Are Celebrity Cosmetic Dentists Good Dental Marketing for Dentistry? (video)

When reality TV started showcasing dental makeovers, the general public began looking into cosmetic dentistry to give themselves that perfect Hollywood smile.

Cosmetic dentistry has become hugely popular and celebrity cosmetic dentists have made sure it stays that way by offering more dental makeovers on TV.

“The end product for many of them looks like dentures!” complained on Texas dental marketer.

Watch the following video to hear what dentists have to say about celebrity cosmetic dentists –

What are your thoughts on celebrity cosmetic dentists?

Dentists Looking to 2012 for an Economic Upswing

Dentists Looking to 2012 for an Economic UpswingRecent economic reports give U.S. economists hope that 2012 will be an improvement over 2011, and it seems there are many dentists who agree.

“If the economy improves, as it should, we all should do better in 2012!” said one dentist.

In fact, when asked what they expect for 2012, 77% of the dentists who responded to our survey anticipate a better financial picture, while only 23% expect 2012 to be a bad year.

When asked about the past two years, 42% of the dentists said 2011 was economically better than 2010. However, for 40% of dentists, 2011 was economically worse than 2010. 18% saw no difference economically between 2010 and 2011.

Here are some dentist comments:

Dental marketing worked…

“We plan that each year will improve over previous year due to addition of an associate and definitive marketing strategies utilizing the Internet Dental Alliance web sites!” (Oklahoma dentist)

“We didn’t have a better year by mistake. It was due to being proactive and using targeted dental marketing.” (California dentist)

“We streamlined our dental marketing efforts, increased our marketing return on investment, focused more on internal marketing, and tightened our belts on our overall office expenditures. We will end this year with more new patients and economically much better than the previous 3 years. We are riding out the economic storm fairly well.” (Ohio prosthodontist)

“I feel our picture is 50% real and 50% what’s in our head. If we stay positive and use services like yours we can make our results better than average. How much better depends on our head and the help we get.” (Urgent care dentist)

Implementing new strategies helped …

“We are staying afloat because we offer a very wide-range of services for a General Dentist – Invisalign, Sedation, Implant placement and restoration, CEREC, most Endo, Perio, and Oral Surgery. Without this broad offering, we would be doing much worse.” (General dentist)

“We are down 5% but we completely remodeled our office doubling our space, had 5 of 8 staff members pregnant, losing 4 of them, worked through the construction dust and noise, and were still only down 5%, so I am happy with 5% downturn. I look forward to 2012.” (California dentist)

“In order to turn things around, I have completely had to change my practice. I have a management group I am now using and am revamping office systems. We are working hard to maintain the high level of care we have always offered, but am now participating as “in network” with dental insurance, and am now thinking about profit centers and time management. We are trying for a balance that doesn’t diminish our ability to do awesome dentistry, but it will be more difficult with the restrictions that insurance companies place on treatment. Illinois has been hit hard by the economy, with the “reported” unemployment level finally getting down under 11% for the 1st time in 3 years in December with the seasonal Christmas hirings. The actual unemployment is around 21%.” (Illinois dentist)

“I spent time creating additional avenues of wealth.” (General dentist)

“I will continue as I have through thick and thin, modifying as I see necessary, continuing to update skills, and taking very good care of my patients. While this year was a downturn, compared to many of my local peers, it was truly a minor one.” (South Carolina dentist)

“I am dropping Delta Premier. I tried it this year and I can’t give that 25-35 percent discount.” (Illinois dentist)

Looking to 2012 for relief …

“Our goal is to increase by 30% in 2012.” (New Jersey dentist)

“The first half of 2011 was the best ever. The second half saw a decrease relative to 2010. The trend is for 2012 to be flat, so I am playing it very conservative right now.” (Virginia dentist)

“They must improve in 2012!” (General dentist)

“In 2012 I definitely need to change how I do business in regards to PPOs. I use to be an all fee-for-service practice. That dwindled, and now I am busy, but not profitable. (California dentist)

“If President Obama loses we’ll see a much better economy.” (General dentist)

The Wealthy Dentist would like to thank all the doctors and specialists who have participated in our dental surveys over the past year. We find your insights and comments invaluable and we appreciate the time you take to offer feedback.

We wish all of you a very prosperous 2012!

