Is Your Dental Website Easily Found on the Internet?

Is Your Dental Website Easily Found on the Internet?Three out of ten dentists say that it’s not easy for patients to find their dental website on the Internet, this survey found.

On the other hand, 22% say it’s easy for new and current patients to find them online.

In addition, 48% of dentists say they’d like to improve their dental website search engine results placement.

All dentists want their dental website to show up at the top of the search list whenever someone searches for a dentist. A search-engine optimized dental website seeks to accomplish this goal. It involves a well-researched, geo-targeted keyword strategy for use in your dental website’s content.

The result is a more visible ranking for your dental website in the organic search results on search engines like Google, which brings more visitors to your dental website.

Here are some additional comments from dentists on their dental practice visibility online —

“It’s good, I get a lot of patients through the Internet. You can’t get complacent and must be on top of things, it’s ever-changing.” (California oral surgeon)

“I am never satisfied. It takes constant work. I am hopeful that I will get so busy so I can afford to delegate it. I do enjoy the game and play fairly well. If I was in a large market there is no way I could handle it.” (Missouri dentist)

“I’m looking at providers now because it seems more people are using the web as a means to get the things they want and need, including dentistry. Feel I need to give it a try.” (California dentist)

“We must update and change it to keep it current so we will be found.” (General dentist)

“There are only two of us in town so easy to find me!” (Texas dentist)

When local prospective dental patients search for dentists, you want them to find your dental website quickly and to understand what kind of dental treatments you offer. You want to stand out from your competition with a dental website listing that appears at the top of search engines.

Check out IDA’s New Patient Marketing Machine™ that targets the specific categories of high-value new patients you want to attract to your dental website. Each IDA website is targeted at one Primary Dental Market, and optionally for up to 3 Secondary Dental Markets to help your dental practice become easily found on the Internet.

Dental Survey: Most Dentists Think Amalgam Is Safe Enough

Is dental amalgam safe?

This dentist survey asked if dental amalgam should be banned in the U.S.

Most dentists said amalgam is safe enough for continued use and should not be banned.

Close to half of our survey respondents (48%) think it’s a valuable restorative material.

“We are already adequately governed regarding amalgam use and disposal. We need to advise patients regarding BPA in composites and the drawbacks to composites so that patients are better able to decide on their poison. Or they can use gold.” New York dentist

“The latest from American Association of Dental Research and the International Association of Dental Research is that Amalgam is the most cost effective restorative material, and it has no adverse health effects.” Florida dentist

“Amalgam is still the best restorative material in many situations where it is impossible to keep the field of operation dry.” Illinois dentist

A quarter (25%) of the dentists in our survey think amalgam should not be banned, even though they don’t necessarily think it’s the best material.

“Since it hasn’t ever been proven to be unsafe, it should be left alone – very few people want amalgam in their teeth, and it will die a slow death of it’s own.” New Hampshire dentist

“It may have a place in certain situations, but I personally have not used it since 1999.  I also do not think it has definite, dreaded effects on our patients’ health. After all, if it were the deadly material that some have described…why is it safe to bury deceased amalgam patients conventionally and not in toxic waste landfills?” General dentist

“What is leaching out of our composite restorations? I haven’t seen a conclusive study that absolutely proves amalgam is dangerous.” West Virginia dentist

However, 28% of our respondents are on the other side of the amalgam issue: 10% said they tend to think it should be banned. Another 18% think it should be banned, and no one should be using amalgam at all.

“The most toxic heavy metal on the planet! We can’t throw it away, but ok to put it in our teeth? Really??” Tennessee pediatric dentist

“The EPA deems it a bio hazard for the environment. Enough said. The retentive undercuts [required for amalgam] further weaken tooth structure which leads to fractures. With resins a dentist may do minimally invasive dentistry which results in better tooth strength and potentially fewer fractures. I have clinical pictures of an old, class II resin which was placed in 1985 that is still functionally intact with no signs of any marginal breakdown. That shoots down the knock that resins don’t last.” North Dakota dentist

“Anyone interested in the subject should check out the Compendium February 2013, volume 34, number 2. The article “Mercury from Dental Amalgam: Exposure and Risk Assessment”. It’s an eye-opener and reinforces what I have thought about for a long time. Clearly the ADA is avoiding the subject because it knows that all h**l will break loose liability-wise when it finally issue recommendations against it.” Florida dentist

What’s your opinion about using dental amalgam?

