Is Dentist Practice Production on the Rebound in 2011?

dental production for 2011Dentist practice production hasn’t declined for all dentists, with 46% reporting increases to their production in the first quarter of 2011, according to our recent survey.

24% of practices have seen an increase of up to 10%, and another 16% are seeing increases in the 10 – 20% range. Only 6% have seen production increase by 20% or more.

The slight minority (38%) have seen their dental practice production decrease this quarter. Only 16% have not noticed a change.

Here are some dentist comments:

  • “The recovery has not trickled down to the worker level yet. Now we are feeling the pinch of higher gas prices and also the increase in consumer goods.” (Texas dentist)
  • “During these economic times, being lazy is not an asset. It is a time to dig in, work hard, market hard and effectively and make sure that you have the capacity to handle the demands your marketing (internal and external) will place on your practice.” (Michigan dentist)
  • “The measuring rod is not the practice’s production, it’s the practice’s collections! I am actually producing more but my collections rate has decreased. The insurance companies are making me take more write-offs if I am a “preferred” provider for them and the insurance companies, in general, are paying less for the same procedures than they have in past years. I guess they are trying to build up their coffers before health care reform takes full effect!” (Alabama dentist)
  • “Our production has increased significantly the past 6 months, especially the past 3 months. This may not necessarily be due to a slightly better economy but likely due to more people feeling like they can no longer continue to delay treatment, improved office marketing (including increased Internet dental marketing) and an emphasis on internal marketing. We have actually decreased our advertising costs compared to last year and have become smarter with our marketing.” (Ohio dentist)
  • “The economy has not picked up from what I see, only significant stress, clenching, fractures. I will note that I have not seen any slowing in Botox, and dermal fillers treatment, whether for TMD or cosmetic.” (Minnesota dentist)
  • “Production seems to be up due to pent-up demand. Patients who had been delaying treatment were continuing their treatment.” (Tennessee dentist)
  • “I took Jim Du Molin’s signage advice and new patient flow has increased noticeably. Thank you so much!” (Nevada dentist)

Dental Practice Production for Dentists in 2011

Targeted Dental Marketing: Dentists Are Split Over the Value

Targeted Dental Marketing: Dentists Are Split Over the ValueSelecting a target market for a particular dental treatment rather than attempting to market to all types of dental patients can be a more efficient use of dental marketing dollars.

By focusing dental marketing resources on a specific patient base, dentists can carve out a market niche over their competition.

To find out how dentists are doing with target-specific dental marketing, The Wealthy Dentist conducted a survey asking dentists if they target specific types of new patients with their dental marketing.

Dentists were split right down the middle with 50% saying they do target specific types of patients and 50% saying they do not.

Of the dentists who do target their dental marketing, here’s what they target —

27% General family
22% Cosmetic dentistry
11% Dental implants
09% Invisalign
08% Gum disease
08% Sedation dentistry
07% Dentures
02% Dental insurance
02% Urgent care
02% Children
01% Prosthodontics

Here’s what dentists had to say on the subject of targeting specific dental patients –

“We welcome all kinds of patients!” (Rural Texas dentist)

“We also target higher income.” (General dentist)

“I have done it in the past for Ortho and Implants. I had separate websites for each. It only made sense. Like hunting, take the best equipment for what you want.” (Missouri dentist)

“We also offer incentives for referral business from our current patients.” (Kentucky dentist)

For more on targeted dental marketing see our in-depth research report on eleven specific dental markets.

Dentist Survey Reveals Support For Fluoridated Water

Dentists approve of adding fluoride to public water.In this dentist survey, we asked  their views about public water fluoridation.

Most dentists approve of adding fluoride to public water supplies.

While most of our survey respondents think it’s a good idea, the 35% of dentists against fluoridated public water hold some strong opinions.

“Forced medication,” said one General Dentist.

“Mass medication is morally WRONG! This is especially true when there are better alternatives such as, in this case, FLUORIDATED SALT. Give people CHOICES and let them decide for themselves.” California Dental Implantologist

Here are a few comments from the 65% of dentists in favor of public water fluoridation:

“Absolutely. I practice in a rural setting and the difference between the children who live in a fluoridated community and those that don’t is astounding. It really does make a difference.” Wisconsin Dentist

“It is not as important as it was in the past as most processed foods and drinks are also made of fluoridated water. So, even communities that are not fluoridated are getting fluoride in their diets.” Texas Dentist

“If you ever practiced in an area with fluoride and moved to an area without it, you would be overwhelmed by the amount of decay, as I was.” Massachusetts Dentist

“If communities reject fluoridation, there will no longer be a ‘busyness problem’ for dentists!” North Carolina Oral Surgeon

Is your community’s water system fluoridated? Do you think it’s a good idea?

Dental License by State Drives Many Dentists Crazy (video)

universal dental licenseAs we all know, dentists are licensed by state dental boards and they can only practice in the state where they are licensed.

And this drives a lot of dentists crazy like the one who complained, “This is SUPPOSED to be a free country where people can relocate as desired. this current system is just regional protectionism. It sucks!”

The Wealthy Dentist conducted a survey that asked dentists if once a dentist is licensed in one state, should he or she be allowed to practice anywhere in the U.S.

Watch this video to hear what dentists had to say on universal licensure

What are your thoughts on universal licensure? Should dentists be allowed to practice anywhere in the U.S. under one license?

1 in 4 General Dentists Remove Wisdom Teeth (video)

1 in 4 General Dentists Remove Wisdom Teeth (video)General dentists can do wisdom teeth extractions, except when they can’t and need to refer the patient to an oral surgeon.

Some dentists prefer to do these procedures themselves, whereas others still refer the patient out whenever possible.

Said one dentist who refers out all removals, “That’s what oral surgeons are for!” Another general dentist said, “I am glad oral surgeons are there, but most surgical wisdom teeth are very easy.”

The Wealthy Dentist conducted a survey asking dentists what percentage of wisdom teeth removal they refer out to an oral surgeonWatch the following video to hear the results of the survey and what other dentists had to say on the subject —

How do you handle wisdom tooth removal?
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