Cosmetic Dentistry: Many Dentists Provide Gummy Smile Reduction

cosmetic dentistry - gummy smilesWhile the type of cosmetic dentistry treatment for a ‘gummy smile’ may vary per dentist, 54% of the dentists surveyed do provide this service for their dental patients.

“We discuss lip repositioning which is surgical correction, or Botox,which is a short-term fix. If appropriate, we recommend esthetic crown lengthening or gingivectomy,” said one dentist.

In this survey where The Wealthy Dentist asked if dentists are offering treatment specifically for gummy smile reduction, only 35% don’t offer gummy smile reduction.  Another 11% offer other alternatives.

Of the 54% of dentists who answered yes to offering gummy smile reduction, we also asked their preferred treatment.  Here are some of their comments on treatments:

  • “We offer gingivoplasty as treatment.” (Illinois dentist)
  • “We give our patients the option of a modified widman flap.” (Misouri dentist)
  • “Our preferred treatment utilizes computer imaging and a “gum lift” which is often is followed by longer crowns or veneers.” (New York periodontist)
  • “We recommend Botox to drop upper lip.” (General dentist)
  • “The treatment involves a gingivectomy and contouring.” (Oklahoma dentist)
  • “We offer a soft tissue laser for only soft tissue cases.  If they need bone reduction we send them to a periodontist. ” (Kentucky dentist)
  • “We perform laser tissue re-contouring.” (General dentist)
  • “Treatment depends on whether it is ‘delayed’ passive or active eruption and the osseous crest level: CEJ. It’s either a gingivectomy or flap with osseous.” (Arizona periodontist)

To read more on this survey see: Dentists provide ‘gummy smile’ treatments for their dental patients

Cosmetic Dentist Survey: Cost of Tooth Veneers (video)

vineers survey video The cost of dental veneers is much more than what you will pay for tooth whitening, but the results can be far more dramatic.

Cosmetic dentistry can revolutionize a smile, especially if the choice is tooth veneers.

“I think veneers are as technique sensitive as traditional crowns, therefore I charge the same amount.” said a California dentist.

The Wealthy Dentist conducted a survey that asked dentists what their fee is for dental veneers or lumineers.

Click on play to watch the survey video and hear the survey results –

105-Cost_of_Tooth_Veneers.mp4

One of the great things about veneers from a dental management point-of-view is that you are normally placing 4, 6, or 8 (or more) at a time.

If you would like to participate in future dentist surveys, please sign up for The Wealthy Dentist newsletter to cast your own vote.

Root Canal Fees: General Dentist Vs Endodontist

root canal feesThis survey found the average root canal fee is $887 if treatment is performed by a general dentist and $1,500 if done by a specialist, with the majority of dentists surveyed saying they perform root canals.

Fees for different teeth vary only slightly regardless of whether performed by a generalist or a specialist.

At a general practice –

  • D3310 – anterior tooth: $745.00
  • D3320 – bicuspid tooth: $850.00
  • D3330 – molar: $1,013.00

At a specialist practice –

  • D3310 – anterior tooth: $1,300.00
  • D3320 – bicuspid tooth: $1,195.00
  • D3330 – molar: $1,268.00

Root canal therapy costs somewhat more from endodontists than from general dentists, especially on posterior teeth. Of course, an endodontist will perform a difficult root canal, while a general dentist might refer out that endodontic procedure.

Here are some dentist comments about root canals:

  • “I don’t do endo in my office any more. With microscopes and all the other technology available in endo offices, I feel my patients are getting a better quality service with the specialist than I can provide.” (General dentist)
  • “How about when the root canal needs to be extracted 4 months later and the patient demands a refund and/or free extraction?” (General dentist)
  • “Root canals performed by endodontists are a better alternative to tooth extraction.” (Tenessee endodontist)
  • “What used to take several long appointments can now be performed in one appointment, but some require more, so it’s better to refer to an endo.” (General dentist)
  • “I need to raise my fees.” (Texas dentist)
  • “About twenty years ago, the Federal Government prosecuted a small group of dentists who discussed their fees over coffee. The government considered this to be “price fixing” which is against the law. Since then, dentists have been publicly warned not to discuss their fees among themselves or face prosecution.” (California dentist)

Read more: Fees for a Root Canal Average $887 – $1,195 and Root Canals: Who Needs an Endodontist?

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