Dental Marketing: Cosmetic Injectables, A Smart Economic Move for Dentists?

Dentists offering injectablesDepending on the dentist surveyed, the use of injectables in the dental office is either not a part of general dentistry, a smart economic move, or something dentists can do very well.

To dentists who support offering injectables as part of their dental marketing, they see it merely as a natural extension of the cosmetic treatments that they already provide. To dentists who dislike the idea, injectables are just an invitation to a malpractice lawsuit.

One thing is for sure: Injectables have become one of the most popular cosmetic medical procedures in the United States. According to the American Society for Aesthetic Plastic Surgery, the number of non-surgical cosmetic treatments, such as injectables, has jumped 228% since 1997.

Who will fill the demand?

The Wealthy Dentist conducted a survey asking dentists if they have started administering injectable treatments such as BOTOX® and Dermal fillers for cosmetic reasons. 85% of the dentists surveyed responded, “No!” for a variety of reasons.

Here is what they had to say –

Not a part of dentistry…

“These procedures should not be done by a dentist.” (Indiana dentist)

“They’re cheesy and unprofessional!” (California prosthodontist)

“They’re not dental procedures. I don’t care if some dentists want to do them. I know one who does them and he says women can get their husbands to pay these bills from the dentist, but would be more scrutinizing about bills from a plastic surgeon.” (Illinois dentist)

“It’s not part of dentistry.” (California dentist)

A smart economic move …

“I think I will get myself trained to be able to expand my cosmetic dentistry packages.” (General dentist)

“Patients pay up front for a quick procedure with no insurance paperwork. What’s not to like?” (Florida dentist)

“A great way to see patients several times a year since these patients need regular touch-ups. It can be added to a treatment package with routine dental cleanings.” (Arizona dentist)

Something dentists can do very well…

“Of course! This is something we as dentists could do very well. However, in California the oral surgeons seem to have cornered the market, so to speak…keeping the generalists out.” (California dentist)

Dentists give more injections than any other healthcare professional, so why not?” (Nebraska dentist)

“Who’s more qualified than a dentist that is already injecting patients needing fillings, or more extensive work every single day?” (West Virginia dentist)

Just an invitation to a malpractice lawsuit …

“I don’t believe extra oral injectables are within the scope of my dental license. I believe it verges on malpractice.” (Nevada dentist)

“The liability is too high; I’d rather leave it to MD’s with higher coverage.” (Texas dentist)

“I’m not sure about the complications with state and the malpractice issues with injectables.” (California orthodontist)

What are your thoughts on dentists offering injectables?

To participate in future The Wealthy Dentist surveys, please sign up for our newsletter in the right sidebar.

Dental Survey: Fees for Dental Implant and Crown

Fees for dental implant and crown

This dental survey from The Wealthy Dentist is short and simple. We asked doctors about their fees for dental implants — specifically what they typically charge for an implant and crown.

What is your typical fee for one dental implant and associated crown?

Fees for a single tooth implant ranged from a low of $1430 without an abutment, to $2765 including an abutment.

Fees for a single dental crown ranged from a low of $1000 to $2620.

As one respondent pointed out, dental implant costs comprise many more components than just an implant and crown.

In reality, there is no “typical” dental implant case, so the actual costs to patients depend on individual case requirements.

Fees vary based on which tooth is being replaced, and can include bone grafts, CT scans and other services.

What are the fees for dental implants in your practice?

Root Canals are the Most Profitable Procedure in Dentistry (video)

root canalsWhen a Virginia dentist was asked about the cost of root canals, he responded by saying, Root canals are the most predictable and profitable procedure in dentistry.  Dentists who do not do endo lose on the average $90,000!”

Do you believe this to be true?

The Wealthy Dentist conducted a survey that asked dentists about their root canal therapy fees.  Not all dentists agree that performing root canal treatments is worth the money.

“I have never been happier since I was told by a dental consultant: what would you rather do on a Saturday morning, play golf or do a root canal?” said a California dentist.

To hear more of what dentists had to say about root canal fees, please click play and watch the following dental survey video

Would you like to take part in our surveys?  Be sure to sign up for our email newsletters to the right.  Our survey question newsletter comes out every Friday.

What are your thoughts on root canal treatment?

For more on the cost of root canals see: Cost of a Molar Root Canal? $1,000

How Dentists Feel About Dental Peer Reviews (video)

How Dentists Feel About Dental Peer Reviews (video)When there is a conflict between dentist and patient, peer-review boards often mediate the dispute.

This means that dentists frequently end up on the losing side of the peer review equation.

Said one dentist, “Review boards are not impartial and fair, just interested in giving money back to patients.”

One endodontist professed, “It’s far better that getting involved in the judicial system!”

These are just two of the comments dentists offered The Wealthy Dentist when surveyed about the dental peer-review process.

Click on Play to hear more from dentists on how they answered the survey question: Have you been disappointed by dental peer-review?

What are your thoughts on dental peer-reviews?

Cosmetic Dentistry Still Tops the List of Services Dentists Offer

Cosmetic Dentistry Still Tops the List of Services Dentists OfferWhen asked what services their dental practice offers, the dentists who responded with cosmetic dentistry were the clear majority in this survey.

More aging baby boomers are turning to cosmetic dentistry to improve the appearance of their teeth, which may explain the increase in demand for cosmetic dentistry services.

Dental implants are the most popular dental treatment among this demographic for the replacement of damaged or missing teeth.

A California dentist shared, “More than half of our practice is dental implants now!”

Here at The Wealthy Dentist, we were curious what services dentists are currently offering. The top services offered by dentists who responded to this survey are cosmetic, tooth whitening, dental implants, dentures, and children’s dentistry.

Here’s a breakdown of the services dentists are offering —

List of Services Dentists Offer

Dentists were disappointed that other services were not included in this survey, like Botox, oral cancer screenings, or offering custom mouthguards for patient athletes.

One prosthodontist noted, “Oral cancer screening and testing was not on the survey list. Also, it would be interesting to know how many offices provide Botox.”

A general dentist responded that he now offers same day service for CEREC restorations as part of his dental practice services.

Another dentist answered tongue-in-cheek, “I don’t offer gum disease, I treat it.”

What dental services does your dental practice offer? Has the demand for cosmetic dentistry increased?

Where is your dental marketing focused?

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