production income was up or down.

Jim Du Molin and Julie Frey discuss 2012 production ups and downs:

The survey revealed 36% of dentists saw their practice production decrease in 2012.

An Indiana dentist said, “Production has increased, but I am in a few insurance plans now. I am probably writing off more than 20%.”

However, 43% of dentists experienced some growth at their dental practices.

A Colorado Periodontist said, “Our production levels have increased through diligent use of dental marketing and a treatment coordinator.”

Improving dental practice marketing and front desk skills can really help improve production.

And if a dentist can’t maintain the financial health of their practice, they’re not going to be able to oversee the dental health of their patients.

Is your production up or down since last year? What trends do you see in your market?

Invisalign Cost (Survey Video)

Dental safety and BPAInvisalign lets adults get straight teeth without traditional braces.

Unfortunately, the costs keep Invisalign from many patients who might otherwise consider adult ortho.

In a dentist survey we conducted, we found the average cost of Invisalign treatment from a general dentist was about $4,800.

Specialists were a little more expensive at around $5,400.

Treatment from an orthodontist averaged about $6,900.

Jim Du Molin and Julie Frey discuss what dentists think about Invisalign braces:

“Costs are too high for this to be a mainstream treatment for people willing to have adult orthodontics,” said a Michigan Dentist.

“The lab fees are excessive, and Invisalign could use some competition,” said a New York Dentist.

While there’s a lot more interest in adult braces than there used to be, it’s still not quite mainstream.

And with lab costs like that, it’s hard to imagine it truly going mainstream.

What are your thoughts about Invisalign braces?

Pediatric Sedation Dentistry (Survey Video)

Pediatric sedation dentistry dentist survey videoPediatric sedation dentistry can be a valuable part of children’s dentistry.

In this survey of dentists, 68% say they are in favor of children’s sedation dentistry. Note that when we asked the same question in 2010, only 52% were in favor.

“It requires extensive training and case selection is very important,” warned a pediatric dentist.

Jim Du Molin and Julie Frey discuss what dentists think about pediatric sedation dentistry:

“At our office, an MD anesthesiologist provides sedation while I perform the dentistry,” said a Missouri dentist.

“I have been doing all forms of sedation for over 30 years,” said a Texas periodontist. “Young children are very brittle and administration requires advanced training for the safest outcomes.”

“It’s the only way to treat some kids,” sighed a Georgia dentist. “I sure am thankful that I can refer to someone who does it as I would not want the liability and stress myself!”

It’s important to remember that kids are dental patients too! And sedation dentistry is a real boon to many dental patients.

Do you have any further thoughts on pediatric sedation dentistry?

Dentists Confess That They Are Not Wealthy

Dentists Confess That They Are Not Wealthy (Video)The general public commonly perceives all dentists as wealthy.

The Wealthy Dentist decided to conduct a survey asking dentists if they consider themselves wealthy – and two out of three dentists said no, they are not in fact wealthy.

As a California dentist put it, “One of the most frustrating things about dentistry is the enormous financial investment one must make to first complete a dental education and then later to start up a practice. As much as I love dentistry, I am not sure I would choose this path if I had it to do over again. Many other fields are more lucrative without the same financial investment.”

General dentists were somewhat less likely than specialists to consider themselves wealthy.

In reality, dentists must produce much more revenue than they pay themselves, and the truth is that there are few dentists that are very wealthy.

To hear more of what dentists had to say about being a wealthy dentist, Click on Play to watch the following video–

Dentists, are you a wealthy dentist?

How to Use Online Review Sites as a Dental Marketing Tool

Online reviews can be a great dental marketing tool if used right.

But there are two sides to online reviews, both positive and negative, depending on what is written about your dental practice.

And quite often the negative side is the only side dentists focus on.

Even if you fear receiving a negative online review, it is still possible to turn online review sites into a dental marketing tool for your dental practice.

Think about emailing each of your patients after their dental appointment to thank them for being a valued patient and ask them to rate their experience at your dental practice by offering links to online review sites where your dental practice is listed.

This gives you another dental marketing opportunity to reconnect with your patients and a way for them to easily post testimonials about you at online review sites.

Online reviews of dentists are becoming more important as more patients use mobile phones and the Internet to find a dentist. Using online review sites as a marketing tool is just smart dental marketing.

To hear more about online reviews and what dentists think about them, Click on Play to watch the following video –

How do you use online review sites as a dental marketing tool?

Share your best practices in the comments!

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