Dentist Satisfaction with Dental Associates

Dentists' satisfaction with dental associatesMany dentists have been left unsatisfied by their dental associates, this survey found. Of the dentists who have had associate dentists (71% of respondents), 31% have been mostly satisfied, 46% have been partly satisfied, and 23% have been left unsatisfied.

“The associate in my practice expected a six figure income without having to WORK for it!” complained one dentist.

Here are some additional comments from dentists:

  • “Associates never or rarely cover their expenses.” (General dentist)
  • “I hired the wife of a friend. Big mistake! She thought practicing dentistry was like going to a country club.  We start at 8 am and go to 5 pm. She would get to the office by 10 am and sometimes 10:30 am, see one patient, go out for a long lunch and shopping, maybe come back and see a 2 pm patient, and leave us with no help when we needed it.” (Illinois dentist)
  • Dental graduates have the impression that they should demand a salary that is well beyond their ability to produce it.” (Florida dentist)
  • “Associateships should be exclusively for dentists who are ready to leave a practice, not for dentists who are mid-career.” (North Carolina dentist)
  • “Don’t add an associate unless you are already too busy to handle all of the appointments that are scheduled and your schedule is currently overbooked.” (General dentist)
  • “Neither of my two past associates provided restorative dental treatment up to my standards.” (Connecticut prosthodontist)

Read more: Dental Associate Satisfaction Among Dentists

Dental Marketing: Direct Mail Marketing Seems Old-fashioned (video)

Direct Mail Marketing Seems Old-fashioned

Popular daily-deal sites such as Google Offers, Groupon and Living Social have exploded on to the Internet dental marketing scene. These sites make many dentists wonder if tried-and-true methods of marketing — like direct mail — still work for internal marketing.

Why wouldn’t they?

Dentists spend great sums of money to acquire new patients, and not continuing to market to proven buyers is truly a mistake. Regular patient mailings are one of the proven methods for dentists to stay in touch with their patients.

The Wealthy Dentist conducted a survey of dentists to find out if they regularly mail their patient base. A California dentist was quick to respond, “It’s a complete waste of time. Patients ask not to send them any more junk mail. This is not the 1970’s.”

Click on Play to see what the dentists have to say about direct mail marketing

Are you still doing direct mail marketing? Tell us your story in our comments.

Dental Marketing: 69% of Dentists Do Not Target Dental Insurance Patients

69% of Dentists Do Not Target Dental Insurance PatientsA Center for Disease Control and Prevention report found a primary indicator of access to dental care in the United States is dental insurance. Previous studies have shown that persons with private dental insurance have more dental visits in the previous year than persons without private dental insurance.

The Wealthy Dentist conducted a survey asking dentists if they actively target new insurance patients as part of their dental marketing.

69% of the dentists who responded do not target new dental insurance patients, while 31% do target them.

Location was not a factor in this survey.

Here’s what the dentists had to say about targeting dental insurance patients

“How do you target new insurance patients?” (North Carolina dentist)

“We choose to remain fee-for-service even in this economy.” (New York dentist)

“We belong to few networks. We do advertise that we take and file most insurance coverage. It makes no difference in our treatment plans.” (Texas dentist)

“We did not participate in any dental insurance plans until very recently, but had too many patients calling to say that, although they didn’t want to leave the practice, they were forced to, as they couldn’t afford to pay the difference for “out of network” any longer. In Illinois, thanks in part to higher taxes on individuals and much higher taxes on businesses, the economy is as bad (or worse) than ever. Even the CHICAGO Mercantile Exchange is talking about leaving Illinois!” (Illinois dentist)

“Yes. If they are in a difficult contracted insurance benefit company and are a business owner or an executive who can make decisions on plans, we encourage them to look at other plans that are less expensive for the employer, better benefits for the patient and better reimbursement for the provider. If they are employees, we strongly encourage them to discuss changing to another plan that benefits the employee, the employer and the Dr. There are many benefits that work so much better. Why should an employer and employee contribute their monies to a insurance benefit that is primarily interested in taking money out of the middle rather than benefit the employer and the employees?” (Minnesota dentist)

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