Dentists: Are Dental Hygienists Worth Their Weight in Gold?(video)

Dentists: Are Dental Hygienists Worth Their Weight in Gold?(video)In our story, Dental Hygienists Among the Fastest Growing Occupations in the U.S. we revealed that the U.S. Bureau of Labor Statistics Occupational Outlook for 2008-2018 expects the demand to hire more hygienists to perform preventive dental care will continue to grow.

According to the ADA, independent dentists reported paying full-time dental hygienists $33.90 per hour in 2008.

Considering the current economic environment The Wealthy Dentist decided to conduct a survey asking dentists if they pay their hygienists an hourly wage or if compensation is based on commission.

It seems most dentists still pay their dental hygienists an hourly wage, but some feel paying on commission is more fair. Said one dentist, “Hygienists are worth their weight in gold!” Another dentist disagreed saying, “Practices couldn’t run without them, but the current economics barely breaks even at best … hygienists seem to think they are cash cows for the office and fail to recognize the support and facilities the utilize.”

It’s an interesting economic issue. Click on Play to hear more of what dentists say about paying hygienists —

How do you pay the hygienist in your practice?

Some Startling Facts About Dentists Using Google Plus for Dental Marketing

Some Startling Facts About Dentists Using Google Plus for Dental MarketingWhen a new social media platform like Google+ is launched on the Internet it’s easy to understand why dentists might become overwhelmed and want to ignore this new dental marketing vector.

But a social media service launched by a company as large as Google has the potential to impact you and your dental practice marketing, whether you understand it or not.

Here at The Wealthy Dentist we believe that ignoring Google Plus would be a huge mistake for any dentist seeking to create new relationships with dental patients and potential new dental patients through social media.

We do understand our dentist’s social media angst, so we decided to conduct a survey asking dentists if they are using Google Plus.

We were excited to see that 36% of the dentist respondents are currently using Google Plus, but 48% are not.

“I haven’t done a thing with Google Plus since I got on,” confessed one orthodontist.

Another 16% are planning on using Google Plus at some point in the near future.

Here are some dentist comments:

“I don’t trust GOOGLE! Their products are useful, however, I can’t buy the excuse of a bunch of computer geeks not knowing they are disabling security systems and collecting/selling way more personal information than they want us to know!” (General dentist)

“Google Plus doesn’t seem to have any impact as of yet though, not enough people using it as with Facebook.” (Oregon dentist)

“Love it – it’s better than Facebook.” (California dentist)

“I don’t know that we need it.” (Oklahoma dentist)

“What is Google Plus?” (Georgia dentist)

“Definitively need to spend some time looking into this.” (Illinois dentist)

“We are finding that we don’t like the recent changes to Facebook so we are ready to look at using Google Plus.” (Pennsylvania dentist)

“I think it could confuse ability to monitor your own website results.” (General dentist)

“How can Google Plus help my dental practice?” (Florida dentist)

Bottom line — if you can’t see the dental marketing value in engaging with your dental patients on social media, then Google Plus probably won’t grab your attention.

But if the prospect of engaging with your patients and exposing them to more of your services through social media, it might be to your benefit to get to know Google Plus.

Dentures: Do General Dentists Need Prosthodontists? (video)

Dentures: Do General Dentists Need Prosthodontists?As we all know, prosthodontists specialize in making dentures, but many general dentists offer in-house dentures too.

Some dentists feel that referring denture patients out to a prosthodontist is unnecessary.

One New York dentist said, “Having made thousands of dentures over the years, I’ve never referred a denture patient to a prosthodontist. I have, however, received denture referrals from prosthodontists!”

The Wealthy Dentist conducted a survey of dentists to see if they offer in-house denture services. 94% of the dentists surveyed reported that their dental practices offer in-house denture services for prosthodontic patients.

Click on Play to watch the video and hear what dentists are saying about dentures –

Does your dental practice refer out to prosthodontists?

Dental Care: The Truth About Who is Placing Dental Implants (video)

Dental Care: The Truth About Who is Placing Dental Implants (video)Prosthodontists, periodontists and oral surgeons love dental implants, and so do general dentists. Specialists claim they are more qualified to place dental implants, but a lot of general dentists place dental implants.

Said one general dentist, “I place implants myself, but only in ideal situations.”

Another general dentist said, “After referring to specialists and getting back poor work , I thought: How much worse can I do? Now I offer implants.”

This The Wealthy Dentist survey asked the question  that many dentists requested we ask: Do you place your own dental implants?

Click on Play to hear how dentists and specialists responded —

Ever since American Idol judge and Aerosmith lead singer, Steven Tyler received dental implants this year to restore his two front teeth by a dentist in Paraguay, there’s been a new surge of interest in implant technology.

What are your thoughts on who should be placing dental implants?

Dental Marketing: Dentists See a Difference in Online Dental Patients

Dental Marketing: Dentists See a Difference in Online Dental PatientsIn The Wealthy Dentist’s weekly survey, we recently asked: Are patients who find you online any different from patients who find you via more traditional methods?

The dentists we polled were pretty split on this dental marketing issue.

34% of those polled said, “No, I don’t see a difference.

While 23% of the dentist respondents felt that online dental patients are more likely to follow through with treatment; the other 24% felt online patients are less likely to follow through with treatment.

Another 19% felt that word-of-mouth referrals by patients are the best type of dental patients to follow through with treatment.

One dentist replied, “Word-of-mouth referrals brings in the most loyal patients!

Dental Marketing: Dentists See a Difference in Online Dental Patients

Dentist certainly have different opinions about online verses traditional patients! Here are some of the comments we received on this survey:

“Referral patients have more trust from the beginning. Online patients are typically younger and not as financially able to afford treatment.” (General dentist)

“The majority of our big cases the past few years have come from the Internet.” (Minnesota dentist)

“The younger dental patient is more tech savvy and tend to believe what they read on-line. They are less critical thinking and very wed to their smart phones. They are also not big conversationalists.” (California dentist)

“They were motivated to look for a dentist. However, they also are more likely to have been regular patients elsewhere and have little work to be completed; may be prophy only.” (Texas dentist)

“The stronger the site encouraging appointments the better the lead. Most dental websites are so easy to give information, but the prospect is not ready or willing to come in.” (New York dentist)

“For me, a cold online lead is not unlike a patient who drove by and saw my sign. They are a tougher sell than a true internal referral. A Facebook referral can be close to an internal referral when referred by an existing patient.” (Georgia dentist)

“Online patients have done their research and know a lot about our office before becoming patients. They are certainly more likely to follow through with recommended treatment.” (Ohio dentist)

“Online patients are generally young, looking for the best price and not dentally educated. Anyone who chooses a dentist based upon online reviews sees dentistry no different than a gas station or a supermarket.” (Massachusetts dentist)

The rising popularity of researching dental care online proves that for an increasing number of dental patients, factors like online reviews and easily finding a dentist online, seeing what dentist family and friends recommend online, and getting to know the dental practice before ever stepping foot through the front door may continue to outweigh the advantages that traditional offline dental marketing has offered in the past.

What are your thoughts on traditional verses online dental patients? Do you notice a difference?

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